Blog

Boost Your Rebrand with Digital Billboards

Posted by AllOver Media on 05/05/2022

Rebranding a business is sometimes a necessary part of running a company. As industries evolve, you want your branding to keep up. But, planning such a substantial change might lead to reservations: What about loyal customers with certain expectations? Or the brand recognition you’ve worked hard to establish over the years?  Don’t worry. Digital billboards Read more…

Topics: Truckside Advertising

AllOver Media’s New Digital OOH Capabilities

Posted by AllOver Media on 04/15/2022

Here at AllOver Media, we’re continually expanding our insights and offerings to our clients. Our latest digital OOH capabilities mean there are even more opportunities to reach your target audience and spread the word about your brand. DOOH advertising continues to grow exponentially (currently, ad spending is increasing by 6.52% annually), and we’re not ones Read more…

Topics: Digital Out-of-Home Advertising

Is OOH Healthcare Advertising Effective?

Posted by AllOver Media on 03/07/2022

More than ever before, there is a lot of vital information to communicate about healthcare. From open enrollment periods to insurance coverage, new facilities to life-saving procedures, the world of healthcare is changing all of the time. One way to ensure your message gets across: Out-of-Home (OOH) Healthcare Advertising. Is OOH Healthcare Advertising Effective? Yes, Read more…

Topics: Healthcare

Announce Your Grand Opening With Mobile Billboards

Posted by AllOver Media on 02/24/2022

Here at AllOver Media, we are optimistic that this year will be filled with grand openings. Rave-worthy restaurants, booming businesses, even exciting entertainment venues.  If you have a grand opening on the horizon, you’re probably starting to put your advertising and PR campaign together. As you compile your to-do list, don’t forget about the power Read more…

Topics: Out-of-Home Advertising

Go Big in 2022 With Digital OOH Ads

Posted by AllOver Media on 02/01/2022

Now is the time to shout your messaging from the rooftops! Or at least outside of the home.  Digital out-of-home (OOH) marketing endeavors are growing— after a significant dip in 2020, DOOH ad revenues are increasing exponentially. By 2025, global revenue is predicted to hit $25 billion.  As the world continues to open back up, Read more…

Topics: Out-of-Home Advertising

Reach the “Public” in Your Public Service Announcements

Posted by AllOver Media on 01/25/2022

Have an important message that needs to be shared with others around the world? Whether it’s discouraging tobacco use or promoting a new business, AllOver Media helps ensure your public service announcement (PSA) or government ad campaigns are getting to the eyes and ears of the people who need it most!  So, what do you Read more…

Topics: Government Out-of-Home Advertising

2022 Out-Of-Home Marketing Goals

Posted by AllOver Media on 12/27/2021

It’s that time of year again—when we reflect on the current year and set our advertising goals for 2022.  Outdoor advertising has grown 11% annually over the last five years. Here at AllOver Media, we’re sharing what we consider to be the top 7 new out-of-home (OOH) marketing trends you need to know about to Read more…

Topics: Out-of-Home Advertising

Bringing Neighborhood Marketing to the ‘Burbs

Posted by AllOver Media on 12/20/2021

Digital outdoor advertising continues to find creative, impactful ways to grab folks’ attention while they’re out on the go. One rising marketing strategy? The use of dedicated marketing focused in suburban neighborhoods. According to a 2017 American Housing Survey organized by the Department of Housing & Urban Development and the Census Bureau, 52% of Americans Read more…

Topics: Out-of-Home Advertising

Should You Use Geofencing in Your OOH Marketing?

Posted by AllOver Media on 11/12/2021

Thanks to smartphones, we now have information at our fingertips at all times. With so much media going digital these days, how does a business best advertise to their target audience? How do you catch a consumer’s attention when pop-up ads and email blasts can so easily be ignored, silenced, or deleted? One ingenious digital Read more…

Topics: Geofencing

Recruit New Talent with OOH Advertising

Posted by AllOver Media on 11/10/2021

Looking to expand your team with talented individuals who share your company’s passion? You might be tempted to rely on job posting sites or social media to advertise new job openings. But finding qualified candidates can be difficult and time consuming—especially since online job postings don’t leave much room for creativity.  In fact, cookie cutter Read more…

Topics: Recruitment