Category: Multicultural Advertising

Venue Spotlight: TCF Stadium in Minneapolis, MN

On March 17, a crowd will start a mile away and chant their way to TCF Stadium on the University of Minnesota campus. That Saturday will be the home opener for Major League Soccer team Minnesota United FC kicking off their second year at TCF Stadium. Last year MN United brought in an average of 20,538 supporters per game, totaling 349,138 fans their inaugural season. The stadium will host 17 home games and 1 international friendly (opponent yet to be announced) between March and October.

MN United Supporters, Credit: Jeremy Olson –

MN United FC draws a unique collection of supporters from all different backgrounds around the Twin Cities. On game day you’ll find the diehard supporters in the Dark Cloud section, corporate outings, families who are experiencing the game for the first time, as well as groups of international fans there to see their favorite players.

NCAA Football: Air Force v Minnesota

In addition to the events and concerts TCF Stadium hosts throughout the year, it is primarily the home of the University of Minnesota Golden Gophers Football team. First home game of the season is Aug 30, 2018 and running through the end of November. The Gophers drew 310,506 fans for the 2017 season, averaging an attendance of 44,358 per game. A partnership with AllOver Media allows access to an exclusive advertising space within TCF Stadium, including standard indoor advertising sizes and large format wallscapes.

Contact us today to learn about our limited ad packages currently available for the March – December season!

Minnesota Gophers Stats
2017 MLS Attendance

4 Ways to Reach Hispanics with Out-of-Home Media

The Hispanic population in the U.S. has doubled in the past ten years, making them the fastest-growing minority consumer group in the U.S. Surprisingly though, they are also one of the most underserved communities for media providing advertisers with a great opportunity to reach them. But with advertising, it’s important to know your audience. It takes a keen understanding of demographics and cultural differences to target these consumers effectively. So here are 4 ways your advertising message can reach Hispanics using out-of-home media.

Read More…

Multicultural Advertising: Capture the Attention of Your Desired Audience [VIDEO]

When looking at the makeup of our country, the United States is both ethnically and racially diverse. While this gives us a great variety of cultures, languages, and delicious cuisines, it also poses a challenge for marketers trying to reach these various audiences. As a result, multicultural advertising has now become a key component to many successful advertising campaigns. So how do you capture the attention of your multicultural audience?

Read More…