Now is the time to shout your messaging from the rooftops! Or at least outside of the home. Digital out-of-home (OOH) marketing endeavors are growing— after a significant dip in 2020, DOOH ad revenues are increasing exponentially. By 2025, global revenue is predicted to hit $25 billion.
As the world continues to open back up, we’re seeing an increase spend on digital OOH ads. And as more folks tune out of their devices from device fatigue, digital out-of-home advertising is poised to rise. It seamlessly integrates into the world, allowing you to communicate messaging without fighting against screen burnout. In other words, you can reach your audience when they’re more receptive to your message!
This year, let’s work together to hit your goals out of the park.
We Love Digital OOH
Digital out-of-home advertising refers to dynamic media displayed in public, or outside of your home. You might come across these ads at gas stations, hotels, malls, cars, etc.
As technology advances, digital OOH ads become even more effective in terms of cost and reach. Since these assets are so flexible, we can create a customized plan based on what you want to achieve. And by creating engaging content, we communicate a memorable story. All of these details combine to hit – and often even exceed – your metrics.
Let’s take a look at a few of our favorite digital OOH offerings here at AllOver Media:
The Beauty of Digital Gas Pumps
When was the last time you got gas? What did you do while you were standing by your car? Chances are you stood there, watching the ticker or the surrounding environment. Imagine if there was a compelling ad right in front of you. With no phone to distract you, you’re more receptive to information.
That’s where we come in! Our visually appealing digital gas pumps communicate your brand’s information in bite-sized pieces to stick in your audience’s mind long after they’ve driven off.
So far, in 2022, our proven digital gas pump strategy is drastically expanding in popularity. Interested in launching a gas pump campaign? Set up a consultation with our team as soon as possible.
Hit the Road with Digital Trucks
Digital trucks give your messaging a chance to get out there! Communicate a public service announcement, an exciting new product launch, or a seasonal promotion—digital trucks can spread the word and meet people where they are! The digital nature of this strategy means you can change out imagery easily, keeping your communication relevant and up to date. Moving visuals retain audience interest.
Together, with AllOver Media’s help, we can create a plan that hits your specific KPIs, whether it’s boosting brand exposure or increasing engagement.
Let’s Make This Year Full of Wins
Now is the perfect time to take strides in your digital OOH marketing endeavors. Don’t let your competitors beat you to the punch. Tell us your needs, and we’ll connect with you right away.
Want to learn more about AllOver Media’s OOH advertising strategies? Stay tuned to our blog for more industry insights and deep dives.