Category: Truckside Advertising

5 Creative Billboard Ads to Get You Inspired

Posted on by AllOver Media
mobile billboard truck ads

In an age of constant stimulus, we’re always on the lookout for better ways to engage more customers. And because folks are staying home these days, billboard advertising may not have crossed your mind. But it should! 

Billboards are a great way to efficiently connect consumers with your products, services, and standards. On average, 71% of Americans report that they “consciously” look at billboards, and over 50% report to being highly engaged by a billboard ad they’ve seen in the last month. 

Whether it’s on a daily train commute, a road trip, or an evening jaunt, billboards have the capacity to influence a point of purchase in real-time. 

With so much advertising happening, creative billboards ads are more likely to get and keep your audience’s attention. Luckily, there are tons of ways to get creative with your Out of Home (OOH) advertising, and AllOver Media is here to help! We’ve pulled together five of the best billboard ad ideas to help you get inspired!

5 Creative Billboard Ad Ideas

  1. Think Outside the Box – Go beyond the four corners of your billboard ad display and imagine ways you can incorporate a stronger brand message in fewer words. You may choose to use a stunning image as a focus point to draw viewers in for a closer look.  A great example of this is Mike Sicam’s Pond’s Facial Wash OOH campaign in 2007. The message is clear, and the visuals help demonstrate that billboards no longer need to be two dimensional. 
  1. Always Keep the Message Simple – Using a strong visual to help convey your brand’s unique selling point is much more effective than cluttering your ad campaign with distracting words. Check out the simplicity of Penline Stationery: Strong Tape. The message is simple and the only words on the ad are the company’s logo, which is strategically placed, so it never takes away from the powerful impact of the display. 
  1. Consider the Color – Using bright colors can help catch (and keep) your audience’s attention. In areas where the scenery is often green (highways, rural areas, etc.), take advantage of oranges, yellows, reds, and even pinks. In the reverse situation, where buildings are brick, metal, or glass, try using colors that contrast with these materials. We love the example of Leo Burnett’s “Fresh Salads” in 2008. The vibrant greens bring life and excitement to the dreary backdrop of buildings surrounding this popular Chicago billboard.  
  1. Don’t Be Afraid of a Little Humor: Everyone can always use a good laugh, especially these days. By infusing humor into your billboard ad campaign, you can create an instant and memorable connection with your audience. The 2008 Cadbury ad campaign is a great example. We all love chocolate. Some of us so much that we’d climb on top of a giant chocolate bar ad to get a piece of the chewy goodness inside. This playful ad demonstrates that having a little fun can still get your message across! 
  1. Keep Your Message Moving: Did you know mobile billboards receive 2.5x more attention than static billboards? By adding mobility, your creative billboard ad will get more people excited about what you have to offer. Digital truck billboards provide you more opportunities to get a better bang for your buck, as it helps you market multiple messages and reach more people in more places, in less time! At AllOver Media, we specialize in mobile truck advertising and digital billboard trucks. These forms of OOH ads offer more flexibility and allow you to incorporate all the creative billboard ad ideas we’ve listed above—and then some! Because rather than settling for static images, digital billboard trucks use LED technology to play videos, showcase animated art, and so much more! 

To see our trucks in action, check out our portfolio of work!

Hit the Road with Your Billboard Advertising

Ready to create a stunningly simple ad campaign to catch even the busiest eye. Partner with AllOver Media to get the message you want delivered to the right audience at the best time with mobile digital billboards! Together, we’ll help you create an effective ad campaign to engage customers…even the ones late for work!

4 Benefits of OOH Media

Posted on by AllOver Media
Mobile billboard truck.

Most of us are familiar with the term Out of Home Advertising. But what many people don’t realize is how this platform has (and continues to) take over the digital landscape. Out of Home (OOH) media, like OOH advertising, allows businesses to showcase their brand’s products, personas, and messaging to customers in larger geographic areas, where they’re more inclined to make a point of purchase. 

Think about seeing a giant billboard advertisement on the side of a building. It’s showcasing a happy couple enjoying a refreshing caffeinated drink. Having this billboard advertisement strategically placed near major retail centers may entice pedestrians to stop in and grab the same beverage on the way to their next destination.

Now, imagine seeing this same advertisement but rather than it staying in one place, it’s able to move along with you and span a larger area, creating more brand impressions than you ever thought possible. This is how OOH advertising has evolved into OOH media, or more simply put, digital advertising on the go!

Digital Billboard Trucks, C-Store Advertising, Bar Media, and More!

These days there are countless media platforms you can utilize to promote your products and connect more customers to your brand. At AllOver Media, we specialize in helping businesses find effective marketing solutions using creative OOH media advertising, such as:

Digital Billboard Trucks: Plan for higher customer engagement with LED billboard trucks. From playing videos to displaying animated art or static images, our mobile digital billboard trucks offer more custom options and keep your brand messaging on the move, so you reach more neighborhoods around your targeted areas. 

C-Store Advertising: Gas station advertising has revolutionized the way brands market to their customers. From gas pump and nozzle displays to ice box ads, if you’re looking to test your marketing campaigns in higher trafficked areas, c-store advertising creates a central hub, where you’re able to capture your customers’ attention longer to build better brand awareness.  

Bar Media: Believe it or not, those branded coasters you set your beer glass on at restaurants are another clever form of OOH media. Consider this: have you ever “not” noticed the logo or promotions printed on the coaster label? It’s hard to miss brand messaging that’s literally sitting right in front of you, and because most patrons like to take their time while dining out, there’s a much greater chance that the brand printed on that coaster is getting more positive exposure. 

Remember, people go out to enjoy an evening with close friends, good food, and entertainment. What better place to showcase your brand than a setting where customers are having a good time and are likely to stay longer in the same place? 

Other types of bar media we offer, include:

  • Indoor Posters
  • Table Tents
  • Coasters
  • Door & Mirror Clings
  • Branded Items

Digital Indoor Ads: Whether you’ve attended a restaurant, sports bar, shopping center, or airport, you’ve likely had your attention captured by digital indoor ads. These types of OOH media allow you to showcase your brand with vibrant static messages or positive videos, all strategically placed in distraction-free areas to deliver each message directly to your consumers.

To recap, let’s breakdown the top 4 benefits of OOH Media from the examples listed above:

  1. Better Customer Engagement
  2. More Brand Exposure (i.e. impressions)
  3. Greater Flexibility
  4. More Customization

Experience the Benefits of OOH Media

The realm of OOH is constantly changing, but with help from AllOver Media, you’ll know exactly which platforms and ad campaigns will give you the greatest return on investment. We’ve helped many brands and industry leaders make a bigger impact by getting their message to customers where they are and when they need it. 

To get started planning your brand marketing strategy, contact AllOver Media.

Digital Mobile Billboards: Messaging on the Move

Posted on by AllOver Media

People are always on the move, and there’s a lot out there competing for their attention. If you’re looking for creative strategies to get your brand messaging on the move, so it reaches more customers in multiple locations, mobile digital billboard trucks offer a flexible, cost-effective solution! 

Digital Mobile Billboard truck in city

In a previous blog post, we discussed the 5 advantages of mobile billboard trucks. This time around, we want to expand on its geographic benefits.

How Mobile Billboard Trucks Help You Go the Distance

Many of us are familiar with traditional billboard displays across highways. They let us know which restaurants to try at the next exit, what shopping centers are nearby, and what popular casinos, wineries, or racetracks we have to visit while we’re in town. 

Though effective, when you’re driving down the highway at a minimum of 65 mph, it’s hard to take in all the information while also concentrating on the road (and traffic) in front of you. And let’s not forget there are many billboards advertising a similar message, which might steal the spotlight from your own ad campaign. 

So how do you stay competitive with your Out of Home (OOH) Advertising? You make your ad campaign move in the direction of your customers. 

  • More Locations. More Impressions: Rather than having your advertising static and positioned alongside your competitors, why not get your messaging up and moving along with your customers? With mobile digital billboard trucks, you have the flexibility and freedom to keep your ad campaigns on the move. This means rather than only having one opportunity to see your ad, your customers are driving alongside it.
  • Increased Awareness. Decreased Cost: The more billboards you have, the higher your marketing spend will be. The size of your billboards can also affect costs, as well. With mobile digital billboard trucks, however, your ad campaigns will be in multiple places and reach more audiences without hurting your wallet. And you’ll also have the option of custom features, which grants your business added flexibility and creativity to engage customers with unique messaging, logo design, and colors for better awareness. 
  • Target Specific Geos. Grow Goal Conversions. Aside from added exposure for your brand, mobile digital billboard trucks allow you to put your marketing data to better use. If you know your target audience lives in a particular neighborhood or geographic region, you can schedule trucks to frequent those specific areas often or reposition them during community events or activities, where you’re sure to receive extra attention. This major advantage ensures you send your ad campaign directly to your target demographic, which will increase sales, attract interest, and connect people to your brand.

Improve Your OOH Ads with AllOver Media

Trust the experts at AllOver Media to help you reach customers with creative ad campaigns and mobile digital truck solutions! Our team will help you develop a strategy to promote better brand loyalty and awareness that keeps up with your customers’ busy lifestyle. 
Connect with us to learn more!

Product Launch Strategies with Digital Mobile Billboard Ads

Posted on by AllOver Media

Did you know that the average American spends up to 26.1 minutes commuting to work, one-way? And that’s not taking into account travel time for running errands (e.g. grocery shopping, carpooling the kids to hockey practice, etc.) and leisurely activities (e.g. travel, entertainment, dinner, etc.). It’s an undeniable fact that people spend a good fraction of their day inside their vehicles, on the go.  

While this time in your car might be an annoyance as a commuter; as a business owner, it creates a unique opportunity for marketing your products and building better brand awareness with an even wider pool of customers! 

Why Is Mobile Vehicle Advertising Effective?

Mobile billboard advertising offers an effective product launch strategy for businesses looking to get the word out about their new products and services. Compared to more static types of product advertising, such as highway billboards or display signage on street corners, digital billboards on trucks and city transit bus lines help you cover more ground, delivering news and creating familiarity about your products directly into the hands of potential customers. 

And unlike other digital advertisements your customers might receive on their smartphones or through email, digital billboard trucks won’t get sidetracked by ad blockers or mistaken as spam in your customers’ inboxes. 

Key Benefits of Mobile Vehicle Advertising:

  • In a study conducted by Product Acceptance and Research, Inc.—comparing static advertising to digital mobile billboards—mobile billboards generated an increase of 107% in sales. 
  • The OAAA (Outdoor Advertising Association of American) confirms that digital mobile billboards geared towards drivers and passengers can reach up to 95% of Americans.
  • According to research, two-thirds of motorists have a favorable opinion of companies putting graphics on their trucks.

Tips to Include in Your Digital Mobile Billboard Strategy

Simple & Clear Message: A key strategy to creating effective mobile billboard advertising is to keep your message simple, so it’s easy to interpret on the go. Though your advertisement is getting to more places, and reaching more people, in less time, your target audience is also trying to focus on the road in front of them. Therefore, ensure your brand message sparks interest and engagement in fewer words and has a clear focal point.

Consistent Tone/Brand Style: Remember that your brand’s messaging will also need to be consistent. The goal is to ensure customers associate your truck advertising display with your brand’s identity. Therefore, be sure everything from brand voice and tone to brand colors, fonts, and style is consistent across all media channels, especially digital billboards on trucks.  

Ready to Go Mobile with Your Digital Billboards?

Partnering with AllOver Media’s digital billboard trucks will allow you to take control of your product launches and enhance your brand’s advertising. We offer many advanced solutions for digital billboards on trucks that include LED billboard vehicles that play video, animated art, or static images.

Contact us today to learn how we can help you prepare for your next product launch. 

What is Digital Mobile Billboard Advertising?

Posted on by AllOver Media

From your local metro area to interstate highways, you’ve probably seen your fair share of digital mobile billboard advertising while commuting to work or traveling out of town for the weekend.

What is Mobile Billboard Advertising?

Mobile billboards are an effective platform used for out of home (OOH) advertising. These ad displays are traditionally wrapped around the sides of trucks, providing greater visibility of a brand and custom messaging to passing drivers, pedestrians, and daily commuters.

If you’re just getting started in the world of digital mobile billboard advertising, you may have certain questions about how it works, why it’s effective, and whether this marketing approach is best for your business.

To help you learn the basics of truckside advertising, here are the answers to three commonly asked questions:

Why Are OOH Truck Ads Better for Certain Brand Advertising?

There are multiple mediums that can benefit your brand’s OOH advertising campaigns, including wallscapes and murals, door hangers, posters, and much more. Truck advertising can become most effective in targeting new leads (and/or current customers) when launching new products or store locations, or advertising special discounts or price cuts. Truck ads create a sense of urgency, as well, and provide a clear messaging while your customers are nearby to help draw them into your stores faster. Research shows that truck ads also create familiarity with your brand, encouraging shoppers to choose your products over your competitors.

How Much Does It Cost to Advertise on a Digital Mobile Billboard Truck?

Digital mobile billboard rates can range based on how many trucks you plan to advertise on and whether you choose truck wraps or digital advertising displays. LED billboard trucks, for example, can include video streaming, animated art, static images, and other digital components to help attract larger audiences with a unique, one-of-a-kind display that showcases your brand’s identity. To learn more about digital mobile billboard trucks or to get an accurate estimate on how much it would cost to invest in truck advertising, contact AllOver Media for a consultation today!

Is Digital Mobile Billboard Advertising Worth the Investment?

It shouldn’t surprise us that digital mobile truck advertising generates 2.5 times more customer awareness than a static billboard display. Though a billboard may grab your customers’ attention for a passing second, there are many other displays and attractions competing for their attention. Mobile billboard advertising, in comparison, helps you target customers wherever they are and wherever they’re headed next. They’re also easy to view from a distance and sit above traffic to ensure maximum exposure for your brand’s messaging. In fact, studies indicate that digital mobile billboard advertising can generate anywhere between 30,000 to 70,000 vehicle impressions a day!

Enhance Your Brand with Truck Advertising

If you’re ready to engage your customers and increase word of mouth about your brand, contact AllOver Media today. From digital billboard truck advertising to bus wraps, wallscapes , and more, our experienced team will work with you to find the best marketing solutions that complements your brand and provide a better ROI.

Digital Mobile Truck Advertising – Four Strategies for Building Brand Awareness

Posted on by AllOver Media

Looking to kickstart your brand’s marketing strategy this year? Now is the time to begin brainstorming ideas on how to increase your brand’s engagement among audiences at home and on the go.

For decades, truck advertising has allowed companies to creatively capture the attention of new leads, as well as engage current and past customers, from anywhere on the road. And as technology continues to evolve, digital mobile truck advertising—combined with digital advertising—has become a major marketing tool to help showcase your brand’s identity, new products, services, and more!

If you’re considering the benefits of digital billboard truck advertising to enhance brand awareness and achieve better word of mouth, here are four creative campaign ideas to consider in 2020.

Four Effective Digital Truck Advertising Campaigns to Try in 2020

  • Retail Store Openings: Opening a new store location?Custom truck LED mobile billboards make spreading the word easy and convenient. Including your business’s logo, new address, and a quick call to action that encourages customers to “shop now” will help draw more attention and make it easier for passing drivers and pedestrians to understand your message and act upon its information. Scheduling the trucks’ routes in close proximity to your new location may also encourage shoppers to stop into your location that day, offering an immediate return on your investment.
  • Promotional Events: If your business is planning an upcoming fundraiser, new product launch, or special event, streaming special announcements across mobile digital billboards can help create hype around the event and reach more audiences in less time. And because truckside ads are easier to view from a distance above traffic, your promotional message will always receive maximum exposure.
  • Special Pricing: Cutting prices or announcing a limited special discount on products or services? There’s no better way to create a sense of urgency among customers to make a purchase than having that message spread across a mobile digital billboard.
  • Event Marketing: Popup events are a great way to advertise and engage new audiences. Whether you’re promoting your product or services at a sporting event, new opening, fundraiser, or other public gathering, let your digital truck digital do the extra leg work. At AllOver Media, our latest technology LED billboard trucks can also play video, animated art, or static images to attract more customers and share your message in a custom fashion.

Ready to Plan Your 2020 Marketing Campaign?

Engage your customers and increase word of mouth about your brand this year with AllOver Media. From digital billboard truck advertising to bus wraps, digital wallscapes, and more, our experienced team will work with you to structure a marketing strategy that will enhance your brand and encourage customer loyalty all year long.

AllOver Media’s New Advertising Medium: Digital Trucks

Posted on by AllOver Media

AllOver Media continues to discover new and exciting avenues for out of home advertising. Over the past couple of months, we have introduced a new product for us into the market: digital truckside advertising. This new and exciting format of truckside advertising is excellent for event marketing as well as strategically targeted audience marketing.

Our digital trucks have not only picture capabilities but also video in high definition. Sound can also accompany the pictures and video images shown on the trucks. The excellent picture quality of the screens on the trucks can showcase your message in detail and easily catch the eye of the targeted audience. Our YouTube video briefly highlights some of the capabilities our trucks possess.

We pride ourselves as a company in expanding the reach of our advertising so that we can meet the best needs of our consumers. Digital trucks have an expansive reach that has already made an impact in the advertising community in the couple of short months the product has been live.

Sprint Captures Attention in Boston

We worked alongside Sprint in the Boston Metro on a branding campaign for the wireless provider. Sprint wanted to feature the truck around some of the common landmark sites of Boston, such as Fenway Park and around Copley Square. The truck also made appearances at Sprint stores in the area, which helped create a buzz and general excitement around different locations around the city.

Sprint truck side advertisement
Mobile billboard truck.

Employees enjoyed the presence of the truck in the area as it draws attention to the award-winning carrier. Sprint desired to gain a stronger influence and presence in the market by utilizing digital trucks for their advertising campaign. Because of the success the campaign was in Boston, Sprint will be executing more digital truck campaigns with us in areas such as Philadelphia and Orlando to increase their brand presence as well as go after some of their closest competition.

Supercuts Uses Digital Trucks for Event Marketing

The 2019 NCAA Men’s Basketball Final Four was being hosted by the city of Minneapolis, where our company is based. This gave us unique access to the event using our digital trucks. Supercuts took advantage of our capabilities and used the digital trucks for excellent branding around US Bank Stadium, where the games were being played during the weekend.

According to the Minneapolis Downtown Council, over 200,000 people attended the NCAA Final Four festivities in Downtown Minneapolis, and our digital trucks drove right into the heart of the events. (https://www.mplsdowntown.com/2019-final-four-highlights-and-numbers/). Supercuts created a buzz by using our non-traditional advertising to draw attention to their message at the event.

These are just two of the examples of successful campaigns we have run with our new product. These two campaigns highlight how to use our digital trucks not only for event marketing but also for strategic marketing to a targeted audience. Check out the link here for more information on our digital truck programs!

Driving Tourism With Truckside Advertising

Posted on by AllOver Media

Memorial Day weekend marks the unofficial start of the summer vacation season. Family vacations, weekend adventures and trips to the cabin all make up part of the 1.7 billion personal trips for leisure purpose logged in the U.S. last year (1). State and local tourism agencies across the country are vying to attract travelers and the discretionary dollars they spend on food, lodging and activities. Each has a story to tell about why they can offer the experience people are searching for. Many need to create awareness for what they can offer prospective visitors and change existing perceptions about their destination. Truckside advertising is a powerful option for tourism marketers.

South Dakota Tourism ad on a box truck wrap

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Marijuana Campaign Drives Social Media Activity With Truckside Ads

Posted on by AllOver Media

Recreational marijuana became legal in California on January 1, and the cannabis industry is rolling into action. MedMen, the state’s largest retailer and operator of 18 facilities nationwide, is coming out of the gate with a promotional campaign to bring their brand into the mainstream. They have launched what they’ve described as the largest-ever marijuana marketing campaign in history.

MedMen kicked things off with billboards in iconic locations in LA like the Whiskey a Go Go, and soon followed up with bar media and truckside advertising, which are essentially mobile billboards that move their message all over Los Angeles. Messaging does not focus on stereotypical themes like marijuana leaves. They’ve focused on highlighting the ways their products can be used with the tagline “Heal. Relax. Shop. It’s Legal”. The ads are designed to help people identify with the customers that use their products. “They are real MedMen customers, like Royal CBD“, said Daniel Yi, the firm’s vice president of corporate communications. “This is not about marijuana.”

MedMen Truckside Ad

Driving Social Activity

Once the ads hit the streets, they immediately started attracting attention. People are sharing their excitement on social media with friends and helping spread the message for MedMen. Here are some great examples of how great out-of-home creative can be a source of influencer-driven marketing:

Out-of-home advertising is known for driving online search and social activity. Advertisers who integrate their OOH, mobile, and social marketing activity can reap the rewards of this complementary pairing of platforms and encourage people to help spread the word about things they are passionate about.

Truckside Billboards and Bus Wraps: Two Alternatives to Mobile Billboards

Posted on by AllOver Media

Transit Ads_Allover-Media-Coke.jpg

Truckside billboards and bus wraps, are two different yet creative and effective mobile billboard alternatives to reach your targeted audiences. Both are becoming increasingly attractive as media audiences get splintered across more channels. So why do truckside billboards and bus wraps matter and how do you use them?

Out Where the Customers Are

Truckside billboards and bus wraps work so well because they appear in many areas of your customers’ daily lives — on the commute to work, where they shop and congregate, where they travel — providing large format, high-impact coverage all day, every day. Read More…