As the days grow shorter and the weather begins to cool, it is time to start thinking about your company’s winter advertising. The efficacy of marketing tactics often changes with the seasons, and it’s important to keep up!
Last winter saw 59 million skier visits in the United States. This winter that number is predicted to be just as high as people look to get out of the house! That’s right — it’s time to take your out-of-home advertising to the slopes.
Skiing advertisements are a fantastic option for the colder months, allowing you to reach people enjoying their winter getaways!
Why Advertise at a Ski Resort?
While highway billboards and gas station ads attract cabin-goers and vacationers in the summer, ski resorts offer similar benefits in the winter.
With chairlift campaigns, your ad appears right next to the trail map on the ski lift’s comfort bar. This gives your ad a captive audience as skiers ride to the top of the slopes. On average, the chairlift ride lasts for 8 minutes, giving your ad viewing time well above the standard. (Plus, not many people dare to scroll on their phone while going up a ski lift!)
By tailoring an advertisement to this audience, you grab their attention and make a lasting impression for your brand. When you create a personalized, ski-related advertisement, there is a more significant chance that riders will remember your company and become patrons.
Developing Resort Advertising Ideas
It can be tricky to create a tailored, impactful ad specifically for a ski resort. Many products and services might seem unrelated to this location, making it feel impossible to draw a connection that will make an impression.
If this resonates with you, never fear! Here at AllOver Media, we specialize in ski resort advertising and can help your company create compelling and effective resort advertising ideas. In fact, our services are exclusive, and provide our customers with top spots at the best ski resorts in the country.
Our Resort Ads Can:
- Tie your product or service into the resort aesthetic and lifestyle.
- Help your product stand out using color psychology, specialized typefaces, and appealing graphics.
- Place your ad in a location where it’s most likely to be effective.
- Provide vital information to ski lift riders in a way that sticks with them long after they’ve dismounted!
With over 11,000 chairs at 25 different ski resorts, you are giving your brand an excellent chance of being seen (and remembered) in out-of-home methods during those colder months.
Hit the Slopes With AllOver Media
Believe it or not, now is the time to begin your winter advertising campaigns. The longer we have to develop a tactic, the stronger your ad will be.
Let’s go! Contact AllOver Media today.
