Defining your target audience is one of the most important parts of marketing. In Part 1 of this series, we offered up a few tips and tricks to help you hone in on your key client base. However, our fountain of knowledge didn’t end there. We’re back with more suggestions about identifying your target audience Read more…

Summer is ramping up which can only mean one thing: it’s time to party. As people head to cabins and backyards for heartfelt reunions over barbecues and beer, many of them will be stopping along the way to pick up extra ice. When it comes to ooh advertising trends, few locations receive more consistent, reliable Read more…

Summer is finally here, and with it comes the rush of activities that always accompany the warmer months. Families around the country have swapped their winter coats for flip flops, and are headed into the great outdoors. For the restaurants, summer can bring a lull in business. As people flock outside, less customers are looking Read more…

For most of us, the past year and a half has been about remaining at home, keeping healthy, and staying as far away from other people as possible. This introvert’s paradise has changed the way our world operates in a lot of ways.  The marketing industry is no exception. Advertisers have had to get more Read more…

Since the dawn of time, storytelling has been used to bring people together, to forge bonds, and to share lessons. One of the biggest advertising trends in 2021 is brand storytelling, which is the perfect opportunity to showcase your values and share what drives you. But, how do you tell your story effectively? AllOver Media Read more…

Lots of people are ordering pizza to eat at home — in fact, 94% of Americans are eating pizza regularly these days. When getting into the hands of your target audience is half the battle, now is the perfect time for Pizza Box and Flyer advertising. Think of pizza boxes as a Trojan horse. Your Read more…

Figuring out your  target audience is one of the most important aspects of planning out a successful marketing strategy. After all, what good is the most creative design if the right people aren’t seeing it? If you’re wondering, how do I find my target audience, AllOver Media has a few tips to get you started!  Who Read more…

In today’s fast paced world, you have to meet people where they are and outdoor advertising allows you to do just that. By putting your brand boldly out there, you expand your audience reach and make an impact. But, what exactly is outdoor advertising? AllOver Media is here to break it down, so you can Read more…

With so many Americans on the road, bus wrap advertising is an ideal way to reach potential customers when they’re at their least distracted. This increasingly popular outdoor advertising strategy works well paired with a billboard campaign or on its own. It offers the opportunity for repeat exposure, and (thankfully) cannot be simply scrolled through. Read more…

When it comes to marketing, sometimes a direct strategy is exactly what you need. Door hangers, or door tags put your messaging straight into the hands of potential customers. More cost effective than direct-mail, they add a surprising new element to your marketing endeavors.   But how do you get the biggest bang for your buck Read more…