OOH & DIGITAL: A POWERFUL MIX
AllOver Media can use geo-fence targeting to reach potential customers with banners delivered in-app on their mobile phones when they are located near any of our out-of-home ad products. Location data has been a cornerstone of OOH advertising and is now boosting the growth of mobile advertising as well. Marketers are discovering a “phygital” strategy – both physical and digital advertising – is a winning combination. OOH drives awareness for a brand and improves the performance of mobile marketing.