We have all seen the legendary national ads that bring the country together. Coke’s, “I’d Like To Teach The World To Sing” ad of the 1970’s, for example, became a symbol of the peace, love, and hippie sweat that encompassed the decade. Though these ads can be powerful, these days they aren’t always the best Read more…

According to marketing predictions, 2022 is slated to be a huge year for out-of-home advertising. And at AllOver Media, we continue to see more companies investing in and planning out OOH advertising. As people are getting comfortable being out and about, there are evolving opportunities to reach people where they are.  If you’re looking to Read more…

As the days grow shorter and the weather begins to cool, it is time to start thinking about your company’s winter advertising. The efficacy of marketing tactics often changes with the seasons, and it’s important to keep up! Last winter saw 59 million skier visits in the United States. This winter that number is predicted Read more…

Owning and operating a building or venue is a lot of work. A significant amount of time and effort goes into maintaining the property and keeping it looking good for your customers. It’s no secret that the past year and a half has been difficult for businesses of all kinds. Many places have had to Read more…

Gas station advertising is one of the best ways to show off your brand. Gas stations are highly trafficked areas, attracting nearly every demographic of customers. When it comes to reaching folks, gas pump ads are especially effective. As customers wait for their car to fill up, they act as a captive audience for your Read more…

Defining your target audience is one of the most important parts of marketing. In Part 1 of this series, we offered up a few tips and tricks to help you hone in on your key client base. However, our fountain of knowledge didn’t end there. We’re back with more suggestions about identifying your target audience Read more…

Summer is ramping up which can only mean one thing: it’s time to party. As people head to cabins and backyards for heartfelt reunions over barbecues and beer, many of them will be stopping along the way to pick up extra ice. When it comes to ooh advertising trends, few locations receive more consistent, reliable Read more…

Summer is finally here, and with it comes the rush of activities that always accompany the warmer months. Families around the country have swapped their winter coats for flip flops, and are headed into the great outdoors. For the restaurants, summer can bring a lull in business. As people flock outside, less customers are looking Read more…

For most of us, the past year and a half has been about remaining at home, keeping healthy, and staying as far away from other people as possible. This introvert’s paradise has changed the way our world operates in a lot of ways.  The marketing industry is no exception. Advertisers have had to get more Read more…

Since the dawn of time, storytelling has been used to bring people together, to forge bonds, and to share lessons. One of the biggest advertising trends in 2021 is brand storytelling, which is the perfect opportunity to showcase your values and share what drives you. But, how do you tell your story effectively? AllOver Media Read more…