Author: AllOver Media

Consider These 5 Indoor Advertising Concepts for Your Next Campaign

Posted on by AllOver Media
Blank billboard posters in the airport,Empty advertising billboard at aerodrome

Digital in-hand advertising is all the range. But with costly pay-per-click (PPC) structures and greedy digital companies, they’re not always worth their set-up time. 

There is simply something to be said for good old-fashioned indoor advertisements. These advertising strategies have been around for a long time, and with good reason. They are cost-effective, immediately editable, and can drive high engagement. 

If you have a product or service that deserves attention, indoor advertising is a great way of attracting it. According to the Indoor Billboard Advertising Bureau, indoor advertising is 22 times more likely to drive audience captivation. According to the study, this is when compared with other print ads. 

But not all indoor advertisement concepts are created equal. Simply featuring your product or service in a ho-hum way is sure to bore prospective customers. 

Instead, put your effort into designing creative indoor advertising that is sure to be memorable. Here are just five indoor advertising ideas for your brand.  

1. The Blanket Approach

Sure, a single, well-designed indoor advertisement is likely to attract some attention. But the best ads are the ones that are the most memorable. 

Sometimes it’s because an ad has an indelible tagline. Sometimes it’s because the product or company is just so hot that it attracts attention on its own. But sometimes, the ad placement itself can attract customer attention. 

In confined spaces, your ad placement can maximize impressions through the process of repetition. Place your ads every few feet, or dominate a single venue with multiple ad placements. The key to this concept is more: more placements, more ads, and more impressions. 

With a single ad, your customers may forget they even saw it. But with intentionally repetitious ad placements, each new ad will serve as a reminder of your offering. 

This concept, when executed well, is perfect for high foot traffic areas, such as:  

  • Bars & Restaurants 
  • Laundromats 
  • Salons 
  • Grocery Stores 
  • And more 

2. Ads that Echo Each Other

Repetition, as discussed in our last bullet, has its place. However, if done poorly ads such as these tend to irritate rather than activate. To capitalize on this approach without risking over-saturation, consider an approach that adds subtle variation to your placements. 

You can let your design team truly shine with concepts that bleed looks from one ad to the next. Or, let your copywriting team develop some playful copy that offers up a call and response between your spots. 

The key to this concept is that your ads should, whether aesthetically or syntactically, almost have a conversation amongst themselves.  

3. Digital Installations

Creative indoor advertising doesn’t simply refer to static posters or billboards. These days, ad placements can take all sorts of forms, including digital displays. 

Indoor digital advertising is great for companies that have a lot of information to share in a short amount of time. It’s also perfect for companies who want to showcase multiple products or services in the context of a single ad. 

Much like banner or popup advertising, this form of advertising is best served by attention-grabbing animations. A well-designed indoor advertisement campaign is key with this one. 

However, one benefit of that more popular ad vehicle is customers can’t simply scroll past your ad with their finger. While indoor digital advertising isn’t exactly a captive audience style, it’s about as close as indoor digital advertising gets. 

4. Interactive Elements 

Give your customers something to do with your ad by layering in interactive elements. These touchable moments could allow customers to see your product in 3D. Or they could offer a simple quiz to determine which of your service offerings is best for them. 

By putting your customers in your ad’s driver’s seat, you allow them to form a relationship with your brand. And all on their terms. 

5. Layer in Online Experiences

Your customer journey doesn’t need to stop at the indoor advertisement’s borders. Unique web experiences are a great way of continuing your customer’s discovery period after they’ve walked away. 

However, don’t confuse this suggestion with a simple URL to your homepage. Instead, create a unique online experience or microsite that is intended to offer a dynamic means of interacting with your brand. By placing a QR code to that experience within your ad, the handoff can happen instantly. Plus, you can be more assured of customer engagement. 

Utilize an Indoor Advertising Leader 

When launching your indoor advertising campaign, it is important to partner with an expert in indoor advertising media. At AllOver Media, we work with brands of all sizes to create winning ad placements that convert. If you are ready to launch your creative indoor advertising campaign, see how AllOver Media can help! 

The Importance of Place-Based Advertising in Your Customer Engagement Pipeline

Posted on by AllOver Media
50% OFF Sale. Girl holding a smartphone with a 50% discount advertising on the screen. Marketing, ecommerce, cell phone publicity.

There’s an old adage: quality over quantity. Every business certainly wants more customers, an increase in sales, and more products or services shipped. But there is, more than ever, something to be said for driving a more certain outcome with your marketing efforts. As many marketers know, the more qualified a customer, the more likely a sale will occur.

One of the more surefire ways of ensuring better marketing outcomes is by employing location-based advertising. This concept is interchangeably called “place-based advertising” or “geo location based advertising.” And it should be a cornerstone in your marketing stack.

As a strategy, marketers have noted, thanks to place-based advertising strategies:

  • 86% increase in client base
  • 84% increase in consumer engagement

But what is location based advertising? And how does location based advertising work? In this article, we’ll explore the ins and outs of location based marketing. We’ll also share some place based advertising examples for inspiration in your next marketing campaign.

How Does Location-Based Advertising Work?

One of the great benefits of our modern age is the abundance of data that we have at our fingertips. Even just a single generation ago, marketers were largely reliant on insights from focus groups, from prior results, and from their own gut when devising a marketing strategy.

But today, marketers can access everything from common customer persona information to demographic data collected and offered by social media platforms. The amount of data can be staggering. But if you know where to focus your efforts, you can unlock the power of place-based advertising with relative ease.

The easiest way to think of location-based advertising is through the lens of geographic specificity.

The Illustration of geofencing technology that used to monitor nearby customers and push them a 50% off promotion notification.

Location-Based Advertising Examples

For example, imagine a company wants to sell flood insurance coverage in the United States. It might be simplest for them to simply advertise to everyone in the United States. But there are many people in that category for whom flood insurance is wholly irrelevant. If the ad were served to the entire country, it would be irrelevant to the vast majority of prospective customers who see it.

Instead, the company might use location-based insights to their advantage. Their ad campaign might only display on social media or website banners to adults who live near a body of water. Or they could specify that the ad only runs to customers who live within a few miles of an ocean.

The company has used location-based advertising to ensure they are marketed only to relevant parties. By prioritizing quality over quantity in their campaign’s breadth, sales are prioritized over general awareness.

Foot Traffic Considerations

Another way to consider location-based advertising strategies is to consider customer foot traffic. Our above example uses a fairly broad level of geographic specificity (a zip code, town, or portion of an entire state). But digital platforms offer enormously specific data about where potential customers are and where they move during their day.

Consider GPS data, which nearly every mobile device user offers up as they browse the web, use apps, and more. These insights are commonly captured by advertising platforms to get a sense of foot traffic density, population shifts, commuting patterns, and more. And all of that data is worth its weight in gold to a marketer like you.

More Location-Based Advertising Examples

As an example for the above, imagine you run a network of pet grooming franchises around a major metro. Again, it would be simplest to activate your digital advertising pipeline to target everyone within a certain radius of your city. This would be location-based advertising in its most basic form.

But, with a little tweaking to the place-based advertising strategy, you can get really specific in who sees your ad. With GPS data, you can serve your ad to customers when they enter your store’s radius. This is commonly referred to as geofencing or proximity marketing.

By targeting your recipient, tailoring the message to make assumptions both about who and where they are, and serving it to them at strategically convenient times, you can grow the likelihood of a potential sale.

Part of a rock-solid location based advertising strategy is also to have a mechanism to turn it off. With a place-based advertising plan, customers no longer see an ad once they move outside of a set radius. This helps stymie budget waste and focus your marketing dollars on more likely conversions.

Partner With a Geo Location-Based Advertising Leader

Now is the best time to roll out a place-based marketing strategy. AllOver Media has helped customers devise and perfect robust and results-oriented geo location based advertising strategies. Looking for some help with Geo-Fencing? See how AllOver Media can help!

Geotargeting vs Geofencing: What’s The Difference?

Posted on by AllOver Media
internet of things marketing concept, the store use geofencing to text the message to customer for special price in the retail

In marketing, as in much of language, synonyms can be overused to the point of words losing all meaning. And in a buzzword-heavy industry like marketing, this risks confusing two similar, but inherently unique strategies.

A solid example of this effect is how our industry has come to use “geotargeting” and “geofencing” interchangeably. But the two concepts, while conceptually similar, do feature a number of nuances that separate them.

In this article, we’ll help you understand the similarities and differences between geofencing and geotargeting. This will include pros and cons for geo fencing vs geo targeting. In the end, you should be able to determine which marketing strategy is most aligned with your business goals.

The Core Concept: Location-Based Advertising

Whether discussing geo fencing vs geo targeting, both concepts have to do with leveraging audience location insights. The goal here is to drive better marketing and sales results. A “see what sticks” approach might work for some businesses. But geotargeted media tends to see higher engagement with audiences than non-targeted media.

All of this piggybacks on the plentiful data that is gleaned by social media companies, search companies, and more. Each stores reams of data about individual user location patterns. Much of that data can be used to help drive a more focused and directed marketing push toward your prospective customers.

The one key differentiator, however, is specifically what effect geo targeting vs geofencing has on your audience base. As Indeed puts it, “geofencing results in a larger target audience, while geotargeting results in a smaller target audience.” Essentially, it is the difference between customizing your marketing content per a user’s habits versus their persona.

But what does that mean for your business? Essentially, it means tying your customers’ experience with your brand to dedicated, specific locations in our world. Many customers do their brand engagement online as they conduct their day-to-day activities and errands. By tying your marketing promotions to frequented locations, you can potentially increase the likelihood of a sale for your audience.

Geotargeting, Map GPS Localization. Pin Navigation Icons on the City Map. 3D Illustration.

Geotargeting Pros and Cons

At its core, geotargeting is all about brand awareness. The more times your brand is presented to your target audience, the more likely they are to engage with it.

As such, persona insights are a heavy factor in this strategy, when you compare geotargeting vs geofencing. The more detail you can gather from tech companies about a user’s interests, home and work locations, behaviors, and more, the more personalized your ads to them can be. And the more personalized, the better for your potential ROI.

As an example, imagine a network of franchised consumer goods stores that operate in just a collection of U.S. states. While the company could turn on a general advertising campaign that targets audiences nationwide, this wouldn’t yield strong results. A geotargeted campaign would focus on serving content just to the states in which the business operates. With this level of focus, the business can be confident that their ads are being served to relevant audiences.

However, it’s not all plusses in geotargeting’s column. As a rule, user data isn’t stored in geotargeting campaigns, so your audience insights will be flash in a pan. It’s also entirely reliant on user data like IP addresses. This means audiences who have enabled privacy or anti tracking features in their mobile devices are unlikely to see your content.

Geofencing Pros and Cons

As an inverse, geofencing (vs geo targeting) is all about building an inclusive marketing strategy. A geofencing campaign is built on the notion that conceivably anyone could be a potential customer. With strict geographic radius settings, any user who crosses that threshold is worthy of your digital marketing content.

One of the best reasons why this methodology works is entirely reliant on the content that is served. Sure, if you serve a general awareness campaign, it will be seen. But imagine an example of a local restaurant running a location-based campaign.

Consider a geofencing campaign that serves a 5% off coupon between the hours of 10am and 2pm. By targeting anyone within a 10-minute walk of the restaurant, the location based marketing content is not only audience-centric. It also allows for immediate action on the audience’s part. They can’t simply opt to come back because they are signaled that the offer is fleeting.

In the downside column for geofencing, there are numerous considerations:

  • They require more manual effort to set up, as geographic location details aren’t as broad as city or state.
  • They are not only served to qualified leads, meaning your ad spend might be higher than expected.
  • More marketing content is needed for these campaigns, since they tend to be time-and-place specific.
  • They collect and store user location data. This could potentially put some businesses at legal risk in case of a data breach.

The good news is lots of businesses and agencies use geofencing tactics. All in all, it is by no means a fringe concept.

Find a Geofencing and Geotargeting Partner

Regardless of whether geofencing vs geotargeting is the right strategy for you, your marketing campaign rollout is key. It’s imperative to find a partner who can deliver your geofencing and geo targeting content effectively. AllOver Media has partnered with countless clients to drive location-based OOH results.
Looking for some help with geofence advertising? See how AllOver Media can help!

Youth Sports Advertising: Concepts and Strategies to Consider

Posted on by AllOver Media
Young Basketball Player on Practice Session. Youth Basketball Team Bouncing Balls on Sports Court. Group of Kids Training Basketball Together

Imagine a little league baseball game. Or a peewee football team’s last game of the season. It can be any youth sports league’s event, for that matter.

Now imagine the countless people who attend these events. Sure, there are lots of young athletes and sports team coaches who are focused on the game. But for every participant, consider the adults on the sidelines.

Youth sports events are a fantastic opportunity for advertisers. From captive audiences to recurring event schedules, consider the possibilities. There are countless reasons why advertising at a youth sporting event is worth its weight in gold. But simply slapping advertisements near a sports field doesn’t equate to effective youth sport advertising strategies.

So what can you do to activate your youth sports marketing campaign? Read below for considerations on how to advertise at youth sports events.

The 5 P’s of Marketing (and Their Relation to Youth Sports Marketing)

The 5 P’s of marketing are a cornerstone concept for all marketers and advertisers. But while the 5 P’s often get associated with tech or consumer goods, there’s good news. They can be just as effective (and are essentially the same) when promoting services too.

So what are the 5 P’s of a marketing plan? And how should you think about them for your youth sports advertising strategy? Read on to find out.

1. Product

This is the most basic marketing question your campaign is trying to answer. In the case of youth sports advertising, keep it relevant. You should offer something that is conceivably relevant to the people who would find themselves at a youth sporting event.

2. People

Did you notice our sly mention of the audience above? That is the second P: the people who see your ad. Rather than marketing to a general audience, consider the kinds of people who attend youth sports. It’s usually children and their families.

First, identify the broadest segment of your target audience. Adjust for pipeline considerations. Then, finally, tailor your targeted message specifically to them.

3. Price

You can have the most compelling product or service, feature a great ad design, and be audience targeted. But the inevitable question your audience will wonder is: “How much is this going to cost?” Instead of burying the lead, feature pricing (or even estimated pricing) in your ad to keep questions to a minimum.

4. Place

If you only serve a specific geographic region, mention that in your ad. Or if you understand something specific about local culture, reference it! These strategies will help personalize the ad for your audience.

It will also show you understand the region and the people who call it home. This helps differentiate you from big conglomerates. They are more likely to slap a city name into their ad and call it “localized.” And everyone knows that doesn’t pass the localization smell test.

5. Promotion

Nothing is likelier to move the needle than a promotion intended to spark customer FOMO. Feature a percentage off of the total cost of your product or service. Reference a time-sensitive promo. Whatever method you choose, feature it to help your ad go from “awareness” to push marketing.

group of young people's hands

Effective Advertising Strategies

With that in mind, you’re likely wondering how to advertise youth sports effectively. This campaign can be like any other (with a few tweaks). Consider these strategies regarding advertising ideas for youth sports events.

Season-long Campaigning

A sports season is long, often covering months. Don’t just design one billboard and call it a day. Change up your creativity.

New designs, messaging, or promotions are more likely to be noticed than a stale design. So delight your audience and they are sure to respond accordingly.

Easy-to-Read Content

Unlike some other OOH marketing efforts, youth sporting events typically feature a large distance between the audience ad placement. Think of the ads along any given outfield baseball wall and how far they are from the bleachers.

So consider your audience when laying out your design. Tiny social media icons, scannable QR codes, and more should be left at the door. Your audience shouldn’t have to squint to read your tagline or make out your URL.

Connect it Home

If you can tug at your audience’s heartstrings, consider that a win for potential sales.

Call out the home team. Show your support for their season. Or even reference past victories within the context of your campaign. With this, you’ll create a connection between your brand and the event that’s unfolding in real time.

Partner With a Trusted OOH Marketing Resource

Your next youth sports advertising strategies need a strategic partner. At AllOver Media, our expertise in bringing successful out-of-home advertising strategies to market simply can’t be matched. And this includes youth sports advertising ideas.
Looking for some help with Youth Sports Advertising? See how AllOver Media can help!

The Best Events to Use a Digital Mobile Billboard

Posted on by AllOver Media
Blank billboard on car trailer

There are thousands of reasons why billboard advertising hasn’t faded over the years. While digital advertising rakes in large sums for the likes of Google and Facebook, engagement results are mixed.

Outdoor advertising, on the other hand, is as strong as it ever was. This is thanks to numerous pros that only it can claim:

  • “Captive” audiences
  • Long campaign runs with little competition
  • Fewer distractions from your content
  • No ability to “ad block”
  • Modern digital solutions for content rotation

Gone are the days of a fraying canvas billboard beside the American highways. Here to stay are digital billboards capable of showcasing your company’s latest content. Digital billboards are often the most effective advertising strategy to get your content in front of your target audience.

But it’s not just about large jumbotrons these days. Modern digital mobile billboard solutions are typically affixed to the tops, sides, or behinds of cars, trucks, and buses. With them, you can update your content with ease and move your content to where it will be most effective.

In this article, we will explore some of the places to consider when rolling out an effective digital truck advertising campaign. These are the high volume, high engagement spaces your brand will surely see a return on investment from.

Commercial truck with empty mockup banner on a van

Concert Advertising

Think about a typical concert venue. There is likely plenty of advertising happening inside the stadium, concert hall, or arena. But what about outside?

For concerts happening in suburban areas, there are countless opportunities. Park a small truck affixed with a digital mobile billboard across the street from the stadium’s ticketing gate. This is a surefire way to get lots of eyes on your product or service. Or place a tow-hitched billboard onto the sidewalk near the gate.

For both of these examples, two design elements can help boost engagement:

  1. An active call-to-action (CTA) and
  2. A scannable QR code

As a bonus, your audience is likely to create a positive association between your brand and the event’s happy emotions!

For concerts happening in urban areas, consider a digital mobile billboard strategy that partners with the local taxi fleet. If strategically deployed, your campaign can be seen by concertgoers as they come to and from the performance. It can also be noticed by random pedestrians who just happen to be in the area, too!

Sporting Event Advertising

Sporting events are another great opportunity when legions of like-minded fans congregate for a dedicated time. This could include:

  • Regular season games
  • Finals
  • Playoffs
  • Exhibition matches
  • And more

These events have the benefit of running much more frequently than large-scale concert events and audiences tend to frequently return. As such, advertisers can get a solid sense of the audience persona near a sports stadium.

For these events, consider parking a mobile digital billboard trailer at strategic spots nearby. The most highly trafficked spaces would be around the sporting event’s parking lot or near ticketing gates. The key here is to have numerous brand engagement opportunities placed at various points of engagement.

State Fair Advertising

Who’s hungry for some funnel cake? State fairs offer fantastic opportunities for brand engagement (if you plan your digital signage well).

Thanks to their typically massive parking lots, a state fair is a great place to park your digital mobile billboard truck. While not consistently active, they tend to be perfect for passive brand awareness.

A bonus here is that, unlike concerts and sporting events, people tend to come and go from fairs all day long. So there’s not any one large bottleneck point for engagement. You are as likely to get customers at 11:00 AM as you are at 5:00 PM.

Another consideration is placing your advertising inside the state fair. Most fairs already have many exhibitors trucking in their booths, food trucks, and more. If you work with the fair planners accordingly, an exhibitor or advertiser license will likely be easily obtained. You then get all of the benefits of our earlier strategy with a higher level of event advertising foot traffic.

Consider Digital Mobile Billboard Advertising with AllOver Media

The above list is just a smattering of ideas to get your mind rolling. There are countless other spots where digital mobile billboard advertising is going to provide a great ROI.

That’s why you need a marketing partner who knows emergent spaces like digital billboard trucks. Partnering with AllOver Media means your marketing goals are likely to be met.

We can help you identify the best spots to place your advertising campaign that will minimize funnel dropoff and maximize engagement.
Are you ready to take your OOH marketing strategy into the digital space? Learn how AllOver Media can help.

5 Tips on How to Make a Good Ad

Posted on by AllOver Media
Illuminated blank billboard with copy space for your text message or content, advertising mockup banner of bus station, public information board with blurred vehicles in high speed in night city

Advertising is the keystone to any good sales cycle. After all, if your target market isn’t aware of your product or service, does it matter at all that you offer it in the first place? One of the primary drivers for sales is an advertising campaign to build consumer awareness.

But what distinguishes a good ad from a bad one? And what should your company aim for when considering how to create a good ad?

In this article, we’ll explore the elements of how to make a good ad. We will also note some examples of effective ads so your company can learn how to make your advertisement stand out against the competition.

1. Don’t Confuse Your Audience

You and your team probably have an enormous amount of pressure on you to launch an ad campaign that delivers. This pressure could come from your executive team, your shareholders, or countless other sources.

However, with all of that pressure comes differing points of view on what exactly is worth featuring in your ad. Your product team might feel that the most valuable thing to highlight is your product’s unmatched specs, whereas your executive team might want to focus on the product’s low cost.

Ultimately, your audience won’t care about all the behind-the-scenes drama. They are willing to part with just 8 seconds of their attention and they only care about one thing: is this product relevant to their needs?

By focusing on a limited scope of facets or features and omitting a more encyclopedic bullet list of every conceivable selling point, your ad can remain focused and can help your audience buy into the very notion of your product in the first place.

2. Drive Conversions

Although the question of what makes a good advertisement is largely objective, one thing is for sure: if your audience doesn’t know what to do next after seeing your ad, it’s probably not very good.

An ad should simultaneously build curiosity in your audience and give them a pathway to satisfy that curious hunger. This can be achieved in numerous ways, including:

  • Calling out a URL where your product or service can be purchased,
  • Inviting your audience to reach out to your sales team,
  • Featuring your social media handles, where your audience can learn more about your product and your company,
  • And more.

There is no one right way to drive conversions. But not offering your audience the chance to take the next step is certainly one way not to.

3. Create Something Memorable

The term “viral” is a bit of a misnomer these days. If everything is “going viral,” is anything really? But ultimately, even if it simply fosters a one-on-one conversation, your ad can elevate itself from a fleeting bit of window dressing into something truly memorable for your audience.

Consider this ad from the Copenhagen Zoo, which figuratively wrapped a city bus in the coiling crunch of a vicious snake. It’s simple, effective, and easily recounted from one person to another. “Hey, did you see that snake bus?” someone might say to a friend, easily prompting a follow-up query.

By giving an ad just a little extra thought and consideration for where it will ultimately be placed, you can evolve your ad from a simple checkbox on your marketing list to something truly special.

As a bonus, if an audience member mentions your ad to someone who has not seen it, congratulations: you just enjoyed a bit of free advertising!

4. Break Conventions

Here’s a 1960s ad to consider from Volkswagen. Now imagine the project’s ad team as they considered how to make a good advertisement for their latest car. They had two choices:

  1. Take the easy route, and advertise it the same old way their competition advertised their cars
  2. Take the harder route, and do something that had never been done before in advertising.

They chose option 2, and the rest is history. By creating something unlike the competition, and by creating ad copy that broke conventions of the time (such as the notion that an ad had to be overwhelmingly positive or that ad space needed to treat audiences with the lowest common denominator), VW was able to not only boost sales but created an ad we are still talking about six decades later.

5. Create Art

Picture an ad for Grey Goose vodka. You can probably imagine their logo, featuring a flock of wild geese in mid-flight, right? But can you actually think of a Grey Goose ad?

Now try to picture an ad for Absolut vodka. You might be picturing this. Or this. Or maybe one of the other litany of memorable ads that the venerable vodka company has put out over the years.

Absolut could have easily just taken a picture of its vodka being enjoyed by beautiful models in stunning bar and apartment settings, but instead, they partnered with artists like Keith Haring and Andy Warhol and created ads that were as much art as they were promo.

The key for how to make your advertisement stand out is to signal to your audience the piece you’ve created is more than fluff. It’s a collectible.

Learn How AllOver Media Can Bolden Your Advertising

With the right strategy and the right partner, your advertising can go from forgettable to conversion-driving. Looking for some help with OOH advertising? See how AllOver Media can help!

Traditional Marketing vs Digital Marketing: Why You Need Both

Posted on by AllOver Media
Business people meeting around a laptop

Marketing is an essential part of any business, acting as a connection between the customer and the product or service. As technology advances and consumer habits change, marketing strategies must also evolve to remain successful. The rise of digital media has significantly impacted the marketing landscape, leading many to wonder if it still holds value in today’s world.

In this article, we’ll compare traditional marketing vs digital marketing tactics. We’ll explore their individual merits and delve into why having both forms of promotion is needed for maximum audience reach and optimal results for businesses big or small.

Outdoor digital billboard

Uncovering the Differences Between Digital Marketing vs Traditional Marketing

Traditional and digital marketing are two distinct forms of promotion that rely on different mediums. Traditional marketing employs offline tactics such as print ads or billboards while digital strategies involve online platforms like search engines, email campaigns, and more. Each approach has its own advantages but both have become essential in reaching wider customer bases.

Let’s dive a little deeper into traditional vs digital marketing.

What is Traditional Marketing?

Traditional marketing encompasses a variety of methods used to reach potential customers in the real world, such as print ads, billboards, newspaper ads, and more. These outlets offer businesses an effective way to target their desired audiences with tailored messages that can have lasting impacts.

Traditional advertising remains a cornerstone of modern-day advertising and is deeply rooted in our lives. From receiving mail to reading the newspaper, we are constantly exposed to this tried-and-tested form of promotion. Its efficacy is largely bolstered by extensive research.

With this form of marketing, businesses can reach local audiences in a more lasting and effective way than online methods. Physical advertisements have the potential to remain relevant for much longer than digital ones. Plus they are often easier to access by certain demographics who may not be as tech-savvy.

Three Forms of Traditional Marketing

An advantage of traditional marketing is that there are a variety of options. These options leave you plenty of ways you can maximize the impact of your advertising efforts. Here are three examples:

  1. Phone Calls: Despite the current digital age, people still prefer to make a personal connection when finding new businesses – and that means picking up the phone. Studies show that consumers are more likely to contact companies through traditional methods such as calling than via emails or websites.
  1. Direct Mail: Direct mail can be an effective marketing tool to reach existing customers or those with a demonstrated interest in your brand. According to a Pebble Post study, nearly 70% of people discard direct mail from unfamiliar companies if it contains content they are not interested in. To maximize returns on this strategy, most focus only on current clients and prospects who have expressed enthusiasm for your business – thereby saving money while still achieving an impressive ROI!
  2. Billboards: Entrepreneurs can take advantage of the power of local advertising by strategically placing a billboard in an area with high visibility. Similarly, sponsorships at sporting venues provide brands with great exposure to thousands of fans who will likely associate that brand with their favorite team.

What is Digital Marketing?

As technology advances, so does the way we advertise. Digital marketing is marketing conducted online. It has seen an exponential rise in popularity due to its ability to leverage the power of modern technology, culture, and society. With tools like paid influencers and email campaigns, companies can reach a wider audience than ever before – revolutionizing how they promote their brand or product.

Digital marketing has emerged as a cost-effective and direct approach to target potential customers around the globe. It’s revolutionizing how companies reach their audiences and create meaningful connections with them.

Digital Marketing Examples

Here are a couple of ways for businesses to engage their online audiences through digital channels.

  • Search engine optimization (SEO): This tool involves researching factors like web pages’ attractiveness to search engines in order to achieve the highest possible ranking on SERPs. With this combination of creativity and technical know-how, businesses can use SEO as an effective way of driving more traffic to their websites.
  • Email Marketing: Email marketing is great for generating leads and driving sales, but it can be taken to the next level with techniques such as automation. Automation allows you to target specific audiences and send emails at optimal times for maximum engagement. Combined together, email marketing strategies create an effective platform that helps businesses reach their goals more efficiently than ever before.

In today’s world, digital marketing is a must-have for businesses to stay competitive. With consumers increasingly turning online to research and buy products and services, having an effective online presence has become more important than ever before.

Digital vs Traditional Marketing: Combining Strategies

Combining traditional advertising vs digital advertising can be a powerful way to reach more potential customers, amplify your message, and increase sales leads. Here are a few key reasons why you should consider using both methods in order to maximize success.

Personalization

Combining traditional and digital marketing strategies is a great way to create a more personalized experience for your customers. By using both approaches, you can tailor the message to different audiences and target them with relevant content. This helps build relationships between brands and customers by making them feel heard and understood through personalization.

Innovation

With the overwhelming flood of digital messages and advertisements that consumers are confronted with, traditional marketing channels have become underutilized. To stand out from the competition without breaking your budget, consider integrating technology into more classic approaches such as using digital billboards to give you a unique way to connect with customers in an engaging manner.

Make a Lasting Impression

Companies cannot afford to overlook the potential of traditional marketing when designing their business strategy. By leveraging both digital and conventional methods, businesses can reach their target audience more effectively and maximize opportunities for success! Rather than digital advertising vs traditional advertising, it’s important to consider a comprehensive approach that combines both.
Need help combining your traditional and digital advertising? Let AllOver Media help you maximize the impact of both! With our expert guidance in out-of-home advertising, we can ensure that any campaign is reaching its full potential.

7 Creative Advertising Ideas For Your Next Campaign

Posted on by AllOver Media
Creative burger ad

Creativity is the main component found in successful advertising for creative ads. Creative advertising ideas for a small business can help engage your intended audience and draw attention to your brand or product. 

They contain elements that are different from a basic ad you might see in a magazine or on a billboard. Instead, these ads can help your audience shift their attention to your product. 

1. Truckside Advertising 

Truckside ads can reach a wide audience by traveling to different locations and attracting attention through eye-catching designs and high-quality graphics.

These are versatile ads that are cost-effective and great for drawing attention and promoting action. This means brand recognition all over a market, state, and even a country. 

Best of all, mobile billboards gain 2.5 times more attention than static options. This is a professional and unique piece of creative advertising designed to get people to notice your business. 

2. Wallscapes 

A vinyl wallscape can take your brand and drop it right in front of your audience to make a lasting impact. 

Wallscape ads can be designed in various shapes and sizes, and often feature colorful and attention-grabbing images, messages, or branding. They are typically located in high-traffic areas of cities and can be used to promote a variety of products or services. 

When put in the right place with enough foot and vehicle traffic, you’re sure to draw attention and guarantee that people remember your brand. 

3. Gas Pump Ads

We’ve all seen an ad on a gas pump nozzle and screen but at All Over Media, we believe that this type of advertising literally puts your business in the hands of the consumer. Consumers spend between 3-8 minutes at a gas station so it’s a great place to get attention while they relax and recharge. 

Creative ads on gas pumps also allow you to target your audience. Advertisers can choose to display their ads in gas stations located in specific areas or neighborhoods, ensuring that their message is reaching the intended audience.

4: Misdirection

An easy way to grab your audience’s attention is by creating misdirected creative ads. For example, creating a billboard or social media ad with a picture of a woman in a bikini will direct much attention to the ad. 

However, once they read what is in the ad, they will realize it is for something else. 

The picture in the ad is attention-grabbing, which causes the person seeing the ad to continue reading. Some companies that have successfully used misdirection ads include Petco, StopVEO, Snickers, and Selvera. 

5. Nostalgic Ads

A nostalgic ad is a unique way to create attention toward your brand. Depending on your brand, you can choose a theme from the 80s, 90s, 2000s, or 2010s. The nostalgia of the video or pictures will likely grab the attention of a specific age group. 

When marketing typically focuses mainly on the future, it is nice to bring the audience back to a simpler time in their lives. 

Some companies that have created some of the best nostalgic ads include Nintendo, Spotify, Oikos, Nike, Microsoft, McDonald’s, and Motorola. Nostalgia marketing is almost equivalent to comfort food, especially for millennials. 

6. Street Art

Street art is often an overlooked form of creative advertising. These types of creative advertisements can also be known as “guerilla advertising” in the form of stickers, graffiti, or chalk art. Street art makes the audience stop and notice what is before them. 

It is designed to engage the audience from the first look, both in person and online. An example of influential street art is a hand-painted mural highlighting your brand or your company’s message while the audience can take a picture with the mural. 

Some companies with the best street art creative ads include Adidas, Axe, Nike, Playstation, Durex, Converse, and HP. 

7. Sanitizer Ads 

If you’re trying to build brand awareness, hand sanitizer ads are a great way to get attention in places other people might not think about. With a wall mounted or free standing sanitizer stand ad, you can put your business right in front of the ideal consumer. 

There are a number of ways to do this and it provides you with a great way to get a competitive advantage over your competitors. 

Frequently Asked Questions

Website marketing templates and designs

How do you get creative ideas for advertising?

You can get creative ideas for advertising by looking at what your competitors are doing for their advertisements. 

Look at other companies to see what they do for their ads, or check out the social media pages of some of your favorite companies to try to understand how they like to advertise. Use your humor or creativity to direct the ads specifically to your audience.

What are 4 examples of advertising?

Four examples of advertising are display, video, mobile, and native advertising. Display advertising consists of digital billboards, websites, or blog posts. 

Video advertising consists of video ads, and mobile advertising is on a mobile device or billboard. Native advertising is considered non-disruptive and is typically sponsored content and comes in the form of videos, photos, or blog posts.

See How AllOver Media Can Help

Creative ads are the best way to draw attention to your brand. Whether you are looking for your small business to take off or are trying to find a better way of advertising your current business, creative ads can help your company get the attention you are looking for. 

Looking for some help with OOH advertising? See how AllOver Media can help!

What are Transit Ads and What are the Benefits?

Posted on by AllOver Media

As a business owner, you know that advertising is one of the most important aspects of your company’s ability to grow and thrive. Social media has made it easier than ever to get your name out there, and as long as you’re managing it on your own, it’s typically free. But if you want to get the most out of your social media efforts, you need to invest in social media marketing.

Instead of putting all of your money into a social strategy, you may consider alternative options for marketing your business. Transit ads, for example, are a great option for out-of-home advertising. It’s an opportunity to spread awareness about your brand without shoving it in consumers’ faces; instead, they’ll notice your ads on their way to work, while they wait for the bus, or while they’re out and about with family on a Sunday morning.

But what exactly is transit advertising, and what are its benefits? Let’s take a closer look.  

Transit Advertising Definition

Transit advertising is a style of out-of-home advertising that helps companies create brand awareness and market their products to consumers by placing an ad on a source of public transportation. Some of the most common public transit options to include transit advertising include:

  • Sides of buses, trains, and taxis
  • Inside subway cars, subway stations, bus stations,
  • On train platforms or bus shelters. 

If you’ve ever seen a bus wrap advertising a local news station, a subway ad for a national bank, or a digital ad for a nearby restaurant inside of a taxi cab, you’ve come in contact with different types of transit advertising. These transit advertising examples are designed to catch the attention of daily commuters in hopes of turning them into customers. 

The Benefits of Advertising in Transit Media

Transit advertisement at the subway station

If you’re having a difficult time reaching your target audience, voicing your brand message, or putting your name out there in a cost-effective way, consider a transit advertising campaign. Here are some of the benefits of trying this non-traditional advertising method: 

1. Enhance the Advertising Experience

With transit advertising, you can improve the visibility of your brand and create an advertisement that looks great out in public. It’s hard for consumers to ignore ads that pop out during their commute, which makes their trip to work or the grocery store more exciting (and it makes your advertising awareness goals more achievable, too.)

2. Increase Your Exposure

Transit ads are highly effective for brands when it comes to maximizing the amount of time the ad can exist. When a consumer sees your ad on a bus ride, it’s more than a quick glance. They’re sitting with your ad for the extent of their commute, which can keep your name at top of mind. 

And think about the number of people who will get on that bus, or the ones who simply see your name on the side of the bus as they ride to work. This frequency and exposure can be the difference between reaching new members of your target audience or sticking with the same customers. 

3. Maximize Brand Awareness

What’s one of the biggest advantages that comes with transit advertising? It’s unavoidable media. Consumers are going to see your ads while they’re commuting, and there’s not an on/off switch like their television. 

They can’t swipe away from your advertisement like they could with their smartphones. Instead, they see your ad frequently. This allows you to increase the number of people who see your ads, notice your brand, and hopefully, make a move to learn more about what your company has to offer. This can be a huge benefit for large, medium, and small businesses alike.  

4. Drive Action and Engagement

When you increase brand awareness about your company, you’re pushing to get more people interested in what products or services you can provide. Taxi and bus advertisements allow you to meet consumers where they are and encourage them to inquire about you. 

In fact, research by the Neuron explains that 42% of consumers notice digital ads like taxi top advertisements “all” or “most” of the time, and 59% of viewers took action after seeing the ad.  

Consider Transit Advertising with AllOver Media 

Traditional advertising methods, such as television and radio ads, are outdated. Finding ways to reach your target audience without disturbing their everyday flow is essential if you want to increase brand awareness and leave consumers with a good taste in their mouths. That’s what makes transit advertising so essential, and AllOver Media can help you meet your marketing goals.

We can help you identify the best distraction-free locations to put your brand and products on display so they can interact with your brand in a subtle and convenient way.

From bus wrap advertising to truckside ads, we can help you grab potential customers’ attention when they’re on-the-go, whether it’s on their way to work or running errands with the family. 

Looking for some help with OOH advertising? See how AllOver Media can help!

5 Best Truck-Side Advertisements of All Time

Posted on by AllOver Media
Truck with blank side for advertising

The best truck advertising would be campaigns that create a wide impact on consumers. Mobile billboard trucks present a unique opportunity to gain massive exposure to a wide demographic, making it a worthwhile investment.

5 Best Truck Advertising Campaigns

Using advertising trucks to create mobile ads isn’t new, but it can be effective when done right. Here’s a list of the best advertising on trucks.

1. Coca-Cola: Christmas Caravans

When it comes to iconic truck advertisements, Coca-Cola takes the cake. Trucks with advertising have been a critical part of the Coca-Cola brand since 1995. Since then, they have continuously been publishing ads around the holidays with festive campaigns to end the year on a bright note. 

They are famously known for having red trucks that are full of lights parading through towns. These are special for one main reason: they resonate with audiences with their personal and heartfelt messaging. These annual campaigns are meant to tug at heartstrings, especially because they are launched during the holiday season. This is what makes them effective. 

For many, seeing Coca-Cola’s bright red brigade of trucks is the official start of the holidays. Coca-Cola effectively used its branding and made it synonymous with Christmas. It’s hard to separate the two when December rolls around. 

Their campaign is one of the most notable because they were able to build on it over the years with most people being familiar with their truck advertising. Marketing campaigns like theirs set the bar for other companies, making it one of the best truck advertising campaigns. 

2.  Budweiser and Jim Beam: Repeal Day

Budweiser is no stranger to iconic advertising. They decided to partner with Jim Beam to celebrate a holiday of their own—Repeal Day. On December 5th, 1933 Prohibition was repealed, allowing alcohol to be freely consumed. 

Budweiser and Jim Beam decided to share the celebration with their competitors by parking advertising trucks just outside their competitors’ offices, inviting them to take a drink in celebration.

This a clever ad campaign because it not only targeted consumers, but it also made other brands involved. Having the mobile advertising trucks parked directly outside the competitors’ offices is a bold move and it surely paid off. They were able to get supporters of all the brands on board with celebrating Repeal Day. 

The fact that they were able to leverage their brand and the following of other brands during their campaign makes it stand out as one of the best truck advertising campaigns. They targeted Miller, Sam Adams, Heineken, Yuengling—just to make a few.  

3. Venmo: Mobile Pop-Up Shop

Venmo might not be the first brand to think of when it comes to OOH advertising, but their unique mobile pop-up shop truck advertising was certainly a new spin on things. The mobile pop-up shop made its way to NYU’s campus where students flocked to have selfies taken. 

Venmo’s pop-up experience was a pleasant surprise complete with confetti and balloons to celebrate. This campaign kicked off the launch of their new debit card feature which targeted millennials as their potential customers.

The Venmo debit card would be available in a multitude of colors so they made sure it would be reflected in the design of the truck advertising. They created a candy-colored truck that was designed to look appealing on social media. 

The main idea behind the Insta-friendly truck advertising was to bring a youthful and vibrant edge that would be shareable on social media which was on trend for their millennial demographic. 

The external design of the truck simply had the Venmo brand name and logo and was more focused on building awareness. This simple campaign created a mobile billboard that was completely interactive. Students were invited in and would receive free stuff from the brand as well. 

This wasn’t a mobile billboard that students could easily ignore or one that would become part of the scenery—it was made to stand out.

4. Knix: Stop Trashing Your Period

Knix didn’t want to go the traditional route with their truck advertisements for this advertising campaign. They decided to use dumpster trucks to launch their Super Leakproof underwear. This definitely makes a statement about the waste produced from the use of disposable feminine hygiene products. According to the brand, six billion tampons fill landfill every year. 

Combined with the slogan “stop trashing your period,” this is a powerful message, making it one of the best truck advertising campaigns. This message for these truck ads build brand awareness and bring to light the environmentally conscious aspects of the brand. 

This was a risky move given that this OOH campaign was launched during the pandemic when advertising was trying to target consumers in their homes. However, the message resonated because of the garbage truck, the slogan, and consumers’ readiness for an environmentally-friendly approach to feminine hygiene products. 

5. T-Mobile: verHIDEzon

T-Mobile and Verizon are two mobile telecommunication companies with a rivalry and To-Mobile decided to make a playful attack with their verHIDEzon campaign. This is one of the best truck advertising campaigns because it highlights one of their competitor’s main flaws and directly confronts them. 

Unlike Budweiser and Jim Beam who called on competitors to celebrate, T-Mobile directly confronts Verizon with a clever punchline about their questionable 5G rollout. Verizon had recently launched its 5G coverage but charged users more for this access without letting them know where exactly would get this coverage. 

The advertising truck surely turned heads as it made its way to Verizon’s Manhattan location and parked right next to it. The campaign was so successful that it sent social media abuzz. They also used this opportunity to explain their own 5G offering.

This was a great move to target Verizon’s existing customers and their potential customers. Verizon’s existing customers would be tempted to make the switch to T-mobile while potential customers might be tempted to join T-Mobile. 

Make Your Business Visible

Mobile billboards are effective because they allow you to directly connect to your audience when they’re on the go. By being able to physically present an ad in the right location, you can deliver your message with impact. All you need is the right partner to help you get the job done. 

Looking for some help with OOH advertising? See how AllOver Media can help!