Category: Out-of-Home Advertising

Out-of-home advertising spending has grown year-over-year since 2020. It’s only likely to grow from there, seeing an estimated $38.41B in spending in 2023 alone. There is no doubt that out-of-home advertising is here to stay. 

For such a tried and true marketing strategy, many marketers are left wondering: what is the future of out of home advertising? There is no one right or wrong answer, but dozens of possibilities exist. Let’s explore a few of them together! 

Augmented Reality

Traditional out-of-home advertising has relied on passive awareness for its campaign content. Think billboards of the mid 20^th century through to static products at gas stations and bus stops to follow us. 

Over time, media has gotten more clever, more audience personalized, and more tech centric. Now days, with powerful, portable computers in the palms of nearly every consumer’s  hand, advertisers can leverage this technology by crafting unique, media-centric experiences that rely on an audience member’s phone to power it. 

Consider augmented reality experiences that require merely a scan of a QR code to launch. Rather than installing expensive multimedia displays and extensions, an advertiser can generate an immersive augmented experience that can even travel with the consumer as they leave the ad placement’s location. 

Personalization

While personalization has come under scrutiny in the public eye, the truth is many people would rather ads be tailored to their particular interests. According to McKinsey & Company, consumers don’t just prefer personalization; they demand it. 

With a greater reliance on technology, tracking software, cookies, and retargeting methodologies, out of home advertising experiences don’t have to be one-size-fits-all. Nor do they need to be static, like traditional OOH. 

Digital out of home advertising is smarter. DOOH ads can adapt and display information that is uniquely tailored to an consumer’s interests and buying habits. As any marketer worth their salt knows, targeted advertising is more likely to lead to conversion. 

Precise Data Tracking

If you want to boil down the future of digital out of home advertising trends into a single word, it is this: insights. 

Metrics-focused marketing empowers marketers. Without the insights offered through modern marketing means, advertisers are effectively flying blind. 

But with data insights, effectiveness can be measured, tracked, and optimized. The ability to adjust, tweak, or outright turn off a campaign gives marketers immense freedom to tailor a campaign. 

Ultimately, this is the inherent power of digital out of home advertising trends, when compared with traditional OOH. One of the areas we expect the future of out of home advertising to grow is through data tracking means and the data tracking software made available to marketers like you. 

Expect new SaaS platforms, new aggregation tools, new hooks into website and storefront APIs, and more. All of these more sophisticated technologies are sure to deepen that one critical ingredient: insights. 

Plan for the Future of Out of Home Advertising Strategically 

Consider partnering with a digital out of home advertising trends leader. At AllOver Media, we have helped countless clients devise and optimize their digital out of home advertising campaigns to great effect. See how AllOver Media can help! 

Advertising is the keystone to any good sales cycle. After all, if your target market isn’t aware of your product or service, does it matter at all that you offer it in the first place? One of the primary drivers for sales is an advertising campaign to build consumer awareness.

But what distinguishes a good ad from a bad one? And what should your company aim for when considering how to create a good ad?

In this article, we’ll explore the elements of how to make a good ad. We will also note some examples of effective ads so your company can learn how to make your advertisement stand out against the competition.

1. Don’t Confuse Your Audience

You and your team probably have an enormous amount of pressure on you to launch an ad campaign that delivers. This pressure could come from your executive team, your shareholders, or countless other sources.

However, with all of that pressure comes differing points of view on what exactly is worth featuring in your ad. Your product team might feel that the most valuable thing to highlight is your product’s unmatched specs, whereas your executive team might want to focus on the product’s low cost.

Ultimately, your audience won’t care about all the behind-the-scenes drama. They are willing to part with just 8 seconds of their attention and they only care about one thing: is this product relevant to their needs?

By focusing on a limited scope of facets or features and omitting a more encyclopedic bullet list of every conceivable selling point, your ad can remain focused and can help your audience buy into the very notion of your product in the first place.

2. Drive Conversions

Although the question of what makes a good advertisement is largely objective, one thing is for sure: if your audience doesn’t know what to do next after seeing your ad, it’s probably not very good.

An ad should simultaneously build curiosity in your audience and give them a pathway to satisfy that curious hunger. This can be achieved in numerous ways, including:

• Calling out a URL where your product or service can be purchased,
• Inviting your audience to reach out to your sales team,
• Featuring your social media handles, where your audience can learn more about your product and your company,
• And more.

There is no one right way to drive conversions. But not offering your audience the chance to take the next step is certainly one way not to.

3. Create Something Memorable

The term “viral” is a bit of a misnomer these days. If everything is “going viral,” is anything really? But ultimately, even if it simply fosters a one-on-one conversation, your ad can elevate itself from a fleeting bit of window dressing into something truly memorable for your audience.

Consider this ad from the Copenhagen Zoo, which figuratively wrapped a city bus in the coiling crunch of a vicious snake. It’s simple, effective, and easily recounted from one person to another. “Hey, did you see that snake bus?” someone might say to a friend, easily prompting a follow-up query.

By giving an ad just a little extra thought and consideration for where it will ultimately be placed, you can evolve your ad from a simple checkbox on your marketing list to something truly special.

As a bonus, if an audience member mentions your ad to someone who has not seen it, congratulations: you just enjoyed a bit of free advertising!

4. Break Conventions

Here’s a 1960s ad to consider from Volkswagen. Now imagine the project’s ad team as they considered how to make a good advertisement for their latest car. They had two choices:

1. Take the easy route, and advertise it the same old way their competition advertised their cars
2. Take the harder route, and do something that had never been done before in advertising.

They chose option 2, and the rest is history. By creating something unlike the competition, and by creating ad copy that broke conventions of the time (such as the notion that an ad had to be overwhelmingly positive or that ad space needed to treat audiences with the lowest common denominator), VW was able to not only boost sales but created an ad we are still talking about six decades later.

5. Create Art

Picture an ad for Grey Goose vodka. You can probably imagine their logo, featuring a flock of wild geese in mid-flight, right? But can you actually think of a Grey Goose ad?

Now try to picture an ad for Absolut vodka. You might be picturing this. Or this. Or maybe one of the other litany of memorable ads that the venerable vodka company has put out over the years.

Absolut could have easily just taken a picture of its vodka being enjoyed by beautiful models in stunning bar and apartment settings, but instead, they partnered with artists like Keith Haring and Andy Warhol and created ads that were as much art as they were promo.

The key for how to make your advertisement stand out is to signal to your audience the piece you’ve created is more than fluff. It’s a collectible.

Learn How AllOver Media Can Bolden Your Advertising

With the right strategy and the right partner, your advertising can go from forgettable to conversion-driving. Looking for some help with OOH advertising? See how AllOver Media can help!

Here at AllOver Media, we are optimistic that this year will be filled with grand openings. Rave-worthy restaurants, booming businesses, even exciting entertainment venues. 

If you have a grand opening on the horizon, you’re probably starting to put your advertising and PR campaign together. As you compile your to-do list, don’t forget about the power of mobile billboards or digital truck advertising, which can promote your grand opening to your ideal audience. 

Mobile Billboard Grand Opening Ads

One of the most complex parts of opening a new spot is getting the word out. But mobile billboards can drive around town or stay parked in a frequented area to attract much-needed attention. This advertising method is a sure-fire way to get your local community talking about your opening! And the more buzz there is, the more likely people will want to check it out. 

The key is building brand awareness. We want people to know that your business is about to exist and communicate why they’d want to check it out. 

But Where to Advertise?

You might be thinking to yourself: I don’t have a clue where my mobile billboard should go. Don’t worry, we can help with that. After our team helps design and execute your ad, we’ll help guide where your mobile billboard should travel and where it should park. The key is reaching people who are already interested in a similar product. Suppose you’re opening up an Italian restaurant. It’d make sense to park the billboard outside of your community’s Italian market! 

Whatever type of business you’re opening, we can find the audience looking for it. 

When to Start Advertising 

When we plan OOH grand opening advertising timelines, it helps to work backward. To stay on top of people’s minds, we recommend that your advertising go live about 2-3 weeks before your official opening date. And then, to ensure everything we need is ready for that deadline, we want to start working on initial ideas 2-3 months before that live date. 

What’s nice about a grand opening is we have a specific date to work towards! That creates a nice sense of urgency—lots of people like to the among the first to try the latest restaurant, shop, boutique. All we have to do is make sure they know about it, and that it looks appealing. 

As you’re thinking about you’re official opening date, consider this: Planning a “soft launch” where a smaller group, or perhaps just friends and family, comes to visit is a smart idea; that allows time to work out the kinks before the general population comes in! 

A Trusted OOH Grand Opening Advertising Method

Beyond mobile billboards, we also love utilizing space at your area’s highly-frequented gas stations and convenience stores. This is a surefire way to build community buzz, which is what we’re hoping to accomplish. Take a look at the photos we did for the Wind Creek Casino, down in Alabama. 

Read our Wind Creek Casino Case Study to learn how we pulled off this successful opening with OOH advertising. 

Team Up With AllOver Media

We bet you are excited about your grand opening, and we want you to share that excitement with the world…or your local community! The AllOver Media Team can’t wait to hear what ideas you’re cooking up. And we’ll work alongside you every step of the way to make sure your community knows about it. 

Contact us today to begin! 

Now is the time to shout your messaging from the rooftops! Or at least outside of the home.  Digital out-of-home (OOH) marketing endeavors are growing— after a significant dip in 2020, DOOH ad revenues are increasing exponentially. By 2025, global revenue is predicted to hit $25 billion. 

As the world continues to open back up, we’re seeing an increase spend on digital OOH ads. And as more folks tune out of their devices from device fatigue, digital out-of-home advertising is poised to rise. It seamlessly integrates into the world, allowing you to communicate messaging without fighting against screen burnout. In other words, you can reach your audience when they’re more receptive to your message! 

This year, let’s work together to hit your goals out of the park. 

We Love Digital OOH 

Digital out-of-home advertising refers to dynamic media displayed in public, or outside of your home. You might come across these ads at gas stations, hotels, malls, cars, etc. 

As technology advances, digital OOH ads become even more effective in terms of cost and reach. Since these assets are so flexible, we can create a customized plan based on what you want to achieve. And by creating engaging content, we communicate a memorable story. All of these details combine to hit – and often even exceed – your metrics. 

Let’s take a look at a few of our favorite digital OOH offerings here at AllOver Media: 

The Beauty of Digital Gas Pumps

When was the last time you got gas? What did you do while you were standing by your car? Chances are you stood there, watching the ticker or the surrounding environment. Imagine if there was a compelling ad right in front of you. With no phone to distract you, you’re more receptive to information. 

That’s where we come in! Our visually appealing digital gas pumps communicate your brand’s information in bite-sized pieces to stick in your audience’s mind long after they’ve driven off. 

So far, in 2022, our proven digital gas pump strategy is drastically expanding in popularity. Interested in launching a gas pump campaign? Set up a consultation with our team as soon as possible. 

Hit the Road with Digital Trucks

Digital trucks give your messaging a chance to get out there! Communicate a public service announcement, an exciting new product launch, or a seasonal promotion—digital trucks can spread the word and meet people where they are! The digital nature of this strategy means you can change out imagery easily, keeping your communication relevant and up to date. Moving visuals retain audience interest. 

Together, with AllOver Media’s help, we can create a plan that hits your specific KPIs, whether it’s boosting brand exposure or increasing engagement. 

Let’s Make This Year Full of Wins

Now is the perfect time to take strides in your digital OOH marketing endeavors. Don’t let your competitors beat you to the punch. Tell us your needs, and we’ll connect with you right away. 
Want to learn more about AllOver Media’s OOH advertising strategies? Stay tuned to our blog for more industry insights and deep dives.

It’s that time of year again—when we reflect on the current year and set our advertising goals for 2022. 

Outdoor advertising has grown 11% annually over the last five years. Here at AllOver Media, we’re sharing what we consider to be the top 7 new out-of-home (OOH) marketing trends you need to know about to efficiently grow your campaigns and connect with more customers in the New Year. 

As you plan out your OOH advertising in 2022, use these trends to help you reach your marketing goals.

Data Targeting is Still Key

Gone are the days when companies would cast a wide net, cross their fingers, and hope to reach their target audiences. Due to an increase in data analysis, it’s easy to dive deeper into “who” specifically responds most to your out-of-home advertisements. 

More analysis—both retrospective and predictive—means you can focus on customers who are most likely to engage with your brand. This type of efficiency is great news for both your budgets and marketers, as you begin a targeted strategy to attract your ideal audience!  

• Put it into Practice: Try digital OOH advertising. OOH advertising increased by 38% in the second quarter of 2021, and digital OOH is leading the way. Do you feel you’ve pushed your social media and digital advertising as far as they can go? Consider putting energy into this modern version of traditional media. 

But Plan for Versatility

It’s no secret that 2020 and 2021 transformed the way people market. While companies primarily were dealing with the unanticipated challenges of a pandemic, it also provided opportunities for companies to innovate, as they shifted to customer retention, virtual events, and eCommerce.

Upcoming changes will be no less disruptive, with a wave of increased data privacy restrictions from both internet companies and governments. In response, analytics will need to be adjusted and new metrics put into place.

• Put it into Practice: Embrace the opportunity for creativity. As written in this Forbes Business Council article, “The only constant in marketing is change….Successful marketers are not the ones who complain the loudest; they are usually the ones who can adapt the quickest.”

Don’t Forget About Digital Billboards Trucks

Now is the time to invest in LED billboard trucks to engage with more customers. Use video, animated art, or static imagery to convey your message! On the road, these trucks capture the attention of your audience. Furthermore, because these trucks can be positioned in high-trafficked areas, this OOH strategy offers an advantage over more traditional models. 

• Put it into Practice: Put content in context. With DOOH advertising and geo-fencing, you can directly target your content to exactly where the buyer is, both physically and within the buying journey. OOH agencies like AllOver Media offer advertising on digital billboard trucks to increase your digital footprint in the real world.
  

It’s All About Branding 

In 2021, branding was everything, and that’s not stopping anytime soon. Keeping your branding consistent across multiple channels and ad platforms will create a fun, cohesive experience for customers. 

As Liz Papagni at Business2Community notes, “In-store, online, in-app, and even out-of-home advertising should all work together seamlessly to identify your buyer, determine where they are in the buyer’s journey, and help them complete a purchase without skipping a beat between the various channels they use.”

• Put it into Practice: Try a multi-channel OOH campaign. Consumers across the board crave a unique experience when shopping. By using a thoughtful and layered OOH marketing approach, you can give them what they’re looking for. This is why AllOver Media offers multi-channel options, including DOOH advertising, geo-fencing, and static OOH advertising solutions, to complement your digital and in-home efforts.

Utilize Storytelling 

As in 2021, experts are anticipating an increase of storytelling in OOH advertisements. Compelling and authentic storylines stick in a consumer’s mind and help them retain information about your products, goods, or services. You can utilize several stories with similar themes or a singular slogan. Or tell part of a story at a time to generate interest as people wait for the next piece.

• Put it into Practice: If you’re struggling with developing a story, follow a tried-and-true formula. Traditionally, ad storylines utilize a central, relatable character with a problem or wish and pair that with the featured brand saving the day. Just be sure to generate creative ideas, as a consumer can spot a manufactured story easily and won’t engage as deeply with something they feel is forced or inauthentic.

Remember to ‘Do Good’

And speaking of authenticity, today’s consumers are more conscientious about whether their money is going to a business that supports their values. Companies are now expected to be transparent about everything from working conditions to politics, and what you say versus what you do will be heavily scrutinized by savvy consumers. 

• Put it into Practice: Implement—and promote—ethics-based practices. Not all consumers have the same values. It’s important to focus on your target audience and ensure your message will resonate with them. Ultimately, what you find here can be the foundation for your storytelling and messaging throughout all your marketing channels.

Reach Your 2022 Marketing Goals with AllOver Media

The New Year is just around the corner. If you want your advertising in 2022 campaigns spruced up and ready to roll out, it’s time to reach out to the OOH experts. 

Check out our work for inspiration on how we can help you reach your marketing goals. Connect with our team at AllOver Media to stay ahead of the curve and kickstart your OOH advertising campaigns.

Digital outdoor advertising continues to find creative, impactful ways to grab folks’ attention while they’re out on the go. One rising marketing strategy? The use of dedicated marketing focused in suburban neighborhoods.

According to a 2017 American Housing Survey organized by the Department of Housing & Urban Development and the Census Bureau, 52% of Americans identify as suburban. If you’re looking to drum up more interest in your business, the ‘burbs are where to market. And lucky for you, AllOver Media can help!

Dedicated Marketing with AllOver Media

Neighborhood marketing allows you to specifically speak directly to the dedicated market you’re trying to reach. Creating a strategic marketing campaign within the potential customer’s community also offers the following added advantages:

• Highly Visual: AllOver Media’s LED billboard trucks can play video, animated art, or static images to capture attention in versatile ways. Not to mention mobile billboard trucks offer an affordable and flexible option compared to traditional billboards. 

• Conversation-Starting: Indoor advertising, such as bar media, reaches your dedicated audience rather than waiting for them to come to you. Plus, a local bar is the perfect place for a community to come across your messaging and discuss it.
  
  
• Increased ROI: Connecting digital content from OOH advertising directly to a consumer’s smartphone speeds up the time between viewability and purchase of the product or service being advertised, increasing your ROI.

What Type of Marketing Statistically Resonates With Suburban Audiences?

The suburban demographic straddles and connects urban and rural enclaves, so suburban shopping habits will likely vary. Some may prefer small businesses over big box stores or chains. Some may be interested in venturing into the city for shopping excursions and events, while others may not. Suburban marketing will best resonate with your dedicated audiences if it:

• Acts Local: According to a Yodle report, most consumers favor big businesses for pricing and stability only. They look to small businesses for quality, personalization, and trustworthiness. Using your neighborhood marketing approach, think like a local when strategizing where and how to promote your messaging:

• Parks or other outdoor recreational sites also provide a great stage for mobile advertising during a more leisurely part of their day. 
  
  
• Outdoor Areas like parades, festivals, and fairs provide an excellent opportunity to reach more people as they’re coming together as a community. (Bonus points if you can get them talking about your ad!) 
  
  
• Highly-Trafficked Bars are an effective way to directly reach the community. 
  
  
• Reviews & Testimonials from trusted community members give your business a recognized stamp of approval that can boost confidence in your messaging. 
  

• Engages on Social Media: Increasing awareness of your brand with keywords in hashtags, bios, and posts, as well as engaging directly with followers via comments and customer service will boost your business. You can also use geofencing technology to send alerts, coupons, and discounts to consumers’ phones once they’re in close proximity. 

Design Your Next Dedicated Marketing Campaign With AllOver Media 

It’s time to get your messaging out there! At AllOver Media, we specialize in outdoor marketing, and we’re invested in innovative brand messaging and audience engagement. Connect with us today to brainstorm your next mobile billboard idea or OOH marketing project!

According to marketing predictions, 2022 is slated to be a huge year for out-of-home advertising. And at AllOver Media, we continue to see more companies investing in and planning out OOH advertising. As people are getting comfortable being out and about, there are evolving opportunities to reach people where they are. 

If you’re looking to make the new year your biggest marketing year yet, guess what? It’s already time to start planning! 

Why Are We Planning Out Of Home Advertising For 2022 Now?

Whether you feel ready or not, 2022 is fast approaching. In the marketing and advertising worlds, planning ahead by a few months is completely normal. This is a great way to make sure you have time to plan and execute.

However, as we all know 2021 has not been a normal year. A limited supply of paper has caused hiccups in many print campaigns. Printers are overloaded and often in short supply. 

This has lengthened turnaround times for advertising across the board. Whereas campaigns could previously be developed in two or three weeks, we find it best to plan months ahead. This especially applies if you want prime OOH advertising real estate!

Planning ahead isn’t a bad thing, though. Taking time and care to create your campaign gives you an advantage over the competition. You truly have the space to be creative and revolutionary with next year’s marketing endeavors. 

Types Of Out Of Home Advertising

Out of home advertising is a wide arena that can reach so many people when they’re ready to hear your messaging. And there are many different ways you can execute it, depending on your unique needs and goals. Some of the most effective types include:

• Resort media: ads tailored to a specific vacation spot to maximize impact and catch individuals when they are not doing anything (on a ski lift, for example).
  
  
• Transit: bus wrap advertising that impacts people on the go.
  
  
• Convenience store: ice box ads, one sheet posters, gas nozzle ads, etc.
  
  
• Digital: gas pump ads, digital truck ads, indoor advertising, etc.
  

Using multiple types of out of home advertising makes your campaign even more impactful. Plus, it catches individuals when they are in the headspace to buy your product or service. The right message + the right time + the right audience = success! 

Jump Into Action With AllOver Media 

Plotting out your 2022 ads can’t wait much longer. The process to create a killer campaign takes time, so starting now is a must!

Want to ensure that your business is ready for the new year? Shoot us a message. We are here to help develop an effective, compelling out of home advertising campaign that boosts your business and highlights what you do best. Let’s take this new year by storm!