Back-to-school and college shopping means big business for retailers. It ranks second only to the winter holidays with a total combined spend (college and high school) expected to reach $83.6 billion. According to Deloitte, 50% of school related annual spending happens during B2S. Reaching shoppers at the right time and place is critical to seasonal success.

Getting people to think about their health and take positive action is a challenge in healthcare marketing. According to Managed Healthcare Executive, most people believe they are much healthier than they really are. They describe the “dilemma of ‘health inertia’…getting people to face personal health challenges, adhere to a plan of action, and stay motivated Read more…

Many businesses benefit from convenience store advertising (C-Stores) because we can successfully reach the right audience for you. We can help you get a mass amount of visibility out into a market very quickly and communicate a promotion or brand message to the people you need to influence. The average consumer stops within 1-2 miles of where they Read more…

Enrollment marketing is a challenging process. Choosing where to go for post-secondary education is a big decision that often spans years. More high school grads are going to college than ever, and competition is increasing between schools to land candidates. Colleges and universities continue to evolve in their approach to attract prospective students. Understanding how Read more…

State programs have been ramping up advertising. Their health campaigns provide crucial messaging to raise awareness and promote preventable care for HIV. Many are including Indoor Advertising in their media mix, an engaging option that efficiently reaches the right audience. Focused Targeting  The LGBTQ community has the highest HIV transmission rate among any demographic group Read more…

Recreational marijuana became legal in California on January 1, and the cannabis industry is rolling into action. MedMen, the state’s largest retailer and operator of 18 facilities nationwide, is coming out of the gate with a promotional campaign to bring their brand into the mainstream. They have launched what they’ve described as the largest-ever marijuana Read more…

On March 17, a crowd will start a mile away and chant their way to TCF Stadium on the University of Minnesota campus. That Saturday will be the home opener for Major League Soccer team Minnesota United FC kicking off their second year at TCF Stadium. Last year MN United brought in an average of Read more…

The ski season is underway and AllOver’s Mountain Group has been busy installing ads and updated maps across our largest-ever network of premier ski resorts across the country. We’re working with another group of great brands this year including Garmin, GMC, Whole Foods and Net-A-Porter that want to reach a huge audience of affluent adventure-seekers. Read more…

We’ve known for a while that out-of-home advertising drives more online activity than other traditional media. But did you know that it also does a better job of driving online search and social activity than banner ads? A new study from Nielsen shows that out-of-home drives more overall activity when indexed against spend. They found Read more…

Adweek just released their top picks of the year for outdoor ads that stopped people in their tracks. We’re excited to be a part of the Narcos Season 3 promo for Netflix that made the list! Other great brands that made it include Delta, Smirnoff and Lyft. Check out the full list at Adweek.