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Consider These 5 Indoor Advertising Concepts for Your Next Campaign

Posted by AllOver Media on 11/13/2023

Digital in-hand advertising is all the range. But with costly pay-per-click (PPC) structures and greedy digital companies, they’re not always worth their set-up time.  There is simply something to be said for good old-fashioned indoor advertisements. These advertising strategies have been around for a long time, and with good reason. They are cost-effective, immediately editable, Read more…

Topics: Indoor Advertising

Imagining the Future of Out of Home Advertising

Posted by AllOver Media on 11/13/2023

Out-of-home advertising spending has grown year-over-year since 2020. It’s only likely to grow from there, seeing an estimated $38.41B in spending in 2023 alone. There is no doubt that out-of-home advertising is here to stay.  For such a tried and true marketing strategy, many marketers are left wondering: what is the future of out of Read more…

Topics: Out-of-Home Advertising

5 Key Benefits of Mobile Billboard Advertising

Posted by AllOver Media on 11/13/2023

There is no better means of capturing a markets attention than bringing an ad straight to your customers.  One of the emergent ways savvy advertisers are bringing their campaigns to market is with mobile advertising billboards. With mobile billboards, advertising can see 45% higher engagement than static advertising, according to APN.  But how does a Read more…

Topics: Mobile Advertising

The Importance of Place-Based Advertising in Your Customer Engagement Pipeline

Posted by AllOver Media on 07/21/2023

There’s an old adage: quality over quantity. Every business certainly wants more customers, an increase in sales, and more products or services shipped. But there is, more than ever, something to be said for driving a more certain outcome with your marketing efforts. As many marketers know, the more qualified a customer, the more likely Read more…

Topics: Digital Out-of-Home Advertising Out-of-Home Advertising

Geotargeting vs Geofencing: What’s The Difference?

Posted by AllOver Media on 07/21/2023

In marketing, as in much of language, synonyms can be overused to the point of words losing all meaning. And in a buzzword-heavy industry like marketing, this risks confusing two similar, but inherently unique strategies. A solid example of this effect is how our industry has come to use “geotargeting” and “geofencing” interchangeably. But the Read more…

Topics: Digital Out-of-Home Advertising Geofencing

Youth Sports Advertising: Concepts and Strategies to Consider

Posted by AllOver Media on 07/21/2023

Imagine a little league baseball game. Or a peewee football team’s last game of the season. It can be any youth sports league’s event, for that matter. Now imagine the countless people who attend these events. Sure, there are lots of young athletes and sports team coaches who are focused on the game. But for Read more…

Topics: Digital Out-of-Home Advertising Entertainment Out-of-Home Advertising

The Best Events to Use a Digital Mobile Billboard

Posted by AllOver Media on 06/26/2023

There are thousands of reasons why billboard advertising hasn’t faded over the years. While digital advertising rakes in large sums for the likes of Google and Facebook, engagement results are mixed. Outdoor advertising, on the other hand, is as strong as it ever was. This is thanks to numerous pros that only it can claim: Read more…

Topics: Digital Out-of-Home Advertising

5 Tips on How to Make a Good Ad

Posted by AllOver Media on 06/02/2023

Advertising is the keystone to any good sales cycle. After all, if your target market isn’t aware of your product or service, does it matter at all that you offer it in the first place? One of the primary drivers for sales is an advertising campaign to build consumer awareness. But what distinguishes a good Read more…

Topics: Out-of-Home Advertising

Traditional Marketing vs Digital Marketing: Why You Need Both

Posted by AllOver Media on 05/12/2023

Marketing is an essential part of any business, acting as a connection between the customer and the product or service. As technology advances and consumer habits change, marketing strategies must also evolve to remain successful. The rise of digital media has significantly impacted the marketing landscape, leading many to wonder if it still holds value Read more…

Topics: Business

7 Creative Advertising Ideas For Your Next Campaign

Posted by AllOver Media on 03/30/2023

Creativity is the main component found in successful advertising for creative ads. Creative advertising ideas for a small business can help engage your intended audience and draw attention to your brand or product.  They contain elements that are different from a basic ad you might see in a magazine or on a billboard. Instead, these Read more…

Topics: Truckside Advertising