Category: Truckside Advertising

Product Launch Strategies with Digital Mobile Billboard Ads

Digital mobile billboard truck for Metro PCS

Did you know that the average American spends up to 26.1 minutes commuting to work, one-way? And that’s not taking into account travel time for running errands (e.g. grocery shopping, carpooling the kids to hockey practice, etc.) and leisurely activities (e.g. travel, entertainment, dinner, etc.). It’s an undeniable fact that people spend a good fraction of their day inside their vehicles, on the go.  

While this time in your car might be an annoyance as a commuter; as a business owner, it creates a unique opportunity for marketing your products and building better brand awareness with an even wider pool of customers! 

Why Is Mobile Vehicle Advertising Effective?

Mobile billboard advertising offers an effective product launch strategy for businesses looking to get the word out about their new products and services. Compared to more static types of product advertising, such as highway billboards or display signage on street corners, digital billboards on trucks and city transit bus lines help you cover more ground, delivering news and creating familiarity about your products directly into the hands of potential customers. 

And unlike other digital advertisements your customers might receive on their smartphones or through email, digital billboard trucks won’t get sidetracked by ad blockers or mistaken as spam in your customers’ inboxes. 

Key Benefits of Mobile Vehicle Advertising:

  • In a study conducted by Product Acceptance and Research, Inc.—comparing static advertising to digital mobile billboards—mobile billboards generated an increase of 107% in sales. 
  • The OAAA (Outdoor Advertising Association of American) confirms that digital mobile billboards geared towards drivers and passengers can reach up to 95% of Americans.
  • According to research, two-thirds of motorists have a favorable opinion of companies putting graphics on their trucks.

Tips to Include in Your Digital Mobile Billboard Strategy

Simple & Clear Message: A key strategy to creating effective mobile billboard advertising is to keep your message simple, so it’s easy to interpret on the go. Though your advertisement is getting to more places, and reaching more people, in less time, your target audience is also trying to focus on the road in front of them. Therefore, ensure your brand message sparks interest and engagement in fewer words and has a clear focal point.

Consistent Tone/Brand Style: Remember that your brand’s messaging will also need to be consistent. The goal is to ensure customers associate your truck advertising display with your brand’s identity. Therefore, be sure everything from brand voice and tone to brand colors, fonts, and style is consistent across all media channels, especially digital billboards on trucks.  

Ready to Go Mobile with Your Digital Billboards?

Partnering with AllOver Media’s digital billboard trucks will allow you to take control of your product launches and enhance your brand’s advertising. We offer many advanced solutions for digital billboards on trucks that include LED billboard vehicles that play video, animated art, or static images.

Contact us today to learn how we can help you prepare for your next product launch. 

What is Digital Mobile Billboard Advertising?

From your local metro area to interstate highways, you’ve probably seen your fair share of digital mobile billboard advertising while commuting to work or traveling out of town for the weekend.

What is Mobile Billboard Advertising?

Mobile billboards are an effective platform used for out of home (OOH) advertising. These ad displays are traditionally wrapped around the sides of trucks, providing greater visibility of a brand and custom messaging to passing drivers, pedestrians, and daily commuters.

If you’re just getting started in the world of digital mobile billboard advertising, you may have certain questions about how it works, why it’s effective, and whether this marketing approach is best for your business.

To help you learn the basics of truckside advertising, here are the answers to three commonly asked questions:

Why Are OOH Truck Ads Better for Certain Brand Advertising?

There are multiple mediums that can benefit your brand’s OOH advertising campaigns, including wallscapes and murals, door hangers, posters, and much more. Truck advertising can become most effective in targeting new leads (and/or current customers) when launching new products or store locations, or advertising special discounts or price cuts. Truck ads create a sense of urgency, as well, and provide a clear messaging while your customers are nearby to help draw them into your stores faster. Research shows that truck ads also create familiarity with your brand, encouraging shoppers to choose your products over your competitors.

How Much Does It Cost to Advertise on a Digital Mobile Billboard Truck?

Digital mobile billboard rates can range based on how many trucks you plan to advertise on and whether you choose truck wraps or digital advertising displays. LED billboard trucks, for example, can include video streaming, animated art, static images, and other digital components to help attract larger audiences with a unique, one-of-a-kind display that showcases your brand’s identity. To learn more about digital mobile billboard trucks or to get an accurate estimate on how much it would cost to invest in truck advertising, contact AllOver Media for a consultation today!

Is Digital Mobile Billboard Advertising Worth the Investment?

It shouldn’t surprise us that digital mobile truck advertising generates 2.5 times more customer awareness than a static billboard display. Though a billboard may grab your customers’ attention for a passing second, there are many other displays and attractions competing for their attention. Mobile billboard advertising, in comparison, helps you target customers wherever they are and wherever they’re headed next. They’re also easy to view from a distance and sit above traffic to ensure maximum exposure for your brand’s messaging. In fact, studies indicate that digital mobile billboard advertising can generate anywhere between 30,000 to 70,000 vehicle impressions a day!

Enhance Your Brand with Truck Advertising

If you’re ready to engage your customers and increase word of mouth about your brand, contact AllOver Media today. From digital billboard truck advertising to bus wraps, wallscapes , and more, our experienced team will work with you to find the best marketing solutions that complements your brand and provide a better ROI.

Digital Mobile Truck Advertising – Four Strategies for Building Brand Awareness

Looking to kickstart your brand’s marketing strategy this year? Now is the time to begin brainstorming ideas on how to increase your brand’s engagement among audiences at home and on the go.

For decades, truck advertising has allowed companies to creatively capture the attention of new leads, as well as engage current and past customers, from anywhere on the road. And as technology continues to evolve, digital mobile truck advertising—combined with digital advertising—has become a major marketing tool to help showcase your brand’s identity, new products, services, and more!

If you’re considering the benefits of digital billboard truck advertising to enhance brand awareness and achieve better word of mouth, here are four creative campaign ideas to consider in 2020.

Four Effective Digital Truck Advertising Campaigns to Try in 2020

  • Retail Store Openings: Opening a new store location?Custom truck LED mobile billboards make spreading the word easy and convenient. Including your business’s logo, new address, and a quick call to action that encourages customers to “shop now” will help draw more attention and make it easier for passing drivers and pedestrians to understand your message and act upon its information. Scheduling the trucks’ routes in close proximity to your new location may also encourage shoppers to stop into your location that day, offering an immediate return on your investment.
  • Promotional Events: If your business is planning an upcoming fundraiser, new product launch, or special event, streaming special announcements across mobile digital billboards can help create hype around the event and reach more audiences in less time. And because truckside ads are easier to view from a distance above traffic, your promotional message will always receive maximum exposure.
  • Special Pricing: Cutting prices or announcing a limited special discount on products or services? There’s no better way to create a sense of urgency among customers to make a purchase than having that message spread across a mobile digital billboard.
  • Event Marketing: Popup events are a great way to advertise and engage new audiences. Whether you’re promoting your product or services at a sporting event, new opening, fundraiser, or other public gathering, let your digital truck digital do the extra leg work. At AllOver Media, our latest technology LED billboard trucks can also play video, animated art, or static images to attract more customers and share your message in a custom fashion.

Ready to Plan Your 2020 Marketing Campaign?

Engage your customers and increase word of mouth about your brand this year with AllOver Media. From digital billboard truck advertising to bus wraps, digital wallscapes, and more, our experienced team will work with you to structure a marketing strategy that will enhance your brand and encourage customer loyalty all year long.

AllOver Media’s New Advertising Medium: Digital Trucks

AllOver Media continues to discover new and exciting avenues for out of home advertising. Over the past couple of months, we have introduced a new product for us into the market: digital truckside advertising. This new and exciting format of truckside advertising is excellent for event marketing as well as strategically targeted audience marketing.

Our digital trucks have not only picture capabilities but also video in high definition. Sound can also accompany the pictures and video images shown on the trucks. The excellent picture quality of the screens on the trucks can showcase your message in detail and easily catch the eye of the targeted audience. Our YouTube video briefly highlights some of the capabilities our trucks possess.

We pride ourselves as a company in expanding the reach of our advertising so that we can meet the best needs of our consumers. Digital trucks have an expansive reach that has already made an impact in the advertising community in the couple of short months the product has been live.

Sprint Captures Attention in Boston

We worked alongside Sprint in the Boston Metro on a branding campaign for the wireless provider. Sprint wanted to feature the truck around some of the common landmark sites of Boston, such as Fenway Park and around Copley Square. The truck also made appearances at Sprint stores in the area, which helped create a buzz and general excitement around different locations around the city.

Employees enjoyed the presence of the truck in the area as it draws attention to the award-winning carrier. Sprint desired to gain a stronger influence and presence in the market by utilizing digital trucks for their advertising campaign. Because of the success the campaign was in Boston, Sprint will be executing more digital truck campaigns with us in areas such as Philadelphia and Orlando to increase their brand presence as well as go after some of their closest competition.

Supercuts Uses Digital Trucks for Event Marketing

The 2019 NCAA Men’s Basketball Final Four was being hosted by the city of Minneapolis, where our company is based. This gave us unique access to the event using our digital trucks. Supercuts took advantage of our capabilities and used the digital trucks for excellent branding around US Bank Stadium, where the games were being played during the weekend.

According to the Minneapolis Downtown Council, over 200,000 people attended the NCAA Final Four festivities in Downtown Minneapolis, and our digital trucks drove right into the heart of the events. ( Supercuts created a buzz by using our non-traditional advertising to draw attention to their message at the event.

These are just two of the examples of successful campaigns we have run with our new product. These two campaigns highlight how to use our digital trucks not only for event marketing but also for strategic marketing to a targeted audience. Check out the link here for more information on our digital truck programs!

Driving Tourism With Truckside Advertising

Memorial Day weekend marks the unofficial start of the summer vacation season. Family vacations, weekend adventures and trips to the cabin all make up part of the 1.7 billion personal trips for leisure purpose logged in the U.S. last year (1). State and local tourism agencies across the country are vying to attract travelers and the discretionary dollars they spend on food, lodging and activities. Each has a story to tell about why they can offer the experience people are searching for. Many need to create awareness for what they can offer prospective visitors and change existing perceptions about their destination. Truckside advertising is a powerful option for tourism marketers.

South Dakota Tourism
South Dakota Department of Tourism

Read More…

Marijuana Campaign Drives Social Media Activity With Truckside Ads

Recreational marijuana became legal in California on January 1, and the cannabis industry is rolling into action. MedMen, the state’s largest retailer and operator of 18 facilities nationwide, is coming out of the gate with a promotional campaign to bring their brand into the mainstream. They have launched what they’ve described as the largest-ever marijuana marketing campaign in history.

MedMen kicked things off with billboards in iconic locations in LA like the Whiskey a Go Go, and soon followed up with bar media and truckside advertising, which are essentially mobile billboards that move their message all over Los Angeles. Messaging does not focus on stereotypical themes like marijuana leaves. They’ve focused on highlighting the ways their products can be used with the tagline “Heal. Relax. Shop. It’s Legal”. The ads are designed to help people identify with the customers that use their products. “They are real MedMen customers, like Royal CBD“, said Daniel Yi, the firm’s vice president of corporate communications. “This is not about marijuana.”

MedMen Truckside Ad

Driving Social Activity

Once the ads hit the streets, they immediately started attracting attention. People are sharing their excitement on social media with friends and helping spread the message for MedMen. Here are some great examples of how great out-of-home creative can be a source of influencer-driven marketing:

Out-of-home advertising is known for driving online search and social activity. Advertisers who integrate their OOH, mobile, and social marketing activity can reap the rewards of this complementary pairing of platforms and encourage people to help spread the word about things they are passionate about.

Truckside Billboards and Bus Wraps: Two Alternatives to Mobile Billboards

Transit Ads_Allover-Media-Coke.jpg

Truckside billboards and bus wraps, are two different yet creative and effective mobile billboard alternatives to reach your targeted audiences. Both are becoming increasingly attractive as media audiences get splintered across more channels. So why do truckside billboards and bus wraps matter and how do you use them?

Out Where the Customers Are

Truckside billboards and bus wraps work so well because they appear in many areas of your customers’ daily lives — on the commute to work, where they shop and congregate, where they travel — providing large format, high-impact coverage all day, every day. Read More…

Opt for Size and Impact with Truckside Advertising [VIDEO]

Truckside Ads are high impact, large format ads that are placed as billboards on localized delivery trucks. These trucks deliver your message within a specified Metropolitan Statistical Area (MSA) or Designated Market Area (DMA) and provide effective billboard coverage in areas where traditional out-of-home advertising is restricted or limited.
Read More…

5 Benefits of Truckside Advertising

Truckside billboards have been around almost as long as transit itself. But while other versions of advertising have lost their traction over time, truckside advertising has actually become both more efficient and more effective in recent years. Truckside ads are creative and effective ways to reach your target audiences and becoming increasingly attractive as media audiences get splintered across more channels.

Here are 5 awesome advantages to using truckside advertising in your next campaign.

1.  Audience Reach

Truck wraps are billboards on wheels, targeted to the specific regions or neighborhoods that are most applicable for your campaign. Transit advertising gives you the opportunity to target a very select segment of the population, meaning it may be possible to target by specific ethnic backgrounds, demographic characteristics, and so on.

They work so well because they appear in many areas of your customers’ daily lives — on the commute to work, where they shop and congregate, where they travel — providing large format, high-impact coverage all day, every day.

2.  Cost

A truck wrap can be purchased for a very reasonable cost per impression.

Transit advertising outperforms with the lowest average cost per impression of any other media. It outperforms traditional media by reaching consumers within the same half-hour they are considering purchases, deciding on purchases, and making purchases — usually while they are traveling or commuting.

3.  Exposure

Unlike radio, TV, or Internet advertising, your audience can’t turn off, tune out, or click away from transit advertising. Your message is in their sightline where they live, work and travel on a daily basis.

Transit advertising appears in urban and suburban areas where many people gather, pass by on their way to and from work or home, or visit for shopping or dining out. All day long your advertising message is viewed by current and potential customers.

4.  Impact

Truck ads delivers immediate brand recognition, what you have to offer, and where consumers can find you. That larger-than-life impact leads to exceptional recall when customers seek your product or service.

With extensive market coverage and full-color designs, truck wraps deliver images that are eye-catching and memorable.

Given a variety of platforms, transit advertising can create striking images that are brought to life with 3D life-like images.

5.  Frequency

Repetition is the key to any successful advertising campaign. Transit advertising provides a constant reminder, keeping your brand, service, or product fresh in your target audience’s mind — especially when they are on their way to make a purchase.

There are more vehicles on the road today than ever before, so transit advertising delivers a message that packs a punch. The larger-than-life, bold ads reach consumers that drive as well as consumers that ride the bus, adding to the audience with every mile on the road.

Read More…

Truck Advertising: Changing our Perception of Billboards [VIDEO]

Traditional billboards do a great job at delivering impact to passerby due to their large size. But their reach is limited because of their static nature. Enter a billboard solution on wheels – truck advertising. These mobile ads can boost your existing billboard advertising campaign and produce a higher reach in the areas where your ideal audience hangs out and shops, or fill in where traditional billboards aren’t available.

Read More…