There’s no doubt mobile billboard ads like the ones found on truck advertising are effective. And that’s especially true when you compare them to static advertising billboards. Consider this: 97% of people can recall content seen on a mobile billboard.
But not all mobile billboards or truckside billboards are created equal. Just like with traditional marketing, mobile billboards are most effective when deployed strategically. Marketing strategy doesn’t discriminate, it would seem.
With that in mind, let’s explore ways you can promote your business on a mobile advertising truck smartly. These are the top truck advertising tips to ensure that when you advertise on trucks you’re not wasting your budget.
Plan Your Campaign
If you’re looking for a set-it-and-forget-it campaign, truck side advertising is not it. Mobile truck advertising may be simple to execute. But like any other marketing campaign, it’s challenging to execute well. That’s probably why you’ve seen plenty of ho-hum truckside ads for things like movers or waste disposal that felt rushed.
Instead of slapping some quick CTAs onto the side of a truck and calling it a day, go further. Plan out a full, high visibility display campaign like you would with any other medium.
Perhaps your company’s top priority is to build awareness. In a case like this, you can tease your brand before a larger, citywide reveal. Planning smaller engagements and adding to the fleet slowly over time will build brand recognition naturally.
Or, if you know a certain time or location is relevant to your business, plan your truckside spending accordingly. Rather than wasting your budget on off-hours engagements, target your campaign down to the minute and GPS location. When you customize routes, you save.
One of the best parts about mobile truck advertising is it can be as targeted as you need it to be. No longer does your billboard have to sit idly by on the side of the freeway. Execute your ads where and when you know they will be most effective.
Say Something
Countless ho-hum ads slap a logo and a tagline onto the billboard and call it a day. But your business needs more. You deserve warm audiences who understand who you are and what you offer. After all, a more primed audience means a greater potential for sales.
Rather than resting on brand awareness, ensure your campaign has something to say. Speak directly to your target demographic. Empathize with them. Give them the promise of solved problems before they even contact you.
With a campaign that relies on more than mere brand recognition, you can take the pressure off of your sales team.
Add Some Motion to Your Placement
Just because your truck is in motion doesn’t mean your ad needs to be static. By adding a digital screen to your truck side advertising, you can spice up the content you display in your campaign.
This style of digital advertising displays has immense potential, as your ad placement isn’t tied to a single look. Cycle through various screens of content. Speak to different audience segments in sequence. Or display an eye-catching animation that is sure to captivate audiences.
Consider this to convince your team. A study of roadside advertising found that drivers were more distracted by animated billboards than static ads. The same, it would stand to reason, would be true for pedestrians as well.
There are countless reasons to consider truck side advertising that pushes the envelope, technologically speaking. LED advertising trucks are just that.
Execute a Winning Truck Advertising Campaign
Like so many forms of OOH media, we are passionate about advertising campaigns that truly work. When you advertise on trucks with AllOver Media’s help, your ads can garner results. Our clients enjoy years’ worth of insights on what pushes the needle.
There’s an old adage: quality over quantity. Every business certainly wants more customers, an increase in sales, and more products or services shipped. But there is, more than ever, something to be said for driving a more certain outcome with your marketing efforts. As many marketers know, the more qualified a customer, the more likely a sale will occur.
One of the more surefire ways of ensuring better marketing outcomes is by employing location-based advertising. This concept is interchangeably called “place-based advertising” or “geo location based advertising.” And it should be a cornerstone in your marketing stack.
As a strategy, marketers have noted, thanks to place-based advertising strategies:
86% increase in client base
84% increase in consumer engagement
But what is location based advertising? And how does location based advertising work with regard to a target audience? Moreover, are there location based marketing examples that your business can pull inspiration from?
In this article, we’ll explore the ins and outs of location based marketing. We’ll also share some place based advertising examples for inspiration in your next marketing campaign. By article’s end, you’ll have a better hold on place advertising concepts to enact in support of your business.
How Does Location-Based Advertising Work?
One of the great benefits of our modern age is the abundance of data that we have at our fingertips. Now is a truly revolutionary and unprecedented time when it comes to the power of location based marketing.
Even just a single generation ago, marketers were largely reliant on insights from anecdotal sources. Focus groups were widely relied upon. Prior results spoke volumes about expected results. And the marketer’s own gut carried the burden when devising a marketing strategy.
But today, marketers have a wealth of potentially useful insights at their disposal. And each of these insights can be integrated with a marketing campaign to serve targeted ads to target users.
They can access everything from common customer persona information to demographic data collected and offered by social media platforms. The amount of data can be staggering. But if you know where to focus your efforts, you can unlock the power of place-based advertising with relative ease.
The easiest way to think of location-based advertising is through the lens of geographic specificity. Location based ads rely almost entirely on geographic specificity as their main source of effectiveness.
Location-Based Marketing Examples
In practice, location-based advertising can be used to serve a variety of business types. Everything from B2B to B2C is potentially on the table. And everything from service tradespeople to humble coffee shops can potentially benefit, if the right strategies are used.
For example, imagine a company wants to sell flood insurance coverage in the United States. It might be simplest for them to merely advertise to everyone in the United States. A single campaign with a single asset would be cheap and easy to put into play.
But deeper consideration is needed here. Consider how there are many people in that category for whom flood insurance is wholly irrelevant. And consider how an even smaller fraction of those folks might actually want a new insurance provider.
This is marketing funnel 101. If the ad were served to the entire country, its effectiveness would be muted. Why? Because it would be irrelevant to the majority of prospective customers who see it.
Instead, the company might use location-based insights about specific locations to their advantage.
Their location based ad campaign might turn on or off depending on home address data. It might only display on social media or website banners to adults who live near a body of water. Or they could specify that the ad only runs to customers who live within a few miles of an ocean. They could even use real-world data about prior flooding events to target messaging based only on likely customers.
The company has used location-based advertising to ensure they are marketed only to relevant parties. By favoring quality over quantity in their campaign’s breadth, sales are prioritized over general awareness.
As you can see, geo targeting is a great way to target consumers and increase engagement strategically. But you needn’t stop at major landmarks or metro areas for your targeting efforts.
Foot Traffic Considerations
Another way to consider location-based advertising strategies is to consider customer foot traffic. Our above example uses a fairly broad level of geographic specificity. Namely: a zip code, town, or portion of an entire state. But digital platforms offer enormously specific data about where potential customers are and where they move during their day.
Consider GPS data, which nearly every mobile device user offers up as they browse the web, use apps, and more. These insights are commonly captured by advertising platforms to get a sense of helpful metrics to arm the marketer. Everything from foot traffic density, population shifts, commuting patterns, and more are on the table. And all of that data is worth its weight in gold to a marketer like you.
More Location-Based Advertising Examples
As an example for the above, imagine you run a network of pet grooming franchises around a major metro. Imagine customer growth is the goal with awareness as a secondary goal. Pretty straightforward campaign elements, if we’re honest.
Like our above example about flood insurance, easier doesn’t always mean better. It would be simplest, in truth, to activate your digital advertising pipeline with breadth in mind. Target everyone within a certain radius of your city and job done, right? Wrong.
This would be location-based advertising in its most basic, and least effective form. And it’s unfortunately an attempt at location based marketing that too many marketers fall victim to.
With a little tweaking to the place-based advertising strategy, you can get really specific in who sees your ad. With GPS data, you can serve your ad to customers when they enter your store’s radius. This is commonly referred to as geofencing or proximity marketing.
By targeting your recipient, you ensure a relevant customer base. By tailoring the message to make assumptions both about who and where they are, you speak to them directly. And by serving it to them at strategically convenient times, you can grow the likelihood of a potential sale.
Each of these elements are critical to a truly results-oriented location based marketing approach. Without all three, your campaign becomes like a restaurant recipe that’s missing a key ingredient.
Part of a rock-solid location based advertising strategy is also to have a mechanism to turn it off. With a place-based advertising plan, customers no longer see an ad once they move outside of a set radius. This helps stymie budget waste and focus your marketing dollars on more likely conversions.
Partner With a Geo Location-Based Advertising Leader
Now is the best time to roll out a place-based marketing strategy. AllOver Media has helped customers devise and perfect robust and results-oriented geo location based advertising strategies. Looking for some help with Geo-Fencing? See how AllOver Media can help!
In marketing, as in much of language, synonyms can be overused to the point of words losing all meaning. And in a buzzword-heavy industry like marketing, this risks confusing two similar, but inherently unique strategies.
A solid example of this effect is how our industry has come to use “geotargeting” and “geofencing” interchangeably. But the two concepts, while conceptually similar, do feature a number of nuances that separate them.
In this article, we’ll help you understand the similarities and differences between geofencing and geotargeting. This will include pros and cons for geo fencing vs geo targeting. In the end, you should be able to determine which marketing strategy is most aligned with your business goals.
The Core Concept: Location-Based Advertising
Whether discussing geo fencing vs geo targeting, both concepts have to do with leveraging audience location insights. The goal here is to drive better marketing and sales results. A “see what sticks” approach might work for some businesses. But geotargeted media tends to see higher engagement with audiences than non-targeted media.
All of this piggybacks on the plentiful data that is gleaned by social media companies, search companies, and more. Each stores reams of data about individual user location patterns. Much of that data can be used to help drive a more focused and directed marketing push toward your prospective customers.
The one key differentiator, however, is specifically what effect geo targeting vs geofencing has on your audience base. As Indeed puts it, “geofencing results in a larger target audience, while geotargeting results in a smaller target audience.” Essentially, it is the difference between customizing your marketing content per a user’s habits versus their persona.
But what does that mean for your business? Essentially, it means tying your customers’ experience with your brand to dedicated, specific locations in our world. Many customers do their brand engagement online as they conduct their day-to-day activities and errands. By tying your marketing promotions to frequented locations, you can potentially increase the likelihood of a sale for your audience.
Geotargeting Pros and Cons
At its core, geotargeting is all about brand awareness. The more times your brand is presented to your target audience, the more likely they are to engage with it.
As such, persona insights are a heavy factor in this strategy, when you compare geotargeting vs geofencing. The more detail you can gather from tech companies about a user’s interests, home and work locations, behaviors, and more, the more personalized your ads to them can be. And the more personalized, the better for your potential ROI.
As an example, imagine a network of franchised consumer goods stores that operate in just a collection of U.S. states. While the company could turn on a general advertising campaign that targets audiences nationwide, this wouldn’t yield strong results. A geotargeted campaign would focus on serving content just to the states in which the business operates. With this level of focus, the business can be confident that their ads are being served to relevant audiences.
However, it’s not all plusses in geotargeting’s column. As a rule, user data isn’t stored in geotargeting campaigns, so your audience insights will be flash in a pan. It’s also entirely reliant on user data like IP addresses. This means audiences who have enabled privacy or anti tracking features in their mobile devices are unlikely to see your content.
Geofencing Pros and Cons
As an inverse, geofencing (vs geo targeting) is all about building an inclusive marketing strategy. A geofencing campaign is built on the notion that conceivably anyone could be a potential customer. With strict geographic radius settings, any user who crosses that threshold is worthy of your digital marketing content.
One of the best reasons why this methodology works is entirely reliant on the content that is served. Sure, if you serve a general awareness campaign, it will be seen. But imagine an example of a local restaurant running a location-based campaign.
Consider a geofencing campaign that serves a 5% off coupon between the hours of 10am and 2pm. By targeting anyone within a 10-minute walk of the restaurant, the location based marketing content is not only audience-centric. It also allows for immediate action on the audience’s part. They can’t simply opt to come back because they are signaled that the offer is fleeting.
In the downside column for geofencing, there are numerous considerations:
They require more manual effort to set up, as geographic location details aren’t as broad as city or state.
They are not only served to qualified leads, meaning your ad spend might be higher than expected.
More marketing content is needed for these campaigns, since they tend to be time-and-place specific.
They collect and store user location data. This could potentially put some businesses at legal risk in case of a data breach.
The good news is lots of businesses and agencies use geofencing tactics. All in all, it is by no means a fringe concept.
Find a Geofencing and Geotargeting Partner
Regardless of whether geofencing vs geotargeting is the right strategy for you, your marketing campaign rollout is key. It’s imperative to find a partner who can deliver your geofencing and geo targeting content effectively. AllOver Media has partnered with countless clients to drive location-based OOH results. Looking for some help with geofence advertising? See how AllOver Media can help!
Imagine a little league baseball game. Or a peewee football team’s last game of the season. It can be any youth sports league’s event, for that matter.
Now imagine the countless people who attend these events. Sure, there are lots of young athletes and sports team coaches who are focused on the game. But for every participant, consider the adults on the sidelines.
Youth sports events are a fantastic opportunity for advertisers. From captive audiences to recurring event schedules, consider the possibilities. There are countless reasons why advertising at a youth sporting event is worth its weight in gold. But simply slapping advertisements near a sports field doesn’t equate to effective youth sport advertising strategies.
So what can you do to activate your youth sports marketing campaign? Read below for considerations on how to advertise at youth sports events.
The 5 P’s of Marketing (and Their Relation to Youth Sports Marketing)
The 5 P’s of marketing are a cornerstone concept for all marketers and advertisers. But while the 5 P’s often get associated with tech or consumer goods, there’s good news. They can be just as effective (and are essentially the same) when promoting services too.
So what are the 5 P’s of a marketing plan? And how should you think about them for your youth sports advertising strategy? Read on to find out.
1. Product
This is the most basic marketing question your campaign is trying to answer. In the case of youth sports advertising, keep it relevant. You should offer something that is conceivably relevant to the people who would find themselves at a youth sporting event.
2. People
Did you notice our sly mention of the audience above? That is the second P: the people who see your ad. Rather than marketing to a general audience, consider the kinds of people who attend youth sports. It’s usually children and their families.
First, identify the broadest segment of your target audience. Adjust for pipeline considerations. Then, finally, tailor your targeted message specifically to them.
3. Price
You can have the most compelling product or service, feature a great ad design, and be audience targeted. But the inevitable question your audience will wonder is: “How much is this going to cost?” Instead of burying the lead, feature pricing (or even estimated pricing) in your ad to keep questions to a minimum.
4. Place
If you only serve a specific geographic region, mention that in your ad. Or if you understand something specific about local culture, reference it! These strategies will help personalize the ad for your audience.
It will also show you understand the region and the people who call it home. This helps differentiate you from big conglomerates. They are more likely to slap a city name into their ad and call it “localized.” And everyone knows that doesn’t pass the localization smell test.
5. Promotion
Nothing is likelier to move the needle than a promotion intended to spark customer FOMO. Feature a percentage off of the total cost of your product or service. Reference a time-sensitive promo. Whatever method you choose, feature it to help your ad go from “awareness” to push marketing.
Effective Advertising Strategies
With that in mind, you’re likely wondering how to advertise youth sports effectively. This campaign can be like any other (with a few tweaks). Consider these strategies regarding advertising ideas for youth sports events.
Season-long Campaigning
A sports season is long, often covering months. Don’t just design one billboard and call it a day. Change up your creativity.
New designs, messaging, or promotions are more likely to be noticed than a stale design. So delight your audience and they are sure to respond accordingly.
Easy-to-Read Content
Unlike some other OOH marketing efforts, youth sporting events typically feature a large distance between the audience ad placement. Think of the ads along any given outfield baseball wall and how far they are from the bleachers.
So consider your audience when laying out your design. Tiny social media icons, scannable QR codes, and more should be left at the door. Your audience shouldn’t have to squint to read your tagline or make out your URL.
Connect it Home
If you can tug at your audience’s heartstrings, consider that a win for potential sales.
Call out the home team. Show your support for their season. Or even reference past victories within the context of your campaign. With this, you’ll create a connection between your brand and the event that’s unfolding in real time.
Partner With a Trusted OOH Marketing Resource
Your next youth sports advertising strategies need a strategic partner. At AllOver Media, our expertise in bringing successful out-of-home advertising strategies to market simply can’t be matched. And this includes youth sports advertising ideas. Looking for some help with Youth Sports Advertising? See how AllOver Media can help!
There are thousands of reasons why billboard advertising hasn’t faded over the years. While digital advertising rakes in large sums for the likes of Google and Facebook, engagement results are mixed.
Outdoor advertising, on the other hand, is as strong as it ever was. This is thanks to numerous pros that only it can claim:
“Captive” audiences
Long campaign runs with little competition
Fewer distractions from your content
No ability to “ad block”
Modern digital solutions for content rotation
Gone are the days of a fraying canvas billboard beside the American highways. Here to stay are digital billboards capable of showcasing your company’s latest content. Digital billboards are often the most effective advertising strategy to get your content in front of your target audience.
But it’s not just about large jumbotrons these days. Modern digital mobile billboard solutions are typically affixed to the tops, sides, or behinds of cars, trucks, and buses. With them, you can update your content with ease and move your content to where it will be most effective.
In this article, we will explore some of the places to consider when rolling out an effective digital truck advertising campaign. These are the high volume, high engagement spaces your brand will surely see a return on investment from.
Concert Advertising
Think about a typical concert venue. There is likely plenty of advertising happening inside the stadium, concert hall, or arena. But what about outside?
For concerts happening in suburban areas, there are countless opportunities. Park a small truck affixed with a digital mobile billboard across the street from the stadium’s ticketing gate. This is a surefire way to get lots of eyes on your product or service. Or place a tow-hitched billboard onto the sidewalk near the gate.
For both of these examples, two design elements can help boost engagement:
An active call-to-action (CTA) and
A scannable QR code
As a bonus, your audience is likely to create a positive association between your brand and the event’s happy emotions!
For concerts happening in urban areas, consider a digital mobile billboard strategy that partners with the local taxi fleet. If strategically deployed, your campaign can be seen by concertgoers as they come to and from the performance. It can also be noticed by random pedestrians who just happen to be in the area, too!
Sporting Event Advertising
Sporting events are another great opportunity when legions of like-minded fans congregate for a dedicated time. This could include:
Regular season games
Finals
Playoffs
Exhibition matches
And more
These events have the benefit of running much more frequently than large-scale concert events and audiences tend to frequently return. As such, advertisers can get a solid sense of the audience persona near a sports stadium.
For these events, consider parking a mobile digital billboard trailer at strategic spots nearby. The most highly trafficked spaces would be around the sporting event’s parking lot or near ticketing gates. The key here is to have numerous brand engagement opportunities placed at various points of engagement.
State Fair Advertising
Who’s hungry for some funnel cake? State fairs offer fantastic opportunities for brand engagement (if you plan your digital signage well).
Thanks to their typically massive parking lots, a state fair is a great place to park your digital mobile billboard truck. While not consistently active, they tend to be perfect for passive brand awareness.
A bonus here is that, unlike concerts and sporting events, people tend to come and go from fairs all day long. So there’s not any one large bottleneck point for engagement. You are as likely to get customers at 11:00 AM as you are at 5:00 PM.
Another consideration is placing your advertising inside the state fair. Most fairs already have many exhibitors trucking in their booths, food trucks, and more. If you work with the fair planners accordingly, an exhibitor or advertiser license will likely be easily obtained. You then get all of the benefits of our earlier strategy with a higher level of event advertising foot traffic.
Consider Digital Mobile Billboard Advertising with AllOver Media
The above list is just a smattering of ideas to get your mind rolling. There are countless other spots where digital mobile billboard advertising is going to provide a great ROI.
That’s why you need a marketing partner who knows emergent spaces like digital billboard trucks. Partnering with AllOver Media means your marketing goals are likely to be met.
We can help you identify the best spots to place your advertising campaign that will minimize funnel dropoff and maximize engagement. Are you ready to take your OOH marketing strategy into the digital space? Learn how AllOver Media can help.
Advertising is the keystone to any good sales cycle. After all, if your target market isn’t aware of your product or service, does it matter at all that you offer it in the first place? One of the primary drivers for sales is an advertising campaign to build consumer awareness.
But what distinguishes a good ad from a bad one? And what should your company aim for when considering how to create a good ad?
In this article, we’ll explore the elements of how to make a good ad. We will also note some examples of effective ads so your company can learn how to make your advertisement stand out against the competition.
1. Don’t Confuse Your Audience
You and your team probably have an enormous amount of pressure on you to launch an ad campaign that delivers. This pressure could come from your executive team, your shareholders, or countless other sources.
However, with all of that pressure comes differing points of view on what exactly is worth featuring in your ad. Your product team might feel that the most valuable thing to highlight is your product’s unmatched specs, whereas your executive team might want to focus on the product’s low cost.
Ultimately, your audience won’t care about all the behind-the-scenes drama. They are willing to part with just 8 seconds of their attention and they only care about one thing: is this product relevant to their needs?
By focusing on a limited scope of facets or features and omitting a more encyclopedic bullet list of every conceivable selling point, your ad can remain focused and can help your audience buy into the very notion of your product in the first place.
2. Drive Conversions
Although the question of what makes a good advertisement is largely objective, one thing is for sure: if your audience doesn’t know what to do next after seeing your ad, it’s probably not very good.
An ad should simultaneously build curiosity in your audience and give them a pathway to satisfy that curious hunger. This can be achieved in numerous ways, including:
Calling out a URL where your product or service can be purchased,
Inviting your audience to reach out to your sales team,
Featuring your social media handles, where your audience can learn more about your product and your company,
And more.
There is no one right way to drive conversions. But not offering your audience the chance to take the next step is certainly one way not to.
3. Create Something Memorable
The term “viral” is a bit of a misnomer these days. If everything is “going viral,” is anything really? But ultimately, even if it simply fosters a one-on-one conversation, your ad can elevate itself from a fleeting bit of window dressing into something truly memorable for your audience.
Consider this ad from the Copenhagen Zoo, which figuratively wrapped a city bus in the coiling crunch of a vicious snake. It’s simple, effective, and easily recounted from one person to another. “Hey, did you see that snake bus?” someone might say to a friend, easily prompting a follow-up query.
By giving an ad just a little extra thought and consideration for where it will ultimately be placed, you can evolve your ad from a simple checkbox on your marketing list to something truly special.
As a bonus, if an audience member mentions your ad to someone who has not seen it, congratulations: you just enjoyed a bit of free advertising!
4. Break Conventions
Here’s a 1960s ad to consider from Volkswagen. Now imagine the project’s ad team as they considered how to make a good advertisement for their latest car. They had two choices:
Take the easy route, and advertise it the same old way their competition advertised their cars
Take the harder route, and do something that had never been done before in advertising.
They chose option 2, and the rest is history. By creating something unlike the competition, and by creating ad copy that broke conventions of the time (such as the notion that an ad had to be overwhelmingly positive or that ad space needed to treat audiences with the lowest common denominator), VW was able to not only boost sales but created an ad we are still talking about six decades later.
5. Create Art
Picture an ad for Grey Goose vodka. You can probably imagine their logo, featuring a flock of wild geese in mid-flight, right? But can you actually think of a Grey Goose ad?
Now try to picture an ad for Absolut vodka. You might be picturing this. Or this. Or maybe one of the other litany of memorable ads that the venerable vodka company has put out over the years.
Absolut could have easily just taken a picture of its vodka being enjoyed by beautiful models in stunning bar and apartment settings, but instead, they partnered with artists like Keith Haring and Andy Warhol and created ads that were as much art as they were promo.
The key for how to make your advertisement stand out is to signal to your audience the piece you’ve created is more than fluff. It’s a collectible.
Learn How AllOver Media Can Bolden Your Advertising
With the right strategy and the right partner, your advertising can go from forgettable to conversion-driving. Looking for some help with OOH advertising? See how AllOver Media can help!
Marketing is an essential part of any business, acting as a connection between the customer and the product or service. As technology advances and consumer habits change, marketing strategies must also evolve to remain successful. The rise of digital media has significantly impacted the marketing landscape, leading many to wonder if it still holds value in today’s world.
In this article, we’ll compare traditional marketing vs digital marketing tactics. We’ll explore their individual merits and delve into why having both forms of promotion is needed for maximum audience reach and optimal results for businesses big or small.
Uncovering the Differences Between Digital Marketing vs Traditional Marketing
Traditional and digital marketing are two distinct forms of promotion that rely on different mediums. Traditional marketing employs offline tactics such as print ads or billboards while digital strategies involve online platforms like search engines, email campaigns, and more. Each approach has its own advantages but both have become essential in reaching wider customer bases.
Let’s dive a little deeper into traditional vs digital marketing.
What is Traditional Marketing?
Traditional marketing encompasses a variety of methods used to reach potential customers in the real world, such as print ads, billboards, newspaper ads, and more. These outlets offer businesses an effective way to target their desired audiences with tailored messages that can have lasting impacts.
Traditional advertising remains a cornerstone of modern-day advertising and is deeply rooted in our lives. From receiving mail to reading the newspaper, we are constantly exposed to this tried-and-tested form of promotion. Its efficacy is largely bolstered by extensive research.
With this form of marketing, businesses can reach local audiences in a more lasting and effective way than online methods. Physical advertisements have the potential to remain relevant for much longer than digital ones. Plus they are often easier to access by certain demographics who may not be as tech-savvy.
Three Forms of Traditional Marketing
An advantage of traditional marketing is that there are a variety of options. These options leave you plenty of ways you can maximize the impact of your advertising efforts. Here are three examples:
Phone Calls: Despite the current digital age, people still prefer to make a personal connection when finding new businesses – and that means picking up the phone. Studies show that consumers are more likely to contact companies through traditional methods such as calling than via emails or websites.
Direct Mail: Direct mail can be an effective marketing tool to reach existing customers or those with a demonstrated interest in your brand. According to a Pebble Post study, nearly 70% of people discard direct mail from unfamiliar companies if it contains content they are not interested in. To maximize returns on this strategy, most focus only on current clients and prospects who have expressed enthusiasm for your business – thereby saving money while still achieving an impressive ROI!
Billboards: Entrepreneurs can take advantage of the power of local advertising by strategically placing a billboard in an area with high visibility. Similarly, sponsorships at sporting venues provide brands with great exposure to thousands of fans who will likely associate that brand with their favorite team.
What is Digital Marketing?
As technology advances, so does the way we advertise. Digital marketing is marketing conducted online. It has seen an exponential rise in popularity due to its ability to leverage the power of modern technology, culture, and society. With tools like paid influencers and email campaigns, companies can reach a wider audience than ever before – revolutionizing how they promote their brand or product.
Digital marketing has emerged as a cost-effective and direct approach to target potential customers around the globe. It’s revolutionizing how companies reach their audiences and create meaningful connections with them.
Digital Marketing Examples
Here are a couple of ways for businesses to engage their online audiences through digital channels.
Search engine optimization (SEO): Thistool involves researching factors like web pages’ attractiveness to search engines in order to achieve the highest possible ranking on SERPs. With this combination of creativity and technical know-how, businesses can use SEO as an effective way of driving more traffic to their websites.
Email Marketing: Email marketing is great for generating leads and driving sales, but it can be taken to the next level with techniques such as automation. Automation allows you to target specific audiences and send emails at optimal times for maximum engagement. Combined together, email marketing strategies create an effective platform that helps businesses reach their goals more efficiently than ever before.
In today’s world, digital marketing is a must-have for businesses to stay competitive. With consumers increasingly turning online to research and buy products and services, having an effective online presence has become more important than ever before.
Digital vs Traditional Marketing: Combining Strategies
Combining traditional advertising vs digital advertising can be a powerful way to reach more potential customers, amplify your message, and increase sales leads. Here are a few key reasons why you should consider using both methods in order to maximize success.
Personalization
Combining traditional and digital marketing strategies is a great way to create a more personalized experience for your customers. By using both approaches, you can tailor the message to different audiences and target them with relevant content. This helps build relationships between brands and customers by making them feel heard and understood through personalization.
Innovation
With the overwhelming flood of digital messages and advertisements that consumers are confronted with, traditional marketing channels have become underutilized. To stand out from the competition without breaking your budget, consider integrating technology into more classic approaches such as using digital billboards to give you a unique way to connect with customers in an engaging manner.
Make a Lasting Impression
Companies cannot afford to overlook the potential of traditional marketing when designing their business strategy. By leveraging both digital and conventional methods, businesses can reach their target audience more effectively and maximize opportunities for success! Rather than digital advertising vs traditional advertising, it’s important to consider a comprehensive approach that combines both. Need help combining your traditional and digital advertising? Let AllOver Media help you maximize the impact of both! With our expert guidance in out-of-home advertising, we can ensure that any campaign is reaching its full potential.
Creativity is the main component found in successful advertising for creative ads. It’s what elevates an ad from hum drum awareness into something that becomes worth remembering.
Creative advertising ideas for a small business can help engage your intended audience. They can also draw attention to your brand or product.
But simply creating something novel is only half the battle. In truth, creative advertising ideas come down to a few key ingredients:
A strategic plan of execution,
A concept that delivers what customers crave,
A concept that is aligned with your business’s identity and offerings,
And a medium that delivers the content in an appropriate way.
With the right ingredients, creative marketing ideas can elevate themselves from the everyday.
They can contain elements that are different from a basic ad you might see in a magazine or on a billboard. And, perhaps most importantly, they can evolve from generic awareness-building campaigns into ads that truly convert.
Here are seven ad ideas to help spark your creativity:
1. Truckside Advertising
Truckside ads can reach a wide audience in ways other advertisement ideas simply can’t. By covering different locations and attracting attention through eye-catching designs and high-quality graphics, reach is unmatched. These ads thrive on broad awareness and wide audience coverage.
These are versatile ads that are cost-effective and great for drawing attention and promoting action. This means brand recognition all over a market, state, and even a country.
Best of all, mobile billboards gain 2.5 times more attention than static options. This is a professional and unique piece of creative advertising designed to get people to notice your business.
2. Wallscapes
A vinyl wallscape can take your brand and drop it right in front of your audience to make a lasting impact.
Wallscape ads can be designed in various shapes and sizes. They often feature colorful and attention-grabbing images, messages, or branding. They are typically located in high-traffic areas of cities. Perhaps unsurprisingly, they can be used to promote a variety of products or services.
When put in the right place with enough foot and vehicle traffic, these ads truly shine. With a strategic wallscape ad, you’re sure to draw attention and guarantee that people remember your brand.
3. Gas Pump Ads
We’ve all seen an ad on a gas pump nozzle and screen. But at All Over Media, we can see the forest for the trees. We believe that this type of creative advertising puts your business in the hands of the consumer. Consumers spend between 3-8 minutes at a gas station so it’s a great place to get attention while they relax and recharge.
Creative ads on gas pumps also allow you to target your audience. Advertisers can choose to display their ads in gas stations located in specific areas or neighborhoods. This strategic targeting ensures that their message is reaching the intended audience.
4. Misdirection
An easy way to grab your audience’s attention is by creating misdirected creative ads. Simply consider the advertisement ideas of the 1990s as an example, in which products were barely featured at all. This type of misdirection allowed for two distinct benefits:
It provided enticement to the viewer, who could be drawn in by an alluring image of something that wasn’t a product shot, and
It gave the public something to discuss, as the ad was anything but conventional.
That word of mouth can be a huge boon to would-be advertisers. The shareability of the ad’s content essentially becomes free advertising unto itself.
But your campaign can’t be shared if it’s not seen in the first place. With a good misdirection, your audience will be drawn in before their shields come up, so to speak.
The picture in the ad is attention-grabbing, which causes the person seeing the ad to continue reading. Some companies that have successfully used misdirection ads include Petco, StopVEO, Snickers, and Selvera.
5. Nostalgic Ads
A nostalgic ad is a unique way to create attention toward your brand. Depending on your brand, you can choose a theme, such as a decade-inspired aesthetic or a bygone catchphrase. The nostalgia of the video or pictures will likely grab the attention of a specific age group.
Marketing typically focuses on the future. New products. New services. New possibilities.
But in truth, many consumers simply yearn for simpler times. And the simplest times, at least in our mind’s eye, are typically behind us.
By crafting nostalgic ads, you essentially give the people what they want. Your business can tap into that collective nostalgia and give your customers something to connect their hearts to.
Some companies that have created some of the best nostalgic ads include:
Nintendo
Spotify
Oikos
Nike
Microsoft
McDonald’s
Motorola
Nostalgia marketing is almost equivalent to comfort food, for millennials to boomers alike. So consider adding some nostalgia to your advertisement ideas and feed your customers’ hunger for their past.
6. Street Art
Street art is often an overlooked form of creative advertising. These types of creative advertisements can also be known as “guerilla advertising.” This concept typically takes the form of stickers, graffiti, or chalk art. Street art makes the audience stop and notice what is before them.
It is designed to engage the audience from the first look, both in person and online. An example of influential street art is a hand-painted mural highlighting your brand or your company’s message.
When executed correctly, this advertisement idea means two things can occur:
The audience can take a picture with the mural, thereby extending the ad’s reach, and
You’ve created something that potentially beautifies the community.
Some companies with the best street art creative ads include Adidas, Axe, Nike, PlayStation, Durex, Converse, and HP.
If you are looking for a subtler means to promote your business, this one’s a winner. A guerilla marketing strategy is a potentially smart move.
But consider this: guerilla marketing efforts aren’t appropriate for all businesses. Consider first your target demographic and your company’s ethos to determine if it’s a fit. If not, you risk alienating potential customers and taking a hit to your would-be increased sales.
7. Sanitizer Ads
If you’re trying to build brand awareness, hand sanitizer ads are a great way to garner novel attention. With a wall mounted or free standing sanitizer stand ad, you can put your business right in front of the ideal consumer.
There are a number of ways to do this. Moreover, it provides you with a great way to get a competitive advantage over your competitors.
Frequently Asked Questions
HOW DO YOU GET CREATIVE IDEAS FOR ADVERTISING?
Advertising ideas don’t just fall from the heavens. But, you can find an inspiring advertising idea out in the wild (when you know where to look). You can get creative ideas for advertising by looking at what your competitors are doing for their advertisements.
Look at other companies to see what works and what doesn’t. Or check out the social media pages of some of your favorite companies. This critical research will help you to understand how they like to advertise. Use your humor or creativity to direct the ads specifically to your audience.
WHAT ARE 4 EXAMPLES OF ADVERTISING?
Four examples of advertising are display, video, mobile, and native advertising. All of these creative ad types are potentially effective when deployed well.
Display advertising consists of digital billboards, websites, or blog posts.
Video advertising consists of video ads that play on a screen as pre-roll, mid-roll, or in a banner placement.
Mobile advertising is on a mobile device or billboard. It is typically sized and placed for smaller user experiences.
Native advertising is considered non-disruptive. It is also typically sponsored content and comes in the form of videos, photos, or blog posts to form a cohesive ad campaign.
See How AllOver Media Can Help
Creative ads are the best way to draw attention to your brand. And there is nothing quite like brilliant creative marketing ideas met with a strategic placement.
Whether you are looking for your small business to take off, your first steps toward awareness are key. Or if you are trying to find a better way of advertising your current business, a pivot is within reach. Either way, the solution may surprise you. Creative ads can help your company get the attention you are looking for.
Looking for some help with OOH advertising? See how AllOver Media can help bring your ad ideas to life!
As a business owner, you know that advertising is one of the most important aspects of your company’s ability to grow and thrive. Social media has made it easier than ever to get your name out there, and as long as you’re managing it on your own, it’s typically free. But if you want to get the most out of your social media efforts, you need to invest in social media marketing.
Instead of putting all of your money into a social strategy, you may consider alternative options for marketing your business. Transit ads, for example, are a great option for out-of-home advertising. It’s an opportunity to spread awareness about your brand without shoving it in consumers’ faces; instead, they’ll notice your ads on their way to work, while they wait for the bus, or while they’re out and about with family on a Sunday morning.
But what exactly is transit advertising, and what are its benefits? Let’s take a closer look.
Transit Advertising Definition
Transit advertising is a style of out-of-home advertising that helps companies create brand awareness and market their products to consumers by placing an ad on a source of public transportation. Some of the most common public transit options to include transit advertising include:
Sides of buses, trains, and taxis
Inside subway cars, subway stations, bus stations,
On train platforms or bus shelters.
If you’ve ever seen a bus wrap advertising a local news station, a subway ad for a national bank, or a digital ad for a nearby restaurant inside of a taxi cab, you’ve come in contact with different types of transit advertising. These transit advertising examples are designed to catch the attention of daily commuters in hopes of turning them into customers.
The Benefits of Advertising in Transit Media
If you’re having a difficult time reaching your target audience, voicing your brand message, or putting your name out there in a cost-effective way, consider a transit advertising campaign. Here are some of the benefits of trying this non-traditional advertising method:
1. Enhance the Advertising Experience
With transit advertising, you can improve the visibility of your brand and create an advertisement that looks great out in public. It’s hard for consumers to ignore ads that pop out during their commute, which makes their trip to work or the grocery store more exciting (and it makes your advertising awareness goals more achievable, too.)
2. Increase Your Exposure
Transit ads are highly effective for brands when it comes to maximizing the amount of time the ad can exist. When a consumer sees your ad on a bus ride, it’s more than a quick glance. They’re sitting with your ad for the extent of their commute, which can keep your name at top of mind.
And think about the number of people who will get on that bus, or the ones who simply see your name on the side of the bus as they ride to work. This frequency and exposure can be the difference between reaching new members of your target audience or sticking with the same customers.
3. Maximize Brand Awareness
What’s one of the biggest advantages that comes with transit advertising? It’s unavoidable media. Consumers are going to see your ads while they’re commuting, and there’s not an on/off switch like their television.
They can’t swipe away from your advertisement like they could with their smartphones. Instead, they see your ad frequently. This allows you to increase the number of people who see your ads, notice your brand, and hopefully, make a move to learn more about what your company has to offer. This can be a huge benefit for large, medium, and small businesses alike.
4. Drive Action and Engagement
When you increase brand awareness about your company, you’re pushing to get more people interested in what products or services you can provide. Taxi and bus advertisements allow you to meet consumers where they are and encourage them to inquire about you.
In fact, research by the Neuron explains that 42% of consumers notice digital ads like taxi top advertisements “all” or “most” of the time, and 59% of viewers took action after seeing the ad.
Consider Transit Advertising with AllOver Media
Traditional advertising methods, such as television and radio ads, are outdated. Finding ways to reach your target audience without disturbing their everyday flow is essential if you want to increase brand awareness and leave consumers with a good taste in their mouths. That’s what makes transit advertising so essential, and AllOver Media can help you meet your marketing goals.
We can help you identify the best distraction-free locations to put your brand and products on display so they can interact with your brand in a subtle and convenient way.
From bus wrap advertising to truckside ads, we can help you grab potential customers’ attention when they’re on-the-go, whether it’s on their way to work or running errands with the family.
The best truck advertising would be campaigns that create a wide impact on consumers. Mobile billboard trucks present a unique opportunity to gain massive exposure to a wide demographic, making it a worthwhile investment.
5 Best Truck Advertising Campaigns
Using advertising trucks to create mobile ads isn’t new, but it can be effective when done right. Here’s a list of the best advertising on trucks.
1. Coca-Cola: Christmas Caravans
When it comes to iconic truck advertisements, Coca-Cola takes the cake. Trucks with advertising have been a critical part of the Coca-Cola brand since 1995. Since then, they have continuously been publishing ads around the holidays with festive campaigns to end the year on a bright note.
They are famously known for having red trucks that are full of lights parading through towns. These are special for one main reason: they resonate with audiences with their personal and heartfelt messaging. These annual campaigns are meant to tug at heartstrings, especially because they are launched during the holiday season. This is what makes them effective.
For many, seeing Coca-Cola’s bright red brigade of trucks is the official start of the holidays. Coca-Cola effectively used its branding and made it synonymous with Christmas. It’s hard to separate the two when December rolls around.
Their campaign is one of the most notable because they were able to build on it over the years with most people being familiar with their truck advertising. Marketing campaigns like theirs set the bar for other companies, making it one of the best truck advertising campaigns.
2. Budweiser and Jim Beam: Repeal Day
Budweiser is no stranger to iconic advertising. They decided to partner with Jim Beam to celebrate a holiday of their own—Repeal Day. On December 5th, 1933 Prohibition was repealed, allowing alcohol to be freely consumed.
Budweiser and Jim Beam decided to share the celebration with their competitors by parking advertising trucks just outside their competitors’ offices, inviting them to take a drink in celebration.
This a clever ad campaign because it not only targeted consumers, but it also made other brands involved. Having the mobile advertising trucks parked directly outside the competitors’ offices is a bold move and it surely paid off. They were able to get supporters of all the brands on board with celebrating Repeal Day.
The fact that they were able to leverage their brand and the following of other brands during their campaign makes it stand out as one of the best truck advertising campaigns. They targeted Miller, Sam Adams, Heineken, Yuengling—just to make a few.
3. Venmo: Mobile Pop-Up Shop
Venmo might not be the first brand to think of when it comes to OOH advertising, but their unique mobile pop-up shop truck advertising was certainly a new spin on things. The mobile pop-up shop made its way to NYU’s campus where students flocked to have selfies taken.
Venmo’s pop-up experience was a pleasant surprise complete with confetti and balloons to celebrate. This campaign kicked off the launch of their new debit card feature which targeted millennials as their potential customers.
The Venmo debit card would be available in a multitude of colors so they made sure it would be reflected in the design of the truck advertising. They created a candy-colored truck that was designed to look appealing on social media.
The main idea behind the Insta-friendly truck advertising was to bring a youthful and vibrant edge that would be shareable on social media which was on trend for their millennial demographic.
The external design of the truck simply had the Venmo brand name and logo and was more focused on building awareness. This simple campaign created a mobile billboard that was completely interactive. Students were invited in and would receive free stuff from the brand as well.
This wasn’t a mobile billboard that students could easily ignore or one that would become part of the scenery—it was made to stand out.
4. Knix: Stop Trashing Your Period
Knix didn’t want to go the traditional route with their truck advertisements for this advertising campaign. They decided to use dumpster trucks to launch their Super Leakproof underwear. This definitely makes a statement about the waste produced from the use of disposable feminine hygiene products. According to the brand, six billion tampons fill landfill every year.
Combined with the slogan “stop trashing your period,” this is a powerful message, making it one of the best truck advertising campaigns. This message for these truck ads build brand awareness and bring to light the environmentally conscious aspects of the brand.
This was a risky move given that this OOH campaign was launched during the pandemic when advertising was trying to target consumers in their homes. However, the message resonated because of the garbage truck, the slogan, and consumers’ readiness for an environmentally-friendly approach to feminine hygiene products.
5. T-Mobile: verHIDEzon
T-Mobile and Verizon are two mobile telecommunication companies with a rivalry and To-Mobile decided to make a playful attack with their verHIDEzon campaign. This is one of the best truck advertising campaigns because it highlights one of their competitor’s main flaws and directly confronts them.
Unlike Budweiser and Jim Beam who called on competitors to celebrate, T-Mobile directly confronts Verizon with a clever punchline about their questionable 5G rollout. Verizon had recently launched its 5G coverage but charged users more for this access without letting them know where exactly would get this coverage.
The advertising truck surely turned heads as it made its way to Verizon’s Manhattan location and parked right next to it. The campaign was so successful that it sent social media abuzz. They also used this opportunity to explain their own 5G offering.
This was a great move to target Verizon’s existing customers and their potential customers. Verizon’s existing customers would be tempted to make the switch to T-mobile while potential customers might be tempted to join T-Mobile.
Make Your Business Visible
Mobile billboards are effective because they allow you to directly connect to your audience when they’re on the go. By being able to physically present an ad in the right location, you can deliver your message with impact. All you need is the right partner to help you get the job done.
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