Mobile and Out of Home (OOH) advertising continues to influence how we market our products and brand image to new and existing customers. But with the majority of people staying at home these days, it’s even more crucial that you’re using multiple touchpoints (i.e. marketing channels) on mobile and other OOH platforms to connect and engage your audiences, so they’re more likely to buy from you over competitors.
What is Cross-Channel Advertising?
Cross-channel advertising is a simple yet effective way for businesses to showcase their brands, unique messaging, and product offerings to a wider pool of customers. Let’s say, for example, you have a company website and Facebook profile. Though this is a great starting point, it’s not enough to compete with other brands that may advertise their products or services using social media, mobile geo-targeting campaigns, podcasts, digital mobile billboards, and other popular channels. That’s because businesses that implement more cross-channel touchpoints have a greater chance of connecting with larger demographics, increasing brand loyalty, and influencing more customer engagement.
Top 3 Benefit of Cross-Channel Ad Campaigns
Running a business takes time, money, and an effective marketing strategy to ensure your brand messaging reaches the right target audience at the most opportune time to complete a sale or goal conversion.
As a business owner, it may sound intimidating to manage multiple touchpoints and deliver quality ads or campaigns that engage shoppers. But whether you decide to go at this alone or partner with an experienced marketing team to plan and implement a strategy, you can expect to enjoy the following benefits:
- Better Brand Loyalty: Customers will see and interact with your company across multiple devices and user platforms, which means they become more familiar with your brand, your products, and your service offerings.
- Better Customer Engagement: Now, more than ever, it’s essential that you’re reaching customers with positive brand messaging, so they stay informed about any new promotions, discounts, hours, or changes to your store policies. The more information you give your customers, the better equipped they are to feel confident in completing a purchase with your company.
- Better Data Analysis: The truth is not every channel will benefit your company. You may discover that your target demographic is more active on one or two channels than they are on the rest. Using cross-channel advertising, you can review real-time data to see what’s working, what’s not, and which channels you need to invest more time and energy into for the best return on your investment.
Partner with AllOver Media!
Looking for effective mobile and OOH advertising solutions? Connect with AllOver Media to plan your advertising campaign and start reaching a wider pool of customers. Our team will work with you to design and implement a marketing strategy that helps showcase your products and attract the right customer attention and engagement.
To get started, contact us today!