Category: Out-of-Home Advertising

Defining the Target Audience for Your Next Campaign Pt. 2

Crowd of people

Defining your target audience is one of the most important parts of marketing. In Part 1 of this series, we offered up a few tips and tricks to help you hone in on your key client base. However, our fountain of knowledge didn’t end there. We’re back with more suggestions about identifying your target audience when creating a new marketing campaign.

Be Specific About Your Current Target Audience

You may have heeded our advice to look at your current client base, but now is the time to get more specific than ever. Break your key audience demographics into subgenres, so that you can better utilize a micro marketing approach for your next campaign! 

For example, if you know women are your key demographic, learn about what your female customers like outside of your product. This includes psychographics, which encompass the mental state and general outlook of your audience. This specificity will give you an idea of who you are currently serving and who is missing from your client pool. 

Use Brand Analysis 

Take a good, hard look at what your brand conveys to your customers. You’ve likely spent years creating a cohesive appearance and feel to your company. Let’s be sure that the right messaging is making it across. 

Not sure where to start? Ask your employees and current customers to analyze how things are going. In what ways are you potentially missing key audiences with your current branding or strategy? Often those closest to you can offer key insights. 

Survey Your Methods

Double check your work by putting out surveys to get a general idea of how you’re being perceived. If you see low enthusiasm or engagement from a particular group, you’ll know who to target during your next campaign. 

There is no one rule for how to find your target audience, but discovering who is unimpressed with your current advertising can be a good indication of where you are falling short, and the group of people you can focus on going forward. 

In General, Be Specific

We know, we know — this feels like a contradictory statement. But whenever you feel stuck with a marketing campaign, it’s best to get more specific with your message, your idea, and your audience. Generalizations are often boring to viewers. You have the opportunity to make lasting connections when you’re more specific with your marketing. 

Jumpstart Your Marketing With AllOver Media

Now that you have more tips on how to find your target audience, what are you waiting for? Our team at AllOver Media is ready to hit the ground running with you.  From gas pump convenience store ads to large-scale messaging on walls & murals, we do it all. We’re here to help you reach your next customer with messaging that really captures your brand identity. 

Check out our services.
Peek at our portfolio.
Contact us to begin! 

Out-of-Home Summer Marketing Ideas

Wallscapes can be an effective form of out-of-home advertising.

For most of us, the past year and a half has been about remaining at home, keeping healthy, and staying as far away from other people as possible. This introvert’s paradise has changed the way our world operates in a lot of ways. 

The marketing industry is no exception. Advertisers have had to get more creative than usual in order to reach their target demographics. And, this is especially true with Out-of-Home Advertising. 

Luckily, it looks like many people are taking advantage of summer 2021.

Here are a few OOH summer marketing ideas to take advantage of as the world opens up and things return to (a new form of) normal. 

Local Ads

Local advertising is paramount to a successful marketing campaign. Though more people are traveling, many are staying local. Highlighting local products and connections will be key, no matter where you choose to place the ads.

Highlight Outdoor Spaces

Place your OOH ads strategically. As you plan out your marketing, consider targeting:

It’s likely that these locations will be relatively busy in the coming months no matter where people stand on the caution spectrum. They provide fantastic opportunities for creative outdoor advertising that will reach a large number of people.

Want to go bold? Consider investing in a wallscape or hand painted mural for your summer marketing campaign. 

Highway To….Profits

Focus on roads of all kinds when considering ad placement. Road trips will likely be extremely popular this summer which means that highways and gas stations can provide excellent audiences for your outdoor advertising. 

Crafted truckside advertising and bus wraps are also a great way to get your brand in front of your target audience! Summer traffic (or a never-ending red light) provides the perfect opportunity for drivers to see your ad and soak in its messaging. 

Don’t Be Afraid to Go Digital 

Digital out-of-home advertising can help cut through the noise of the summer and really make the kind of impact you’re looking for. With our help, create a digital outdoor ad that showcases your brand’s story with bold visuals and spot-on messaging so you can make a splash!

AllOver Media is Your Creative Outdoor Advertising Expert

Ready to dive in? Check out our portfolio to see our work in action! Our passionate AllOver team works relentlessly to ensure that your marketing efforts create the maximum impact in your industry. 

For questions about bringing your summer marketing ideas to life, drop us a line. This season, when it comes to outdoor advertising, we’ve got you covered.

The Dos and Don’ts of Compelling Brand Storytelling

A typewriter with a piece of paper that says "stories matter" on it.

Since the dawn of time, storytelling has been used to bring people together, to forge bonds, and to share lessons. One of the biggest advertising trends in 2021 is brand storytelling, which is the perfect opportunity to showcase your values and share what drives you.

But, how do you tell your story effectively?

AllOver Media has compiled our list of dos and don’ts to help you on your journey to compelling brand storytelling so you can turn potential customers into lifelong ones. 

Do Construct a Unique Narrative

Time to think about how your brand can improve the lives of your customers. What separates your brand from your competitors? Can you translate that into a cohesive and short storyline? When you’re able to create messaging with a unique perspective, you have the potential to stand out as a memorable ad experience. 

Don’t Forget the Plot

As you may remember from your middle school days, every story needs an introduction, conflict or issue, and a resolution at the end. The same is true in brand storytelling. The story structure doesn’t need to be too complicated — try showcasing a relatable problem that your brand can help solve! By keeping the conflict relatable your audience will recognize themselves and start to connect to your brand. 

Do Invest in the Visuals 

Captivating visuals help draw your audience into the story, which is vital in this age of overstimulation. The higher quality your advertising, the more professional and reliable your brand comes across. Be sure to incorporate your brand imagery (color, logo, fonts) as you decide on the colors, textures, mood, and feel of your advertisement. 

Don’t Focus on You.

You can create a memorable brand story by focusing on the value you provide your customers. Whatever problem or need your brand solves, highlight how you provide something uniquely positive to society. When you make the story about your customers, you help them recognize themselves in the narrative and invest more readily. 

Do Be Honest

When it comes to brand storytelling, honesty goes a long way. Consumers can often pick up if you’re being dishonest and you’ll lose out on that potential loyalty. Don’t be afraid to acknowledge your fears, failures, or struggles (and show how you’re overcoming them). Authenticity and vulnerability can create a strong bond between you and your new customer! 

Don’t Forget a Call to Action 

Conclude your advertising with a compelling call to action to get your audience involved! Match the call to action with the resolution of the story. Use strong verbs to make a clear case for your product and inspire your audience. 

Brand Storytelling is On the Rise 

Inspired to jump in and tell your story? AllOver Media is here to keep you informed on the latest advertising trends and assist you with your outdoor advertising needs. Connect with us so we can help you craft, refine, and share a story that’ll take your brand to the next level.

5 Tips for Pizza Box Advertising

Pizza box covered with colorful advertisement

Lots of people are ordering pizza to eat at home — in fact, 94% of Americans are eating pizza regularly these days. When getting into the hands of your target audience is half the battle, now is the perfect time for Pizza Box and Flyer advertising. Think of pizza boxes as a Trojan horse. Your message – a delightful surprise. 

How does Pizza Box Advertising Work? 

Once you’ve designed your ad, there are two ways to execute it: Pizza Flyers are adhered to a pizza box top, while Full Pizza Box Advertising has your messaging printed directly on the entire outside of the box. Both are vibrant ways to connect with your audience and can make a really big impact.

Regardless of which method you choose, your advertisement is visible on the delivered pizza box. Between leaving boxes out on the counter and storing them for leftovers, that’s a lot of time that your message is in the eyes of potential customers. 

Studies have shown that 8 out of 10 individuals can recall a specific ad they saw on a pizza box. Those are great odds for crafting a memorable ad experience!

How to Advertise on Pizza Boxes

Okay, so you’re interested in advertising your business on pizza boxes. What tips can you use to make sure your ad hits the mark and makes an impact? At AllOver Media, we’ve assembled 5 key elements to consider when designing your pizza box advertising:

  1. Capitalize on Visuals.

    By combining stunning visuals with clear copy, your ad is sure to be noticed while everyone is grabbing a slice. Make sure to stay loyal to your brand colors, fonts, and tone!

  2. Impress the Household Saver.

    Who doesn’t love a good discount? Use your Pizza Box Advertising or Pizza Flyers to promote a sale or coupon, inspiring customers to give your brand a try.

  3. Go Vintage.

    What’s old is new again. Pizza boxes can bring up a sense of nostalgia, so why not mirror that when advertising your business? Using old school fonts or references can make your pizza box advertisement stand the test of time. Cowabunga, dude! 
  1. Connect with the Locals.

    Since you have an idea where your pizzas are being delivered, target your messaging to the specific neighborhood or town. Incorporating beloved or recognizable local references is great for recall and social media sharing!

  2. Make It You.

    Whatever you decide to craft with your Pizza Flyers or Pizza Box Advertising, make sure your graphics and messaging line up with your brand identity. There is no business quite like yours, and we want your audience to know that. 

AllOver Media Knows Pizza

Ready to market alongside some cheesy pizza? We’re here to help you advertise your business in unique and impactful ways. With expertise in out-of home-advertising, AllOver Media is your ideal marketing partner in this day and age. Check out our Pizza Box & Flyers page and then contact us to discover how we can support your creative vision (and offer up a few of our own ideas as well). Time to make out-of-home advertising delicious!

How to Identify Your Target Audience – Part 1

Figuring out your  target audience is one of the most important aspects of planning out a successful marketing strategy. After all, what good is the most creative design if the right people aren’t seeing it? If you’re wondering, how do I find my target audience, AllOver Media has a few tips to get you started! 

Who Do You Currently Serve? 

By taking a hard look at your current customer base, you can glean a lot of information. Do they have characteristics in common? Can you separate them into a couple of groups? Building out your targeted audience on your current one is a great place to start. If your current customers are engaged in your brand, those in a similar place will probably be good targets. 

If you’re not sure about who makes up your current audience, try digging into your website stats, Google Analytics, and social media accounts.

Take a Page From Your Competitors

Look, they’re your competition for a reason. Who are they reaching, and how can you reach them in a better way? By researching the language and graphics of your competitors, you can choose to follow a similar approach OR come from a completely different angle. Figuring out what niche isn’t being utilized is a great way to make an impact on your target audience and see results. 

Target Specific Demographics

Consider who is most likely to benefit from your product, and who is most likely to buy it. Then, use that knowledge to inform your advertising strategy. Here are just a handful of factors you can consider to identify your target audience: 

  • Location – Are they in your community? Nationwide? Worldwide? 
  • Gender – Is targeting one gender over another beneficial to your strategy and if so, why? 
  • Income Level – You want to reach those who are likely to purchase your product. Knowing which income bracket(s) you’re aiming for helps with messaging and marketing placements. 
  • Age – By focusing on an age group, you can harness in on language and imagery that’s most likely to resonate! 

Once you’ve determined which demographics you’re going after, use that information to create content that’s most likely to resonate. By narrowing in on a target audience or two, you can focus your efforts and really start to understand who is engaging (and not engaging) with your brand and products. 

Check Your Stats 

After your next marketing campaign, take time to track your stats. Analyzing that data helps you learn what was successful and what was different from your predictions. If you’re able to interact with your new customers, ask them how they found out about you. What from your messaging resonated with them? All of these insights will make your next marketing effort even stronger. 

Time to Take Your Marketing to the Next Level

Now that you have a few ideas to identify your target audience, let’s get started! Whether you’re jumping into your first outdoor advertising endeavor, or you’re a pro, AllOver Media helps put your targeted messaging out there. Check out what we do, then go ahead and reach out

There’s so much to cover when it comes to finding your target audience. Keep your eyes peeled for Part 2 where we dive in deeper and bring you even more ideas. Don’t wanna miss it? Be sure to subscribe to our blog to get our latest insights on outdoor advertising.

What is Outdoor Advertising?

In today’s fast paced world, you have to meet people where they are and outdoor advertising allows you to do just that. By putting your brand boldly out there, you expand your audience reach and make an impact. But, what exactly is outdoor advertising? AllOver Media is here to break it down, so you can understand what we do! 

So, What Are Types of Outdoor Advertising 

Out-of-home (or OOH for short) advertising refers to marketing efforts that are outside of the home. With that in mind, there are limitless ways to execute a successful OOH campaign. Here are a few types that make a difference in your overall marketing strategies: 

  • Walls & Murals. We love a good wallscape. Advertising on walls and murals turns your brand into an attention-grabbing piece of art. Perfect for high-traffic locations that reach both pedestrians and drivers.
  • Billboards. When you hear outdoor advertising, this is probably what comes to mind first. Billboards, both digital and analog, are a bold way to get your product, offering, message, or brand out there.
  • Transit. From bus wrap to truckside graphics, transit outdoor advertising reaches folks when they’re unable to simply scroll by your content. Time to grab their full attention!
  • Convenience Store Advertising. Reach potential consumers at an undistracted moment. Convenience store and gas pump advertising offers the opportunity to create real engagement, especially when you incorporate a strong Call-To-Action.
  • Digital Outdoor Advertising. From digital billboards to digital gas pump advertisements, you can strategically utilize technology to your advantage. Digital efforts give you more control about when you’re marketing so you can focus in on your target demographic. 

Other OOH Marketing Ideas: 

  • EV Charging Stations. While this platform is newer, they are growing exponentially and allow you to reach a particularly targeted audience that might just be perfect for your brand and messaging. 
  • Youth Sports Network. Signage at youth sports and little league events reach consumers in a relaxed and community driven atmosphere. Ideal for driving up conversations and promoting engagement. 

How to Use Outdoor Advertising

  • Research where your target audience is and where they’re going. 
  • Utilize geo-fencing and target specific areas where pedestrians and drivers are. 
  • Consider what makes your product unique. Communicate it in a concise and creative way. 
  • Most important? Brand consistency allows consumers to learn about, engage with, and eventually value what you have to offer by always letting them know what they can expect.

Creative outdoor advertising targets your ideal audience while strengthening brand awareness. By tapping into all that OOH strategies have to offer, you have the potential to make a splash!  

AllOver Media is Your OOH Advertising Expert 

When you’re ready to put your brand out there, we’re ready to support you. Take a peek at our work and strategize your marketing goals for 2021 (and beyond!). Whether you’re looking for creative outdoor advertising, or want to be inspired for your next campaign, AllOver Media has your back. Reach out, share your ideas, and let us put your ideas to work.

How to Make an Impact with Door Hangers

When it comes to marketing, sometimes a direct strategy is exactly what you need. Door hangers, or door tags put your messaging straight into the hands of potential customers. More cost effective than direct-mail, they add a surprising new element to your marketing endeavors.  

But how do you get the biggest bang for your buck and really make an impact? With all the advertising that’s out there, how do you make your door hangers stand out? Well, AllOver Media has ideas and inspiration for you, so your door hanger advertising can produce real results. 

Personalize It 

Custom door hangers catch your audience’s attention. By researching local demographics, you can add a unique touch and make your messaging stand out. Personalizing makes a difference: according to new Epsilon research, 80% of consumers are more likely to make a purchase when brands offer personalized experiences.

By calling upon local references, humor, or cultural touchstones, you can create an advertising campaign that people will be sure to talk about and remember. 

Test Your Theory 

Do you have two ideas for a door hanger? Curious whether a red or blue background reaps different results? Try both! Varying your marketing tactics or design allows you to see specifically what people respond to, which is invaluable information for your future marketing endeavors. Make sure you change one variable at a time, so you can tell exactly which element was more effective. 

The FOMO Effect 

Fear of missing out, or FOMO, adds an urgency to your messaging that inspires action. Use your door hanger advertising to let your consumers know there’s limited time or supplies, so they’ll need to act fast if they’re interested in your offerings. Scarcity is a motivating factor and you can use it to your advantage when advertising. 

Make it Interactive

Interactive door hanger advertisements add a bonus level of fun! Scratch offs, QR codes, or tear off elements encourage folks to physically engage with your messaging. Not sure what to do with this added feature? We recommend promoting any discounts available. 67% of consumers say they’ve made a purchase they weren’t originally planning to make, solely based on getting a coupon or discount! 

Need some inspiration to get started? Here are a few interactive print ads to get your marketing wheels turning. (Our favorite is #13). 

AllOver Media is Here to Help! 

At AllOver Media, we love using door hangers to boost your brand’s visibility, and get your messaging straight into the hands of potential customers. Contact us to put your ideas to work, and get yourself out there! 

Thanks for the shoutout!

We’re delighted to be featured in OOH Today’s “The Best Outdoor Advertising Blogs” and Dash Two’s “The Best Outdoor Advertising Blogs”. Thank you for the shoutouts – we’re honored!

Gas Pump Advertising Do’s and Don’ts

Gas station advertising is an effective way to engage with current and potential customers as they go through their daily routine, and have a few undistracted moments. AllOver Media is here to get you pumped about gas pump advertising with our tips and tricks. 

Whether you’re advertising on a gas pump nozzle, a topper, or a one-sheet poster, using research, engaging visuals, authenticity, and call-to-action language will put your advertisements a head above the rest

Do your research 

Because consumers typically stop to fill their tanks 1-2 miles from where they live, it’s easier than ever to use consumer profiling to reach your ideal audience. You can also take a look at the most common purchases people make at rest stops to strategize about what product or service makes the most sense to advertise. Plus, the average person fills their gas tank 5-7 times per month, so there are plenty of opportunities for repeat advertising, which is a necessity for convincing new customers to give you a chance. 

Don’t assume you know what your audience wants without the research to back it up. 

Engaging visuals 

Most gas pump ads are right at eye-level, which are the perfect place to be noticed. However, to ensure they really pay attention, use engaging visuals. According to Xerox, “Colors in advertising increases readers’ attention span and recall by 82%”. Combining that with a clean layout and punchy copy is such to make an impact. By putting together content with engaging visuals and audio, you can easily attract the attention of folks filling up their gas tank. 

Don’t skip on the colors or visual layout when assembling your designs. 

Authenticity is key 

In today’s world we are inundated with messaging and because of that, studies show that people tend to tune out advertising that doesn’t feel real or relatable. Authentic storytelling in your advertising will make a genuine connection with your audience. As you put together your content for your gas station advertising, make sure there’s a clear message that represents your brand values in a genuine way. 

Don’t use language that feels artificial or salesy. 

Use call-to-action language 

Sometimes the best way to get people to engage with your product is to tell them explicitly what you want them to do. Whether it’s to give your business a phone call, schedule an appointment, or try your new product, meaningful call-to-action language gives consumers a tangible way to engage with your brand. 

Don’t use generalized language that can’t be acted upon. 

Get ready to make an impact

By utilizing and implementing our tips and tricks, you’re sure to make an impact this year. And we’re here to help! AllOver Media is ready to build up your brand with engaging and attractive gas station advertising to help you grow your business. 

Reach Your New Year’s Advertising Goals

As we witnessed in 2020, sometimes, it’s necessary to pivot your ad campaigns and messaging to suit the current situation and your customers’ needs. When it comes to marketing your business, however, one fact has proven itself to be true time and again: print is not dead. 

In fact, print is experiencing a major revival, and this actually started happening in 2020. Amazon, for instance, came out with a printed holiday catalogue that helped spark nostalgia in customers who remember the “good ole days” of receiving their seasonal Sears, Roebuck and Co. catalogs in their mailboxes. You may have also noticed an increase in mailers with advertisements and special promos to use at local restaurants, books stores, and other small businesses in your community.

Why the push to print from digital? Well, it’s clear digital is here to stay, but the cultural changes mentioned below suggest print isn’t going anywhere either:

  • The average time Americans spend online (i.e., via laptop, smartphone, tablets) has significantly increased as many people are still either working from home, practicing at-home learning, or connecting to loved ones outside of their household. And this added screen time has developed what many refer to as “digital burnout.”   
  • Because the competition of attracting the attention of users across digital media is so high, brands are discovering that what their customers really want are personalized experiences, hence the push for promotional mailers that arrive in physical, not Gmail, inboxes. In fact, since most of the physical mail we receive are bills, and an unfortunately high number of spam, receiving an authentic, well designed ad from your local merchant is well received and much appreciated. 
  • Print is tangible. This means you can hold it in your hands, and it doesn’t change. Digital, on the other hand, is abstract. It can change depending on the situation and other influences. Though sometimes, this is a great benefit, especially as we saw with the pandemic and businesses needing to inform their customers of new policies and hours of operation, when something isn’t concrete, it can feel fake or inauthentic to your users. But print, on the other hand, helps mark a moment in time that cannot be deleted or erased from public view. 

2021 Predictions in OOH Ads

It’s clear that print and Out of Home (OOH) advertising are going to be big this year.  With businesses beginning to open back up to the public, and customers looking for more personalized experiences from brands, now is the time to regroup on your current marketing efforts to get your voice heard and engage a larger audience.

Depending on your advertising goals, we recommend the following OOH ad campaigns:

Gas Pump Ads

As more Americans are heading back to work, and those who have postponed travel are now resuming their plans, you can expect more traffic (literally) at convenience stores in 2021. To learn more about the benefits of gas pumps ads, and the options available to you (i.e., gas nozzle, gas toppers, ice boxes, etc.), read our article.

Truckside Advertising

We’ve always believed in the power of truckside advertising to get your brand messaging to more people in less time. As consumers take to the streets and roads, it’s important to invest in marketing tactics that bring your advertisements directly to the customers, which then leads them right to your stores to complete a purchase. To learn more about the benefits of truckside advertising, read about our service offering

Door Hanger Ads

If you already know where your target demographic lives, consider the benefits of door hanger ads for your outdoor advertising campaigns. Door hanger ads allow you to get your brand directly in front of potential buyers, as well as spread the word about a new product launch or sale via store coupons, loyalty discounts, or promotional codes. This also allows you to combine your digital and print efforts together. For instance, customers can receive a special promo in the mail (personalized experience) and use it to shop online at your eCommerce store. To learn more about the benefits of door hanger ads, read our article

Get Connected with AllOver Media in 2021

The type of outdoor advertising you choose will depend on how you define success: Are you looking to attract more customers, convert larger sales, generate new leads, or a combination of the three?

To get started ramping up your 2021 marketing ads, contact AllOver Media. Our team has the experience, industry knowledge, and services you need to really gain traction on your 2021 ad campaigns. 

Reach the “Public” in Your Public Service Announcements

PSA for Seatbelts

With all the ever changing information in our world today, there’s a reason why public service announcements are gaining traction. Have an important message that needs to be shared with others around the world?  At AllOver Media, we want to help ensure your public service or government ad campaigns are getting to the eyes and ears who need it most! 

So, what do you need to reach the “public” in your public service announcements? Here are some tips to consider as you build your campaign. 

A Focused Message

Regardless of what medium you choose to publish your public service ad campaign, create a message that is focused. If it’s too broad, overwhelming, or confusing, for instance, it’ll be harder for you to keep and retain the focus of your intended audience (and remember, you definitely want their attention!). 

Make sure your message is short and to the point! Once you’ve hooked your audience in with clear messaging, you can expand and add in the finer details. 

What Does Each Media Outlet Want? 

When it comes to public service announcement advertising, the media outlets you choose to work with will have unique specifications of how they want information packaged. Research their requirements first—you’ll save a lot of time and energy by presenting your messaging in their preferred format. 

Top Notch Materials 

High quality materials are likely to be given more exposure so ensure your public service announcement looks and sounds professional and engaging. You’ll be competing with other PSAs, so you’ll want materials exceptionally put together, so they stand out and receive plenty of air time. 

Steer clear of more controversial topics, which often aren’t given as much air time or exposure.

Timing is Key 

Organizing different campaign elements and setting up communication takes time, so plan your public service ad campaign with a projected “go live” date in mind. If you have an end date for your announcement, ensure your media contact is aware of it (and highlight it in your materials). 

Keep in mind: an end date can add a sense of urgency to your messaging, so if it’s appropriate, include it in your advertising. 

Update Your Digital Content

Keep in mind that in 2020, online presence is key. Keep your website and social media pages up to date so that they reflect (and maybe expand upon) your public service announcement advertising! 

A consistent color palette and messaging, for example, will help your audience track the information you’re presenting. And don’t forget, a picture can pack a punch, too, so consider adding an image or infographic to your materials. 

Contact AllOver Media

Need help getting your public service announcement into the public sphere? We’ve got you covered. Give AllOver Media a call, so we can get your important messages to the eyes and ears of your audience.