Summer is finally here, and with it comes the rush of activities that always accompany the warmer months. Families around the country have swapped their winter coats for flip flops, and are headed into the great outdoors.
For the restaurants, summer can bring a lull in business. As people flock outside, less customers are looking to sit inside and eat, and opt for their grills and campfire meals. Fortunately, there are ways to push back against this seasonal slump, and boost business before the air turns crisp again.
Digital mobile advertising is one such method, and a highly effective one at that. If you are looking for some extra exposure for your restaurant or business, a mobile digital billboard should be at the top of your to-do list.
Digital Mobile Advertising: The Basics
You have undoubtedly seen a truckside advertisement, the giant company ad on the longside of a semi-truck. Because these advertisements move, they provide more exposure and attention than traditional billboards. At AllOver Media, we take it a step further by digitizing these ads, allowing you to add more information and into the same space.
Our digital truckside billboards give your ooh advertising an extra twist. Your truckside ads aren’t limited to a single image. Instead, you can create graphics that are sure to pull in customers.
Perks Of a Mobile Digital Billboard
Truckside advertisements are incredibly effective. A whopping 98% of drivers say that they notice them on the road. Couple this audience with great graphics and a personalized route and your ad is unstoppable.
Though a static billboard catches some attention when it’s released, it quickly fades into the background. With mobile advertising, you get 2.5 times more attention than static billboards, meaning that your marketing budget can go further for your restaurant.
Timing your route gives you added control over your audience, and ensures you’re getting the right viewers.
When it comes to restaurants, there is no better enticement to stop in than the food itself. Digital mobile advertising allows you to showcase pictures and videos of your food on the go, so you can catch people at their hungriest. Imagine driving home from a long beach day and seeing a photo of a delicious, locally-made burger. Who could resist stopping in? No one, that’s who.
Happy hours and specials are another pull for restaurants, and with a mobile digital billboard you can highlight your unique specials and deals in real time. Catch the business crowd as they come out of work looking for a way to wind down. Happy hour at your restaurant? Don’t mind if they do.