Category: Resort Media

Dive Into Resort Advertising This Season

As the days grow shorter and the weather begins to cool, it is time to start thinking about your company’s winter advertising. The efficacy of marketing tactics often changes with the seasons, and it’s important to keep up!

Last winter saw 59 million skier visits in the United States. This winter that number is predicted to be just as high as people look to get out of the house! That’s right — it’s time to take your out-of-home advertising to the slopes. 

Skiing advertisements are a fantastic option for the colder months, allowing you to reach people enjoying their winter getaways! 

Why Advertise at a Ski Resort?

While highway billboards and gas station ads attract cabin-goers and vacationers in the summer, ski resorts offer similar benefits in the winter. 

With chairlift campaigns, your ad appears right next to the trail map on the ski lift’s comfort bar. This gives your ad a captive audience as skiers ride to the top of the slopes. On average, the chairlift ride lasts for 8 minutes, giving your ad viewing time well above the standard. (Plus, not many people dare to scroll on their phone while going up a ski lift!) 

By tailoring an advertisement to this audience, you grab their attention and make a lasting impression for your brand. When you create a personalized, ski-related advertisement, there is a more significant chance that riders will remember your company and become patrons.

Developing Resort Advertising Ideas

It can be tricky to create a tailored, impactful ad specifically for a ski resort. Many products and services might seem unrelated to this location, making it feel impossible to draw a connection that will make an impression.

If this resonates with you, never fear! Here at AllOver Media, we specialize in ski resort advertising and can help your company create compelling and effective resort advertising ideas. In fact, our services are exclusive, and provide our customers with top spots at the best ski resorts in the country. 

Our Resort Ads Can:

  • Tie your product or service into the resort aesthetic and lifestyle.
  • Help your product stand out using color psychology, specialized typefaces, and appealing graphics.
  • Place your ad in a location where it’s most likely to be effective.
  • Provide vital information to ski lift riders in a way that sticks with them long after they’ve dismounted!

With over 11,000 chairs at 25 different ski resorts, you are giving your brand an excellent chance of being seen (and remembered) in out-of-home methods during those colder months.

Hit the Slopes With AllOver Media

Believe it or not, now is the time to begin your winter advertising campaigns. The longer we have to develop a tactic, the stronger your ad will be. 

Let’s go! Contact AllOver Media today. 

Steamboat Resort Joins AllOver Media’s Premium Network

AllOver Media’s unique resort media advertising platform has expanded to the hugely popular Steamboat Resort in Colorado. Steamboat joins AllOver Media’s exclusive list of the top 20 North American Ski Resort partners including Aspen/Snowmass, Beaver Creek, Heavenly, Jackson Hole, Mammoth, Park City, Telluride, Vail, Whistler as well as top European destination Courchevel, France.

Steamboat Resort

Steamboat is a top 10 most-visited ski resort in the world that averages a million visits per year. Located in an authentic western town, it is a family favorite with skiing for all levels as well as lots of other activities for vacationers. Over 80 Olympic athletes call it home and take advantage of its legendary powder – including more natural snow than almost any other Colorado resort.

“Our partnership with AllOver Media will elevate the customer experience by providing mountain information in a clever and convenient space,” said Dave Hunter, Vice President of Mountain Operations for Steamboat Ski & Resort Corporation. “Having trail maps front and center on the lifts of Christie Peak, Elkhead and Sundown will make it easier for guests to explore Steamboat’s trails and plan their mountain routes.”

Press Release

Ski Resort Advertising In Full Swing

The ski season is underway and AllOver’s Mountain Group has been busy installing ads and updated maps across our largest-ever network of premier ski resorts across the country. We’re working with another group of great brands this year including Garmin, GMC, Whole Foods and Net-A-Porter that want to reach a huge audience of affluent adventure-seekers. We’re also excited to be installing for the first time at our resorts in Courchevel, France!

Courchevel Install
Courchevel

These ads get installed while the lifts are running. They get slowed down just long enough for our team to swap everything out (think NASCAR pit-stop). Check out some action shots!

Garmin

GMC

Net-A-Porter

Winter is Coming: First Snow Kicks Off Early Ski Season

For ski enthusiasts all over the US, first snow is an exciting event. Getting out onto the slopes early in the season is pure bliss for snowsport participants.  Last year, Denver’s first snow was November 16th, setting the pace for a long ski season in Colorado. 2017 is bringing even earlier snowfalls, with resorts like Mammoth and Whistler getting snow in September and Colorado seeing snow in early October. “We’re going to have a really early ski season out in the west,” said Dan Leonard, senior meteorologist with the Weather Company.

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Resort Media Expands to French Alps

We’re excited to announce our network of resort partners has expanded to Europe! Ski lift ads are now available in Courchevel, France, part of Les 3 Vallées, the biggest connected ski area in the world. Courchevel joins our exclusive list of the top 20 North American resort partners, including Aspen/Snowmass, Whistler, Heavenly, Park City, VailTelluride, Mammoth, Beaver Creek, Jackson Hole, to name a few.

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Elevate Your Brand with Ski Resort Ads

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AOM’s Exclusive Chairlift Trail Map Advertising Platform is a Prime Location for Premium Brands

It can be difficult for brands to effectively reach a luxury audience. All brands struggle to engage their target audience for anything more than a few seconds. Our patented MapLink platform targets the top 2.8% of consumers by household income for 8 minutes while they ride the ski lift, unheard of via traditional and digital methods alike.  Brand messages are placed in the lap of your target audience on their way up the slopes for the duration of their ski trip. Over 15 million people will get on chairlifts during the 2017-18 ski season.

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AllOver Media’s Mountain Group Expands Resort Ads Portfolio

Two CA Mountain Resorts Join AOM’s exclusive chairlift trail map advertising platform!

Big Bear Mountain Resort and Snow Summit  are “Southern California’s Winter Playground.” Together they average approximately 800,000 skier visits each season. Both resorts are just 2 hours from LA and 3 hours from San Diego. These mountains service skiers of all types, being close to LA and San Diego makes them the perfect destination for a day trip or a weekend getaway from SoCal.

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AllOver Media Mountain Group Attends 2017 NSAA Conference

We were excited to sponsor the National Ski Areas Association National Convention and Tradeshow again this year in Phoenix, AZ. 105 degree weather was a shock to the system for our Minnesota and Colorado crew. This was our first time participating under our new ‘AllOver Media Mountain Group’ banner. The NSAA is the trade association for ski area owners and operators. It represents over 300 alpine resorts that account for more than 90 percent of the skier/snowboarder visits nationwide. We had a blast catching up with our resort partners about our media capabilities and building on relationships that help us deliver incredible marketing opportunities for our clients. Check out how we brought a little bit of the mountains to the show:

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AllOver Media and Mountain Media Announce Content, Sales & Marketing Partnership

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AllOver Media announced a new content partnership today with Boulder based Mountain Media. This partnership enables AllOver Media customers access to Mountain Media’s world-class creative team. Mountain Media will work in concert with AOM’s current Mountain Resort ad products team to form a new division called AllOver Media Mountain Group.

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