We live in a world of instant gratification. If a song, podcast, or digital ad shows up on our smart devices, we simply hit select or swipe away to something we like better. For the customer, this is a convenient feature, but if you’re a brand or business trying to promote your products, it is often easy to get lost in the mix.
A simple (and effective) solution to ensuring your brand attracts new and recurring customers is digital truck billboard advertising!
The truth is that most people are more familiar with this type of OOH (out of home) advertising than any other ad type. While sitting in traffic waiting for the light to turn green or parked outside your favorite retailer, you’ll likely come across a mobile digital billboard on the side of a truck or bus line, which, more often than not, will entice you to engage further with that brand or even purchase that product before heading home for the day.
Top 5 Reasons Why Digital Mobile Truck Advertising Works
- More Brand Recognition: Digital truck advertising on the side of trucks helps get your brand’s message to more people, in less time. Let’s face it; it’s hard to ignore a 15 ft mobile billboard headed in your direction with your favorite brand promoting its new product. Mobile billboards on trucks allow more people to see your brand, more often, thereby improving brand awareness and recognition in more places.
- More Advertising Options: Thanks to new advances in technology, mobile advertising doesn’t mean static mobile billboards. Now, you have the option of choosing LED mobile billboards that can feature videos, images, gifs—you name it; giving you more creative freedom to promote your brand and engage your shoppers!
- More “Foot” Traffic: Digital mobile advertising is all about targeting your customers at the right time. In most cases, they’re already en route to their next destination. But if they see one of your digital mobile billboards parked outside your store’s entrance or cruising near a local retailer that sells your brand, the point-of-purchase experience increases exponentially!
- More Control: One of the greatest advantages of digital mobile billboards is having the control of where and when you want your trucks to show up. This allows you to put all that digital marketing strategy to better use. If you know your target audiences’ age, demographic, and location, you’re better equipped to advertise in the right places, drawing in even more customers. And if a location becomes sparse throughout the day, you can quickly reroute your truck to hit denser areas where you’re sure to engage more customers!
- More Reward: More research and studies on the impact of digital mobile billboards continues to demonstrate that this type of OOH ad campaign strategy is an effective, cost-savings solution for brands to promote their products and services. Referring back to the example of using other ad campaigns, such as digital ads for smartphones and devices that can get ignored or easily swiped away, mobile billboards offer a higher reward and return on your investment.
Partner with the Best in LED Mobile Billboards
Looking for a trusted partner with a strong portfolio of successful digital mobile solutions? AllOver Media has the ad campaign and strategy you need to promote brand awareness and get more customers to your products. Contact us to learn more!