Rebranding a business is sometimes a necessary part of running a company. As industries evolve, you want your branding to keep up. But, planning such a substantial change might lead to reservations: What about loyal customers with certain expectations? Or the brand recognition you’ve worked hard to establish over the years?
Don’t worry. Digital billboards have the unique capacity to effectively communicate to existing and potential customers.
Why Would a Business Want to Rebrand?
The main reason businesses rebrand is to stay relevant and competitive in their respective markets. Other motivations might include:
- Your current branding, such as your logo, tagline, or even name, doesn’t reflect your offerings.
- You’re expanding into a related industry, and your current assets don’t reflect your full capabilities.
- Your branding isn’t communicating enough about what makes your business unique, and the data shows that you’re losing out to the competition.
- Your original mission has changed, and your brand assets need to reflect that.
If one – or more – of those things are happening to you, it might be time to invest in a substantial revamp of your branding!
A prime example is the Dunkin’ Donuts rebrand that took place back in 2108. As this established breakfast spot looked to capture more of the competitive coffee market, they dropped the word “Donuts” from their name. The change was considered a massive success in the marketing industry and a beacon of hope to those in similar positions!
But once you’ve decided rebranding is the right choice, how do you communicate it?
Executing a Successful Rebrand
The main thing you need to do is show and tell customers about your updates. In addition to sharing your rebrand with the local press, you’ll want to invest in effective out-of-home advertising,
With digital billboards, you reach people where they are instead of crossing your fingers that they’ll stumble across your ads online. According to an OOH study, close to 100% of audiences in cars indicate they’ve paid attention to these moving advertisements.
Embrace the Power of Mobile Billboards
Well-executed assets support you in rebranding your business by:
Featuring Your New Logo or Slogan. If you’re changing certain aspects of your branding, a digital billboard is a perfect canvas to showcase your new look. Your audience will start to connect your new branding with your familiar, slightly altered, or completely updated name!
Showing Clients You’re Still the Same. Branding on the side of a digital billboard reassures your audience that you’re just as trustworthy and beloved as always, just with a new look.
Connecting with a New Audience. While you may worry about losing existing customers, think about the potential to reach new ones! Mobile billboards ensure maximum exposure for your messaging.
Crisis averted! You can effectively traverse this change by investing in OOH advertising strategies to communicate your rebrand.
Rebranding a Business With Mobile Billboards
Investing in a successful rebrand can feel overwhelming. We are here to help you navigate this transitional time. At AllOver Media, we strategically use mobile billboards to spread the word!
Contact our experienced and passionate team today to begin!
