As a business owner, you know that advertising is one of the most important aspects of your company’s ability to grow and thrive. Social media has made it easier than ever to get your name out there, and as long as you’re managing it on your own, it’s typically free. But if you want to get the most out of your social media efforts, you need to invest in social media marketing.
Instead of putting all of your money into a social strategy, you may consider alternative options for marketing your business. Transit ads, for example, are a great option for out-of-home advertising. It’s an opportunity to spread awareness about your brand without shoving it in consumers’ faces; instead, they’ll notice your ads on their way to work, while they wait for the bus, or while they’re out and about with family on a Sunday morning.
But what exactly is transit advertising, and what are its benefits? Let’s take a closer look.
Transit Advertising Definition
Transit advertising is a style of out-of-home advertising that helps companies create brand awareness and market their products to consumers by placing an ad on a source of public transportation. Some of the most common public transit options to include transit advertising include:
- Sides of buses, trains, and taxis
- Inside subway cars, subway stations, bus stations,
- On train platforms or bus shelters.
If you’ve ever seen a bus wrap advertising a local news station, a subway ad for a national bank, or a digital ad for a nearby restaurant inside of a taxi cab, you’ve come in contact with different types of transit advertising. These transit advertising examples are designed to catch the attention of daily commuters in hopes of turning them into customers.
The Benefits of Advertising in Transit Media
If you’re having a difficult time reaching your target audience, voicing your brand message, or putting your name out there in a cost-effective way, consider a transit advertising campaign. Here are some of the benefits of trying this non-traditional advertising method:
1. Enhance the Advertising Experience
With transit advertising, you can improve the visibility of your brand and create an advertisement that looks great out in public. It’s hard for consumers to ignore ads that pop out during their commute, which makes their trip to work or the grocery store more exciting (and it makes your advertising awareness goals more achievable, too.)
2. Increase Your Exposure
Transit ads are highly effective for brands when it comes to maximizing the amount of time the ad can exist. When a consumer sees your ad on a bus ride, it’s more than a quick glance. They’re sitting with your ad for the extent of their commute, which can keep your name at top of mind.
And think about the number of people who will get on that bus, or the ones who simply see your name on the side of the bus as they ride to work. This frequency and exposure can be the difference between reaching new members of your target audience or sticking with the same customers.
3. Maximize Brand Awareness
What’s one of the biggest advantages that comes with transit advertising? It’s unavoidable media. Consumers are going to see your ads while they’re commuting, and there’s not an on/off switch like their television.
They can’t swipe away from your advertisement like they could with their smartphones. Instead, they see your ad frequently. This allows you to increase the number of people who see your ads, notice your brand, and hopefully, make a move to learn more about what your company has to offer. This can be a huge benefit for large, medium, and small businesses alike.
4. Drive Action and Engagement
When you increase brand awareness about your company, you’re pushing to get more people interested in what products or services you can provide. Taxi and bus advertisements allow you to meet consumers where they are and encourage them to inquire about you.
In fact, research by the Neuron explains that 42% of consumers notice digital ads like taxi top advertisements “all” or “most” of the time, and 59% of viewers took action after seeing the ad.
Consider Transit Advertising with AllOver Media
Traditional advertising methods, such as television and radio ads, are outdated. Finding ways to reach your target audience without disturbing their everyday flow is essential if you want to increase brand awareness and leave consumers with a good taste in their mouths. That’s what makes transit advertising so essential, and AllOver Media can help you meet your marketing goals.
We can help you identify the best distraction-free locations to put your brand and products on display so they can interact with your brand in a subtle and convenient way.
From bus wrap advertising to truckside ads, we can help you grab potential customers’ attention when they’re on-the-go, whether it’s on their way to work or running errands with the family.
Looking for some help with OOH advertising? See how AllOver Media can help!