Gas station advertising is one of the best ways to show off your brand. Gas stations are highly trafficked areas, attracting nearly every demographic of customers.
When it comes to reaching folks, gas pump ads are especially effective. As customers wait for their car to fill up, they act as a captive audience for your advertising. These ads don’t often take up a lot of space, and they are positioned right at eye level at the pump. This means that they are hard to miss, and can easily sway a viewer to make a purchase!
When creating gas pump advertising for your brand, it is important to create a campaign that makes an impression. Gas stations have lots of ads — it’s important to make yours unique.
How to Make Your Gas Pump Ad Stand Out
1. Get To The Point
As mentioned, these ads are often not very big, so it’s important to make your words count. Choose a very focused and specific message and stick to it.
2. Choose Colors Carefully
Look, there is often a lot going on at gas stations. Try to pick colors for your advertisements that stand out from the average atmosphere. For example, lots of gas stations use red, white, and blue in their logos or ads. If you know that you are advertising at one such location, avoid those colors.
3. Make The Situation Fun
Though lots of people put fuel in their cars every day, few people look forward to it. All in all, it is a fairly mundane situation, so make your ad fun! Try to make the viewer laugh, give them something to think about, or tempt them with great photos of your product (food, especially). You want to evoke a positive emotion that can intrigue and even entertain the viewer.
4. Offer A Reward
If you give the viewer the option to earn a reward or take advantage of a sale, they are more likely to act on your advertisement. Consider creating a unique sale or promotion especially for your gas pump advertising. This allows you to track how many people are inspired to act based on this particular campaign!
5. Be Clever
A great way to stand out in the gas pump advertising game is to make your ad clever. Saying something witty helps viewers remember your brand long after they’ve pulled out of the station.
AllOver Media Crafts Impactful Gas Station Advertising
If you are struggling to create gas pump ads that resonate and generate business, it’s time to hire AllOver Media. We are pros in gas station advertising and beyond, and can help you bring your brand to the next level. See what we do, get started on a project, or ask a question today!