From your local metro area to interstate highways, you’ve probably seen your fair share of digital mobile billboard advertising while commuting to work or traveling out of town for the weekend.
What is Mobile Billboard Advertising?
Mobile billboards are an effective platform used for out of home (OOH) advertising. These ad displays are traditionally wrapped around the sides of trucks, providing greater visibility of a brand and custom messaging to passing drivers, pedestrians, and daily commuters.
If you’re just getting started in the world of digital mobile billboard advertising, you may have certain questions about how it works, why it’s effective, and whether this marketing approach is best for your business.
To help you learn the basics of truckside advertising, here are the answers to three commonly asked questions:
Why Are OOH Truck Ads Better for Certain Brand Advertising?
There are multiple mediums that can benefit your brand’s OOH advertising campaigns, including wallscapes and murals, door hangers, posters, and much more. Truck advertising can become most effective in targeting new leads (and/or current customers) when launching new products or store locations, or advertising special discounts or price cuts. Truck ads create a sense of urgency, as well, and provide a clear messaging while your customers are nearby to help draw them into your stores faster. Research shows that truck ads also create familiarity with your brand, encouraging shoppers to choose your products over your competitors.
How Much Does It Cost to Advertise on a Digital Mobile Billboard Truck?
Digital mobile billboard rates can range based on how many trucks you plan to advertise on and whether you choose truck wraps or digital advertising displays. LED billboard trucks, for example, can include video streaming, animated art, static images, and other digital components to help attract larger audiences with a unique, one-of-a-kind display that showcases your brand’s identity. To learn more about digital mobile billboard trucks or to get an accurate estimate on how much it would cost to invest in truck advertising, contact AllOver Media for a consultation today!
Is Digital Mobile Billboard Advertising Worth the Investment?
It shouldn’t surprise us that digital mobile truck advertising generates 2.5 times more customer awareness than a static billboard display. Though a billboard may grab your customers’ attention for a passing second, there are many other displays and attractions competing for their attention. Mobile billboard advertising, in comparison, helps you target customers wherever they are and wherever they’re headed next. They’re also easy to view from a distance and sit above traffic to ensure maximum exposure for your brand’s messaging. In fact, studies indicate that digital mobile billboard advertising can generate anywhere between 30,000 to 70,000 vehicle impressions a day!
Enhance Your Brand with Truck Advertising
If you’re ready to engage your customers and increase word of mouth about your brand, contact AllOver Media today. From digital billboard truck advertising to bus wraps, wallscapes , and more, our experienced team will work with you to find the best marketing solutions that complements your brand and provide a better ROI.