Memorial Day weekend marks the unofficial start of the summer vacation season. Family vacations, weekend adventures and trips to the cabin all make up part of the 1.7 billion personal trips for leisure purpose logged in the U.S. last year (1). State and local tourism agencies across the country are vying to attract travelers and the discretionary dollars they spend on food, lodging and activities. Each has a story to tell about why they can offer the experience people are searching for. Many need to create awareness for what they can offer prospective visitors and change existing perceptions about their destination. Truckside advertising is a powerful option for tourism marketers.
Category: Truckside Advertising
Recreational marijuana became legal in California on January 1, and the cannabis industry is rolling into action. MedMen, the state’s largest retailer and operator of 18 facilities nationwide, is coming out of the gate with a promotional campaign to bring their brand into the mainstream. They have launched what they’ve described as the largest-ever marijuana marketing campaign in history.
MedMen kicked things off with billboards in iconic locations in LA like the Whiskey a Go Go, and soon followed up with bar media and truckside advertising, which are essentially mobile billboards that move their message all over Los Angeles. Messaging does not focus on stereotypical themes like marijuana leaves. They’ve focused on highlighting the ways their products can be used with the tagline “Heal. Relax. Shop. It’s Legal”. The ads are designed to help people identify with the customers that use their products. “They are real MedMen customers”, said Daniel Yi, the firm’s vice president of corporate communications. “This is not about marijuana.”
Driving Social Activity
Once the ads hit the streets, they immediately started attracting attention. People are sharing their excitement on social media with friends and helping spread the message for MedMen. Here are some great examples of how great out-of-home creative can be a source of influencer-driven marketing:
Out-of-home advertising is known for driving online search and social activity. Advertisers who integrate their OOH, mobile, and social marketing activity can reap the rewards of this complementary pairing of platforms and encourage people to help spread the word about things they are passionate about.
Truckside billboards and bus wraps, are two different yet creative and effective mobile billboard alternatives to reach your targeted audiences. Both are becoming increasingly attractive as media audiences get splintered across more channels. So why do truckside billboards and bus wraps matter and how do you use them?
Out Where the Customers Are
Truckside billboards and bus wraps work so well because they appear in many areas of your customers’ daily lives — on the commute to work, where they shop and congregate, where they travel — providing large format, high-impact coverage all day, every day. Read More…
Truckside Ads are high impact, large format ads that are placed as billboards on localized delivery trucks. These trucks deliver your message within a specified Metropolitan Statistical Area (MSA) or Designated Market Area (DMA) and provide effective billboard coverage in areas where traditional out-of-home advertising is restricted or limited.
Truckside billboards have been around almost as long as transit itself. But while other versions of advertising have lost their traction over time, truckside advertising has actually become both more efficient and more effective in recent years. Truckside ads are creative and effective ways to reach your target audiences and becoming increasingly attractive as media audiences get splintered across more channels.
Here are 5 awesome advantages to using truckside advertising in your next campaign.
1. Audience Reach
Truck wraps are billboards on wheels, targeted to the specific regions or neighborhoods that are most applicable for your campaign. Transit advertising gives you the opportunity to target a very select segment of the population, meaning it may be possible to target by specific ethnic backgrounds, demographic characteristics, and so on.
They work so well because they appear in many areas of your customers’ daily lives — on the commute to work, where they shop and congregate, where they travel — providing large format, high-impact coverage all day, every day.
A truck wrap can be purchased for a very reasonable cost per impression.
Transit advertising outperforms with the lowest average cost per impression of any other media. It outperforms traditional media by reaching consumers within the same half-hour they are considering purchases, deciding on purchases, and making purchases — usually while they are traveling or commuting.
Unlike radio, TV, or Internet advertising, your audience can’t turn off, tune out, or click away from transit advertising. Your message is in their sightline where they live, work and travel on a daily basis.
Transit advertising appears in urban and suburban areas where many people gather, pass by on their way to and from work or home, or visit for shopping or dining out. All day long your advertising message is viewed by current and potential customers.
Truck ads delivers immediate brand recognition, what you have to offer, and where consumers can find you. That larger-than-life impact leads to exceptional recall when customers seek your product or service.
With extensive market coverage and full-color designs, truck wraps deliver images that are eye-catching and memorable.
Given a variety of platforms, transit advertising can create striking images that are brought to life with 3D life-like images.
Repetition is the key to any successful advertising campaign. Transit advertising provides a constant reminder, keeping your brand, service, or product fresh in your target audience’s mind — especially when they are on their way to make a purchase.
There are more vehicles on the road today than ever before, so transit advertising delivers a message that packs a punch. The larger-than-life, bold ads reach consumers that drive as well as consumers that ride the bus, adding to the audience with every mile on the road.
Traditional billboards do a great job at delivering impact to passerby due to their large size. But their reach is limited because of their static nature. Enter a billboard solution on wheels – truck advertising. These mobile ads can boost your existing billboard advertising campaign and produce a higher reach in the areas where your ideal audience hangs out and shops, or fill in where traditional billboards aren’t available.
In 1992, Dick Enrico founded 2nd Wind Exercise Equipment when he saw an opportunity in the market to sell and rent exercise equipment. Shortly thereafter, he began advertising in restrooms with AllOver Media’s indoor advertising products to help spread the word about his new company. Back then, it was one of his best advertising platforms because of its affordability and effectiveness to instill top-of-mind awareness of his business.
Today, 2nd Wind has used every media platform that AllOver Media offers from door hangers to gas pumps. Dick has found all of the products to be successful and measurable, with truck advertising standing out for effectively driving business.
In our fast paced world, successful advertising catches the eye of the on-the-go consumer. Truck advertising is one such platform that has proven track record of effectiveness in gaining targeted market attention. Here’s why truckside billboards should be incorporated into your next ad campaign:
Events can be your company’s first-line of customer engagement, an opportunity for positive interaction — the kind that builds loyalty. It’s no secret that the best ROI is gained by retaining existing customers and growing new ones. But what does it take to create a successful event marketing promotion? One of your most valuable advertising assets could be driving right down the street. Here are some of the ways you can use truckside advertising for event marketing promotions.
Truckside Billboards are high impact, large format ads that are placed as billboards on localized delivery trucks. These trucks deliver your message within a specified Metropolitan Statistical Area (MSA) or Designated Market Area (DMA) and provide effective billboard coverage in areas where traditional out-of-home advertising is restricted or limited.