Category: Out-of-Home Advertising

C-Store Advertising: Reach Your Customers Where They Live and Work

C-Store Advertising

Convenience stores and gas pumps offer a central hubspot for spreading the word about your brand to more customers on the go. According to the National Association of Convenience & Fuel Retailing, “Convenience stores are intensely local businesses that offer an ever-growing range of products and services. Most of all, they sell convenience, allowing customers to quickly buy what they need and get on with their day.”

With more than 1,400 transactions a day, and over 83% of all in-store merchandise consumed within the first hour of purchase (per NACS Convenience Tracking Program data), convenience stores can help you sell your products fast and more frequently.

Benefits of Convenience Store Marketing

More Convenience: On average, the majority of c-shoppers live and work within a two mile radius of convenience stores. This allows you to target your primary audience across multiple geos and in heavily populated areas.

More Engagement: Marketing your brand in distraction-free zones, like gas pumps, creates invaluable opportunities for your brand to successfully enhance experiences, drive awareness, and inspire more point-of-purchases, as your customers only need to walk inside a convenience store to complete their shopper’s journey.

Types of Convenience Store Ads

  • Gas Pump Advertising: Gas pump topper ads help target potential customers in both metropolitan and rural areas. Positioned at eye level, these types of convenience store ads easily engage customers while they’re left standing in place, filling their gas tanks. By creating a fun, engaging ad that showcases your products or new promotion, you have their full attention and are more likely to influence their transaction.
  • Gas Nozzle Advertising: Put your brand message right into the hands of your customers. As daily commuters grab the nozzle to fill up, your ad will instantly draw their attention. And because customers spend an average of 3-5 minutes at the gas pump, you have their undivided attention to promote a product or increase brand awareness.
  • One Sheet Posters: Branded poster sheets are typically located at or near the point-of-sale of your product. These types of convenience store ads have the ability to influence your customers’ behaviors at the most meaningful stage in the buying cycle.
  • Ice Box Advertising: Visually striking, ice box wraps are viewed multiple times, creating increased brand impressions and influence.

If you’re considering or already running c-store advertisements, a great supplement to this is geo-fencing mobile advertising. Geo-fencing geographically targets your brand’s advertisements to the phones of potential customers near your OOH advertising placement. This unique ad targeting paired with close proximity to additional advertisements is a powerful combination for generating fast awareness among your target consumer base.

Plan Your Convenience Store Ads with AllOver Media

Convenience stores represent high traffic areas, where the majority of consumers visit regularly and are more likely to buy at the point-of-purchase. To learn more about the benefits of convenience store marketing, contact AllOver Media to get started with your campaign.

Ready to get noticed? Discover AllOver Media’s suite of advertising solutions.

5 Advantages of Digital Billboard Truck Advertising for Brands

Digital Billboard Truck Advertising

We live in a world of instant gratification. If a song, podcast, or digital ad shows up on our smart devices, we simply hit select or swipe away to something we like better. For the customer, this is a convenient feature, but if you’re a brand or business trying to promote your products, it is often easy to get lost in the mix. 

A simple (and effective) solution to ensuring your brand attracts new and recurring customers is digital truck billboard advertising!

The truth is that most people are more familiar with this type of OOH (out of home) advertising than any other ad type. While sitting in traffic waiting for the light to turn green or parked outside your favorite retailer, you’ll likely come across a mobile digital billboard on the side of a truck or bus line, which, more often than not, will entice you to engage further with that brand or even purchase that product before heading home for the day.

Top 5 Reasons Why Digital Mobile Truck Advertising Works

  1. More Brand Recognition: Digital truck advertising on the side of trucks helps get your brand’s message to more people, in less time. Let’s face it; it’s hard to ignore a 15 ft mobile billboard headed in your direction with your favorite brand promoting its new product. Mobile billboards on trucks allow more people to see your brand, more often, thereby improving brand awareness and recognition in more places.
  2. More Advertising Options: Thanks to new advances in technology, mobile advertising doesn’t mean static mobile billboards. Now, you have the option of choosing LED mobile billboards that can feature videos, images, gifs—you name it; giving you more creative freedom to promote your brand and engage your shoppers!
  3. More “Foot” Traffic: Digital mobile advertising is all about targeting your customers at the right time. In most cases, they’re already en route to their next destination. But if they see one of your digital mobile billboards parked outside your store’s entrance or cruising near a local retailer that sells your brand, the point-of-purchase experience increases exponentially!
  4. More Control: One of the greatest advantages of digital mobile billboards is having the control of where and when you want your trucks to show up. This allows you to put all that digital marketing strategy to better use. If you know your target audiences’ age, demographic, and location, you’re better equipped to advertise in the right places, drawing in even more customers. And if a location becomes sparse throughout the day, you can quickly reroute your truck to hit denser areas where you’re sure to engage more customers!
  5. More Reward: More research and studies on the impact of digital mobile billboards continues to demonstrate that this type of OOH ad campaign strategy is an effective, cost-savings solution for brands to promote their products and services. Referring back to the example of using other ad campaigns, such as digital ads for smartphones and devices that can get ignored or easily swiped away, mobile billboards offer a higher reward and return on your investment.

Partner with the Best in LED Mobile Billboards

Looking for a trusted partner with a strong portfolio of successful digital mobile solutions? AllOver Media has the ad campaign and strategy you need to promote brand awareness and get more customers to your products. Contact us to learn more!

OOH Advertising Is Booming in 2020!

OOH Advertising in 2020

Out of Home Advertising, or OOH, continues to gain more traffic (literally) than newspaper and magazine print ad campaigns, as well as commercial advertising. According to an article in OOH Today, “Global spending on outdoor advertising will outpace ad spending on newspapers for the first time ever in 2020.” 

Why this new trend? Many factors have contributed to the steady increase in OOH advertising, including:

  • Print to Digital: Gone are the days when billboards could only feature one advertisement at a time. As more signs are becoming digital, more businesses are able to share their air time with other vendors, cutting down on costs and also providing more transparency to showcase advertisements, increase product appeal, and engage more audiences. 
  • Static to Mobile: Today, mobile billboard trucks  are paving the way for more opportunities to spread the word about your brand and promotional products. What’s even more exciting is your mobile vehicle advertising can easily range from print banners for delivery trucks and transit buses to digital displays that feature videos, animated art, or images. More options mean more creative flexibility to promote your products.
  • Impressions to Measuring Data: According to online sources, better tools and data availability have led to increased scalability of OOH advertising and its impact on your customers’ behaviors. For instance, businesses and data experts can now collect and analyze specific metrics (e.g. age, demographic, location, etc.) to help influence their digital out of home advertising strategies than ever before. This wealth of accurate information can help you spend more time engaging the right audiences at their point of purchase and less time brainstorming how to entice your customers and get them inside your store. 

Types of Out of Home Advertising

Choosing the most effective type of OOH advertising will depend on your target audience, marketing strategy, and brand messaging. 

Popular OOH Advertising includes:

Plan Your OOH Campaigns with AllOver Media

Ready to engage more customers with premier OOH advertising? Contact AllOver Media today to find effective solutions for your print or digital marketing needs. 

See our work in action! Check out our portfolio of exclusive clients to find out how we’ve helped brands like yours deliver their message in exciting, memorable ways that instantly connect with customers and drive more sales! 

AllOver Media’s New Advertising Medium: Digital Trucks

AllOver Media continues to discover new and exciting avenues for out of home advertising. Over the past couple of months, we have introduced a new product for us into the market: digital truckside advertising. This new and exciting format of truckside advertising is excellent for event marketing as well as strategically targeted audience marketing.

Our digital trucks have not only picture capabilities but also video in high definition. Sound can also accompany the pictures and video images shown on the trucks. The excellent picture quality of the screens on the trucks can showcase your message in detail and easily catch the eye of the targeted audience. Our YouTube video briefly highlights some of the capabilities our trucks possess.

We pride ourselves as a company in expanding the reach of our advertising so that we can meet the best needs of our consumers. Digital trucks have an expansive reach that has already made an impact in the advertising community in the couple of short months the product has been live.

Sprint Captures Attention in Boston

We worked alongside Sprint in the Boston Metro on a branding campaign for the wireless provider. Sprint wanted to feature the truck around some of the common landmark sites of Boston, such as Fenway Park and around Copley Square. The truck also made appearances at Sprint stores in the area, which helped create a buzz and general excitement around different locations around the city.

Employees enjoyed the presence of the truck in the area as it draws attention to the award-winning carrier. Sprint desired to gain a stronger influence and presence in the market by utilizing digital trucks for their advertising campaign. Because of the success the campaign was in Boston, Sprint will be executing more digital truck campaigns with us in areas such as Philadelphia and Orlando to increase their brand presence as well as go after some of their closest competition.

Supercuts Uses Digital Trucks for Event Marketing

The 2019 NCAA Men’s Basketball Final Four was being hosted by the city of Minneapolis, where our company is based. This gave us unique access to the event using our digital trucks. Supercuts took advantage of our capabilities and used the digital trucks for excellent branding around US Bank Stadium, where the games were being played during the weekend.

According to the Minneapolis Downtown Council, over 200,000 people attended the NCAA Final Four festivities in Downtown Minneapolis, and our digital trucks drove right into the heart of the events. (https://www.mplsdowntown.com/2019-final-four-highlights-and-numbers/). Supercuts created a buzz by using our non-traditional advertising to draw attention to their message at the event.

These are just two of the examples of successful campaigns we have run with our new product. These two campaigns highlight how to use our digital trucks not only for event marketing but also for strategic marketing to a targeted audience. Check out the link here for more information on our digital truck programs!

Booze Brands Battle for Positioning

Alcoholic beverage companies, including the beer industry, are engaged in an ongoing war for brand supremacy and business with younger generations. This battle for positioning can be seen in the multiple back and forth television ads and other advertising mediums, including in the 2019 Super Bowl and beyond. Coors Light and Bud Light have taken multiple swings at one another for using or not using healthy ingredients in their beverages.

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Healthcare Advertising Gets Local

How can medical service providers get the attention of the communities they serve? One Medical is a premium primary care group that is advancing the medical services industry by their use of technology. The company wanted to create a branding campaign that matched their individualized approach to communication. Their goal was to increase brand awareness with clever creative reminding communities of the potential for coming into contact with germs in their daily lives and the need for access to quality care. One Medical decided on a high-impact healthcare advertising campaign targeting the major metro areas where they provide services including Los Angeles.

Hyper-Local Targeting

How could One Medical successfully target popular areas in Los Angeles with their message? They harnessed the power of out-of-home advertising to create hyper-local messaging that was customized for the specific location of each advertisement. Illnesses are often spread in heavily populated areas and popular destinations, but in ways that are unique to each. OOH advertising enhanced One Medical’s ability to be bold and offer relevant messages to the areas they serve.

Power of OOH Media

The solution was a partnership with AllOver Media. One Medical utilized wallscape inventory positioned in trendy areas in Los Angeles and tailored each message to the individual location. Shoppers near the SLS Hotel and visitors to Sunset Boulevard can feel a direct connection with the uniquely targeted advertising message. Wallscapes are fixed directly to buildings in highly sought-after, high traffic locations. These larger-than-life, high-impact signs cannot be missed by pedestrians and drivers. Check out more info on our wallscapes or contact us to learn more.

Health and Fitness Clubs Compete for Growth

The fitness industry in the United States is booming. Over 54 million people pay for gym memberships each year, Visits exceed 5 billion. Memberships have grown over 18% since 2008 and are showing no sign of slowing down. That means the need for lots of places to work out, to the tune of over 34 thousand fitness clubs. Combined these facilities bring in over $24 billion in annual revenue.

A Look In The Mirror

Fitness Advertising

According to the HMHB’s obesity study, in the U.S. nearly 70% of people over the age of 20 are overweight. Attention and awareness for the importance of exercise and a healthy lifestyle is increasing and driving people to take action. Along with increased visits to traditional gyms, consumers that have shied away from those are finding other options. This includes boutique workout studios like OrangeTheory and CrossFit, outdoor boot camps and video do-it-yourself programs.

No Dominant Fitness Club Player

According to business intelligence provider IBISWorld, it is a fragmented and competitive industry. No company holds a market share greater than 5 percent. Fitness & health clubs outside of the top 5 make up over 80 percent of the market.

Health and Gym Club Share

Gaining Marketing Traction

24 Hour Fitness is one of the largest competitors in the United States. Seeing the growing popularity of smaller specialized studios, they decided to work with an out-of-home advertising agency to promote its boutique-like programs to its members and people going to boutique gyms. According to an MMA case study, the campaign combined geo-fenced mobile ads and OOH units located within a five-mile radius of 24 Hour Fitness clubs.

Results: The mobile strategy in conjunction with the OOH targeting helped deliver hyper-local messages. The mobile campaign metrics gathered by 24 Hour Fitness revealed that combining mobile retargeting with the OOH campaign was a highly effective marketing strategy. Mobile click-through rates delivered in areas with OOH advertising were double the industry standard. The results of the study showed an increase of over 200 percent in visitation rates to 24 Hour Fitness clubs in both L.A. and San Francisco.

Click here to learn more about how OOH can boost the success of online, mobile and search marketing

3 Ways OOH Can Boost Holiday Retail Sales

The holiday season is a time when we know consumers are spending. Almost every year holiday retail sales are predicted to outperform any previous season. Online and mobile won the holidays in 2017. eMarketer reports that US retail ecommerce sales jumped 17.8% during the 2017 holiday season, a big increase that helped push total retail sales up 5.5% in November and December. They originally expected ecommerce to climb 15.8% and total retail growth to slow to 2.0%. (1)

Holiday Shopping.jpg

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