The best truck advertising would be campaigns that create a wide impact on consumers. Mobile billboard trucks present a unique opportunity to gain massive exposure to a wide demographic, making it a worthwhile investment.
5 Best Truck Advertising Campaigns
Using advertising trucks to create mobile ads isn’t new, but it can be effective when done right. Here’s a list of the best advertising on trucks.
1. Coca-Cola: Christmas Caravans
When it comes to iconic truck advertisements, Coca-Cola takes the cake. Trucks with advertising have been a critical part of the Coca-Cola brand since 1995. Since then, they have continuously been publishing ads around the holidays with festive campaigns to end the year on a bright note.
They are famously known for having red trucks that are full of lights parading through towns. These are special for one main reason: they resonate with audiences with their personal and heartfelt messaging. These annual campaigns are meant to tug at heartstrings, especially because they are launched during the holiday season. This is what makes them effective.
For many, seeing Coca-Cola’s bright red brigade of trucks is the official start of the holidays. Coca-Cola effectively used its branding and made it synonymous with Christmas. It’s hard to separate the two when December rolls around.
Their campaign is one of the most notable because they were able to build on it over the years with most people being familiar with their truck advertising. Marketing campaigns like theirs set the bar for other companies, making it one of the best truck advertising campaigns.
2. Budweiser and Jim Beam: Repeal Day
Budweiser is no stranger to iconic advertising. They decided to partner with Jim Beam to celebrate a holiday of their own—Repeal Day. On December 5th, 1933 Prohibition was repealed, allowing alcohol to be freely consumed.
Budweiser and Jim Beam decided to share the celebration with their competitors by parking advertising trucks just outside their competitors’ offices, inviting them to take a drink in celebration.
This a clever ad campaign because it not only targeted consumers, but it also made other brands involved. Having the mobile advertising trucks parked directly outside the competitors’ offices is a bold move and it surely paid off. They were able to get supporters of all the brands on board with celebrating Repeal Day.
The fact that they were able to leverage their brand and the following of other brands during their campaign makes it stand out as one of the best truck advertising campaigns. They targeted Miller, Sam Adams, Heineken, Yuengling—just to make a few.
3. Venmo: Mobile Pop-Up Shop
Venmo might not be the first brand to think of when it comes to OOH advertising, but their unique mobile pop-up shop truck advertising was certainly a new spin on things. The mobile pop-up shop made its way to NYU’s campus where students flocked to have selfies taken.
Venmo’s pop-up experience was a pleasant surprise complete with confetti and balloons to celebrate. This campaign kicked off the launch of their new debit card feature which targeted millennials as their potential customers.
The Venmo debit card would be available in a multitude of colors so they made sure it would be reflected in the design of the truck advertising. They created a candy-colored truck that was designed to look appealing on social media.
The main idea behind the Insta-friendly truck advertising was to bring a youthful and vibrant edge that would be shareable on social media which was on trend for their millennial demographic.
The external design of the truck simply had the Venmo brand name and logo and was more focused on building awareness. This simple campaign created a mobile billboard that was completely interactive. Students were invited in and would receive free stuff from the brand as well.
This wasn’t a mobile billboard that students could easily ignore or one that would become part of the scenery—it was made to stand out.
4. Knix: Stop Trashing Your Period
Knix didn’t want to go the traditional route with their truck advertisements for this advertising campaign. They decided to use dumpster trucks to launch their Super Leakproof underwear. This definitely makes a statement about the waste produced from the use of disposable feminine hygiene products. According to the brand, six billion tampons fill landfill every year.
Combined with the slogan “stop trashing your period,” this is a powerful message, making it one of the best truck advertising campaigns. This message for these truck ads build brand awareness and bring to light the environmentally conscious aspects of the brand.
This was a risky move given that this OOH campaign was launched during the pandemic when advertising was trying to target consumers in their homes. However, the message resonated because of the garbage truck, the slogan, and consumers’ readiness for an environmentally-friendly approach to feminine hygiene products.
5. T-Mobile: verHIDEzon
T-Mobile and Verizon are two mobile telecommunication companies with a rivalry and To-Mobile decided to make a playful attack with their verHIDEzon campaign. This is one of the best truck advertising campaigns because it highlights one of their competitor’s main flaws and directly confronts them.
Unlike Budweiser and Jim Beam who called on competitors to celebrate, T-Mobile directly confronts Verizon with a clever punchline about their questionable 5G rollout. Verizon had recently launched its 5G coverage but charged users more for this access without letting them know where exactly would get this coverage.
The advertising truck surely turned heads as it made its way to Verizon’s Manhattan location and parked right next to it. The campaign was so successful that it sent social media abuzz. They also used this opportunity to explain their own 5G offering.
This was a great move to target Verizon’s existing customers and their potential customers. Verizon’s existing customers would be tempted to make the switch to T-mobile while potential customers might be tempted to join T-Mobile.
Make Your Business Visible
Mobile billboards are effective because they allow you to directly connect to your audience when they’re on the go. By being able to physically present an ad in the right location, you can deliver your message with impact. All you need is the right partner to help you get the job done.
Looking for some help with OOH advertising? See how AllOver Media can help!