Category: Out-of-Home Advertising

The Benefits of Cross-Channel Ad Campaigns

Mobile and Out of Home (OOH) advertising continues to influence how we market our products and brand image to new and existing customers. But with the majority of people staying at home these days, it’s even more crucial that you’re using multiple touchpoints (i.e. marketing channels) on mobile and other OOH platforms to connect and engage your audiences, so they’re more likely to buy from you over competitors.

Woman sitting cross-legged on bed looking at laptop while holding glasses

What is Cross-Channel Advertising?

Cross-channel advertising is a simple yet effective way for businesses to showcase their brands, unique messaging, and product offerings to a wider pool of customers. Let’s say, for example, you have a company website and Facebook profile. Though this is a great starting point, it’s not enough to compete with other brands that may advertise their products or services using social media, mobile geo-targeting campaigns, podcasts, digital mobile billboards, and other popular channels. That’s because businesses that implement more cross-channel touchpoints have a greater chance of connecting with larger demographics, increasing brand loyalty, and influencing more customer engagement.

Top 3 Benefit of Cross-Channel Ad Campaigns

Running a business takes time, money, and an effective marketing strategy to ensure your brand messaging reaches the right target audience at the most opportune time to complete a sale or goal conversion.

As a business owner, it may sound intimidating to manage multiple touchpoints and deliver quality ads or campaigns that engage shoppers. But whether you decide to go at this alone or partner with an experienced marketing team to plan and implement a strategy, you can expect to enjoy the following benefits:

  • Better Brand Loyalty: Customers will see and interact with your company across multiple devices and user platforms, which means they become more familiar with your brand, your products, and your service offerings.
  • Better Customer Engagement: Now, more than ever, it’s essential that you’re reaching customers with positive brand messaging, so they stay informed about any new promotions, discounts, hours, or changes to your store policies. The more information you give your customers, the better equipped they are to feel confident in completing a purchase with your company.
  • Better Data Analysis: The truth is not every channel will benefit your company. You may discover that your target demographic is more active on one or two channels than they are on the rest. Using cross-channel advertising, you can review real-time data to see what’s working, what’s not, and which channels you need to invest more time and energy into for the best return on your investment.

Partner with AllOver Media!

Looking for effective mobile and OOH advertising solutions? Connect with AllOver Media to plan your advertising campaign and start reaching a wider pool of customers. Our team will work with you to design and implement a marketing strategy that helps showcase your products and attract the right customer attention and engagement.

To get started, contact us today!

Reach Consumers at Home with Mobile Geo-Targeting

With recent news on many state’s stay-at-home orders being extended out further, local business owners are quickly seeing the incredible value of geo-targeted mobile ad campaigns. 

As the majority of brick-and-mortar buildings remain closed to the public, or limited to only offering curbside pickup and delivery, the need to stay locally relevant, competitive, and connected to your customers is now more crucial than ever! Your customers, for instance, may have questions about whether they can order your products online or stop into your location for pick up. With effective mobile ad solutions available to you, such as geo-targeting, you can answer these questions and engage more shoppers with new product promotions, online specials, and exclusive discounts—right from their smart devices. 

Why is Geo-Targeting so Effective?

Geo-targeting allows you to target a certain demographic in a particular location at the most opportune time, resulting in the competition of a goal conversion (e.g. online order). At AllOver Media, we help you reach potential customers with creative banner ads delivered in-app (on mobile devices) to customers throughout a particular zip code, state, city, or larger region. We can even target ads to potential customers at concerts, festivals, sporting events, and more. 

This is all achieved through location data, which continues to represent a cornerstone of Out of Home (OOH) Advertising. Today, companies are using this same information to help boost brand awareness via mobile advertising and digital marketing. 

In the past, mobile advertising and geo-fencing allowed you to engage customers when they were nearby or about to enter a retail space selling your products. You could also set up your ad campaigns to target customers who were nearby one of your competitors. Though this is still an effective feature, it may not be the solution you’re looking for right now with more customers staying at home these days. Nevertheless, having the right tools, resources, and experienced advertising team to help you push the right mobile ad campaigns, at the right time, to the right customer is a smarter way to reach your target audience and stay at the top of their minds!  

Want more audience to pull out their wallets? Why not put your ads right in their pocket? Reach future customers fast with location-targeted mobile ads through AllOver Media!

Partner with AllOver Media

If you’re looking for creative OOH advertising solutions to gain more brand awareness, complete more points of purchases, and improve your company revenue, AllOver Media is here to help!

Get started today by reaching out to our team for a professional consultation. We’ll work with you to understand your needs, provide you with creative marketing solutions, and design for you a mobile geo-targeting strategy that helps you stay relevant and engages more users, so both existing and new customers continue to choose your brand over the competition! 

Reach out to us today! 

Creative Strategies for Bus Wrap Advertising in the Twin Cities

Planning to launch a new product? Or need help positioning your brand, so it’s always right in front of all the action? Bus wrap advertising is an effective marketing solution to help you grab the attention of commuters, busy shoppers, pedestrians, and tourists in more places and in less time.

Bus wrap advertising has been around since the early 1900s, beginning with Milton Hershey of the Hershey Chocolate Company. Hershey was considered the first businessman to paint his company’s logo on the side of his vehicle, allowing other motorists and pedestrians to see his brand and think, “chocolate!” Since then, mobile billboard advertising has evolved and appeared on transit buses, metro trains, semi-trucks, and more to help businesses promote their products on the go. 

Why is Bus Wrap Advertising so Effective?

As with many Out of Home (OOH) advertising strategies, bus wrap advertising helps bring your brand directly to customers, where they’re more likely to engage (i.e. complete a purchase). 

For example, let’s say you’re planning to launch a new energy drink, and you want to get the word out to more people, specifically in targeted areas (metropolitan cities), where customers have a shorter distance to make a transaction. Having a mobile, visual representation of your product on display ensures more people see your advertisement and feel the urge to find out more (i.e. go to their local retailer to learn more or potentially make a final point of purchase).

Other benefits of bus advertising include:

  • Because we live in a world of instant gratification, there are many other brands also competing for your customers’ attention. Bus wrap advertising allows you to seamlessly broadcast your products and services, using strong visuals and clear messaging, to engage more people on the spot, meaning you send the right message at the most opportune time for better engagement. 
  • Let’s not forget that while walking or driving, customers are also more aware of their surroundings and are trying to concentrate on what’s moving in front of them. When they see your banner moving along the Metro area, they will instantly recognize your brand and form a connection.
  • It’s estimated that individual vehicle advertising can generate anywhere between 30,000 to 70,000 vehicle impressions a day. Therefore, having your advertisement wrapped partially or completely around a bus can ensure that more people see your message and that you leave a lasting impression with them for the rest of the day. 

Creative Strategies for Bus Wrap Advertising

As mentioned, bus wrap advertising continues to grow and evolve in major metropolitan areas, meaning you have more creative options to consider when planning the design, layout, and implementation of your banner. 

Here are some of our favorite creative strategies to inspire your design:

Utilize Surroundings: This strategy is especially popular in Europe, where brands often utilize the places around the bus (e.g. doorways, tires, back windows, articulation joints, etc.) to creatively drive their message to the viewer. An example may include having the bus’ doorways create two separate images: one when they open to let passengers on and off and another when the doors close. This helps create excitement and more engagement for your brand that people can’t help but pay attention to. 

Clear, Simple Messaging: Though bus wrap advertising allows you to reach more customers in a broader area, you do have limited time to get your message across. Bus wraps with more graphical elements and less wording tend to engage customers more, as they only need to look at the advertisement for a few short seconds to make the connection to your brand and to the products/services you are advertising. 

Keep it Local: Another creative strategy might be to hone in on the local Twin Cities look and feel. When people see an advertisement that includes images or messaging related to their local area, they are more likely to connect with the advertisement immediately, as they already share something in common with your brand. This might include having verbiage that includes, “Minnesota’s top choice for…” or “The Best…in the Twin Cities.” 

Is Bus Advertising Right for Your Brand?

Having a larger-than-life advertisement can help you cut through the ad clutter and instantly connect customers to your brand. To learn more about the benefits of bus advertising, truckside advertising, mobile digital billboards for trucks, and more, contact AllOver Media today. 

As experienced OOH advertisers in the Twin Cities, we’ll help you build better brand awareness and ensure your message gets to the right people at the right time. 

C-Store Advertising: Reach Your Customers Where They Live and Work

C-Store Advertising

Convenience stores and gas pumps offer a central hubspot for spreading the word about your brand to more customers on the go. According to the National Association of Convenience & Fuel Retailing, “Convenience stores are intensely local businesses that offer an ever-growing range of products and services. Most of all, they sell convenience, allowing customers to quickly buy what they need and get on with their day.”

With more than 1,400 transactions a day, and over 83% of all in-store merchandise consumed within the first hour of purchase (per NACS Convenience Tracking Program data), convenience stores can help you sell your products fast and more frequently.

Benefits of Convenience Store Marketing

More Convenience: On average, the majority of c-shoppers live and work within a two mile radius of convenience stores. This allows you to target your primary audience across multiple geos and in heavily populated areas.

More Engagement: Marketing your brand in distraction-free zones, like gas pumps, creates invaluable opportunities for your brand to successfully enhance experiences, drive awareness, and inspire more point-of-purchases, as your customers only need to walk inside a convenience store to complete their shopper’s journey.

Types of Convenience Store Ads

  • Gas Pump Advertising: Gas pump topper ads help target potential customers in both metropolitan and rural areas. Positioned at eye level, these types of convenience store ads easily engage customers while they’re left standing in place, filling their gas tanks. By creating a fun, engaging ad that showcases your products or new promotion, you have their full attention and are more likely to influence their transaction.
  • Gas Nozzle Advertising: Put your brand message right into the hands of your customers. As daily commuters grab the nozzle to fill up, your ad will instantly draw their attention. And because customers spend an average of 3-5 minutes at the gas pump, you have their undivided attention to promote a product or increase brand awareness.
  • One Sheet Posters: Branded poster sheets are typically located at or near the point-of-sale of your product. These types of convenience store ads have the ability to influence your customers’ behaviors at the most meaningful stage in the buying cycle.
  • Ice Box Advertising: Visually striking, ice box wraps are viewed multiple times, creating increased brand impressions and influence.

If you’re considering or already running c-store advertisements, a great supplement to this is geo-fencing mobile advertising. Geo-fencing geographically targets your brand’s advertisements to the phones of potential customers near your OOH advertising placement. This unique ad targeting paired with close proximity to additional advertisements is a powerful combination for generating fast awareness among your target consumer base.

Plan Your Convenience Store Ads with AllOver Media

Convenience stores represent high traffic areas, where the majority of consumers visit regularly and are more likely to buy at the point-of-purchase. To learn more about the benefits of convenience store marketing, contact AllOver Media to get started with your campaign.

Ready to get noticed? Discover AllOver Media’s suite of advertising solutions.

5 Advantages of Digital Billboard Truck Advertising for Brands

Digital Billboard Truck Advertising

We live in a world of instant gratification. If a song, podcast, or digital ad shows up on our smart devices, we simply hit select or swipe away to something we like better. For the customer, this is a convenient feature, but if you’re a brand or business trying to promote your products, it is often easy to get lost in the mix. 

A simple (and effective) solution to ensuring your brand attracts new and recurring customers is digital truck billboard advertising!

The truth is that most people are more familiar with this type of OOH (out of home) advertising than any other ad type. While sitting in traffic waiting for the light to turn green or parked outside your favorite retailer, you’ll likely come across a mobile digital billboard on the side of a truck or bus line, which, more often than not, will entice you to engage further with that brand or even purchase that product before heading home for the day.

Top 5 Reasons Why Digital Mobile Truck Advertising Works

  1. More Brand Recognition: Digital truck advertising on the side of trucks helps get your brand’s message to more people, in less time. Let’s face it; it’s hard to ignore a 15 ft mobile billboard headed in your direction with your favorite brand promoting its new product. Mobile billboards on trucks allow more people to see your brand, more often, thereby improving brand awareness and recognition in more places.
  2. More Advertising Options: Thanks to new advances in technology, mobile advertising doesn’t mean static mobile billboards. Now, you have the option of choosing LED mobile billboards that can feature videos, images, gifs—you name it; giving you more creative freedom to promote your brand and engage your shoppers!
  3. More “Foot” Traffic: Digital mobile advertising is all about targeting your customers at the right time. In most cases, they’re already en route to their next destination. But if they see one of your digital mobile billboards parked outside your store’s entrance or cruising near a local retailer that sells your brand, the point-of-purchase experience increases exponentially!
  4. More Control: One of the greatest advantages of digital mobile billboards is having the control of where and when you want your trucks to show up. This allows you to put all that digital marketing strategy to better use. If you know your target audiences’ age, demographic, and location, you’re better equipped to advertise in the right places, drawing in even more customers. And if a location becomes sparse throughout the day, you can quickly reroute your truck to hit denser areas where you’re sure to engage more customers!
  5. More Reward: More research and studies on the impact of digital mobile billboards continues to demonstrate that this type of OOH ad campaign strategy is an effective, cost-savings solution for brands to promote their products and services. Referring back to the example of using other ad campaigns, such as digital ads for smartphones and devices that can get ignored or easily swiped away, mobile billboards offer a higher reward and return on your investment.

Partner with the Best in LED Mobile Billboards

Looking for a trusted partner with a strong portfolio of successful digital mobile solutions? AllOver Media has the ad campaign and strategy you need to promote brand awareness and get more customers to your products. Contact us to learn more!

OOH Advertising Is Booming in 2020!

OOH Advertising in 2020

Out of Home Advertising, or OOH, continues to gain more traffic (literally) than newspaper and magazine print ad campaigns, as well as commercial advertising. According to an article in OOH Today, “Global spending on outdoor advertising will outpace ad spending on newspapers for the first time ever in 2020.” 

Why this new trend? Many factors have contributed to the steady increase in OOH advertising, including:

  • Print to Digital: Gone are the days when billboards could only feature one advertisement at a time. As more signs are becoming digital, more businesses are able to share their air time with other vendors, cutting down on costs and also providing more transparency to showcase advertisements, increase product appeal, and engage more audiences. 
  • Static to Mobile: Today, mobile billboard trucks  are paving the way for more opportunities to spread the word about your brand and promotional products. What’s even more exciting is your mobile vehicle advertising can easily range from print banners for delivery trucks and transit buses to digital displays that feature videos, animated art, or images. More options mean more creative flexibility to promote your products.
  • Impressions to Measuring Data: According to online sources, better tools and data availability have led to increased scalability of OOH advertising and its impact on your customers’ behaviors. For instance, businesses and data experts can now collect and analyze specific metrics (e.g. age, demographic, location, etc.) to help influence their digital out of home advertising strategies than ever before. This wealth of accurate information can help you spend more time engaging the right audiences at their point of purchase and less time brainstorming how to entice your customers and get them inside your store. 

Types of Out of Home Advertising

Choosing the most effective type of OOH advertising will depend on your target audience, marketing strategy, and brand messaging. 

Popular OOH Advertising includes:

Plan Your OOH Campaigns with AllOver Media

Ready to engage more customers with premier OOH advertising? Contact AllOver Media today to find effective solutions for your print or digital marketing needs. 

See our work in action! Check out our portfolio of exclusive clients to find out how we’ve helped brands like yours deliver their message in exciting, memorable ways that instantly connect with customers and drive more sales! 

AllOver Media’s New Advertising Medium: Digital Trucks

AllOver Media continues to discover new and exciting avenues for out of home advertising. Over the past couple of months, we have introduced a new product for us into the market: digital truckside advertising. This new and exciting format of truckside advertising is excellent for event marketing as well as strategically targeted audience marketing.

Our digital trucks have not only picture capabilities but also video in high definition. Sound can also accompany the pictures and video images shown on the trucks. The excellent picture quality of the screens on the trucks can showcase your message in detail and easily catch the eye of the targeted audience. Our YouTube video briefly highlights some of the capabilities our trucks possess.

We pride ourselves as a company in expanding the reach of our advertising so that we can meet the best needs of our consumers. Digital trucks have an expansive reach that has already made an impact in the advertising community in the couple of short months the product has been live.

Sprint Captures Attention in Boston

We worked alongside Sprint in the Boston Metro on a branding campaign for the wireless provider. Sprint wanted to feature the truck around some of the common landmark sites of Boston, such as Fenway Park and around Copley Square. The truck also made appearances at Sprint stores in the area, which helped create a buzz and general excitement around different locations around the city.

Employees enjoyed the presence of the truck in the area as it draws attention to the award-winning carrier. Sprint desired to gain a stronger influence and presence in the market by utilizing digital trucks for their advertising campaign. Because of the success the campaign was in Boston, Sprint will be executing more digital truck campaigns with us in areas such as Philadelphia and Orlando to increase their brand presence as well as go after some of their closest competition.

Supercuts Uses Digital Trucks for Event Marketing

The 2019 NCAA Men’s Basketball Final Four was being hosted by the city of Minneapolis, where our company is based. This gave us unique access to the event using our digital trucks. Supercuts took advantage of our capabilities and used the digital trucks for excellent branding around US Bank Stadium, where the games were being played during the weekend.

According to the Minneapolis Downtown Council, over 200,000 people attended the NCAA Final Four festivities in Downtown Minneapolis, and our digital trucks drove right into the heart of the events. (https://www.mplsdowntown.com/2019-final-four-highlights-and-numbers/). Supercuts created a buzz by using our non-traditional advertising to draw attention to their message at the event.

These are just two of the examples of successful campaigns we have run with our new product. These two campaigns highlight how to use our digital trucks not only for event marketing but also for strategic marketing to a targeted audience. Check out the link here for more information on our digital truck programs!

Booze Brands Battle for Positioning

Alcoholic beverage companies, including the beer industry, are engaged in an ongoing war for brand supremacy and business with younger generations. This battle for positioning can be seen in the multiple back and forth television ads and other advertising mediums, including in the 2019 Super Bowl and beyond. Coors Light and Bud Light have taken multiple swings at one another for using or not using healthy ingredients in their beverages.

Read More…

Healthcare Advertising Gets Local

How can medical service providers get the attention of the communities they serve? One Medical is a premium primary care group that is advancing the medical services industry by their use of technology. The company wanted to create a branding campaign that matched their individualized approach to communication. Their goal was to increase brand awareness with clever creative reminding communities of the potential for coming into contact with germs in their daily lives and the need for access to quality care. One Medical decided on a high-impact healthcare advertising campaign targeting the major metro areas where they provide services including Los Angeles.

Hyper-Local Targeting

How could One Medical successfully target popular areas in Los Angeles with their message? They harnessed the power of out-of-home advertising to create hyper-local messaging that was customized for the specific location of each advertisement. Illnesses are often spread in heavily populated areas and popular destinations, but in ways that are unique to each. OOH advertising enhanced One Medical’s ability to be bold and offer relevant messages to the areas they serve.

Power of OOH Media

The solution was a partnership with AllOver Media. One Medical utilized wallscape inventory positioned in trendy areas in Los Angeles and tailored each message to the individual location. Shoppers near the SLS Hotel and visitors to Sunset Boulevard can feel a direct connection with the uniquely targeted advertising message. Wallscapes are fixed directly to buildings in highly sought-after, high traffic locations. These larger-than-life, high-impact signs cannot be missed by pedestrians and drivers. Check out more info on our wallscapes or contact us to learn more.