Author: AllOver Media

Impressions vs Reach in Out of Home Advertising: What’s the Difference?

Posted on by AllOver Media
Out of home advertising

Whether you’re running a small business and taking the initiative to get your brand more exposure, or you’re simply looking for new opportunities to market your company in a convenient, efficient, and effective way, out of home advertising is the way to go. 

Reaching the consumer outside of their home offers a simple way to create brand awareness, encouraging engagement and bringing in customers that may have overlooked your products and services otherwise. But getting behind OOH advertising and trusting its effectiveness doesn’t just happen by word of mouth – it comes from understanding the research and notable metrics. 

Measuring impressions and reach, for example, gives you better insights into how many people came in contact with your advertisement and soaked it up before making (or neglecting to make) a purchasing decision. 

But what’s the difference between reach and impression, and how does it apply to OOH advertising? Let’s take a closer look at how these metrics play a part in your success, and how AllOver Media can help you track reach and impressions. 

Difference Between Reach and Impressions

When assessing the similarities and differences between impressions and reach, most are diving into their content marketing strategy or social media marketing strategy. Reach and impressions are calculated based on how many unique users came in contact with your pieces of content. 

Understanding how to improve the effectiveness of your advertising efforts starts with getting to know how many people engaged with your content to begin with. The main difference between impressions and reach, according to Sprout Social, is:

  • Reach is the number of people who came in contact with your content.
  • Impressions refer to the number of times your content was put on display. This includes your content showing up in search results, not just the total number of times your content was clicked. 

In many cases, you may be more inclined to learn about your reach metrics, but impressions are just as important. When you track impressions, you have a better idea of getting your content in front of the right people. When your impressions count rises, that means your reach count will inevitably increase as well. It’s the difference between exposure and engagement; the more exposure your brand name has, the more likely it will reach the right people. 

What’s the Difference Between Reach and Impressions in OOH Advertising?

Understanding the relationships between impressions and reach in OOH advertising is a little different than measuring social media strategies with analytics tools, however, the intentions are the same.

Impressions refer to how many eyes have been exposed to a specific message or advertisement, while reach refers to the percentage of the population that will see the message within a time frame. Reach takes more into account; targeted weights, length of the campaign, demographic, and population play a major role in the ability to accurately measure reach. 

In simpler terms, this is what reach vs impressions looks like in OOH advertising:

  • Impressions: The number of people who see your advertisement
  • Reach: How many people came in contact with your advertisement based on the timing and placement of the message

By getting ahead of these numbers, you can better formulate your advertising efforts, creating unique messaging that different audience members can absorb and take advantage of as they’re exposed to your brand.

How We Measure Reach and Impressions with OOH Advertising 

AllOver Media uses the Gallop Math Formula to estimate reach, impressions, and frequency of your advertisements. Here’s how it works:

  • Frequency = Demographic Daily GRP x Target Audience Weight x Number of Days/100
  • Reach = Demographic Daily GRP x Target Audience Weight/Frequency 

Target Audience Weights are an estimate of the number of people within that age range who are most likely to be exposed to the OOH media or advertisement. 

By better understanding metrics like reach and impressions, you can get a better grasp on your brand awareness efforts as well. When you have these metrics at your disposal, you can feel better about designing a tailored message that will reach your target audience at the right place and right time. 

Impressions and reach management allow you to continue growing as a business as you channel the marketing efforts that work best for your brand. 

Take Your OOH Advertising Measures to the Next Level 

Traditional out of home advertising methods, such as billboards and concrete signage can make a big difference in reaching your target audience and getting them to convert. If you want to stand out from the competition and wow your potential customers, consider digital out of home advertising instead. 

AllOver Media can help you get more creative with your advertising and offer an attractive, thought-provoking option that meets consumers where they work, relax, wine, and dine. 

From dedicated digital trucks to static signage and digital gas pump advertisements, we can help you create custom messages to put on display during different times and days of the week. This allows you to deliver the most accurate, timely message to specific consumers in hopes of grabbing their attention and making a strong impression.

Whether you’re looking to reach new customers at their university, catch them at the convenience store or make them turn heads in the mall or shopping center, we can help. Reach out to us today for more information on how we can plan your next advertising campaign.

What is Out of Home Advertising? Everything You Need to Know About Digital OOH

Posted on by AllOver Media
Digital OOH advertising example

We live in a world that highly relies on technology, and this trend is only expected to continue. As a business, this opens up a breadth of marketing opportunities – you can use digital tools to bring attention to your brand name, captivate your target audience and get them to learn more about what you have to offer, ultimately encouraging them to make a purchase. 

Digital Out of Home (OOH) Advertising, for example, is a simple way to take the foundation of traditional signage and billboard marketing and make it more lively and engaging than ever. 

But what exactly does out of home advertising mean, how does it compare to digital OOH, who should consider these options, and why is OOH so important? Let’s take a closer look.

Defining Out of Home Advertising 

Advertising isn’t what it used to be. Billboards, posters, and other signs with concrete messaging have always been powerful, but digital advertising has made it easier for brands to make their names pop and go the extra mile to promote products and services. 

Inside Network defines out of home advertising as “simply a traditional outdoor advertisement format, where the audience can view the ad at public places, transportation spots, routes, commercial spaces, etc.” while it defines digital out of home advertising as “an amalgamation of offline OOH advertising with the addition of digital elements in it. It uses digital screens to deliver content to the people through elevator screens, digital billboards, and television screens.”

In simple terms, OOH advertising is a type of media that people consume outside of their homes. 

The biggest difference between the two is interactivity. Traditional OOH advertising is a single, fixed image that exists in the form of signage for a long period of time.

Digital OOH advertising takes advantage of digital videos, interactive text, and other technologically advanced features to create an ever-changing advertisement.

Who Needs Out of Home Advertising? 

OOH advertising isn’t limited to a specific industry or business. Any company that wants to promote its own products and services is encouraged to try OOH advertising. 

It’s an opportunity to extend your reach beyond television ads and social media presence. A solid OOH advertising strategy will set you up for success if you understand your target demographic and can take advantage of the locations where your audience is most likely to gather. 

Where Can You Place Out of Home Ads? 

Finding the right place to put your OOH ad is highly dependent on where your potential future and current customers are spending their time. If you are a clothing company for young adults, you may find yourself advertising your goods not only at the mall but also throughout college towns or salons. If you’re catering to an older demographic and have a product that can help with a medical condition, your advertisement can do best in locations like hospitals and doctor’s offices.

Some of the other places you can put an OOH advertisement on display include:

  • Universities
  • Convenience stores
  • Dispensaries
  • DMVs
  • Doctor’s Offices
  • Gyms
  • Hotels
  • Liquor Stores
  • Malls
  • Movie Theaters
  • Office Buildings
  • Pharmacies
  • QSR
  • Recreational Locations
  • Retail
  • Salons
  • Sports Entertainment
  • Street Furniture
  • Taxis
  • Transit Stations
  • Veterinary Offices

Doing your research and understanding demographic location data can help you find the optimal location for your OOH advertisement and determine the best time to put your efforts on display. 

Why are Out of Home Ads so Important?

Today’s digitally inclined landscape has made it easier than ever to reach your target audience from the comfort of their own homes. Traditional television advertisements are here to stay, but the emergence of social media has added another layer of successful advertising and connection with consumers when they’re lounging around at home or navigating the workday in an office.

OOH advertisement allows you to continue the connection with these consumers, but extend your reach to others when they’re outside of the home. Digital ads allow you to engage with consumers when they’re at work, on their way to social events, and just about anywhere else.

Work with AllOver Media for All of Your Digital OOH Needs

Are you ready to take your advertising efforts to the next level? While traditional OOH advertising can help you get your business out there, a digital option can help bring your brand name to life. At AllOver Media, we can help you achieve this with ease. 

As the largest out of home advertising agency in the U.S., we feel confident in our ability to help your company tell your story in the most captivating, impactful way possible.

Creative digital marketing allows you to be a thought leader in your space by adding value to your target audience’s day-to-day agenda. Our innovative digital signage allows you to put your products or services on display in a way that’s seamlessly woven into an average day, making it a positive experience instead of a disruptive one.

Even if you’re not ready to commit to a digital marketing strategy, we have other OOH advertising services we offer to customers, such as:

  • Convenience store and gas station advertising
  • Mobile traditional billboards
  • Door hangers

Finding the right advertising campaign for your business doesn’t have to be out of reach. Learn more about our services and how we can help you increase brand awareness by connecting with us today.

4 Creative Gas Station Advertising Ideas

Posted on by AllOver Media
Gas station pump with a gas station topper advertisement

Gas stations make a great marketing opportunity for your business. Fuel is a necessity for consumers, especially in the U.S., as they rely on modes of transportation to get them from point A to point B, whether it’s for work, school, fun, or relaxation.  

With nearly 40 million people filling their tanks in the U.S. on a daily basis, it’s wise to take advantage of marketing and gas station advertising opportunities that can help you expand your reach, cater to a wider audience, and grow your business. 

Research shows that 44% of people who purchase fuel at a particular gas station also go inside the store to see what else they have to offer, and over 33% end up making another purchase of snacks or drinks after using the pump. This means that if you’re making moves to advertise your products and services at a gas station that stocks your goods, you may have a good chance of making sales. 

Likewise, even if your brand name isn’t on the shelves at the gas station, there’s still an opportunity to reach more consumers who have an interest in what you have to offer. 

Here are a few gas station advertising ideas to consider:

1. Showcase a Contest

Advertising at a gas station means you’re interested in their customers. If you want to encourage the gas station’s loyal customers to inquire about your brand, hold a contest and put your efforts on display in the gas station. Contests can be easy to plan around the holidays, upcoming events specific to your town, or a new product release. 

You can even plan a contest or giveaway solely on creating brand awareness – this creates the perfect opportunity to expand your reach and cater to those who may not have seen your brand name otherwise.  

You can have fun with this idea and present it however you like, but if you’re looking for guidance, consider the following ideas for quarterly contests:

  • Encourage customers to purchase specific items as a way to get rid of inventory in exchange for a chance to win discounted products or services from your brand. 
  • Invite consumers to browse your social media, follow your accounts, and like your posts to win one of your products or services

These are just a few examples of the ways you can incentivize what your brand can offer. Creative signage with your social media handles and contact information makes it simple to get your name out there in a way that intrigues gas station visitors without asking them to commit to anything on the spot. 

Colorful gas pumps in line

2. Market Your Social Media Presence on One Sheet Posters 

Searching for gas station promotion ideas to increase your social media presence? Designing fun and straightforward sheet posters to hang at a gas station can be a simple and effective way to inform more people about your business. 

With as many as 4.48 billion people on social media across the globe, it’s important to take advantage of the wide net of consumers who may be interested in your brand. In some cases, you may not even need to have a partnership or strong working relationship with a gas station to hang up your posters. However, if you want to meet customers, the best placement would be at gas station pumps or inside the convenience store. Make sure to discuss this opportunity with the gas station before making your tag posters and putting them on display. 

3. Create Mini Ads for Gas Pump Tops

If you’re searching for a way to catch the consumer’s attention if they’re not searching for an advertisement, consider mini gas station ads at the top of the pump. Gas pump topper advertisements offer a subtle yet effective approach to getting your name out there without being too forceful. 

It’s difficult for customers to avoid advertisements at the pump – placing ads at eye-level increases awareness about your products and services, whether they can browse your brand name inside the convenience store or travel nearby to find you. If you do happen to sell your goods within the store, gas pump ads can be that final teaser to encourage consumers to enter the store, even if they had zero intentions of doing so in the first place. 

4. Work with AllOver Media for Your OOH Advertising Needs 

Gas station marketing, no matter where you put it on display, is likely to get noticed. It’s all about finding the right gas advertisement options that encourage customers to inquire within or take the next step to learn more about your brand.

If you’re looking for creative ways to reach your target audience and get them to buy your products or services when they’re visiting a gas station, AllOver Media can help.

Gas pump advertisements offer a simple way to engage with customers that may not be aware of your brand, ultimately expanding your reach and creating brand awareness for consumers who can turn into potential customers.

With visually appealing, well-placed out-of-home advertisements, you can take advantage of meeting your customers in a creative way that intrigues them to learn more about what you have to offer.

Looking for some help with gas station advertising? See what AllOver Media can do for you! Request more information today to start planning your gas pump topper advertising campaign.

Are Pizza Box Flyers Right for My Business?

Posted on by AllOver Media
Pizza. Pizza box flyers can be affective forms of advertising.

If you’re looking to get your brand’s message straight into the homes of potential customers, consider showcasing your offerings on pizza box flyers. This medium is an incredibly effective way to get inside the homes and minds of your audience. But a couple of advertising missions work extra well for this strategy. Let’s take a look at a few of them! 

First: The Unique Benefits of Pizza Box Flyers 

Whether it’s a Friday night sleepover, a birthday party, a work function, or the big Sunday game, pizza is a trusted American staple you can use for your upcoming advertising campaign. 

When you attach attractive flyers to these boxes, you have an opportunity to make an impact. Pizza boxes sit inside the home, typically giving you an average of 45 minutes of brand exposure. This exposure means your audience has a much higher chance of brand recall, meaning they’ll remember you long after the box lands in the recycling bin. 

Who Gets the Most Out of Pizza Box Advertising? 

While we create pizza box flyers for a range of industries, there are a couple of specific strategies we at AllOver Media find to be extra effective. 

Deals. If you’re running an exciting promotion, let folks know about it with big, bold designs. Increase urgency by giving it an end date or connecting the deal to a holiday, such as Father’s Day or Labor Day. 

Technology. From cell phones to the internet, technology has a place on top of pizza boxes. Encourage your audience to upgrade their world and enjoy their favorite entertainment – movies, games, and social media – even faster. 

Local Businesses. This is an excellent opportunity to partner with a local pizza joint! When you call out your ties to the surrounding community, folks are more likely to notice, save, and remember your advertising. 

Rebranding. Whether you recently changed your name, logo, or branding altogether, these flyers effectively communicate that while you may look different, you still deliver the same results. 

Entertainment. Pizza orders often accompany different forms of entertainment. If you’re looking to promote your new movie, television series, or video game, why not inspire these pizza-lovers to check out your latest creation?

Complementary Foods. If your audience is hungry, why not appeal to other foods they might enjoy, such as ice cream, sodas, or even future pizza orders. This works exceptionally well if you have appetizing imagery to accompany your message! 

Learn more about our pizza box advertising. 

Hungry for More?

Hopefully, you’re ready to try a new advertising strategy this summer! Our experts at AllOver Media would love to help create something memorable. We’ll guide you through the entire process, including: 

  • Developing and refining your messaging.
  • Creating dynamic designs that reflect your branding in highly engaging ways. 
  • Executing the ads with our trusted partners.

If you’ve been hesitant to invest in unique advertising ideas, let’s get this (pizza) party started. Contact us today to begin! 

Boost Your Rebrand with Digital Billboards

Posted on by AllOver Media
A cityscape with a fast moving bus.Use mobile billboards to communicate a rebrand.

Rebranding a business is sometimes a necessary part of running a company. As industries evolve, you want your branding to keep up. But, planning such a substantial change might lead to reservations: What about loyal customers with certain expectations? Or the brand recognition you’ve worked hard to establish over the years? 

Don’t worry. Digital billboards have the unique capacity to effectively communicate to existing and potential customers. 

Why Would a Business Want to Rebrand?

The main reason businesses rebrand is to stay relevant and competitive in their respective markets. Other motivations might include:

  • Your current branding, such as your logo, tagline, or even name, doesn’t reflect your offerings.

  • You’re expanding into a related industry, and your current assets don’t reflect your full capabilities.

  • Your branding isn’t communicating enough about what makes your business unique, and the data shows that you’re losing out to the competition.

  • Your original mission has changed, and your brand assets need to reflect that.

If one – or more – of those things are happening to you, it might be time to invest in a substantial revamp of your branding! 

A prime example is the Dunkin’ Donuts rebrand that took place back in 2108. As this established breakfast spot looked to capture more of the competitive coffee market, they dropped the word “Donuts” from their name. The change was considered a massive success in the marketing industry and a beacon of hope to those in similar positions! 

But once you’ve decided rebranding is the right choice, how do you communicate it?

Executing a Successful Rebrand 

The main thing you need to do is show and tell customers about your updates. In addition to sharing your rebrand with the local press, you’ll want to invest in effective out-of-home advertising, 

With digital billboards, you reach people where they are instead of crossing your fingers that they’ll stumble across your ads online. According to an OOH study, close to 100% of audiences in cars indicate they’ve paid attention to these moving advertisements. 

Embrace the Power of Mobile Billboards

Mobile billboard vesus static billboards.

Well-executed assets support you in rebranding your business by: 

Featuring Your New Logo or Slogan. If you’re changing certain aspects of your branding, a digital billboard is a perfect canvas to showcase your new look. Your audience will start to connect your new branding with your familiar, slightly altered, or completely updated name! 

Showing Clients You’re Still the Same. Branding on the side of a digital billboard reassures your audience that you’re just as trustworthy and beloved as always, just with a new look. 

Connecting with a New Audience. While you may worry about losing existing customers, think about the potential to reach new ones! Mobile billboards ensure maximum exposure for your messaging. 

Crisis averted! You can effectively traverse this change by investing in OOH advertising strategies to communicate your rebrand. 

Rebranding a Business With Mobile Billboards 

Investing in a successful rebrand can feel overwhelming. We are here to help you navigate this transitional time. At AllOver Media, we strategically use mobile billboards to spread the word! 

Contact our experienced and passionate team today to begin!

AllOver Media’s New Digital OOH Capabilities

Posted on by AllOver Media
Woman looking at sign in grocery store. Digital OOH is here to stay!

Here at AllOver Media, we’re continually expanding our insights and offerings to our clients. Our latest digital OOH capabilities mean there are even more opportunities to reach your target audience and spread the word about your brand.

DOOH advertising continues to grow exponentially (currently, ad spending is increasing by 6.52% annually), and we’re not ones to be left behind! Without further ado, let’s dive into some of the new options on the table. 

AllOver Media’s New Digital OOH Capabilities 

These carefully curated offerings maximize results for you, your specific needs, and your wildest dreams. 

Digital Large Format

Large-format media makes a statement. It could be a stunning billboard along a busy highway to an eye-catching bus shelter ad prominently positioned on a city sidewalk, ready to be viewed (and appreciated) by pedestrians and traffic.

Digital Place-Based

Placed-based digital indoor advertising uses popular and relevant environments to reach consumers on the move. 

Our most-utilized locations include: 

  • Malls
  • Gyms
  • Office buildings
  • Restaurants, bars
  • Taxis 
  • And more 

Talk about reaching people where they are! 

Digital Point of Purchase

Want to reach people at the ideal moment? Our Point of Purchase Signage in shopping destinations is the way to go. This option offers the unique opportunity to influence purchasing decisions in-store, right as folks are ready to pull out their wallets.

Family in a grocery store. DOOH can work wonderfully in this setting.


Showcase your brand in: 

  • Big-box retailers
  • Convenience stores
  • Grocery stores 
  • Pharmacies

The Benefits of DOOH Advertising: AllOver Media Style

As you weigh the benefits of DOOH advertising, consider four main advantages AllOver Media’s approach offers: 

  • Contextually-Located. Location data helps us understand how target audiences move and where they frequent. Then, your ad can be placed in the perfect location, ready for the audience when they’re open to receiving it.

  • Measurable Results. Our experts monitor your campaign and make any necessary adjustments. We also optimize spending, giving the best bang for your buck!

  • Automated Processes. As a one-stop-shop, we offer streamlined activation to get you out there faster. After all, no one has time to lose! 

  • Customizable Solutions. After building one targeting strategy, take advantage of multiple channels and make the most of your efforts. Our flexibility allows you to change your messaging in real-time, so you always stay relevant. 

Where Can My DOOH Advertising Be Displayed?

Great question! Sure, we’ve listed a few locations above, but here are more to consider. Imagine your ad in one (or multiple) of these highly-frequented places:

  • Colleges & Universities 
  • Convenience Stores 
  • Dispensaries 
  • DMVs 
  • Doctor’s Offices 
  • Gyms 
  • Hotels 
  • Liquor Stores 
  • Malls 
  • Movie Theaters 
  • Office Buildings 
  • Pharmacies 
  • QSR 
  • Recreational Locations
  •  Retail 
  • Salons 
  • Sports Entertainment 
  • Street Furniture 
  • Taxis 
  • Transit Stations 
  • Veterinary Offices

That’s a lot of opportunities to be noticed! Feeling overwhelmed by the possibilities? No need. Our team works right alongside you to identify spaces that make sense for your brand and messaging. 

Across the Country, Around the Corner

At AllOver Media, we believe in getting the word out about what makes you unique. Contact our passionate team today to learn how – and where –  we can tell your story! Oh, and don’t forget to check back in on our blog. We routinely post industry insights about the ever-changing DOOH advertising landscape. 

Is OOH Healthcare Advertising Effective?

Posted on by AllOver Media
A bus wrapped in a healthcare advertising for Aetna.

Now, more than ever, there’s so much to communicate about healthcare plans and medical practices. From open enrollment periods to insurance coverage, new facilities to life-saving procedures, the world of healthcare is changing all of the time. 

Finding opportunities to effectively communicate what could be considered complex information can help build trust the general public, improve the overall patient experience and keep your practice name at top of mind. One way to ensure your message gets across?: Out-of-Home (OOH) Healthcare Advertising.

Is OOH Healthcare Advertising Effective?

While the COVID-19 pandemic made OOH marketing for healthcare seem like a questionable business move, it’s a smart decision to consider now that people are out and about again. Here are a few of the reasons we deem 

1. You Can Reach the General Public

OOH healthcare marketing allows you to speak directly to the general public. 

The really good news is that – more often than not – the general public is receptive to and even looking for trustworthy healthcare information. A study performed by Talon America in partnership with LoopMe examined the role of OOH advertising in healthcare updates. One of their most significant findings:

“66% of respondents are looking to the news, government resources, and PSAs for information on COVID-19 and other healthcare updates.”

With this in mind, giving the general public the information they’re looking for can make you a point of trust and may push them to look out for your name for more trustworthy resources.

2. People Trust OOH Advertising

In a world of digital misinformation, there’s still trust in OOH advertising methods. While it’s easy to post and erase misleading information online, it’s harder to get away with that on a massive billboard. That means when consumers stumble upon your health system marketing collateral, they may be more likely to absorb the information and consider it trustworthy. The aforementioned study found that of the respondents,

“45%…trust healthcare brand messaging when distributed through a combination of OOH, social, and online ads.”

And right now, building and maintaining trust with the general public is critical. 

Read the complete study “OOH Advertising is a Powerful Driver of Healthcare Brand and Business Success.”

3. OOH Advertising Leads to Increased Search

Because we only have a moment to make an impact, back up your OOH marketing health care strategy with a robust online presence. A recent study, ”Standing on the Shoulders of Giants,” conducted by Rapport, indicated a massive increase in search inspired by OOH advertisements:

“Search was the most improved as a result of OOH brand use, increasing by 80%, followed by social media at 56% and online by 31%.”

That precious moment your audience took reading your OOH messaging translated to a digital search! This means your health care marketing efforts are working, putting your name at top of mind for consumers.

The Rise of Healthcare Billboards (+ Why You Should Work with AllOver Media for Health Care Advertising)

Billboards have long been a source of information, and mobile billboards have the advantage of flexibility with messaging and location. We can be strategic about where people will come across your information as we look to maximize results. 

One of the challenges in healthcare billboards is communicating a sometimes complicated message quickly and effectively. Our team knows how to combine captivating copy with storytelling graphics. Then, your reader gets the picture and wants to learn more!

Learn more about AllOver Media’s experience with local, state, and national government agencies.

Spread Messages, Not Germs

If you have an important message to spread, you want to work with an expert team of marketers. Go ahead and take a closer look at our previous work.

If you’re impressed, set up a consultation with our AllOver Media marketing team. Together, we can make a difference in keeping our public healthy and informed.

Announce Your Grand Opening With Mobile Billboards

Posted on by AllOver Media
Sign that reads "Yes, We're Open". Use OOH tactics to advertising your grand opening!

Here at AllOver Media, we are optimistic that this year will be filled with grand openings. Rave-worthy restaurants, booming businesses, even exciting entertainment venues. 

If you have a grand opening on the horizon, you’re probably starting to put your advertising and PR campaign together. As you compile your to-do list, don’t forget about the power of mobile billboards or digital truck advertising, which can promote your grand opening to your ideal audience. 

Mobile Billboard Grand Opening Ads

One of the most complex parts of opening a new spot is getting the word out. But mobile billboards can drive around town or stay parked in a frequented area to attract much-needed attention. This advertising method is a sure-fire way to get your local community talking about your opening! And the more buzz there is, the more likely people will want to check it out. 

The key is building brand awareness. We want people to know that your business is about to exist and communicate why they’d want to check it out. 

But Where to Advertise?


You might be thinking to yourself: I don’t have a clue where my mobile billboard should go. Don’t worry, we can help with that. After our team helps design and execute your ad, we’ll help guide where your mobile billboard should travel and where it should park. The key is reaching people who are already interested in a similar product. Suppose you’re opening up an Italian restaurant. It’d make sense to park the billboard outside of your community’s Italian market! 

Whatever type of business you’re opening, we can find the audience looking for it. 

When to Start Advertising 

When we plan OOH grand opening advertising timelines, it helps to work backward. To stay on top of people’s minds, we recommend that your advertising go live about 2-3 weeks before your official opening date. And then, to ensure everything we need is ready for that deadline, we want to start working on initial ideas 2-3 months before that live date. 

What’s nice about a grand opening is we have a specific date to work towards! That creates a nice sense of urgency—lots of people like to the among the first to try the latest restaurant, shop, boutique. All we have to do is make sure they know about it, and that it looks appealing. 

As you’re thinking about you’re official opening date, consider this: Planning a “soft launch” where a smaller group, or perhaps just friends and family, comes to visit is a smart idea; that allows time to work out the kinks before the general population comes in! 

A Trusted OOH Grand Opening Advertising Method

Beyond mobile billboards, we also love utilizing space at your area’s highly-frequented gas stations and convenience stores. This is a surefire way to build community buzz, which is what we’re hoping to accomplish. Take a look at the photos we did for the Wind Creek Casino, down in Alabama. 

Read our Wind Creek Casino Case Study to learn how we pulled off this successful opening with OOH advertising. 

Team Up With AllOver Media

We bet you are excited about your grand opening, and we want you to share that excitement with the world…or your local community! The AllOver Media Team can’t wait to hear what ideas you’re cooking up. And we’ll work alongside you every step of the way to make sure your community knows about it. 

Contact us today to begin! 

Go Big in 2022 With Digital OOH Ads

Posted on by AllOver Media
Man throwing his arms up in the air while downtown. Digital OOH advertising can make a difference to your strategy this year!

Now is the time to shout your messaging from the rooftops! Or at least outside of the home.  Digital out-of-home (OOH) marketing endeavors are growing— after a significant dip in 2020, DOOH ad revenues are increasing exponentially. By 2025, global revenue is predicted to hit $25 billion. 

As the world continues to open back up, we’re seeing an increase spend on digital OOH ads. And as more folks tune out of their devices from device fatigue, digital out-of-home advertising is poised to rise. It seamlessly integrates into the world, allowing you to communicate messaging without fighting against screen burnout. In other words, you can reach your audience when they’re more receptive to your message! 

This year, let’s work together to hit your goals out of the park. 

We Love Digital OOH 

Digital out-of-home advertising refers to dynamic media displayed in public, or outside of your home. You might come across these ads at gas stations, hotels, malls, cars, etc. 

As technology advances, digital OOH ads become even more effective in terms of cost and reach. Since these assets are so flexible, we can create a customized plan based on what you want to achieve. And by creating engaging content, we communicate a memorable story. All of these details combine to hit – and often even exceed – your metrics. 

Let’s take a look at a few of our favorite digital OOH offerings here at AllOver Media: 

A person looking at a digital gas pump ad.

The Beauty of Digital Gas Pumps

When was the last time you got gas? What did you do while you were standing by your car? Chances are you stood there, watching the ticker or the surrounding environment. Imagine if there was a compelling ad right in front of you. With no phone to distract you, you’re more receptive to information. 

That’s where we come in! Our visually appealing digital gas pumps communicate your brand’s information in bite-sized pieces to stick in your audience’s mind long after they’ve driven off. 

So far, in 2022, our proven digital gas pump strategy is drastically expanding in popularity. Interested in launching a gas pump campaign? Set up a consultation with our team as soon as possible. 

Digital Truck advertising in downtown Minneapolis.

Hit the Road with Digital Trucks

Digital trucks give your messaging a chance to get out there! Communicate a public service announcement, an exciting new product launch, or a seasonal promotion—digital trucks can spread the word and meet people where they are! The digital nature of this strategy means you can change out imagery easily, keeping your communication relevant and up to date. Moving visuals retain audience interest. 

Together, with AllOver Media’s help, we can create a plan that hits your specific KPIs, whether it’s boosting brand exposure or increasing engagement. 

Let’s Make This Year Full of Wins

Now is the perfect time to take strides in your digital OOH marketing endeavors. Don’t let your competitors beat you to the punch. Tell us your needs, and we’ll connect with you right away. 
Want to learn more about AllOver Media’s OOH advertising strategies? Stay tuned to our blog for more industry insights and deep dives.

How to Make a PSA Advertisement For Your Audience

Posted on by AllOver Media
PSA for Seatbelts on mobile billboard

Do you have an important message that needs to be shared with others around the world? Whether it’s discouraging tobacco use or promoting a new business, AllOver Media helps ensure your public service announcement (PSA) or government ad campaigns are seen and heard by those that matter most.

Learn how to create a PSA advertisement with our tips for a successful campaign!

How to Start a PSA Ad

Start with the content to make a public service announcement ad. Regardless of where members of the public first encounter your PSA advertising, the message is what needs to hit home. Start there, then build out the rest of your campaign accordingly!

Create a Focused Message

Creating a public service advertisement effectively includes keeping the message focused and concise.

Hook your audience in by delivering clear, direct messaging; then add the details to further engage them. Keep it short and powerful. That’s how you’ll make sure their attention is held.

Identify Your Audience

Who is your target audience? Public service announcements can typically be broken down by demographic details, such as:

  • Age group
  • Gender and/or sexual orientation
  • Geographic location
  • Job industry
  • Interests and hobbies

Once you’ve figured out who your audience is, you’re one step closer to figuring out where your audience is and how you can best reach them. Market research is key  in determining your audience’s abilities, resources, favorite media, and other interests. Use that information to gain valuable insight that will help you reach them in meaningful ways and better target your campaign.

Include a Specific Ask

Public service announcement advertising is designed to educate and inform Focusing on a specific action you want people to take is how you can make a good public service announcement that will have an impact!
Another way of thinking about this is to determine what you are trying to accomplish with this PSA. How is success being measured? How can you frame that as an “ask” to those who receive your message? Define success by measuring how the audience responds.

Ice box outside of a convenience store with an advertisement on it

Packaging & Sending

Crafting a successful public service announcement ad can be tricky. From the correct file format to essential information, it’s crucial to learn how to create a public service announcement for media outlets and publishers. To ensure a maximum chance of publication, follow these helpful tips!

Discover What  Each Media Outlet Wants

When it comes to PSA advertising, media outlets will have unique specifications of how they want information packaged. Research their requirements first — you’ll save a lot of time and energy by presenting your messaging in their preferred format.

Top Notch Materials

High-quality materials are likely to be given more exposure, so ensure your PSA looks and sounds professional and engaging. Since you’ll be competing with other PSAs, you’ll want materials exceptionally put together, so they stand out and receive plenty of air time.

Timing is Key

Proper planning is essential for launching a successful public service announcement ad and it takes time.

Designate an end date to create urgency and ensure your media contact knows when the campaign will go live. Additionally, highlighting this projected “go-live” date in your materials can emphasize its importance in achieving success.

Cover Your Bases

Make sure your messaging is consistent across all channels and track what resonated where and with whom.

Update Your Digital Content

In this digital age, online presence is key. Keep your website and social media pages updated so that they reflect expand upon your public service announcement advertising!

Also, a consistent color palette and messaging will help create brand recognition.  That way, when they happen upon one of your PSAs or visit the associated website, there will be no doubt that it’s yours.

Don’t forget, visual elements can pack a punch, so consider adding an image or infographic to your materials to grab your audience’s attention.

Track and Analyze the Campaign

As your public service announcement advertising is running, and particularly after the campaign is over, you should gather as much data as you can to determine how well the campaign performed.

Don’t just look at the data as a binary answer – success or failure.  Dig a little deeper to get useful information, such as :

  • Did this campaign resonate with certain groups (based on age, location, etc.) more than others?
  • Were there any unintended results , good or bad, that can be traced back to the campaign? (For example, maybe sales didn’t increase, but you had an influx of calls about the product, indicating the campaign was raising awareness.)

When you begin your next campaign, you can take some of your learnings and apply them where applicable. Over time, you’ll be running extraordinarily efficient campaigns!

Spread the Word With AllOver Media

Need help getting your public service announcement out into the public sphere? Whether your message works best with quickly-updated digital out-of-home advertisements or tried-and-true door hangers, we’ve got you covered.

Get your message out with  AllOver Media. Our team can give you the perfect platform to reach and engage your audience. Reach out today for more information on how to make a PSA advertisement.

A driving sober advertisement on a truck