Customers all over the country are starting to venture outside and pick up where they left off on their travel plans, post shutdown. The question now is as schools slowly open up and parents begin to head back to the office, is your outdoor advertising ready for business?
At AllOver Media, our specialty is helping brands share their message with customers who are on the go. And though we offer a variety of products and services—such as convenience store and gas pump advertising—to help you expand your customer reach, our truckside advertising services continue to lead the way in creative Out of Home (OOH) ad campaigns
The Wonderful World of OOH Advertising
Back in June 2020, the Washington Post published an article on the “noticeable” increase in commuter traffic (up 90% since COVID-19 shutdowns). And this past holiday, USA Today, announced that airlines reported a surge in travel bookings, which experts believed was a direct result of “pandemic fatigue.” Let’s also not forget that last summer, there was an increase in outdoor sports, which makes it even more likely that winter activities like snowboarding and skiing will be just (if not more) popular at the beginning of 2021.
So, what does all this mean for your business? Customers are ready to experience the great outdoors again, which means if you want to get your brand noticed and stand out from the competition, it’s time to take your advertising out in the open!
Why Truckside Advertising Works
When you invest in truckside advertising, you can expect to generate between 30,000 to 70,000 daily vehicle impressions, as well as attract at least 2.5 times more attention than if you were using static billboards.
When you partner with AllOver Media, you have the options of truck advertising wraps, mobile billboards wrapped around the visible sides of local delivery trucks, and/or digital billboard trucks, LED mobile billboards that can play video, animated art, or static images.
Imagine having your company’s message and special promotions moving forward with traffic vs. staying behind. This allows you more exposure and the ability to target certain demographics, leading to increased points of purchase and greater sales conversions.
To learn more about the benefits or truckside advertising, reach out to our team today. We’ll help you plan, design, and implement an effective truckside wrap campaign that puts your brand in the center of all the action!
Ready to reach more customers in 2021? Contact us today to get started!