Author: AllOver Media

Are Pizza Box Flyers Right for My Business?

Pizza. Pizza box flyers can be affective forms of advertising.

If you’re looking to get your brand’s message straight into the homes of potential customers, consider showcasing your offerings on pizza box flyers. This medium is an incredibly effective way to get inside the homes and minds of your audience. But a couple of advertising missions work extra well for this strategy. Let’s take a look at a few of them! 

First: The Unique Benefits of Pizza Box Flyers 

Whether it’s a Friday night sleepover, a birthday party, a work function, or the big Sunday game, pizza is a trusted American staple you can use for your upcoming advertising campaign. 

When you attach attractive flyers to these boxes, you have an opportunity to make an impact. Pizza boxes sit inside the home, typically giving you an average of 45 minutes of brand exposure. This exposure means your audience has a much higher chance of brand recall, meaning they’ll remember you long after the box lands in the recycling bin. 

Who Gets the Most Out of Pizza Box Advertising

While we create pizza box flyers for a range of industries, there are a couple of specific strategies we at AllOver Media find to be extra effective. 

Deals. If you’re running an exciting promotion, let folks know about it with big, bold designs. Increase urgency by giving it an end date or connecting the deal to a holiday, such as Father’s Day or Labor Day. 

Technology. From cell phones to the internet, technology has a place on top of pizza boxes. Encourage your audience to upgrade their world and enjoy their favorite entertainment – movies, games, and social media – even faster. 

Local Businesses. This is an excellent opportunity to partner with a local pizza joint! When you call out your ties to the surrounding community, folks are more likely to notice, save, and remember your advertising. 

Rebranding. Whether you recently changed your name, logo, or branding altogether, these flyers effectively communicate that while you may look different, you still deliver the same results. 

Entertainment. Pizza orders often accompany different forms of entertainment. If you’re looking to promote your new movie, television series, or video game, why not inspire these pizza-lovers to check out your latest creation?

Complementary Foods. If your audience is hungry, why not appeal to other foods they might enjoy, such as ice cream, sodas, or even future pizza orders. This works exceptionally well if you have appetizing imagery to accompany your message! 

Learn more about our pizza box advertising. 

Hungry for More?

Hopefully, you’re ready to try a new advertising strategy this summer! Our experts at AllOver Media would love to help create something memorable. We’ll guide you through the entire process, including: 

  • Developing and refining your messaging.
  • Creating dynamic designs that reflect your branding in highly engaging ways. 
  • Executing the ads with our trusted partners.

If you’ve been hesitant to invest in unique advertising ideas, let’s get this (pizza) party started. Contact us today to begin! 

Boost Your Rebrand with Digital Billboards

A cityscape with a fast moving bus.Use mobile billboards to communicate a rebrand.

Rebranding a business is sometimes a necessary part of running a company. As industries evolve, you want your branding to keep up. But, planning such a substantial change might lead to reservations: What about loyal customers with certain expectations? Or the brand recognition you’ve worked hard to establish over the years? 

Don’t worry. Digital billboards have the unique capacity to effectively communicate to existing and potential customers. 

Why Would a Business Want to Rebrand?

The main reason businesses rebrand is to stay relevant and competitive in their respective markets. Other motivations might include:

  • Your current branding, such as your logo, tagline, or even name, doesn’t reflect your offerings.

  • You’re expanding into a related industry, and your current assets don’t reflect your full capabilities.

  • Your branding isn’t communicating enough about what makes your business unique, and the data shows that you’re losing out to the competition.

  • Your original mission has changed, and your brand assets need to reflect that.

If one – or more – of those things are happening to you, it might be time to invest in a substantial revamp of your branding! 

A prime example is the Dunkin’ Donuts rebrand that took place back in 2108. As this established breakfast spot looked to capture more of the competitive coffee market, they dropped the word “Donuts” from their name. The change was considered a massive success in the marketing industry and a beacon of hope to those in similar positions! 

But once you’ve decided rebranding is the right choice, how do you communicate it?

Executing a Successful Rebrand 

The main thing you need to do is show and tell customers about your updates. In addition to sharing your rebrand with the local press, you’ll want to invest in effective out-of-home advertising, 

With digital billboards, you reach people where they are instead of crossing your fingers that they’ll stumble across your ads online. According to an OOH study, close to 100% of audiences in cars indicate they’ve paid attention to these moving advertisements. 

Embrace the Power of Mobile Billboards

Mobile billboard vesus static billboards.

Well-executed assets support you in rebranding your business by: 

Featuring Your New Logo or Slogan. If you’re changing certain aspects of your branding, a digital billboard is a perfect canvas to showcase your new look. Your audience will start to connect your new branding with your familiar, slightly altered, or completely updated name! 

Showing Clients You’re Still the Same. Branding on the side of a digital billboard reassures your audience that you’re just as trustworthy and beloved as always, just with a new look. 

Connecting with a New Audience. While you may worry about losing existing customers, think about the potential to reach new ones! Mobile billboards ensure maximum exposure for your messaging. 

Crisis averted! You can effectively traverse this change by investing in OOH advertising strategies to communicate your rebrand. 

Rebranding a Business With Mobile Billboards 

Investing in a successful rebrand can feel overwhelming. We are here to help you navigate this transitional time. At AllOver Media, we strategically use mobile billboards to spread the word! 

Contact our experienced and passionate team today to begin!

AllOver Media’s New Digital OOH Capabilities

Woman looking at sign in grocery store. Digital OOH is here to stay!

Here at AllOver Media, we’re continually expanding our insights and offerings to our clients. Our latest digital OOH capabilities mean there are even more opportunities to reach your target audience and spread the word about your brand.

DOOH advertising continues to grow exponentially (currently, ad spending is increasing by 6.52% annually), and we’re not ones to be left behind! Without further ado, let’s dive into some of the new options on the table. 

AllOver Media’s New Digital OOH Capabilities 

These carefully curated offerings maximize results for you, your specific needs, and your wildest dreams. 

Digital Large Format

Large-format media makes a statement. It could be a stunning billboard along a busy highway to an eye-catching bus shelter ad prominently positioned on a city sidewalk, ready to be viewed (and appreciated) by pedestrians and traffic.

Digital Place-Based

Placed-based digital indoor advertising uses popular and relevant environments to reach consumers on the move. 

Our most-utilized locations include: 

  • Malls
  • Gyms
  • Office buildings
  • Restaurants, bars
  • Taxis 
  • And more 

Talk about reaching people where they are! 

Digital Point of Purchase

Want to reach people at the ideal moment? Our Point of Purchase Signage in shopping destinations is the way to go. This option offers the unique opportunity to influence purchasing decisions in-store, right as folks are ready to pull out their wallets.

Family in a grocery store. DOOH can work wonderfully in this setting.


Showcase your brand in: 

  • Big-box retailers
  • Convenience stores
  • Grocery stores 
  • Pharmacies

The Benefits of DOOH Advertising: AllOver Media Style

As you weigh the benefits of DOOH advertising, consider four main advantages AllOver Media’s approach offers: 

  • Contextually-Located. Location data helps us understand how target audiences move and where they frequent. Then, your ad can be placed in the perfect location, ready for the audience when they’re open to receiving it.

  • Measurable Results. Our experts monitor your campaign and make any necessary adjustments. We also optimize spending, giving the best bang for your buck!

  • Automated Processes. As a one-stop-shop, we offer streamlined activation to get you out there faster. After all, no one has time to lose! 

  • Customizable Solutions. After building one targeting strategy, take advantage of multiple channels and make the most of your efforts. Our flexibility allows you to change your messaging in real-time, so you always stay relevant. 

Where Can My DOOH Advertising Be Displayed?

Great question! Sure, we’ve listed a few locations above, but here are more to consider. Imagine your ad in one (or multiple) of these highly-frequented places:

  • Colleges & Universities 
  • Convenience Stores 
  • Dispensaries 
  • DMVs 
  • Doctor’s Offices 
  • Gyms 
  • Hotels 
  • Liquor Stores 
  • Malls 
  • Movie Theaters 
  • Office Buildings 
  • Pharmacies 
  • QSR 
  • Recreational Locations
  •  Retail 
  • Salons 
  • Sports Entertainment 
  • Street Furniture 
  • Taxis 
  • Transit Stations 
  • Veterinary Offices

That’s a lot of opportunities to be noticed! Feeling overwhelmed by the possibilities? No need. Our team works right alongside you to identify spaces that make sense for your brand and messaging. 

Across the Country, Around the Corner

At AllOver Media, we believe in getting the word out about what makes you unique. Contact our passionate team today to learn how – and where –  we can tell your story! Oh, and don’t forget to check back in on our blog. We routinely post industry insights about the ever-changing DOOH advertising landscape. 

Is OOH Healthcare Advertising Effective?

A bus wrapped in an advertisement for Aetna

More than ever before, there is a lot of vital information to communicate about healthcare. From open enrollment periods to insurance coverage, new facilities to life-saving procedures, the world of healthcare is changing all of the time. One way to ensure your message gets across: Out-of-Home (OOH) Healthcare Advertising.

Is OOH Healthcare Advertising Effective?

Yes, OOH healthcare advertising is effective, especially right now as more people are venturing back out in the world. Here are a few reasons why that’s the case: 

You Can Reach the General Public

OOH healthcare marketing provides the opportunity to talk directly to the general public. The really good news is that – more often than not – the general public is receptive to and even looking for trustworthy healthcare information. A study performed by Talon America in partnership with LoopMe examined the role of OOH advertising in healthcare updates. One of their most significant findings:

“66% of respondents are looking to the news, government resources, and PSAs for information on COVID-19 and other healthcare updates.”

Let’s give the general public the messaging they’re anticipating. 

People Trust OOH Advertising

In a world of digital misinformation, there’s still trust in OOH advertising methods. While it’s easy to post and erase misleading information online, it’s harder to get away with that on a massive billboard. The aforementioned study found that of the respondents,

“45%…trust healthcare brand messaging when distributed through a combination of OOH, social, and online ads.”

And right now, building and maintaining trust with the general public is critical. 

Read the complete study “OOH Advertising is a Powerful Driver of Healthcare Brand and Business Success.”

OOH Advertising Leads to Increased Search

Because we only have a moment to make an impact, back up your OOH strategy with a robust online presence. A recent study, ”Standing on the Shoulders of Giants,” conducted by Rapport, indicated a massive increase in search inspired by OOH advertisements:

“Search was the most improved as a result of OOH brand use, increasing by 80%, followed by social media at 56% and online by 31%.”

That precious moment your audience took reading your OOH messaging translated to a digital search! 

The Rise of Healthcare Billboards

Billboards have long been a source of information, and mobile billboards have the advantage of flexibility with messaging and location. We can be strategic about where people will come across your information as we look to maximize results. 

One of the challenges in healthcare billboards is communicating a sometimes complicated message quickly and effectively. Our team knows how to combine captivating copy with storytelling graphics. Then, your reader gets the picture and wants to learn more! 

Learn more about AllOver Media’s experience with local, state, and national government agencies. 

Spread Messages, Not Germs

If you have an important message to spread, you want to work with an expert team of marketers. Go ahead and take a closer look at our previous work. If you’re impressed, set up a consultation with our AllOver Media marketing team. Together, we can make a difference in keeping our public healthy and informed. 

Announce Your Grand Opening With Mobile Billboards

Sign that reads "Yes, We're Open". Use OOH tactics to advertising your grand opening!

Here at AllOver Media, we are optimistic that this year will be filled with grand openings. Rave-worthy restaurants, booming businesses, even exciting entertainment venues. 

If you have a grand opening on the horizon, you’re probably starting to put your advertising and PR campaign together. As you compile your to-do list, don’t forget about the power of mobile billboards or digital truck advertising, which can promote your grand opening to your ideal audience. 

Mobile Billboard Grand Opening Ads

One of the most complex parts of opening a new spot is getting the word out. But mobile billboards can drive around town or stay parked in a frequented area to attract much-needed attention. This advertising method is a sure-fire way to get your local community talking about your opening! And the more buzz there is, the more likely people will want to check it out. 

The key is building brand awareness. We want people to know that your business is about to exist and communicate why they’d want to check it out. 

But Where to Advertise?


You might be thinking to yourself: I don’t have a clue where my mobile billboard should go. Don’t worry, we can help with that. After our team helps design and execute your ad, we’ll help guide where your mobile billboard should travel and where it should park. The key is reaching people who are already interested in a similar product. Suppose you’re opening up an Italian restaurant. It’d make sense to park the billboard outside of your community’s Italian market! 

Whatever type of business you’re opening, we can find the audience looking for it. 

When to Start Advertising 

When we plan OOH grand opening advertising timelines, it helps to work backward. To stay on top of people’s minds, we recommend that your advertising go live about 2-3 weeks before your official opening date. And then, to ensure everything we need is ready for that deadline, we want to start working on initial ideas 2-3 months before that live date. 

What’s nice about a grand opening is we have a specific date to work towards! That creates a nice sense of urgency—lots of people like to the among the first to try the latest restaurant, shop, boutique. All we have to do is make sure they know about it, and that it looks appealing. 

As you’re thinking about you’re official opening date, consider this: Planning a “soft launch” where a smaller group, or perhaps just friends and family, comes to visit is a smart idea; that allows time to work out the kinks before the general population comes in! 

A Trusted OOH Grand Opening Advertising Method

Beyond mobile billboards, we also love utilizing space at your area’s highly-frequented gas stations and convenience stores. This is a surefire way to build community buzz, which is what we’re hoping to accomplish. Take a look at the photos we did for the Wind Creek Casino, down in Alabama. 

Read our Wind Creek Casino Case Study to learn how we pulled off this successful opening with OOH advertising. 

Team Up With AllOver Media

We bet you are excited about your grand opening, and we want you to share that excitement with the world…or your local community! The AllOver Media Team can’t wait to hear what ideas you’re cooking up. And we’ll work alongside you every step of the way to make sure your community knows about it. 

Contact us today to begin! 

Go Big in 2022 With Digital OOH Ads

Man throwing his arms up in the air while downtown. Digital OOH advertising can make a difference to your strategy this year!

Now is the time to shout your messaging from the rooftops! Or at least outside of the home.  Digital out-of-home (OOH) marketing endeavors are growing— after a significant dip in 2020, DOOH ad revenues are increasing exponentially. By 2025, global revenue is predicted to hit $25 billion

As the world continues to open back up, we’re seeing an increase spend on digital OOH ads. And as more folks tune out of their devices from device fatigue, digital out-of-home advertising is poised to rise. It seamlessly integrates into the world, allowing you to communicate messaging without fighting against screen burnout. In other words, you can reach your audience when they’re more receptive to your message! 

This year, let’s work together to hit your goals out of the park. 

We Love Digital OOH 

Digital out-of-home advertising refers to dynamic media displayed in public, or outside of your home. You might come across these ads at gas stations, hotels, malls, cars, etc. 

As technology advances, digital OOH ads become even more effective in terms of cost and reach. Since these assets are so flexible, we can create a customized plan based on what you want to achieve. And by creating engaging content, we communicate a memorable story. All of these details combine to hit – and often even exceed – your metrics. 

Let’s take a look at a few of our favorite digital OOH offerings here at AllOver Media: 

A person looking at a digital gas pump ad.

The Beauty of Digital Gas Pumps

When was the last time you got gas? What did you do while you were standing by your car? Chances are you stood there, watching the ticker or the surrounding environment. Imagine if there was a compelling ad right in front of you. With no phone to distract you, you’re more receptive to information. 

That’s where we come in! Our visually appealing digital gas pumps communicate your brand’s information in bite-sized pieces to stick in your audience’s mind long after they’ve driven off. 

So far, in 2022, our proven digital gas pump strategy is drastically expanding in popularity. Interested in launching a gas pump campaign? Set up a consultation with our team as soon as possible. 

Digital Truck advertising in downtown Minneapolis.

Hit the Road with Digital Trucks

Digital trucks give your messaging a chance to get out there! Communicate a public service announcement, an exciting new product launch, or a seasonal promotion—digital trucks can spread the word and meet people where they are! The digital nature of this strategy means you can change out imagery easily, keeping your communication relevant and up to date. Moving visuals retain audience interest. 

Together, with AllOver Media’s help, we can create a plan that hits your specific KPIs, whether it’s boosting brand exposure or increasing engagement. 

Let’s Make This Year Full of Wins

Now is the perfect time to take strides in your digital OOH marketing endeavors. Don’t let your competitors beat you to the punch. Tell us your needs, and we’ll connect with you right away. 
Want to learn more about AllOver Media’s OOH advertising strategies? Stay tuned to our blog for more industry insights and deep dives.

Reach the “Public” in Your Public Service Announcements

PSA for Seatbelts

Have an important message that needs to be shared with others around the world? Whether it’s discouraging tobacco use or promoting a new business, AllOver Media helps ensure your public service announcement (PSA) or government ad campaigns are getting to the eyes and ears of the people who need it most! 

So, what do you need to do to reach the “public” in your public service announcement? Here are some tips to consider as you build your campaign. 

Start with the Content

Regardless of where members of the public first encounter your PSA advertising, the message is what needs to hit home. Start there, then build out the campaign!

A Focused Message

Create a message that is focused. If it’s too broad, overwhelming, or confusing, it’ll be harder to keep and retain the focus of your intended audience (and remember, you definitely want their attention!). 

Make sure your message is short and to the point! Once you’ve hooked your audience in with clear messaging, you can expand and add in the finer details. 

Identify Your Audience

Who is your target audience? Public service announcements can typically be broken down by demographic details, such as:

  • Age group
  • Gender and/or sexual orientation
  • Geographic location
  • Job industry
  • Interests and hobbies

Once you’ve figured out who your audience is, you’re one step closer to figuring out where your audience is and how you can best reach them. Market research can be a big help in determining your audience’s abilities, resources, favorite media, and other interests. Use that information to better target your campaign. 

Include a Specific Ask

While much public service announcement advertising is designed to educate and inform, there is almost always a specific action that you want people to take. Focus on that, and be sure to tell your audience how that action will have an impact!

Another way of thinking about this: determine what you are trying to accomplish with this PSA. How is success being measured? How can you frame that as an “ask” to those who receive your message?

Northwest Energy Ice Box Advertisement

Packaging & Sending

As frustrating as it may seem, the way you send your campaigns to publishers and media outlets affect whether or not they publish your public service announcement. If you send a strange file format or leave out crucial info, they may not even have the ability to publish it! Follow these tips to ensure the highest likelihood of publication.

What Does Each Media Outlet Want? 

When it comes to public service announcement advertising, media outlets will have unique specifications of how they want information packaged. Research their requirements first—you’ll save a lot of time and energy by presenting your messaging in their preferred format. 

Top Notch Materials 

High quality materials are likely to be given more exposure, so ensure your PSA looks and sounds professional and engaging. Since you’ll be competing with other PSAs, you’ll want materials exceptionally put together, so they stand out and receive plenty of air time. 

Timing is Key 

Organizing different campaign elements and setting up communication takes time, so plan your public service announcement advertising with a projected “go live” date in mind. If you have an end date for your announcement, ensure your media contact is aware of it (and highlight it in your materials). 

Keep in mind: an end date can add a sense of urgency to your messaging, so if it’s appropriate, include it in your advertising. 

Cover Your Bases

Make sure your messaging is consistent across all channels and track what resonated where and with whom.

Update Your Digital Content

In this digital age, online presence is key. Keep your website and social media pages updated so that they reflect (and hopefully expand upon) your public service announcement advertising! 

A consistent color palette and messaging will help your audience track the information you’re presenting. If they saw your PSA and then went to your website, would they know they went to the right page?

And don’t forget: a picture can pack a punch, so consider adding an image or infographic to your materials. 

Track and Analyze the Campaign 

As your public service announcement advertising is running, and particularly after the campaign is over, you should gather as much data as you can to determine how well the campaign performed. 

And while it’s tempting to read the data as a yes/no answer to “did this work or not,” efficacy should not be the only thing you look at. Dig a little deeper to get useful information, like:

  • Did this campaign resonate with certain groups (based on age, location, etc.) more than others? 

  • Were there any unintended consequences, good or bad, that can be traced back to the campaign? (For example, maybe sales didn’t increase, but you had an influx of calls about the product, indicating the campaign was raising awareness.)

When you begin your next campaign, you can take some of your learnings and apply them where applicable. Over time, you’ll be running extraordinarily efficient campaigns!

Spread the Word With AllOver Media

Need help getting your public service announcement out into the public sphere? Whether your message works best with quickly-updated digital out-of-home advertisements or tried-and-true door hangers, we’ve got you covered.

Give AllOver Media a call today, and we’ll help you get your important messages to the eyes and ears of your audience!

A Drive Sober or Get Pulled Over ad on the side of a truck

2022 Out-Of-Home Marketing Goals

Sparkles in the dark celebrating the new year.

It’s that time of year again—when we reflect on the current year and set our advertising goals for 2022. 

Outdoor advertising has grown 11% annually over the last five years. Here at AllOver Media, we’re sharing what we consider to be the top 7 new out-of-home (OOH) marketing trends you need to know about to efficiently grow your campaigns and connect with more customers in the New Year. 

As you plan out your OOH advertising in 2022, use these trends to help you reach your marketing goals.

Data Targeting is Still Key

Gone are the days when companies would cast a wide net, cross their fingers, and hope to reach their target audiences. Due to an increase in data analysis, it’s easy to dive deeper into “who” specifically responds most to your out-of-home advertisements. 

More analysis—both retrospective and predictive—means you can focus on customers who are most likely to engage with your brand. This type of efficiency is great news for both your budgets and marketers, as you begin a targeted strategy to attract your ideal audience!  

  • Put it into Practice: Try digital OOH advertising. OOH advertising increased by 38% in the second quarter of 2021, and digital OOH is leading the way. Do you feel you’ve pushed your social media and digital advertising as far as they can go? Consider putting energy into this modern version of traditional media. 

But Plan for Versatility

It’s no secret that 2020 and 2021 transformed the way people market. While companies primarily were dealing with the unanticipated challenges of a pandemic, it also provided opportunities for companies to innovate, as they shifted to customer retention, virtual events, and eCommerce.

Upcoming changes will be no less disruptive, with a wave of increased data privacy restrictions from both internet companies and governments. In response, analytics will need to be adjusted and new metrics put into place.

  • Put it into Practice: Embrace the opportunity for creativity. As written in this Forbes Business Council article, “The only constant in marketing is change….Successful marketers are not the ones who complain the loudest; they are usually the ones who can adapt the quickest.”

Don’t Forget About Digital Billboards Trucks

Now is the time to invest in LED billboard trucks to engage with more customers. Use video, animated art, or static imagery to convey your message! On the road, these trucks capture the attention of your audience. Furthermore, because these trucks can be positioned in high-trafficked areas, this OOH strategy offers an advantage over more traditional models. 

  • Put it into Practice: Put content in context. With DOOH advertising and geo-fencing, you can directly target your content to exactly where the buyer is, both physically and within the buying journey. OOH agencies like AllOver Media offer advertising on digital billboard trucks to increase your digital footprint in the real world.

It’s All About Branding 

In 2021, branding was everything, and that’s not stopping anytime soon. Keeping your branding consistent across multiple channels and ad platforms will create a fun, cohesive experience for customers. 

As Liz Papagni at Business2Community notes, “In-store, online, in-app, and even out-of-home advertising should all work together seamlessly to identify your buyer, determine where they are in the buyer’s journey, and help them complete a purchase without skipping a beat between the various channels they use.”

  • Put it into Practice: Try a multi-channel OOH campaign. Consumers across the board crave a unique experience when shopping. By using a thoughtful and layered OOH marketing approach, you can give them what they’re looking for. This is why AllOver Media offers multi-channel options, including DOOH advertising, geo-fencing, and static OOH advertising solutions, to complement your digital and in-home efforts.

Utilize Storytelling 

As in 2021, experts are anticipating an increase of storytelling in OOH advertisements. Compelling and authentic storylines stick in a consumer’s mind and help them retain information about your products, goods, or services. You can utilize several stories with similar themes or a singular slogan. Or tell part of a story at a time to generate interest as people wait for the next piece.

  • Put it into Practice: If you’re struggling with developing a story, follow a tried-and-true formula. Traditionally, ad storylines utilize a central, relatable character with a problem or wish and pair that with the featured brand saving the day. Just be sure to generate creative ideas, as a consumer can spot a manufactured story easily and won’t engage as deeply with something they feel is forced or inauthentic.

Remember to ‘Do Good’

And speaking of authenticity, today’s consumers are more conscientious about whether their money is going to a business that supports their values. Companies are now expected to be transparent about everything from working conditions to politics, and what you say versus what you do will be heavily scrutinized by savvy consumers. 

  • Put it into Practice: Implement—and promote—ethics-based practices. Not all consumers have the same values. It’s important to focus on your target audience and ensure your message will resonate with them. Ultimately, what you find here can be the foundation for your storytelling and messaging throughout all your marketing channels.

Reach Your 2022 Marketing Goals with AllOver Media

The New Year is just around the corner. If you want your advertising in 2022 campaigns spruced up and ready to roll out, it’s time to reach out to the OOH experts. 

Check out our work for inspiration on how we can help you reach your marketing goals. Connect with our team at AllOver Media to stay ahead of the curve and kickstart your OOH advertising campaigns.

Bringing Neighborhood Marketing to the ‘Burbs

An arial view of a suburban neighborhood. Neighborhood marketing is an effective way to boost brand awareness.

Digital outdoor advertising continues to find creative, impactful ways to grab folks’ attention while they’re out on the go. One rising marketing strategy? The use of dedicated marketing focused in suburban neighborhoods.

According to a 2017 American Housing Survey organized by the Department of Housing & Urban Development and the Census Bureau, 52% of Americans identify as suburban. If you’re looking to drum up more interest in your business, the ‘burbs are where to market. And lucky for you, AllOver Media can help!

Dedicated Marketing with AllOver Media

Neighborhood marketing allows you to specifically speak directly to the dedicated market you’re trying to reach. Creating a strategic marketing campaign within the potential customer’s community also offers the following added advantages:

  • Highly Visual: AllOver Media’s LED billboard trucks can play video, animated art, or static images to capture attention in versatile ways. Not to mention mobile billboard trucks offer an affordable and flexible option compared to traditional billboards. 
  • Conversation-Starting: Indoor advertising, such as bar media, reaches your dedicated audience rather than waiting for them to come to you. Plus, a local bar is the perfect place for a community to come across your messaging and discuss it.

  • Increased ROI: Connecting digital content from OOH advertising directly to a consumer’s smartphone speeds up the time between viewability and purchase of the product or service being advertised, increasing your ROI.

What Type of Marketing Statistically Resonates With Suburban Audiences?

The suburban demographic straddles and connects urban and rural enclaves, so suburban shopping habits will likely vary. Some may prefer small businesses over big box stores or chains. Some may be interested in venturing into the city for shopping excursions and events, while others may not. Suburban marketing will best resonate with your dedicated audiences if it:

  • Acts Local: According to a Yodle report, most consumers favor big businesses for pricing and stability only. They look to small businesses for quality, personalization, and trustworthiness. Using your neighborhood marketing approach, think like a local when strategizing where and how to promote your messaging:
  • Parks or other outdoor recreational sites also provide a great stage for mobile advertising during a more leisurely part of their day. 

  • Outdoor Areas like parades, festivals, and fairs provide an excellent opportunity to reach more people as they’re coming together as a community. (Bonus points if you can get them talking about your ad!) 

  • Highly-Trafficked Bars are an effective way to directly reach the community. 

  • Reviews & Testimonials from trusted community members give your business a recognized stamp of approval that can boost confidence in your messaging. 
  • Engages on Social Media: Increasing awareness of your brand with keywords in hashtags, bios, and posts, as well as engaging directly with followers via comments and customer service will boost your business. You can also use geofencing technology to send alerts, coupons, and discounts to consumers’ phones once they’re in close proximity. 

Design Your Next Dedicated Marketing Campaign With AllOver Media 

It’s time to get your messaging out there! At AllOver Media, we specialize in outdoor marketing, and we’re invested in innovative brand messaging and audience engagement. Connect with us today to brainstorm your next mobile billboard idea or OOH marketing project!

Should You Use Geofencing in Your OOH Marketing?

Mobile Advertising

Thanks to smartphones, we now have information at our fingertips at all times. With so much media going digital these days, how does a business best advertise to their target audience? How do you catch a consumer’s attention when pop-up ads and email blasts can so easily be ignored, silenced, or deleted? One ingenious digital marketing technique that continues to grow in popularity is geofencing. 

What is Geofencing & How Does it Work? 

Geofencing uses GPS, RFID, or IP technology to set up a virtual boundary around a geographical location. An app or software triggers a pre-programmed action when a mobile device or RFID tag enters or exits the location. This could be anything from a text message or targeted ad on social media, to security monitoring or tracking of data. Businesses ranging from retail to hospitality have all started using geofencing to engage with consumers. 

Geofencing can target users with alerts, promotions, or coupon offers, based on their proximity to a specific location or event. Some retailers even use it against competitors, urging customers to consider their business instead.

So, Should I Use Geofencing in my OOH marketing campaigns?

From our team, it’s a resounding YES! We’re seeing more and more industries beginning to rely more heavily on a “phygital strategy” to reach target audiences. The name is just as it implies—ads and marketing material that exist both physically and digitally, and that offer personalized, interactive experiences for consumers. Geofencing is a particularly advantageous phygital strategy for out-of-home (OOH) marketing. That’s because it grabs a consumer’s attention in a relevant way, based on the consumer’s real-time location and behavior. 

The Advantages of Geofencing for Digital OOH Marketing 

  • Alerts & Promotions: A popular way for retailers to deliver in-store promotions as customers enter the store, geofencing also helps businesses target ads to a specific audience, based on users’ location-data. 
  • Social Media Interaction: Location-based promoted filters, stickers, and other share-able content on social media networks all use the virtual boundaries of geofencing. 
  • Audience Engagement: By knowing more about your audience, you can provide them with specific, compelling advertising. For example, concert, festival, or fair organizers might use geofencing to engage with the audience via crowdsourcing social media posts or delivering information about the event or venue. 

Here’s the bottom line: when a consumer is presented with an ad they find relevant and useful, it’s more likely that they’ll engage with it. And effective audience engagement means improved brand awareness, a higher ROI, and ultimately a lift in sales.

Build Geofencing With AllOver Media 

At the end of the day, it’s about delivering the right message at the right time to the right person. At AllOver Media, we strive to reach people in ways that add to their daily experience, instead of interrupting it. We work to build compelling campaigns that are impossible to ignore, including mobile advertising.

If you’re looking to build or improve your own marketing strategy, our expert team is here to listen and help. Shoot us a message—let’s connect.