Author: AllOver Media

5 Tips on How to Make a Good Ad

Posted on by AllOver Media
Illuminated blank billboard with copy space for your text message or content, advertising mockup banner of bus station, public information board with blurred vehicles in high speed in night city

Advertising is the keystone to any good sales cycle. After all, if your target market isn’t aware of your product or service, does it matter at all that you offer it in the first place? One of the primary drivers for sales is an advertising campaign to build consumer awareness.

But what distinguishes a good ad from a bad one? And what should your company aim for when considering how to create a good ad?

In this article, we’ll explore the elements of how to make a good ad. We will also note some examples of effective ads so your company can learn how to make your advertisement stand out against the competition.

1. Don’t Confuse Your Audience

You and your team probably have an enormous amount of pressure on you to launch an ad campaign that delivers. This pressure could come from your executive team, your shareholders, or countless other sources.

However, with all of that pressure comes differing points of view on what exactly is worth featuring in your ad. Your product team might feel that the most valuable thing to highlight is your product’s unmatched specs, whereas your executive team might want to focus on the product’s low cost.

Ultimately, your audience won’t care about all the behind-the-scenes drama. They are willing to part with just 8 seconds of their attention and they only care about one thing: is this product relevant to their needs?

By focusing on a limited scope of facets or features and omitting a more encyclopedic bullet list of every conceivable selling point, your ad can remain focused and can help your audience buy into the very notion of your product in the first place.

2. Drive Conversions

Although the question of what makes a good advertisement is largely objective, one thing is for sure: if your audience doesn’t know what to do next after seeing your ad, it’s probably not very good.

An ad should simultaneously build curiosity in your audience and give them a pathway to satisfy that curious hunger. This can be achieved in numerous ways, including:

  • Calling out a URL where your product or service can be purchased,
  • Inviting your audience to reach out to your sales team,
  • Featuring your social media handles, where your audience can learn more about your product and your company,
  • And more.

There is no one right way to drive conversions. But not offering your audience the chance to take the next step is certainly one way not to.

3. Create Something Memorable

The term “viral” is a bit of a misnomer these days. If everything is “going viral,” is anything really? But ultimately, even if it simply fosters a one-on-one conversation, your ad can elevate itself from a fleeting bit of window dressing into something truly memorable for your audience.

Consider this ad from the Copenhagen Zoo, which figuratively wrapped a city bus in the coiling crunch of a vicious snake. It’s simple, effective, and easily recounted from one person to another. “Hey, did you see that snake bus?” someone might say to a friend, easily prompting a follow-up query.

By giving an ad just a little extra thought and consideration for where it will ultimately be placed, you can evolve your ad from a simple checkbox on your marketing list to something truly special.

As a bonus, if an audience member mentions your ad to someone who has not seen it, congratulations: you just enjoyed a bit of free advertising!

4. Break Conventions

Here’s a 1960s ad to consider from Volkswagen. Now imagine the project’s ad team as they considered how to make a good advertisement for their latest car. They had two choices:

  1. Take the easy route, and advertise it the same old way their competition advertised their cars
  2. Take the harder route, and do something that had never been done before in advertising.

They chose option 2, and the rest is history. By creating something unlike the competition, and by creating ad copy that broke conventions of the time (such as the notion that an ad had to be overwhelmingly positive or that ad space needed to treat audiences with the lowest common denominator), VW was able to not only boost sales but created an ad we are still talking about six decades later.

5. Create Art

Picture an ad for Grey Goose vodka. You can probably imagine their logo, featuring a flock of wild geese in mid-flight, right? But can you actually think of a Grey Goose ad?

Now try to picture an ad for Absolut vodka. You might be picturing this. Or this. Or maybe one of the other litany of memorable ads that the venerable vodka company has put out over the years.

Absolut could have easily just taken a picture of its vodka being enjoyed by beautiful models in stunning bar and apartment settings, but instead, they partnered with artists like Keith Haring and Andy Warhol and created ads that were as much art as they were promo.

The key for how to make your advertisement stand out is to signal to your audience the piece you’ve created is more than fluff. It’s a collectible.

Learn How AllOver Media Can Bolden Your Advertising

With the right strategy and the right partner, your advertising can go from forgettable to conversion-driving. Looking for some help with OOH advertising? See how AllOver Media can help!

Traditional Marketing vs Digital Marketing: Why You Need Both

Posted on by AllOver Media
Business people meeting around a laptop

Marketing is an essential part of any business, acting as a connection between the customer and the product or service. As technology advances and consumer habits change, marketing strategies must also evolve to remain successful. The rise of digital media has significantly impacted the marketing landscape, leading many to wonder if it still holds value in today’s world.

In this article, we’ll compare traditional marketing vs digital marketing tactics. We’ll explore their individual merits and delve into why having both forms of promotion is needed for maximum audience reach and optimal results for businesses big or small.

Outdoor digital billboard

Uncovering the Differences Between Digital Marketing vs Traditional Marketing

Traditional and digital marketing are two distinct forms of promotion that rely on different mediums. Traditional marketing employs offline tactics such as print ads or billboards while digital strategies involve online platforms like search engines, email campaigns, and more. Each approach has its own advantages but both have become essential in reaching wider customer bases.

Let’s dive a little deeper into traditional vs digital marketing.

What is Traditional Marketing?

Traditional marketing encompasses a variety of methods used to reach potential customers in the real world, such as print ads, billboards, newspaper ads, and more. These outlets offer businesses an effective way to target their desired audiences with tailored messages that can have lasting impacts.

Traditional advertising remains a cornerstone of modern-day advertising and is deeply rooted in our lives. From receiving mail to reading the newspaper, we are constantly exposed to this tried-and-tested form of promotion. Its efficacy is largely bolstered by extensive research.

With this form of marketing, businesses can reach local audiences in a more lasting and effective way than online methods. Physical advertisements have the potential to remain relevant for much longer than digital ones. Plus they are often easier to access by certain demographics who may not be as tech-savvy.

Three Forms of Traditional Marketing

An advantage of traditional marketing is that there are a variety of options. These options leave you plenty of ways you can maximize the impact of your advertising efforts. Here are three examples:

  1. Phone Calls: Despite the current digital age, people still prefer to make a personal connection when finding new businesses – and that means picking up the phone. Studies show that consumers are more likely to contact companies through traditional methods such as calling than via emails or websites.
  1. Direct Mail: Direct mail can be an effective marketing tool to reach existing customers or those with a demonstrated interest in your brand. According to a Pebble Post study, nearly 70% of people discard direct mail from unfamiliar companies if it contains content they are not interested in. To maximize returns on this strategy, most focus only on current clients and prospects who have expressed enthusiasm for your business – thereby saving money while still achieving an impressive ROI!
  2. Billboards: Entrepreneurs can take advantage of the power of local advertising by strategically placing a billboard in an area with high visibility. Similarly, sponsorships at sporting venues provide brands with great exposure to thousands of fans who will likely associate that brand with their favorite team.

What is Digital Marketing?

As technology advances, so does the way we advertise. Digital marketing is marketing conducted online. It has seen an exponential rise in popularity due to its ability to leverage the power of modern technology, culture, and society. With tools like paid influencers and email campaigns, companies can reach a wider audience than ever before – revolutionizing how they promote their brand or product.

Digital marketing has emerged as a cost-effective and direct approach to target potential customers around the globe. It’s revolutionizing how companies reach their audiences and create meaningful connections with them.

Digital Marketing Examples

Here are a couple of ways for businesses to engage their online audiences through digital channels.

  • Search engine optimization (SEO): This tool involves researching factors like web pages’ attractiveness to search engines in order to achieve the highest possible ranking on SERPs. With this combination of creativity and technical know-how, businesses can use SEO as an effective way of driving more traffic to their websites.
  • Email Marketing: Email marketing is great for generating leads and driving sales, but it can be taken to the next level with techniques such as automation. Automation allows you to target specific audiences and send emails at optimal times for maximum engagement. Combined together, email marketing strategies create an effective platform that helps businesses reach their goals more efficiently than ever before.

In today’s world, digital marketing is a must-have for businesses to stay competitive. With consumers increasingly turning online to research and buy products and services, having an effective online presence has become more important than ever before.

Digital vs Traditional Marketing: Combining Strategies

Combining traditional advertising vs digital advertising can be a powerful way to reach more potential customers, amplify your message, and increase sales leads. Here are a few key reasons why you should consider using both methods in order to maximize success.

Personalization

Combining traditional and digital marketing strategies is a great way to create a more personalized experience for your customers. By using both approaches, you can tailor the message to different audiences and target them with relevant content. This helps build relationships between brands and customers by making them feel heard and understood through personalization.

Innovation

With the overwhelming flood of digital messages and advertisements that consumers are confronted with, traditional marketing channels have become underutilized. To stand out from the competition without breaking your budget, consider integrating technology into more classic approaches such as using digital billboards to give you a unique way to connect with customers in an engaging manner.

Make a Lasting Impression

Companies cannot afford to overlook the potential of traditional marketing when designing their business strategy. By leveraging both digital and conventional methods, businesses can reach their target audience more effectively and maximize opportunities for success! Rather than digital advertising vs traditional advertising, it’s important to consider a comprehensive approach that combines both.
Need help combining your traditional and digital advertising? Let AllOver Media help you maximize the impact of both! With our expert guidance in out-of-home advertising, we can ensure that any campaign is reaching its full potential.

7 Creative Advertising Ideas For Your Next Campaign

Posted on by AllOver Media
Creative burger ad

Creativity is the main component found in successful advertising for creative ads. Creative advertising ideas for a small business can help engage your intended audience and draw attention to your brand or product. 

They contain elements that are different from a basic ad you might see in a magazine or on a billboard. Instead, these ads can help your audience shift their attention to your product. 

1. Truckside Advertising 

Truckside ads can reach a wide audience by traveling to different locations and attracting attention through eye-catching designs and high-quality graphics.

These are versatile ads that are cost-effective and great for drawing attention and promoting action. This means brand recognition all over a market, state, and even a country. 

Best of all, mobile billboards gain 2.5 times more attention than static options. This is a professional and unique piece of creative advertising designed to get people to notice your business. 

2. Wallscapes 

A vinyl wallscape can take your brand and drop it right in front of your audience to make a lasting impact. 

Wallscape ads can be designed in various shapes and sizes, and often feature colorful and attention-grabbing images, messages, or branding. They are typically located in high-traffic areas of cities and can be used to promote a variety of products or services. 

When put in the right place with enough foot and vehicle traffic, you’re sure to draw attention and guarantee that people remember your brand. 

3. Gas Pump Ads

We’ve all seen an ad on a gas pump nozzle and screen but at All Over Media, we believe that this type of advertising literally puts your business in the hands of the consumer. Consumers spend between 3-8 minutes at a gas station so it’s a great place to get attention while they relax and recharge. 

Creative ads on gas pumps also allow you to target your audience. Advertisers can choose to display their ads in gas stations located in specific areas or neighborhoods, ensuring that their message is reaching the intended audience.

4: Misdirection

An easy way to grab your audience’s attention is by creating misdirected creative ads. For example, creating a billboard or social media ad with a picture of a woman in a bikini will direct much attention to the ad. 

However, once they read what is in the ad, they will realize it is for something else. 

The picture in the ad is attention-grabbing, which causes the person seeing the ad to continue reading. Some companies that have successfully used misdirection ads include Petco, StopVEO, Snickers, and Selvera. 

5. Nostalgic Ads

A nostalgic ad is a unique way to create attention toward your brand. Depending on your brand, you can choose a theme from the 80s, 90s, 2000s, or 2010s. The nostalgia of the video or pictures will likely grab the attention of a specific age group. 

When marketing typically focuses mainly on the future, it is nice to bring the audience back to a simpler time in their lives. 

Some companies that have created some of the best nostalgic ads include Nintendo, Spotify, Oikos, Nike, Microsoft, McDonald’s, and Motorola. Nostalgia marketing is almost equivalent to comfort food, especially for millennials. 

6. Street Art

Street art is often an overlooked form of creative advertising. These types of creative advertisements can also be known as “guerilla advertising” in the form of stickers, graffiti, or chalk art. Street art makes the audience stop and notice what is before them. 

It is designed to engage the audience from the first look, both in person and online. An example of influential street art is a hand-painted mural highlighting your brand or your company’s message while the audience can take a picture with the mural. 

Some companies with the best street art creative ads include Adidas, Axe, Nike, Playstation, Durex, Converse, and HP. 

7. Sanitizer Ads 

If you’re trying to build brand awareness, hand sanitizer ads are a great way to get attention in places other people might not think about. With a wall mounted or free standing sanitizer stand ad, you can put your business right in front of the ideal consumer. 

There are a number of ways to do this and it provides you with a great way to get a competitive advantage over your competitors. 

Frequently Asked Questions

Website marketing templates and designs

How do you get creative ideas for advertising?

You can get creative ideas for advertising by looking at what your competitors are doing for their advertisements. 

Look at other companies to see what they do for their ads, or check out the social media pages of some of your favorite companies to try to understand how they like to advertise. Use your humor or creativity to direct the ads specifically to your audience.

What are 4 examples of advertising?

Four examples of advertising are display, video, mobile, and native advertising. Display advertising consists of digital billboards, websites, or blog posts. 

Video advertising consists of video ads, and mobile advertising is on a mobile device or billboard. Native advertising is considered non-disruptive and is typically sponsored content and comes in the form of videos, photos, or blog posts.

See How AllOver Media Can Help

Creative ads are the best way to draw attention to your brand. Whether you are looking for your small business to take off or are trying to find a better way of advertising your current business, creative ads can help your company get the attention you are looking for. 

Looking for some help with OOH advertising? See how AllOver Media can help!

What are Transit Ads and What are the Benefits?

Posted on by AllOver Media

As a business owner, you know that advertising is one of the most important aspects of your company’s ability to grow and thrive. Social media has made it easier than ever to get your name out there, and as long as you’re managing it on your own, it’s typically free. But if you want to get the most out of your social media efforts, you need to invest in social media marketing.

Instead of putting all of your money into a social strategy, you may consider alternative options for marketing your business. Transit ads, for example, are a great option for out-of-home advertising. It’s an opportunity to spread awareness about your brand without shoving it in consumers’ faces; instead, they’ll notice your ads on their way to work, while they wait for the bus, or while they’re out and about with family on a Sunday morning.

But what exactly is transit advertising, and what are its benefits? Let’s take a closer look.  

Transit Advertising Definition

Transit advertising is a style of out-of-home advertising that helps companies create brand awareness and market their products to consumers by placing an ad on a source of public transportation. Some of the most common public transit options to include transit advertising include:

  • Sides of buses, trains, and taxis
  • Inside subway cars, subway stations, bus stations,
  • On train platforms or bus shelters. 

If you’ve ever seen a bus wrap advertising a local news station, a subway ad for a national bank, or a digital ad for a nearby restaurant inside of a taxi cab, you’ve come in contact with different types of transit advertising. These transit advertising examples are designed to catch the attention of daily commuters in hopes of turning them into customers. 

The Benefits of Advertising in Transit Media

Transit advertisement at the subway station

If you’re having a difficult time reaching your target audience, voicing your brand message, or putting your name out there in a cost-effective way, consider a transit advertising campaign. Here are some of the benefits of trying this non-traditional advertising method: 

1. Enhance the Advertising Experience

With transit advertising, you can improve the visibility of your brand and create an advertisement that looks great out in public. It’s hard for consumers to ignore ads that pop out during their commute, which makes their trip to work or the grocery store more exciting (and it makes your advertising awareness goals more achievable, too.)

2. Increase Your Exposure

Transit ads are highly effective for brands when it comes to maximizing the amount of time the ad can exist. When a consumer sees your ad on a bus ride, it’s more than a quick glance. They’re sitting with your ad for the extent of their commute, which can keep your name at top of mind. 

And think about the number of people who will get on that bus, or the ones who simply see your name on the side of the bus as they ride to work. This frequency and exposure can be the difference between reaching new members of your target audience or sticking with the same customers. 

3. Maximize Brand Awareness

What’s one of the biggest advantages that comes with transit advertising? It’s unavoidable media. Consumers are going to see your ads while they’re commuting, and there’s not an on/off switch like their television. 

They can’t swipe away from your advertisement like they could with their smartphones. Instead, they see your ad frequently. This allows you to increase the number of people who see your ads, notice your brand, and hopefully, make a move to learn more about what your company has to offer. This can be a huge benefit for large, medium, and small businesses alike.  

4. Drive Action and Engagement

When you increase brand awareness about your company, you’re pushing to get more people interested in what products or services you can provide. Taxi and bus advertisements allow you to meet consumers where they are and encourage them to inquire about you. 

In fact, research by the Neuron explains that 42% of consumers notice digital ads like taxi top advertisements “all” or “most” of the time, and 59% of viewers took action after seeing the ad.  

Consider Transit Advertising with AllOver Media 

Traditional advertising methods, such as television and radio ads, are outdated. Finding ways to reach your target audience without disturbing their everyday flow is essential if you want to increase brand awareness and leave consumers with a good taste in their mouths. That’s what makes transit advertising so essential, and AllOver Media can help you meet your marketing goals.

We can help you identify the best distraction-free locations to put your brand and products on display so they can interact with your brand in a subtle and convenient way.

From bus wrap advertising to truckside ads, we can help you grab potential customers’ attention when they’re on-the-go, whether it’s on their way to work or running errands with the family. 

Looking for some help with OOH advertising? See how AllOver Media can help!

5 Best Truck-Side Advertisements of All Time

Posted on by AllOver Media
Truck with blank side for advertising

The best truck advertising would be campaigns that create a wide impact on consumers. Mobile billboard trucks present a unique opportunity to gain massive exposure to a wide demographic, making it a worthwhile investment.

5 Best Truck Advertising Campaigns

Using advertising trucks to create mobile ads isn’t new, but it can be effective when done right. Here’s a list of the best advertising on trucks.

1. Coca-Cola: Christmas Caravans

When it comes to iconic truck advertisements, Coca-Cola takes the cake. Trucks with advertising have been a critical part of the Coca-Cola brand since 1995. Since then, they have continuously been publishing ads around the holidays with festive campaigns to end the year on a bright note. 

They are famously known for having red trucks that are full of lights parading through towns. These are special for one main reason: they resonate with audiences with their personal and heartfelt messaging. These annual campaigns are meant to tug at heartstrings, especially because they are launched during the holiday season. This is what makes them effective. 

For many, seeing Coca-Cola’s bright red brigade of trucks is the official start of the holidays. Coca-Cola effectively used its branding and made it synonymous with Christmas. It’s hard to separate the two when December rolls around. 

Their campaign is one of the most notable because they were able to build on it over the years with most people being familiar with their truck advertising. Marketing campaigns like theirs set the bar for other companies, making it one of the best truck advertising campaigns. 

2.  Budweiser and Jim Beam: Repeal Day

Budweiser is no stranger to iconic advertising. They decided to partner with Jim Beam to celebrate a holiday of their own—Repeal Day. On December 5th, 1933 Prohibition was repealed, allowing alcohol to be freely consumed. 

Budweiser and Jim Beam decided to share the celebration with their competitors by parking advertising trucks just outside their competitors’ offices, inviting them to take a drink in celebration.

This a clever ad campaign because it not only targeted consumers, but it also made other brands involved. Having the mobile advertising trucks parked directly outside the competitors’ offices is a bold move and it surely paid off. They were able to get supporters of all the brands on board with celebrating Repeal Day. 

The fact that they were able to leverage their brand and the following of other brands during their campaign makes it stand out as one of the best truck advertising campaigns. They targeted Miller, Sam Adams, Heineken, Yuengling—just to make a few.  

3. Venmo: Mobile Pop-Up Shop

Venmo might not be the first brand to think of when it comes to OOH advertising, but their unique mobile pop-up shop truck advertising was certainly a new spin on things. The mobile pop-up shop made its way to NYU’s campus where students flocked to have selfies taken. 

Venmo’s pop-up experience was a pleasant surprise complete with confetti and balloons to celebrate. This campaign kicked off the launch of their new debit card feature which targeted millennials as their potential customers.

The Venmo debit card would be available in a multitude of colors so they made sure it would be reflected in the design of the truck advertising. They created a candy-colored truck that was designed to look appealing on social media. 

The main idea behind the Insta-friendly truck advertising was to bring a youthful and vibrant edge that would be shareable on social media which was on trend for their millennial demographic. 

The external design of the truck simply had the Venmo brand name and logo and was more focused on building awareness. This simple campaign created a mobile billboard that was completely interactive. Students were invited in and would receive free stuff from the brand as well. 

This wasn’t a mobile billboard that students could easily ignore or one that would become part of the scenery—it was made to stand out.

4. Knix: Stop Trashing Your Period

Knix didn’t want to go the traditional route with their truck advertisements for this advertising campaign. They decided to use dumpster trucks to launch their Super Leakproof underwear. This definitely makes a statement about the waste produced from the use of disposable feminine hygiene products. According to the brand, six billion tampons fill landfill every year. 

Combined with the slogan “stop trashing your period,” this is a powerful message, making it one of the best truck advertising campaigns. This message for these truck ads build brand awareness and bring to light the environmentally conscious aspects of the brand. 

This was a risky move given that this OOH campaign was launched during the pandemic when advertising was trying to target consumers in their homes. However, the message resonated because of the garbage truck, the slogan, and consumers’ readiness for an environmentally-friendly approach to feminine hygiene products. 

5. T-Mobile: verHIDEzon

T-Mobile and Verizon are two mobile telecommunication companies with a rivalry and To-Mobile decided to make a playful attack with their verHIDEzon campaign. This is one of the best truck advertising campaigns because it highlights one of their competitor’s main flaws and directly confronts them. 

Unlike Budweiser and Jim Beam who called on competitors to celebrate, T-Mobile directly confronts Verizon with a clever punchline about their questionable 5G rollout. Verizon had recently launched its 5G coverage but charged users more for this access without letting them know where exactly would get this coverage. 

The advertising truck surely turned heads as it made its way to Verizon’s Manhattan location and parked right next to it. The campaign was so successful that it sent social media abuzz. They also used this opportunity to explain their own 5G offering.

This was a great move to target Verizon’s existing customers and their potential customers. Verizon’s existing customers would be tempted to make the switch to T-mobile while potential customers might be tempted to join T-Mobile. 

Make Your Business Visible

Mobile billboards are effective because they allow you to directly connect to your audience when they’re on the go. By being able to physically present an ad in the right location, you can deliver your message with impact. All you need is the right partner to help you get the job done. 

Looking for some help with OOH advertising? See how AllOver Media can help!

Impressions vs Reach in Out of Home Advertising: What’s the Difference?

Posted on by AllOver Media
Out of home advertising

Whether you’re running a small business and taking the initiative to get your brand more exposure, or you’re simply looking for new opportunities to market your company in a convenient, efficient, and effective way, out of home advertising is the way to go. 

Reaching the consumer outside of their home offers a simple way to create brand awareness, encouraging engagement and bringing in customers that may have overlooked your products and services otherwise. But getting behind OOH advertising and trusting its effectiveness doesn’t just happen by word of mouth – it comes from understanding the research and notable metrics. 

Measuring impressions and reach, for example, gives you better insights into how many people came in contact with your advertisement and soaked it up before making (or neglecting to make) a purchasing decision. 

But what’s the difference between reach and impression, and how does it apply to OOH advertising? Let’s take a closer look at how these metrics play a part in your success, and how AllOver Media can help you track reach and impressions. 

Difference Between Reach and Impressions

When assessing the similarities and differences between impressions and reach, most are diving into their content marketing strategy or social media marketing strategy. Reach and impressions are calculated based on how many unique users came in contact with your pieces of content. 

Understanding how to improve the effectiveness of your advertising efforts starts with getting to know how many people engaged with your content to begin with. The main difference between impressions and reach, according to Sprout Social, is:

  • Reach is the number of people who came in contact with your content.
  • Impressions refer to the number of times your content was put on display. This includes your content showing up in search results, not just the total number of times your content was clicked. 

In many cases, you may be more inclined to learn about your reach metrics, but impressions are just as important. When you track impressions, you have a better idea of getting your content in front of the right people. When your impressions count rises, that means your reach count will inevitably increase as well. It’s the difference between exposure and engagement; the more exposure your brand name has, the more likely it will reach the right people. 

What’s the Difference Between Reach and Impressions in OOH Advertising?

Understanding the relationships between impressions and reach in OOH advertising is a little different than measuring social media strategies with analytics tools, however, the intentions are the same.

Impressions refer to how many eyes have been exposed to a specific message or advertisement, while reach refers to the percentage of the population that will see the message within a time frame. Reach takes more into account; targeted weights, length of the campaign, demographic, and population play a major role in the ability to accurately measure reach. 

In simpler terms, this is what reach vs impressions looks like in OOH advertising:

  • Impressions: The number of people who see your advertisement
  • Reach: How many people came in contact with your advertisement based on the timing and placement of the message

By getting ahead of these numbers, you can better formulate your advertising efforts, creating unique messaging that different audience members can absorb and take advantage of as they’re exposed to your brand.

How We Measure Reach and Impressions with OOH Advertising 

AllOver Media uses the Gallop Math Formula to estimate reach, impressions, and frequency of your advertisements. Here’s how it works:

  • Frequency = Demographic Daily GRP x Target Audience Weight x Number of Days/100
  • Reach = Demographic Daily GRP x Target Audience Weight/Frequency 

Target Audience Weights are an estimate of the number of people within that age range who are most likely to be exposed to the OOH media or advertisement. 

By better understanding metrics like reach and impressions, you can get a better grasp on your brand awareness efforts as well. When you have these metrics at your disposal, you can feel better about designing a tailored message that will reach your target audience at the right place and right time. 

Impressions and reach management allow you to continue growing as a business as you channel the marketing efforts that work best for your brand. 

Take Your OOH Advertising Measures to the Next Level 

Traditional out of home advertising methods, such as billboards and concrete signage can make a big difference in reaching your target audience and getting them to convert. If you want to stand out from the competition and wow your potential customers, consider digital out of home advertising instead. 

AllOver Media can help you get more creative with your advertising and offer an attractive, thought-provoking option that meets consumers where they work, relax, wine, and dine. 

From dedicated digital trucks to static signage and digital gas pump advertisements, we can help you create custom messages to put on display during different times and days of the week. This allows you to deliver the most accurate, timely message to specific consumers in hopes of grabbing their attention and making a strong impression.

Whether you’re looking to reach new customers at their university, catch them at the convenience store or make them turn heads in the mall or shopping center, we can help. Reach out to us today for more information on how we can plan your next advertising campaign.

What is Out of Home Advertising? Everything You Need to Know About Digital OOH

Posted on by AllOver Media
Digital OOH advertising example

We live in a world that highly relies on technology, and this trend is only expected to continue. As a business, this opens up a breadth of marketing opportunities – you can use digital tools to bring attention to your brand name, captivate your target audience and get them to learn more about what you have to offer, ultimately encouraging them to make a purchase. 

Digital Out of Home (OOH) Advertising, for example, is a simple way to take the foundation of traditional signage and billboard marketing and make it more lively and engaging than ever. 

But what exactly does out of home advertising mean, how does it compare to digital OOH, who should consider these options, and why is OOH so important? Let’s take a closer look.

Defining Out of Home Advertising 

Advertising isn’t what it used to be. Billboards, posters, and other signs with concrete messaging have always been powerful, but digital advertising has made it easier for brands to make their names pop and go the extra mile to promote products and services. 

Inside Network defines out of home advertising as “simply a traditional outdoor advertisement format, where the audience can view the ad at public places, transportation spots, routes, commercial spaces, etc.” while it defines digital out of home advertising as “an amalgamation of offline OOH advertising with the addition of digital elements in it. It uses digital screens to deliver content to the people through elevator screens, digital billboards, and television screens.”

In simple terms, OOH advertising is a type of media that people consume outside of their homes. 

The biggest difference between the two is interactivity. Traditional OOH advertising is a single, fixed image that exists in the form of signage for a long period of time.

Digital OOH advertising takes advantage of digital videos, interactive text, and other technologically advanced features to create an ever-changing advertisement.

Who Needs Out of Home Advertising? 

OOH advertising isn’t limited to a specific industry or business. Any company that wants to promote its own products and services is encouraged to try OOH advertising. 

It’s an opportunity to extend your reach beyond television ads and social media presence. A solid OOH advertising strategy will set you up for success if you understand your target demographic and can take advantage of the locations where your audience is most likely to gather. 

Where Can You Place Out of Home Ads? 

Finding the right place to put your OOH ad is highly dependent on where your potential future and current customers are spending their time. If you are a clothing company for young adults, you may find yourself advertising your goods not only at the mall but also throughout college towns or salons. If you’re catering to an older demographic and have a product that can help with a medical condition, your advertisement can do best in locations like hospitals and doctor’s offices.

Some of the other places you can put an OOH advertisement on display include:

  • Universities
  • Convenience stores
  • Dispensaries
  • DMVs
  • Doctor’s Offices
  • Gyms
  • Hotels
  • Liquor Stores
  • Malls
  • Movie Theaters
  • Office Buildings
  • Pharmacies
  • QSR
  • Recreational Locations
  • Retail
  • Salons
  • Sports Entertainment
  • Street Furniture
  • Taxis
  • Transit Stations
  • Veterinary Offices

Doing your research and understanding demographic location data can help you find the optimal location for your OOH advertisement and determine the best time to put your efforts on display. 

Why are Out of Home Ads so Important?

Today’s digitally inclined landscape has made it easier than ever to reach your target audience from the comfort of their own homes. Traditional television advertisements are here to stay, but the emergence of social media has added another layer of successful advertising and connection with consumers when they’re lounging around at home or navigating the workday in an office.

OOH advertisement allows you to continue the connection with these consumers, but extend your reach to others when they’re outside of the home. Digital ads allow you to engage with consumers when they’re at work, on their way to social events, and just about anywhere else.

Work with AllOver Media for All of Your Digital OOH Needs

Are you ready to take your advertising efforts to the next level? While traditional OOH advertising can help you get your business out there, a digital option can help bring your brand name to life. At AllOver Media, we can help you achieve this with ease. 

As the largest out of home advertising agency in the U.S., we feel confident in our ability to help your company tell your story in the most captivating, impactful way possible.

Creative digital marketing allows you to be a thought leader in your space by adding value to your target audience’s day-to-day agenda. Our innovative digital signage allows you to put your products or services on display in a way that’s seamlessly woven into an average day, making it a positive experience instead of a disruptive one.

Even if you’re not ready to commit to a digital marketing strategy, we have other OOH advertising services we offer to customers, such as:

  • Convenience store and gas station advertising
  • Mobile traditional billboards
  • Door hangers

Finding the right advertising campaign for your business doesn’t have to be out of reach. Learn more about our services and how we can help you increase brand awareness by connecting with us today.

4 Creative Gas Station Advertising Ideas

Posted on by AllOver Media
Gas station pump with a gas station topper advertisement

Gas stations make a great marketing opportunity for your business. Fuel is a necessity for consumers, especially in the U.S., as they rely on modes of transportation to get them from point A to point B, whether it’s for work, school, fun, or relaxation.  

With nearly 40 million people filling their tanks in the U.S. on a daily basis, it’s wise to take advantage of marketing and gas station advertising opportunities that can help you expand your reach, cater to a wider audience, and grow your business. 

Research shows that 44% of people who purchase fuel at a particular gas station also go inside the store to see what else they have to offer, and over 33% end up making another purchase of snacks or drinks after using the pump. This means that if you’re making moves to advertise your products and services at a gas station that stocks your goods, you may have a good chance of making sales. 

Likewise, even if your brand name isn’t on the shelves at the gas station, there’s still an opportunity to reach more consumers who have an interest in what you have to offer. 

Here are a few gas station advertising ideas to consider:

1. Showcase a Contest

Advertising at a gas station means you’re interested in their customers. If you want to encourage the gas station’s loyal customers to inquire about your brand, hold a contest and put your efforts on display in the gas station. Contests can be easy to plan around the holidays, upcoming events specific to your town, or a new product release. 

You can even plan a contest or giveaway solely on creating brand awareness – this creates the perfect opportunity to expand your reach and cater to those who may not have seen your brand name otherwise.  

You can have fun with this idea and present it however you like, but if you’re looking for guidance, consider the following ideas for quarterly contests:

  • Encourage customers to purchase specific items as a way to get rid of inventory in exchange for a chance to win discounted products or services from your brand. 
  • Invite consumers to browse your social media, follow your accounts, and like your posts to win one of your products or services

These are just a few examples of the ways you can incentivize what your brand can offer. Creative signage with your social media handles and contact information makes it simple to get your name out there in a way that intrigues gas station visitors without asking them to commit to anything on the spot. 

Colorful gas pumps in line

2. Market Your Social Media Presence on One Sheet Posters 

Searching for gas station promotion ideas to increase your social media presence? Designing fun and straightforward sheet posters to hang at a gas station can be a simple and effective way to inform more people about your business. 

With as many as 4.48 billion people on social media across the globe, it’s important to take advantage of the wide net of consumers who may be interested in your brand. In some cases, you may not even need to have a partnership or strong working relationship with a gas station to hang up your posters. However, if you want to meet customers, the best placement would be at gas station pumps or inside the convenience store. Make sure to discuss this opportunity with the gas station before making your tag posters and putting them on display. 

3. Create Mini Ads for Gas Pump Tops

If you’re searching for a way to catch the consumer’s attention if they’re not searching for an advertisement, consider mini gas station ads at the top of the pump. Gas pump topper advertisements offer a subtle yet effective approach to getting your name out there without being too forceful. 

It’s difficult for customers to avoid advertisements at the pump – placing ads at eye-level increases awareness about your products and services, whether they can browse your brand name inside the convenience store or travel nearby to find you. If you do happen to sell your goods within the store, gas pump ads can be that final teaser to encourage consumers to enter the store, even if they had zero intentions of doing so in the first place. 

4. Work with AllOver Media for Your OOH Advertising Needs 

Gas station marketing, no matter where you put it on display, is likely to get noticed. It’s all about finding the right gas advertisement options that encourage customers to inquire within or take the next step to learn more about your brand.

If you’re looking for creative ways to reach your target audience and get them to buy your products or services when they’re visiting a gas station, AllOver Media can help.

Gas pump advertisements offer a simple way to engage with customers that may not be aware of your brand, ultimately expanding your reach and creating brand awareness for consumers who can turn into potential customers.

With visually appealing, well-placed out-of-home advertisements, you can take advantage of meeting your customers in a creative way that intrigues them to learn more about what you have to offer.

Looking for some help with gas station advertising? See what AllOver Media can do for you! Request more information today to start planning your gas pump topper advertising campaign.

Are Pizza Box Flyers Right for My Business?

Posted on by AllOver Media
Pizza. Pizza box flyers can be affective forms of advertising.

If you’re looking to get your brand’s message straight into the homes of potential customers, consider showcasing your offerings on pizza box flyers. This medium is an incredibly effective way to get inside the homes and minds of your audience. But a couple of advertising missions work extra well for this strategy. Let’s take a look at a few of them! 

First: The Unique Benefits of Pizza Box Flyers 

Whether it’s a Friday night sleepover, a birthday party, a work function, or the big Sunday game, pizza is a trusted American staple you can use for your upcoming advertising campaign. 

When you attach attractive flyers to these boxes, you have an opportunity to make an impact. Pizza boxes sit inside the home, typically giving you an average of 45 minutes of brand exposure. This exposure means your audience has a much higher chance of brand recall, meaning they’ll remember you long after the box lands in the recycling bin. 

Who Gets the Most Out of Pizza Box Advertising? 

While we create pizza box flyers for a range of industries, there are a couple of specific strategies we at AllOver Media find to be extra effective. 

Deals. If you’re running an exciting promotion, let folks know about it with big, bold designs. Increase urgency by giving it an end date or connecting the deal to a holiday, such as Father’s Day or Labor Day. 

Technology. From cell phones to the internet, technology has a place on top of pizza boxes. Encourage your audience to upgrade their world and enjoy their favorite entertainment – movies, games, and social media – even faster. 

Local Businesses. This is an excellent opportunity to partner with a local pizza joint! When you call out your ties to the surrounding community, folks are more likely to notice, save, and remember your advertising. 

Rebranding. Whether you recently changed your name, logo, or branding altogether, these flyers effectively communicate that while you may look different, you still deliver the same results. 

Entertainment. Pizza orders often accompany different forms of entertainment. If you’re looking to promote your new movie, television series, or video game, why not inspire these pizza-lovers to check out your latest creation?

Complementary Foods. If your audience is hungry, why not appeal to other foods they might enjoy, such as ice cream, sodas, or even future pizza orders. This works exceptionally well if you have appetizing imagery to accompany your message! 

Learn more about our pizza box advertising. 

Hungry for More?

Hopefully, you’re ready to try a new advertising strategy this summer! Our experts at AllOver Media would love to help create something memorable. We’ll guide you through the entire process, including: 

  • Developing and refining your messaging.
  • Creating dynamic designs that reflect your branding in highly engaging ways. 
  • Executing the ads with our trusted partners.

If you’ve been hesitant to invest in unique advertising ideas, let’s get this (pizza) party started. Contact us today to begin! 

Boost Your Rebrand with Digital Billboards

Posted on by AllOver Media
A cityscape with a fast moving bus.Use mobile billboards to communicate a rebrand.

Rebranding a business is sometimes a necessary part of running a company. As industries evolve, you want your branding to keep up. But, planning such a substantial change might lead to reservations: What about loyal customers with certain expectations? Or the brand recognition you’ve worked hard to establish over the years? 

Don’t worry. Digital billboards have the unique capacity to effectively communicate to existing and potential customers. 

Why Would a Business Want to Rebrand?

The main reason businesses rebrand is to stay relevant and competitive in their respective markets. Other motivations might include:

  • Your current branding, such as your logo, tagline, or even name, doesn’t reflect your offerings.

  • You’re expanding into a related industry, and your current assets don’t reflect your full capabilities.

  • Your branding isn’t communicating enough about what makes your business unique, and the data shows that you’re losing out to the competition.

  • Your original mission has changed, and your brand assets need to reflect that.

If one – or more – of those things are happening to you, it might be time to invest in a substantial revamp of your branding! 

A prime example is the Dunkin’ Donuts rebrand that took place back in 2108. As this established breakfast spot looked to capture more of the competitive coffee market, they dropped the word “Donuts” from their name. The change was considered a massive success in the marketing industry and a beacon of hope to those in similar positions! 

But once you’ve decided rebranding is the right choice, how do you communicate it?

Executing a Successful Rebrand 

The main thing you need to do is show and tell customers about your updates. In addition to sharing your rebrand with the local press, you’ll want to invest in effective out-of-home advertising, 

With digital billboards, you reach people where they are instead of crossing your fingers that they’ll stumble across your ads online. According to an OOH study, close to 100% of audiences in cars indicate they’ve paid attention to these moving advertisements. 

Embrace the Power of Mobile Billboards

Mobile billboard vesus static billboards.

Well-executed assets support you in rebranding your business by: 

Featuring Your New Logo or Slogan. If you’re changing certain aspects of your branding, a digital billboard is a perfect canvas to showcase your new look. Your audience will start to connect your new branding with your familiar, slightly altered, or completely updated name! 

Showing Clients You’re Still the Same. Branding on the side of a digital billboard reassures your audience that you’re just as trustworthy and beloved as always, just with a new look. 

Connecting with a New Audience. While you may worry about losing existing customers, think about the potential to reach new ones! Mobile billboards ensure maximum exposure for your messaging. 

Crisis averted! You can effectively traverse this change by investing in OOH advertising strategies to communicate your rebrand. 

Rebranding a Business With Mobile Billboards 

Investing in a successful rebrand can feel overwhelming. We are here to help you navigate this transitional time. At AllOver Media, we strategically use mobile billboards to spread the word! 

Contact our experienced and passionate team today to begin!