We live in a world that highly relies on technology, and this trend is only expected to continue. As a business, this opens up a breadth of marketing opportunities – you can use digital tools to bring attention to your brand name, captivate your target audience and get them to learn more about what you have to offer, ultimately encouraging them to make a purchase.
Digital Out of Home (OOH) Advertising, for example, is a simple way to take the foundation of traditional signage and billboard marketing and make it more lively and engaging than ever.
But what exactly does out of home advertising mean, how does it compare to digital OOH, who should consider these options, and why is OOH so important? Let’s take a closer look.
Defining Out of Home Advertising
Advertising isn’t what it used to be. Billboards, posters, and other signs with concrete messaging have always been powerful, but digital advertising has made it easier for brands to make their names pop and go the extra mile to promote products and services.
Inside Network defines out of home advertising as “simply a traditional outdoor advertisement format, where the audience can view the ad at public places, transportation spots, routes, commercial spaces, etc.” while it defines digital out of home advertising as “an amalgamation of offline OOH advertising with the addition of digital elements in it. It uses digital screens to deliver content to the people through elevator screens, digital billboards, and television screens.”
In simple terms, OOH advertising is a type of media that people consume outside of their homes.
The biggest difference between the two is interactivity. Traditional OOH advertising is a single, fixed image that exists in the form of signage for a long period of time.
Digital OOH advertising takes advantage of digital videos, interactive text, and other technologically advanced features to create an ever-changing advertisement.
Who Needs Out of Home Advertising?
OOH advertising isn’t limited to a specific industry or business. Any company that wants to promote its own products and services is encouraged to try OOH advertising.
It’s an opportunity to extend your reach beyond television ads and social media presence. A solid OOH advertising strategy will set you up for success if you understand your target demographic and can take advantage of the locations where your audience is most likely to gather.
Where Can You Place Out of Home Ads?
Finding the right place to put your OOH ad is highly dependent on where your potential future and current customers are spending their time. If you are a clothing company for young adults, you may find yourself advertising your goods not only at the mall but also throughout college towns or salons. If you’re catering to an older demographic and have a product that can help with a medical condition, your advertisement can do best in locations like hospitals and doctor’s offices.
Some of the other places you can put an OOH advertisement on display include:
- Convenience stores
- Doctor’s Offices
- Liquor Stores
- Movie Theaters
- Office Buildings
- Recreational Locations
- Sports Entertainment
- Street Furniture
- Transit Stations
- Veterinary Offices
Doing your research and understanding demographic location data can help you find the optimal location for your OOH advertisement and determine the best time to put your efforts on display.
Why are Out of Home Ads so Important?
Today’s digitally inclined landscape has made it easier than ever to reach your target audience from the comfort of their own homes. Traditional television advertisements are here to stay, but the emergence of social media has added another layer of successful advertising and connection with consumers when they’re lounging around at home or navigating the workday in an office.
OOH advertisement allows you to continue the connection with these consumers, but extend your reach to others when they’re outside of the home. Digital ads allow you to engage with consumers when they’re at work, on their way to social events, and just about anywhere else.
Work with AllOver Media for All of Your Digital OOH Needs
Are you ready to take your advertising efforts to the next level? While traditional OOH advertising can help you get your business out there, a digital option can help bring your brand name to life. At AllOver Media, we can help you achieve this with ease.
As the largest out of home advertising agency in the U.S., we feel confident in our ability to help your company tell your story in the most captivating, impactful way possible.
Creative digital marketing allows you to be a thought leader in your space by adding value to your target audience’s day-to-day agenda. Our innovative digital signage allows you to put your products or services on display in a way that’s seamlessly woven into an average day, making it a positive experience instead of a disruptive one.
Even if you’re not ready to commit to a digital marketing strategy, we have other OOH advertising services we offer to customers, such as:
- Convenience store and gas station advertising
- Mobile traditional billboards
- Door hangers
Finding the right advertising campaign for your business doesn’t have to be out of reach. Learn more about our services and how we can help you increase brand awareness by connecting with us today.