More than ever before, there is a lot of vital information to communicate about healthcare. From open enrollment periods to insurance coverage, new facilities to life-saving procedures, the world of healthcare is changing all of the time. One way to ensure your message gets across: Out-of-Home (OOH) Healthcare Advertising.
Is OOH Healthcare Advertising Effective?
Yes, OOH healthcare advertising is effective, especially right now as more people are venturing back out in the world. Here are a few reasons why that’s the case:
You Can Reach the General Public
OOH healthcare marketing provides the opportunity to talk directly to the general public. The really good news is that – more often than not – the general public is receptive to and even looking for trustworthy healthcare information. A study performed by Talon America in partnership with LoopMe examined the role of OOH advertising in healthcare updates. One of their most significant findings:
“66% of respondents are looking to the news, government resources, and PSAs for information on COVID-19 and other healthcare updates.”
Let’s give the general public the messaging they’re anticipating.
People Trust OOH Advertising
In a world of digital misinformation, there’s still trust in OOH advertising methods. While it’s easy to post and erase misleading information online, it’s harder to get away with that on a massive billboard. The aforementioned study found that of the respondents,
“45%…trust healthcare brand messaging when distributed through a combination of OOH, social, and online ads.”
And right now, building and maintaining trust with the general public is critical.
OOH Advertising Leads to Increased Search
Because we only have a moment to make an impact, back up your OOH strategy with a robust online presence. A recent study, ”Standing on the Shoulders of Giants,” conducted by Rapport, indicated a massive increase in search inspired by OOH advertisements:
“Search was the most improved as a result of OOH brand use, increasing by 80%, followed by social media at 56% and online by 31%.”
That precious moment your audience took reading your OOH messaging translated to a digital search!
The Rise of Healthcare Billboards
Billboards have long been a source of information, and mobile billboards have the advantage of flexibility with messaging and location. We can be strategic about where people will come across your information as we look to maximize results.
One of the challenges in healthcare billboards is communicating a sometimes complicated message quickly and effectively. Our team knows how to combine captivating copy with storytelling graphics. Then, your reader gets the picture and wants to learn more!
Spread Messages, Not Germs
If you have an important message to spread, you want to work with an expert team of marketers. Go ahead and take a closer look at our previous work. If you’re impressed, set up a consultation with our AllOver Media marketing team. Together, we can make a difference in keeping our public healthy and informed.