Category: Out-of-Home Advertising

Announce Your Grand Opening With Mobile Billboards

Sign that reads "Yes, We're Open". Use OOH tactics to advertising your grand opening!

Here at AllOver Media, we are optimistic that this year will be filled with grand openings. Rave-worthy restaurants, booming businesses, even exciting entertainment venues. 

If you have a grand opening on the horizon, you’re probably starting to put your advertising and PR campaign together. As you compile your to-do list, don’t forget about the power of mobile billboards or digital truck advertising, which can promote your grand opening to your ideal audience. 

Mobile Billboard Grand Opening Ads

One of the most complex parts of opening a new spot is getting the word out. But mobile billboards can drive around town or stay parked in a frequented area to attract much-needed attention. This advertising method is a sure-fire way to get your local community talking about your opening! And the more buzz there is, the more likely people will want to check it out. 

The key is building brand awareness. We want people to know that your business is about to exist and communicate why they’d want to check it out. 

But Where to Advertise?


You might be thinking to yourself: I don’t have a clue where my mobile billboard should go. Don’t worry, we can help with that. After our team helps design and execute your ad, we’ll help guide where your mobile billboard should travel and where it should park. The key is reaching people who are already interested in a similar product. Suppose you’re opening up an Italian restaurant. It’d make sense to park the billboard outside of your community’s Italian market! 

Whatever type of business you’re opening, we can find the audience looking for it. 

When to Start Advertising 

When we plan OOH grand opening advertising timelines, it helps to work backward. To stay on top of people’s minds, we recommend that your advertising go live about 2-3 weeks before your official opening date. And then, to ensure everything we need is ready for that deadline, we want to start working on initial ideas 2-3 months before that live date. 

What’s nice about a grand opening is we have a specific date to work towards! That creates a nice sense of urgency—lots of people like to the among the first to try the latest restaurant, shop, boutique. All we have to do is make sure they know about it, and that it looks appealing. 

As you’re thinking about you’re official opening date, consider this: Planning a “soft launch” where a smaller group, or perhaps just friends and family, comes to visit is a smart idea; that allows time to work out the kinks before the general population comes in! 

A Trusted OOH Grand Opening Advertising Method

Beyond mobile billboards, we also love utilizing space at your area’s highly-frequented gas stations and convenience stores. This is a surefire way to build community buzz, which is what we’re hoping to accomplish. Take a look at the photos we did for the Wind Creek Casino, down in Alabama. 

Read our Wind Creek Casino Case Study to learn how we pulled off this successful opening with OOH advertising. 

Team Up With AllOver Media

We bet you are excited about your grand opening, and we want you to share that excitement with the world…or your local community! The AllOver Media Team can’t wait to hear what ideas you’re cooking up. And we’ll work alongside you every step of the way to make sure your community knows about it. 

Contact us today to begin! 

Go Big in 2022 With Digital OOH Ads

Man throwing his arms up in the air while downtown. Digital OOH advertising can make a difference to your strategy this year!

Now is the time to shout your messaging from the rooftops! Or at least outside of the home.  Digital out-of-home (OOH) marketing endeavors are growing— after a significant dip in 2020, DOOH ad revenues are increasing exponentially. By 2025, global revenue is predicted to hit $25 billion

As the world continues to open back up, we’re seeing an increase spend on digital OOH ads. And as more folks tune out of their devices from device fatigue, digital out-of-home advertising is poised to rise. It seamlessly integrates into the world, allowing you to communicate messaging without fighting against screen burnout. In other words, you can reach your audience when they’re more receptive to your message! 

This year, let’s work together to hit your goals out of the park. 

We Love Digital OOH 

Digital out-of-home advertising refers to dynamic media displayed in public, or outside of your home. You might come across these ads at gas stations, hotels, malls, cars, etc. 

As technology advances, digital OOH ads become even more effective in terms of cost and reach. Since these assets are so flexible, we can create a customized plan based on what you want to achieve. And by creating engaging content, we communicate a memorable story. All of these details combine to hit – and often even exceed – your metrics. 

Let’s take a look at a few of our favorite digital OOH offerings here at AllOver Media: 

A person looking at a digital gas pump ad.

The Beauty of Digital Gas Pumps

When was the last time you got gas? What did you do while you were standing by your car? Chances are you stood there, watching the ticker or the surrounding environment. Imagine if there was a compelling ad right in front of you. With no phone to distract you, you’re more receptive to information. 

That’s where we come in! Our visually appealing digital gas pumps communicate your brand’s information in bite-sized pieces to stick in your audience’s mind long after they’ve driven off. 

So far, in 2022, our proven digital gas pump strategy is drastically expanding in popularity. Interested in launching a gas pump campaign? Set up a consultation with our team as soon as possible. 

Digital Truck advertising in downtown Minneapolis.

Hit the Road with Digital Trucks

Digital trucks give your messaging a chance to get out there! Communicate a public service announcement, an exciting new product launch, or a seasonal promotion—digital trucks can spread the word and meet people where they are! The digital nature of this strategy means you can change out imagery easily, keeping your communication relevant and up to date. Moving visuals retain audience interest. 

Together, with AllOver Media’s help, we can create a plan that hits your specific KPIs, whether it’s boosting brand exposure or increasing engagement. 

Let’s Make This Year Full of Wins

Now is the perfect time to take strides in your digital OOH marketing endeavors. Don’t let your competitors beat you to the punch. Tell us your needs, and we’ll connect with you right away. 
Want to learn more about AllOver Media’s OOH advertising strategies? Stay tuned to our blog for more industry insights and deep dives.

Reach the “Public” in Your Public Service Announcements

PSA for Seatbelts

Have an important message that needs to be shared with others around the world? Whether it’s discouraging tobacco use or promoting a new business, AllOver Media helps ensure your public service announcement (PSA) or government ad campaigns are getting to the eyes and ears of the people who need it most! 

So, what do you need to do to reach the “public” in your public service announcement? Here are some tips to consider as you build your campaign. 

Start with the Content

Regardless of where members of the public first encounter your PSA advertising, the message is what needs to hit home. Start there, then build out the campaign!

A Focused Message

Create a message that is focused. If it’s too broad, overwhelming, or confusing, it’ll be harder to keep and retain the focus of your intended audience (and remember, you definitely want their attention!). 

Make sure your message is short and to the point! Once you’ve hooked your audience in with clear messaging, you can expand and add in the finer details. 

Identify Your Audience

Who is your target audience? Public service announcements can typically be broken down by demographic details, such as:

  • Age group
  • Gender and/or sexual orientation
  • Geographic location
  • Job industry
  • Interests and hobbies

Once you’ve figured out who your audience is, you’re one step closer to figuring out where your audience is and how you can best reach them. Market research can be a big help in determining your audience’s abilities, resources, favorite media, and other interests. Use that information to better target your campaign. 

Include a Specific Ask

While much public service announcement advertising is designed to educate and inform, there is almost always a specific action that you want people to take. Focus on that, and be sure to tell your audience how that action will have an impact!

Another way of thinking about this: determine what you are trying to accomplish with this PSA. How is success being measured? How can you frame that as an “ask” to those who receive your message?

Northwest Energy Ice Box Advertisement

Packaging & Sending

As frustrating as it may seem, the way you send your campaigns to publishers and media outlets affect whether or not they publish your public service announcement. If you send a strange file format or leave out crucial info, they may not even have the ability to publish it! Follow these tips to ensure the highest likelihood of publication.

What Does Each Media Outlet Want? 

When it comes to public service announcement advertising, media outlets will have unique specifications of how they want information packaged. Research their requirements first—you’ll save a lot of time and energy by presenting your messaging in their preferred format. 

Top Notch Materials 

High quality materials are likely to be given more exposure, so ensure your PSA looks and sounds professional and engaging. Since you’ll be competing with other PSAs, you’ll want materials exceptionally put together, so they stand out and receive plenty of air time. 

Timing is Key 

Organizing different campaign elements and setting up communication takes time, so plan your public service announcement advertising with a projected “go live” date in mind. If you have an end date for your announcement, ensure your media contact is aware of it (and highlight it in your materials). 

Keep in mind: an end date can add a sense of urgency to your messaging, so if it’s appropriate, include it in your advertising. 

Cover Your Bases

Make sure your messaging is consistent across all channels and track what resonated where and with whom.

Update Your Digital Content

In this digital age, online presence is key. Keep your website and social media pages updated so that they reflect (and hopefully expand upon) your public service announcement advertising! 

A consistent color palette and messaging will help your audience track the information you’re presenting. If they saw your PSA and then went to your website, would they know they went to the right page?

And don’t forget: a picture can pack a punch, so consider adding an image or infographic to your materials. 

Track and Analyze the Campaign 

As your public service announcement advertising is running, and particularly after the campaign is over, you should gather as much data as you can to determine how well the campaign performed. 

And while it’s tempting to read the data as a yes/no answer to “did this work or not,” efficacy should not be the only thing you look at. Dig a little deeper to get useful information, like:

  • Did this campaign resonate with certain groups (based on age, location, etc.) more than others? 

  • Were there any unintended consequences, good or bad, that can be traced back to the campaign? (For example, maybe sales didn’t increase, but you had an influx of calls about the product, indicating the campaign was raising awareness.)

When you begin your next campaign, you can take some of your learnings and apply them where applicable. Over time, you’ll be running extraordinarily efficient campaigns!

Spread the Word With AllOver Media

Need help getting your public service announcement out into the public sphere? Whether your message works best with quickly-updated digital out-of-home advertisements or tried-and-true door hangers, we’ve got you covered.

Give AllOver Media a call today, and we’ll help you get your important messages to the eyes and ears of your audience!

A Drive Sober or Get Pulled Over ad on the side of a truck

2022 Out-Of-Home Marketing Goals

Sparkles in the dark celebrating the new year.

It’s that time of year again—when we reflect on the current year and set our advertising goals for 2022. 

Outdoor advertising has grown 11% annually over the last five years. Here at AllOver Media, we’re sharing what we consider to be the top 7 new out-of-home (OOH) marketing trends you need to know about to efficiently grow your campaigns and connect with more customers in the New Year. 

As you plan out your OOH advertising in 2022, use these trends to help you reach your marketing goals.

Data Targeting is Still Key

Gone are the days when companies would cast a wide net, cross their fingers, and hope to reach their target audiences. Due to an increase in data analysis, it’s easy to dive deeper into “who” specifically responds most to your out-of-home advertisements. 

More analysis—both retrospective and predictive—means you can focus on customers who are most likely to engage with your brand. This type of efficiency is great news for both your budgets and marketers, as you begin a targeted strategy to attract your ideal audience!  

  • Put it into Practice: Try digital OOH advertising. OOH advertising increased by 38% in the second quarter of 2021, and digital OOH is leading the way. Do you feel you’ve pushed your social media and digital advertising as far as they can go? Consider putting energy into this modern version of traditional media. 

But Plan for Versatility

It’s no secret that 2020 and 2021 transformed the way people market. While companies primarily were dealing with the unanticipated challenges of a pandemic, it also provided opportunities for companies to innovate, as they shifted to customer retention, virtual events, and eCommerce.

Upcoming changes will be no less disruptive, with a wave of increased data privacy restrictions from both internet companies and governments. In response, analytics will need to be adjusted and new metrics put into place.

  • Put it into Practice: Embrace the opportunity for creativity. As written in this Forbes Business Council article, “The only constant in marketing is change….Successful marketers are not the ones who complain the loudest; they are usually the ones who can adapt the quickest.”

Don’t Forget About Digital Billboards Trucks

Now is the time to invest in LED billboard trucks to engage with more customers. Use video, animated art, or static imagery to convey your message! On the road, these trucks capture the attention of your audience. Furthermore, because these trucks can be positioned in high-trafficked areas, this OOH strategy offers an advantage over more traditional models. 

  • Put it into Practice: Put content in context. With DOOH advertising and geo-fencing, you can directly target your content to exactly where the buyer is, both physically and within the buying journey. OOH agencies like AllOver Media offer advertising on digital billboard trucks to increase your digital footprint in the real world.

It’s All About Branding 

In 2021, branding was everything, and that’s not stopping anytime soon. Keeping your branding consistent across multiple channels and ad platforms will create a fun, cohesive experience for customers. 

As Liz Papagni at Business2Community notes, “In-store, online, in-app, and even out-of-home advertising should all work together seamlessly to identify your buyer, determine where they are in the buyer’s journey, and help them complete a purchase without skipping a beat between the various channels they use.”

  • Put it into Practice: Try a multi-channel OOH campaign. Consumers across the board crave a unique experience when shopping. By using a thoughtful and layered OOH marketing approach, you can give them what they’re looking for. This is why AllOver Media offers multi-channel options, including DOOH advertising, geo-fencing, and static OOH advertising solutions, to complement your digital and in-home efforts.

Utilize Storytelling 

As in 2021, experts are anticipating an increase of storytelling in OOH advertisements. Compelling and authentic storylines stick in a consumer’s mind and help them retain information about your products, goods, or services. You can utilize several stories with similar themes or a singular slogan. Or tell part of a story at a time to generate interest as people wait for the next piece.

  • Put it into Practice: If you’re struggling with developing a story, follow a tried-and-true formula. Traditionally, ad storylines utilize a central, relatable character with a problem or wish and pair that with the featured brand saving the day. Just be sure to generate creative ideas, as a consumer can spot a manufactured story easily and won’t engage as deeply with something they feel is forced or inauthentic.

Remember to ‘Do Good’

And speaking of authenticity, today’s consumers are more conscientious about whether their money is going to a business that supports their values. Companies are now expected to be transparent about everything from working conditions to politics, and what you say versus what you do will be heavily scrutinized by savvy consumers. 

  • Put it into Practice: Implement—and promote—ethics-based practices. Not all consumers have the same values. It’s important to focus on your target audience and ensure your message will resonate with them. Ultimately, what you find here can be the foundation for your storytelling and messaging throughout all your marketing channels.

Reach Your 2022 Marketing Goals with AllOver Media

The New Year is just around the corner. If you want your advertising in 2022 campaigns spruced up and ready to roll out, it’s time to reach out to the OOH experts. 

Check out our work for inspiration on how we can help you reach your marketing goals. Connect with our team at AllOver Media to stay ahead of the curve and kickstart your OOH advertising campaigns.

Bringing Neighborhood Marketing to the ‘Burbs

An arial view of a suburban neighborhood. Neighborhood marketing is an effective way to boost brand awareness.

Digital outdoor advertising continues to find creative, impactful ways to grab folks’ attention while they’re out on the go. One rising marketing strategy? The use of dedicated marketing focused in suburban neighborhoods.

According to a 2017 American Housing Survey organized by the Department of Housing & Urban Development and the Census Bureau, 52% of Americans identify as suburban. If you’re looking to drum up more interest in your business, the ‘burbs are where to market. And lucky for you, AllOver Media can help!

Dedicated Marketing with AllOver Media

Neighborhood marketing allows you to specifically speak directly to the dedicated market you’re trying to reach. Creating a strategic marketing campaign within the potential customer’s community also offers the following added advantages:

  • Highly Visual: AllOver Media’s LED billboard trucks can play video, animated art, or static images to capture attention in versatile ways. Not to mention mobile billboard trucks offer an affordable and flexible option compared to traditional billboards. 
  • Conversation-Starting: Indoor advertising, such as bar media, reaches your dedicated audience rather than waiting for them to come to you. Plus, a local bar is the perfect place for a community to come across your messaging and discuss it.

  • Increased ROI: Connecting digital content from OOH advertising directly to a consumer’s smartphone speeds up the time between viewability and purchase of the product or service being advertised, increasing your ROI.

What Type of Marketing Statistically Resonates With Suburban Audiences?

The suburban demographic straddles and connects urban and rural enclaves, so suburban shopping habits will likely vary. Some may prefer small businesses over big box stores or chains. Some may be interested in venturing into the city for shopping excursions and events, while others may not. Suburban marketing will best resonate with your dedicated audiences if it:

  • Acts Local: According to a Yodle report, most consumers favor big businesses for pricing and stability only. They look to small businesses for quality, personalization, and trustworthiness. Using your neighborhood marketing approach, think like a local when strategizing where and how to promote your messaging:
  • Parks or other outdoor recreational sites also provide a great stage for mobile advertising during a more leisurely part of their day. 

  • Outdoor Areas like parades, festivals, and fairs provide an excellent opportunity to reach more people as they’re coming together as a community. (Bonus points if you can get them talking about your ad!) 

  • Highly-Trafficked Bars are an effective way to directly reach the community. 

  • Reviews & Testimonials from trusted community members give your business a recognized stamp of approval that can boost confidence in your messaging. 
  • Engages on Social Media: Increasing awareness of your brand with keywords in hashtags, bios, and posts, as well as engaging directly with followers via comments and customer service will boost your business. You can also use geofencing technology to send alerts, coupons, and discounts to consumers’ phones once they’re in close proximity. 

Design Your Next Dedicated Marketing Campaign With AllOver Media 

It’s time to get your messaging out there! At AllOver Media, we specialize in outdoor marketing, and we’re invested in innovative brand messaging and audience engagement. Connect with us today to brainstorm your next mobile billboard idea or OOH marketing project!

Planning Your Out-of-Home Marketing Strategies for 2022

Calendar that reads January 2022

According to marketing predictions, 2022 is slated to be a huge year for out-of-home advertising. And at AllOver Media, we continue to see more companies investing in and planning out OOH advertising. As people are getting comfortable being out and about, there are evolving opportunities to reach people where they are. 

If you’re looking to make the new year your biggest marketing year yet, guess what? It’s already time to start planning! 

Why Are We Planning Out Of Home Advertising For 2022 Now?

Whether you feel ready or not, 2022 is fast approaching. In the marketing and advertising worlds, planning ahead by a few months is completely normal. This is a great way to make sure you have time to plan and execute.

However, as we all know 2021 has not been a normal year. A limited supply of paper has caused hiccups in many print campaigns. Printers are overloaded and often in short supply. 

This has lengthened turnaround times for advertising across the board. Whereas campaigns could previously be developed in two or three weeks, we find it best to plan months ahead. This especially applies if you want prime OOH advertising real estate!

Planning ahead isn’t a bad thing, though. Taking time and care to create your campaign gives you an advantage over the competition. You truly have the space to be creative and revolutionary with next year’s marketing endeavors. 

Types Of Out Of Home Advertising

Out of home advertising is a wide arena that can reach so many people when they’re ready to hear your messaging. And there are many different ways you can execute it, depending on your unique needs and goals. Some of the most effective types include:

Using multiple types of out of home advertising makes your campaign even more impactful. Plus, it catches individuals when they are in the headspace to buy your product or service. The right message + the right time + the right audience = success! 

Digital Mobile Billboard truck in city

Jump Into Action With AllOver Media 

Plotting out your 2022 ads can’t wait much longer. The process to create a killer campaign takes time, so starting now is a must!

Want to ensure that your business is ready for the new year? Shoot us a message. We are here to help develop an effective, compelling out of home advertising campaign that boosts your business and highlights what you do best. Let’s take this new year by storm!  

3 Benefits of Renting Marketing Space

Gas pump advertisement that reads "Fuel Your Legend".

Owning and operating a building or venue is a lot of work. A significant amount of time and effort goes into maintaining the property and keeping it looking good for your customers.

It’s no secret that the past year and a half has been difficult for businesses of all kinds. Many places have had to get creative with the way they operate, and many are facing tight budgets and cutbacks.

Whether you are looking to boost your revenue, spruce up your space, or simply create a great business to business connection, venue marketing is an incredible option. 

In case you need some extra convincing, we’ve assembled our top three reasons to rent out your space for marketing. 

1. Increased Revenue

Right now, there are several unadorned places within your building that people access every single day. Selling venue advertising in these spaces allows you to bring in an income without doing anything at all. Other companies will pay to put their ads in your spaces — all you have to do is sit back and take the money. 

This type of advertising doesn’t take away from your business either. We never use competing companies or brands to advertise in your space, so you don’t have to worry about losing business to the other guys. We steer clear of your industry, and focus on non-related products and services that your demographic may enjoy. 

2. Better Looking Spaces

Our advertising options add sleek, creative decor to your space. We have several options for venue advertising, and we can make sure you love the style and design of the ads coming into your space.

Plus, you always have control over what gets advertised in your building. You can refuse any of our ideas and campaigns with absolutely no hard feelings. It is your building, after all, you should like what goes in it.

3. We Do All The Work

When you engage in this type of venue advertising, you really are just selling your space. Beyond that, you do not have to worry about a thing. We handle the installation, takedown, swap out, and whatever else may need to be done. This means that you get added revenue and attractive, nonintrusive decor without having to lift a finger (except maybe to cash the check).

What Type Of Venue Partners Is AllOver Media Looking For? 

Great question! Here are the spaces we’re looking to partner with: 

Have an idea in mind? We’d love to hear it

Rent Out Your Space for Additional Income 

At AllOver Media, we love finding new spaces to advertise in and new partners to work with. For more information about renting out your venue’s unused space, check out our Venue Partners page. Then, when you’re ready to pursue a partnership with us, drop us a line and let’s connect! 

Defining the Target Audience for Your Next Campaign Pt. 2

Crowd of people

Defining your target audience is one of the most important parts of marketing. In Part 1 of this series, we offered up a few tips and tricks to help you hone in on your key client base. However, our fountain of knowledge didn’t end there. We’re back with more suggestions about identifying your target audience when creating a new marketing campaign.

Be Specific About Your Current Target Audience

You may have heeded our advice to look at your current client base, but now is the time to get more specific than ever. Break your key audience demographics into subgenres, so that you can better utilize a micro marketing approach for your next campaign! 

For example, if you know women are your key demographic, learn about what your female customers like outside of your product. This includes psychographics, which encompass the mental state and general outlook of your audience. This specificity will give you an idea of who you are currently serving and who is missing from your client pool. 

Use Brand Analysis 

Take a good, hard look at what your brand conveys to your customers. You’ve likely spent years creating a cohesive appearance and feel to your company. Let’s be sure that the right messaging is making it across. 

Not sure where to start? Ask your employees and current customers to analyze how things are going. In what ways are you potentially missing key audiences with your current branding or strategy? Often those closest to you can offer key insights. 

Survey Your Methods

Double check your work by putting out surveys to get a general idea of how you’re being perceived. If you see low enthusiasm or engagement from a particular group, you’ll know who to target during your next campaign. 

There is no one rule for how to find your target audience, but discovering who is unimpressed with your current advertising can be a good indication of where you are falling short, and the group of people you can focus on going forward. 

In General, Be Specific

We know, we know — this feels like a contradictory statement. But whenever you feel stuck with a marketing campaign, it’s best to get more specific with your message, your idea, and your audience. Generalizations are often boring to viewers. You have the opportunity to make lasting connections when you’re more specific with your marketing. 

Jumpstart Your Marketing With AllOver Media

Now that you have more tips on how to find your target audience, what are you waiting for? Our team at AllOver Media is ready to hit the ground running with you.  From gas pump convenience store ads to large-scale messaging on walls & murals, we do it all. We’re here to help you reach your next customer with messaging that really captures your brand identity. 

Check out our services.
Peek at our portfolio.
Contact us to begin! 

Out-of-Home Summer Marketing Ideas

Wallscapes can be an effective form of out-of-home advertising.

For most of us, the past year and a half has been about remaining at home, keeping healthy, and staying as far away from other people as possible. This introvert’s paradise has changed the way our world operates in a lot of ways. 

The marketing industry is no exception. Advertisers have had to get more creative than usual in order to reach their target demographics. And, this is especially true with Out-of-Home Advertising. 

Luckily, it looks like many people are taking advantage of summer 2021.

Here are a few OOH summer marketing ideas to take advantage of as the world opens up and things return to (a new form of) normal. 

Local Ads

Local advertising is paramount to a successful marketing campaign. Though more people are traveling, many are staying local. Highlighting local products and connections will be key, no matter where you choose to place the ads.

Highlight Outdoor Spaces

Place your OOH ads strategically. As you plan out your marketing, consider targeting:

It’s likely that these locations will be relatively busy in the coming months no matter where people stand on the caution spectrum. They provide fantastic opportunities for creative outdoor advertising that will reach a large number of people.

Want to go bold? Consider investing in a wallscape or hand painted mural for your summer marketing campaign. 

Highway To….Profits

Focus on roads of all kinds when considering ad placement. Road trips will likely be extremely popular this summer which means that highways and gas stations can provide excellent audiences for your outdoor advertising. 

Crafted truckside advertising and bus wraps are also a great way to get your brand in front of your target audience! Summer traffic (or a never-ending red light) provides the perfect opportunity for drivers to see your ad and soak in its messaging. 

Don’t Be Afraid to Go Digital 

Digital out-of-home advertising can help cut through the noise of the summer and really make the kind of impact you’re looking for. With our help, create a digital outdoor ad that showcases your brand’s story with bold visuals and spot-on messaging so you can make a splash!

AllOver Media is Your Creative Outdoor Advertising Expert

Ready to dive in? Check out our portfolio to see our work in action! Our passionate AllOver team works relentlessly to ensure that your marketing efforts create the maximum impact in your industry. 

For questions about bringing your summer marketing ideas to life, drop us a line. This season, when it comes to outdoor advertising, we’ve got you covered.

The Dos and Don’ts of Compelling Brand Storytelling

A typewriter with a piece of paper that says "stories matter" on it.

Since the dawn of time, storytelling has been used to bring people together, to forge bonds, and to share lessons. One of the biggest advertising trends in 2021 is brand storytelling, which is the perfect opportunity to showcase your values and share what drives you.

But, how do you tell your story effectively?

AllOver Media has compiled our list of dos and don’ts to help you on your journey to compelling brand storytelling so you can turn potential customers into lifelong ones. 

Do Construct a Unique Narrative

Time to think about how your brand can improve the lives of your customers. What separates your brand from your competitors? Can you translate that into a cohesive and short storyline? When you’re able to create messaging with a unique perspective, you have the potential to stand out as a memorable ad experience. 

Don’t Forget the Plot

As you may remember from your middle school days, every story needs an introduction, conflict or issue, and a resolution at the end. The same is true in brand storytelling. The story structure doesn’t need to be too complicated — try showcasing a relatable problem that your brand can help solve! By keeping the conflict relatable your audience will recognize themselves and start to connect to your brand. 

Do Invest in the Visuals 

Captivating visuals help draw your audience into the story, which is vital in this age of overstimulation. The higher quality your advertising, the more professional and reliable your brand comes across. Be sure to incorporate your brand imagery (color, logo, fonts) as you decide on the colors, textures, mood, and feel of your advertisement. 

Don’t Focus on You.

You can create a memorable brand story by focusing on the value you provide your customers. Whatever problem or need your brand solves, highlight how you provide something uniquely positive to society. When you make the story about your customers, you help them recognize themselves in the narrative and invest more readily. 

Do Be Honest

When it comes to brand storytelling, honesty goes a long way. Consumers can often pick up if you’re being dishonest and you’ll lose out on that potential loyalty. Don’t be afraid to acknowledge your fears, failures, or struggles (and show how you’re overcoming them). Authenticity and vulnerability can create a strong bond between you and your new customer! 

Don’t Forget a Call to Action 

Conclude your advertising with a compelling call to action to get your audience involved! Match the call to action with the resolution of the story. Use strong verbs to make a clear case for your product and inspire your audience. 

Brand Storytelling is On the Rise 

Inspired to jump in and tell your story? AllOver Media is here to keep you informed on the latest advertising trends and assist you with your outdoor advertising needs. Connect with us so we can help you craft, refine, and share a story that’ll take your brand to the next level.