Category: Out-of-Home Advertising

How to Identify Your Target Audience – Part 1

Figuring out your  target audience is one of the most important aspects of planning out a successful marketing strategy. After all, what good is the most creative design if the right people aren’t seeing it? If you’re wondering, how do I find my target audience, AllOver Media has a few tips to get you started! 

Who Do You Currently Serve? 

By taking a hard look at your current customer base, you can glean a lot of information. Do they have characteristics in common? Can you separate them into a couple of groups? Building out your targeted audience on your current one is a great place to start. If your current customers are engaged in your brand, those in a similar place will probably be good targets. 

If you’re not sure about who makes up your current audience, try digging into your website stats, Google Analytics, and social media accounts.

Take a Page From Your Competitors

Look, they’re your competition for a reason. Who are they reaching, and how can you reach them in a better way? By researching the language and graphics of your competitors, you can choose to follow a similar approach OR come from a completely different angle. Figuring out what niche isn’t being utilized is a great way to make an impact on your target audience and see results. 

Target Specific Demographics

Consider who is most likely to benefit from your product, and who is most likely to buy it. Then, use that knowledge to inform your advertising strategy. Here are just a handful of factors you can consider to identify your target audience: 

  • Location – Are they in your community? Nationwide? Worldwide? 
  • Gender – Is targeting one gender over another beneficial to your strategy and if so, why? 
  • Income Level – You want to reach those who are likely to purchase your product. Knowing which income bracket(s) you’re aiming for helps with messaging and marketing placements. 
  • Age – By focusing on an age group, you can harness in on language and imagery that’s most likely to resonate! 

Once you’ve determined which demographics you’re going after, use that information to create content that’s most likely to resonate. By narrowing in on a target audience or two, you can focus your efforts and really start to understand who is engaging (and not engaging) with your brand and products. 

Check Your Stats 

After your next marketing campaign, take time to track your stats. Analyzing that data helps you learn what was successful and what was different from your predictions. If you’re able to interact with your new customers, ask them how they found out about you. What from your messaging resonated with them? All of these insights will make your next marketing effort even stronger. 

Time to Take Your Marketing to the Next Level

Now that you have a few ideas to identify your target audience, let’s get started! Whether you’re jumping into your first outdoor advertising endeavor, or you’re a pro, AllOver Media helps put your targeted messaging out there. Check out what we do, then go ahead and reach out

There’s so much to cover when it comes to finding your target audience. Keep your eyes peeled for Part 2 where we dive in deeper and bring you even more ideas. Don’t wanna miss it? Be sure to subscribe to our blog to get our latest insights on outdoor advertising.

What is Outdoor Advertising?

In today’s fast paced world, you have to meet people where they are and outdoor advertising allows you to do just that. By putting your brand boldly out there, you expand your audience reach and make an impact. But, what exactly is outdoor advertising? AllOver Media is here to break it down, so you can understand what we do! 

So, What Are Types of Outdoor Advertising 

Out-of-home (or OOH for short) advertising refers to marketing efforts that are outside of the home. With that in mind, there are limitless ways to execute a successful OOH campaign. Here are a few types that make a difference in your overall marketing strategies: 

  • Walls & Murals. We love a good wallscape. Advertising on walls and murals turns your brand into an attention-grabbing piece of art. Perfect for high-traffic locations that reach both pedestrians and drivers.
  • Billboards. When you hear outdoor advertising, this is probably what comes to mind first. Billboards, both digital and analog, are a bold way to get your product, offering, message, or brand out there.
  • Transit. From bus wrap to truckside graphics, transit outdoor advertising reaches folks when they’re unable to simply scroll by your content. Time to grab their full attention!
  • Convenience Store Advertising. Reach potential consumers at an undistracted moment. Convenience store and gas pump advertising offers the opportunity to create real engagement, especially when you incorporate a strong Call-To-Action.
  • Digital Outdoor Advertising. From digital billboards to digital gas pump advertisements, you can strategically utilize technology to your advantage. Digital efforts give you more control about when you’re marketing so you can focus in on your target demographic. 

Other OOH Marketing Ideas: 

  • EV Charging Stations. While this platform is newer, they are growing exponentially and allow you to reach a particularly targeted audience that might just be perfect for your brand and messaging. 
  • Youth Sports Network. Signage at youth sports and little league events reach consumers in a relaxed and community driven atmosphere. Ideal for driving up conversations and promoting engagement. 

How to Use Outdoor Advertising

  • Research where your target audience is and where they’re going. 
  • Utilize geo-fencing and target specific areas where pedestrians and drivers are. 
  • Consider what makes your product unique. Communicate it in a concise and creative way. 
  • Most important? Brand consistency allows consumers to learn about, engage with, and eventually value what you have to offer by always letting them know what they can expect.

Creative outdoor advertising targets your ideal audience while strengthening brand awareness. By tapping into all that OOH strategies have to offer, you have the potential to make a splash!  

AllOver Media is Your OOH Advertising Expert 

When you’re ready to put your brand out there, we’re ready to support you. Take a peek at our work and strategize your marketing goals for 2021 (and beyond!). Whether you’re looking for creative outdoor advertising, or want to be inspired for your next campaign, AllOver Media has your back. Reach out, share your ideas, and let us put your ideas to work.

How to Make an Impact with Door Hangers

When it comes to marketing, sometimes a direct strategy is exactly what you need. Door hangers, or door tags put your messaging straight into the hands of potential customers. More cost effective than direct-mail, they add a surprising new element to your marketing endeavors.  

But how do you get the biggest bang for your buck and really make an impact? With all the advertising that’s out there, how do you make your door hangers stand out? Well, AllOver Media has ideas and inspiration for you, so your door hanger advertising can produce real results. 

Personalize It 

Custom door hangers catch your audience’s attention. By researching local demographics, you can add a unique touch and make your messaging stand out. Personalizing makes a difference: according to new Epsilon research, 80% of consumers are more likely to make a purchase when brands offer personalized experiences.

By calling upon local references, humor, or cultural touchstones, you can create an advertising campaign that people will be sure to talk about and remember. 

Test Your Theory 

Do you have two ideas for a door hanger? Curious whether a red or blue background reaps different results? Try both! Varying your marketing tactics or design allows you to see specifically what people respond to, which is invaluable information for your future marketing endeavors. Make sure you change one variable at a time, so you can tell exactly which element was more effective. 

The FOMO Effect 

Fear of missing out, or FOMO, adds an urgency to your messaging that inspires action. Use your door hanger advertising to let your consumers know there’s limited time or supplies, so they’ll need to act fast if they’re interested in your offerings. Scarcity is a motivating factor and you can use it to your advantage when advertising. 

Make it Interactive

Interactive door hanger advertisements add a bonus level of fun! Scratch offs, QR codes, or tear off elements encourage folks to physically engage with your messaging. Not sure what to do with this added feature? We recommend promoting any discounts available. 67% of consumers say they’ve made a purchase they weren’t originally planning to make, solely based on getting a coupon or discount! 

Need some inspiration to get started? Here are a few interactive print ads to get your marketing wheels turning. (Our favorite is #13). 

AllOver Media is Here to Help! 

At AllOver Media, we love using door hangers to boost your brand’s visibility, and get your messaging straight into the hands of potential customers. Contact us to put your ideas to work, and get yourself out there! 

Thanks for the shoutout!

We’re delighted to be featured in OOH Today’s “The Best Outdoor Advertising Blogs” and Dash Two’s “The Best Outdoor Advertising Blogs”. Thank you for the shoutouts – we’re honored!

Gas Pump Advertising Do’s and Don’ts

Gas station advertising is an effective way to engage with current and potential customers as they go through their daily routine, and have a few undistracted moments. AllOver Media is here to get you pumped about gas pump advertising with our tips and tricks. 

Whether you’re advertising on a gas pump nozzle, a topper, or a one-sheet poster, using research, engaging visuals, authenticity, and call-to-action language will put your advertisements a head above the rest

Do your research 

Because consumers typically stop to fill their tanks 1-2 miles from where they live, it’s easier than ever to use consumer profiling to reach your ideal audience. You can also take a look at the most common purchases people make at rest stops to strategize about what product or service makes the most sense to advertise. Plus, the average person fills their gas tank 5-7 times per month, so there are plenty of opportunities for repeat advertising, which is a necessity for convincing new customers to give you a chance. 

Don’t assume you know what your audience wants without the research to back it up. 

Engaging visuals 

Most gas pump ads are right at eye-level, which are the perfect place to be noticed. However, to ensure they really pay attention, use engaging visuals. According to Xerox, “Colors in advertising increases readers’ attention span and recall by 82%”. Combining that with a clean layout and punchy copy is such to make an impact. By putting together content with engaging visuals and audio, you can easily attract the attention of folks filling up their gas tank. 

Don’t skip on the colors or visual layout when assembling your designs. 

Authenticity is key 

In today’s world we are inundated with messaging and because of that, studies show that people tend to tune out advertising that doesn’t feel real or relatable. Authentic storytelling in your advertising will make a genuine connection with your audience. As you put together your content for your gas station advertising, make sure there’s a clear message that represents your brand values in a genuine way. 

Don’t use language that feels artificial or salesy. 

Use call-to-action language 

Sometimes the best way to get people to engage with your product is to tell them explicitly what you want them to do. Whether it’s to give your business a phone call, schedule an appointment, or try your new product, meaningful call-to-action language gives consumers a tangible way to engage with your brand. 

Don’t use generalized language that can’t be acted upon. 

Get ready to make an impact

By utilizing and implementing our tips and tricks, you’re sure to make an impact this year. And we’re here to help! AllOver Media is ready to build up your brand with engaging and attractive gas station advertising to help you grow your business. 

Reach Your New Year’s Advertising Goals

As we witnessed in 2020, sometimes, it’s necessary to pivot your ad campaigns and messaging to suit the current situation and your customers’ needs. When it comes to marketing your business, however, one fact has proven itself to be true time and again: print is not dead. 

In fact, print is experiencing a major revival, and this actually started happening in 2020. Amazon, for instance, came out with a printed holiday catalogue that helped spark nostalgia in customers who remember the “good ole days” of receiving their seasonal Sears, Roebuck and Co. catalogs in their mailboxes. You may have also noticed an increase in mailers with advertisements and special promos to use at local restaurants, books stores, and other small businesses in your community.

Why the push to print from digital? Well, it’s clear digital is here to stay, but the cultural changes mentioned below suggest print isn’t going anywhere either:

  • The average time Americans spend online (i.e., via laptop, smartphone, tablets) has significantly increased as many people are still either working from home, practicing at-home learning, or connecting to loved ones outside of their household. And this added screen time has developed what many refer to as “digital burnout.”   
  • Because the competition of attracting the attention of users across digital media is so high, brands are discovering that what their customers really want are personalized experiences, hence the push for promotional mailers that arrive in physical, not Gmail, inboxes. In fact, since most of the physical mail we receive are bills, and an unfortunately high number of spam, receiving an authentic, well designed ad from your local merchant is well received and much appreciated. 
  • Print is tangible. This means you can hold it in your hands, and it doesn’t change. Digital, on the other hand, is abstract. It can change depending on the situation and other influences. Though sometimes, this is a great benefit, especially as we saw with the pandemic and businesses needing to inform their customers of new policies and hours of operation, when something isn’t concrete, it can feel fake or inauthentic to your users. But print, on the other hand, helps mark a moment in time that cannot be deleted or erased from public view. 

2021 Predictions in OOH Ads

It’s clear that print and Out of Home (OOH) advertising are going to be big this year.  With businesses beginning to open back up to the public, and customers looking for more personalized experiences from brands, now is the time to regroup on your current marketing efforts to get your voice heard and engage a larger audience.

Depending on your advertising goals, we recommend the following OOH ad campaigns:

Gas Pump Ads

As more Americans are heading back to work, and those who have postponed travel are now resuming their plans, you can expect more traffic (literally) at convenience stores in 2021. To learn more about the benefits of gas pumps ads, and the options available to you (i.e., gas nozzle, gas toppers, ice boxes, etc.), read our article.

Truckside Advertising

We’ve always believed in the power of truckside advertising to get your brand messaging to more people in less time. As consumers take to the streets and roads, it’s important to invest in marketing tactics that bring your advertisements directly to the customers, which then leads them right to your stores to complete a purchase. To learn more about the benefits of truckside advertising, read about our service offering

Door Hanger Ads

If you already know where your target demographic lives, consider the benefits of door hanger ads for your outdoor advertising campaigns. Door hanger ads allow you to get your brand directly in front of potential buyers, as well as spread the word about a new product launch or sale via store coupons, loyalty discounts, or promotional codes. This also allows you to combine your digital and print efforts together. For instance, customers can receive a special promo in the mail (personalized experience) and use it to shop online at your eCommerce store. To learn more about the benefits of door hanger ads, read our article

Get Connected with AllOver Media in 2021

The type of outdoor advertising you choose will depend on how you define success: Are you looking to attract more customers, convert larger sales, generate new leads, or a combination of the three?

To get started ramping up your 2021 marketing ads, contact AllOver Media. Our team has the experience, industry knowledge, and services you need to really gain traction on your 2021 ad campaigns. 

Reach the “Public” in Your Public Service Announcements

PSA for Seatbelts

With all the ever changing information in our world today, there’s a reason why public service announcements are gaining traction. Have an important message that needs to be shared with others around the world?  At AllOver Media, we want to help ensure your public service or government ad campaigns are getting to the eyes and ears who need it most! 

So, what do you need to reach the “public” in your public service announcements? Here are some tips to consider as you build your campaign. 

A Focused Message

Regardless of what medium you choose to publish your public service ad campaign, create a message that is focused. If it’s too broad, overwhelming, or confusing, for instance, it’ll be harder for you to keep and retain the focus of your intended audience (and remember, you definitely want their attention!). 

Make sure your message is short and to the point! Once you’ve hooked your audience in with clear messaging, you can expand and add in the finer details. 

What Does Each Media Outlet Want? 

When it comes to public service announcement advertising, the media outlets you choose to work with will have unique specifications of how they want information packaged. Research their requirements first—you’ll save a lot of time and energy by presenting your messaging in their preferred format. 

Top Notch Materials 

High quality materials are likely to be given more exposure so ensure your public service announcement looks and sounds professional and engaging. You’ll be competing with other PSAs, so you’ll want materials exceptionally put together, so they stand out and receive plenty of air time. 

Steer clear of more controversial topics, which often aren’t given as much air time or exposure.

Timing is Key 

Organizing different campaign elements and setting up communication takes time, so plan your public service ad campaign with a projected “go live” date in mind. If you have an end date for your announcement, ensure your media contact is aware of it (and highlight it in your materials). 

Keep in mind: an end date can add a sense of urgency to your messaging, so if it’s appropriate, include it in your advertising. 

Update Your Digital Content

Keep in mind that in 2020, online presence is key. Keep your website and social media pages up to date so that they reflect (and maybe expand upon) your public service announcement advertising! 

A consistent color palette and messaging, for example, will help your audience track the information you’re presenting. And don’t forget, a picture can pack a punch, too, so consider adding an image or infographic to your materials. 

Contact AllOver Media

Need help getting your public service announcement into the public sphere? We’ve got you covered. Give AllOver Media a call, so we can get your important messages to the eyes and ears of your audience. 

Boost Your Holiday and Christmas Advertising

Christmas tree with ornament

The jack-o-lanterns are put away, temperatures continue to drop, and now holiday displays are popping up everywhere. 

Tis’ the season to bring your holiday advertising to life! And with the average American spending $906 on Christmas gifts each year, this is the perfect time to use your ads to boost sales before the ball drops on New Year’s. 

Curious how you can improve your Christmas and holiday advertising campaigns? Check out some inspirational ideas to help you build excitement for your products and attract new customers this year!

Branded Holiday Hashtags

Branded holiday hashtags are a great way to create and build social media engagement. Studies show that exactly seven hashtags generate the most likes on an Instagram post. But instead of simply using generic hashtags like #MerryChristmas, a branded hashtag has the potential to start an interactive campaign. 

Think about REI’s #OptOutside campaign. The hashtag that inspired people to spend Black Friday outdoors with loved ones grew and strengthens their brand awareness every holiday season! 

Interactive Social Media Campaigns 

Use interactive social media content to your advantage as you plan your holiday advertising. Interactive content helps boost engagement, and most folks have opinions about the holidays. 

You can choose to create an online quiz to help customers select gifts for their loved ones; post an Instagram poll asking customers whether Die Hard is indeed a Christmas movie or not (spoiler: it is); or create a Facebook post asking readers about their favorite holiday decorations. Not only will this drive engagement on your page, but it will also trickle out to other social media users who may not be aware of your brand! 

While you’re thinking about social media, take some time to update your profile with a holiday overhaul, too, so it’s also celebrating the season. 

Emotionality 

Surveys confirm that people are more likely to make a purchase based on emotions rather than fact and data, and the holidays are the perfect time to imbue your advertisements with emotion. A combination of nostalgia and joy will warm a customer’s heart and get them excited by your holiday advertising. 

There are multiple ways you can get this sentimental message across to your customers, including mobile truckside advertising and digital mobile truckside advertising. Both platforms allow you to advertise your products and services to multiple people, at more places, in less time. And with digital truckside advertising, you can even play video, animated art, or static images that are reminiscent of the holiday season! 

Get Creative 

Get creative with your Christmas and holiday advertising. If you find you’ve used the same style of content, try switching it up this year! 

Why not create a cozy video, or a hilarious meme, that will get your brand trending? Don’t be afraid to think outside the box or give irony a shot.

Another idea may be to invest in a door hanger ad campaign. This may sound old school to some, but we bet you’ve noticed more mailers and door hanger ads popping up in neighborhoods near you recently. 

What’s the reason brands are rediscovering their love of print media? As most Americans are still working from home, the internet and the time we spend staring at our screens is on maximum overdrive, and quite frankly, most customers are already maxed out. What that means is older trends are starting to reemerge, like print (did you see Amazon’s holiday catalog this year?). And these trends are offering customers a much-needed break from digital media.

Think of it this way: It might be much more refreshing for a customer to receive a door hanger advertising your new product launch or promotion than seeing it on the internet. It will come as a delightful surprise, much like a gift under the tree. Plus, they’re more likely to hold onto it vs. deleting an exclusive offer that might end up in their spam folder. 

Let’s Create Magic This Season

Ready to get into the holiday spirit? From digital truckside ads to door hangers and other creative Out of Home (OOH) Advertising ideas, we can help you get your holiday and Christmas advertising to the masses.

Contact us to get started! 

Why Bus Advertising Works

Between the size of buses, the breadth at which they travel, and the desire for bus riders and nearby drivers to engage with anything visually stimulating, bus advertising is a productive use of your marketing budget.  

At AllOver Media, we’re here to answer all of your transit advertising questions, and get you started on the path to bigger, better consumer engagement. 

So, Why Does Bus Advertising Work? 

The simple truth is that busses are hard to miss. Whether you’re in traffic or a stop light, a bus ad is sure to catch your eye. Buses travel on the road somewhere between 10 and 18 hours a day, usually seven days a week, which is ample time for your ad to be seen by many potential consumers. 

Repeated Exposure Works 

Buses give your audience the opportunity to see your message repeatedly, which gets ingrained in their minds. This means you’re more likely to come to mind when a consumer is looking to make a point of purchase! Plus, by traveling around different areas, it’s the perfect way to boost brand awareness, helping a wider and more diverse audience engage with your ad. In fact, individual vehicle advertising generates between 30,000 to 70,000 daily vehicle impressions.

External Advertising 

As you plan your transit advertising, you can choose to advertise on the front, sides or the back of the bus. Advertisements on the side of a bus are called King and Queen Signs, while those on the back are known as Tail Signs

Want to go even bigger? AllOver Media can help you rev up your Out of Home (OOH) advertising campaign with a full bus wrap solution

Placing your brand’s advertising on all sides of a passenger bus will effectively capture more attention, as it cannot be muted, flipped, or looked past. These larger-than-life advertisements cut through the ad clutter, so your message stays ahead of the competition as it is seen and shared with thousands. 

Let’s also not forget that having a full bus wrap makes it easier for pedestrians and drivers to grasp the purpose and message of your ad campaign in seconds, rather than having to lean in for a closer look, especially if your ad is on one side or on the back of the bus. Instead, you’ll be front and center and at the top of everyone’s mind. 

Quick Tips for Creating Engaging Transit Ads

When choosing the design for your external bus advertising, your best bet is to go with attractive visuals with concise messaging, as this is sure to capture and retain your audience’s attention. 

  • Too wordy or murky and you risk losing your audience. 
  • Creativity, bold colors, and easy-to-read fonts are going to help your advertising dollars go far.

Bus advertisements are a great way to reach more people, increase brand awareness, and get your message out to the masses! Have a message to share? AllOver Media would love to help you put it all out there. 

Contact us to learn how we can help!  

5 Creative Billboard Ads to Get You Inspired

mobile billboard truck ads

In an age of constant stimulus, we’re always on the lookout for better ways to engage more customers. And because folks are staying home these days, billboard advertising may not have crossed your mind. But it should! 

Billboards are a great way to efficiently connect consumers with your products, services, and standards. On average, 71% of Americans report that they “consciously” look at billboards, and over 50% report to being highly engaged by a billboard ad they’ve seen in the last month. 

Whether it’s on a daily train commute, a road trip, or an evening jaunt, billboards have the capacity to influence a point of purchase in real-time. 

With so much advertising happening, creative billboards ads are more likely to get and keep your audience’s attention. Luckily, there are tons of ways to get creative with your Out of Home (OOH) advertising, and AllOver Media is here to help! We’ve pulled together five of the best billboard ad ideas to help you get inspired!

5 Creative Billboard Ad Ideas

  1. Think Outside the Box – Go beyond the four corners of your billboard ad display and imagine ways you can incorporate a stronger brand message in fewer words. You may choose to use a stunning image as a focus point to draw viewers in for a closer look.  A great example of this is Mike Sicam’s Pond’s Facial Wash OOH campaign in 2007. The message is clear, and the visuals help demonstrate that billboards no longer need to be two dimensional. 
  1. Always Keep the Message Simple – Using a strong visual to help convey your brand’s unique selling point is much more effective than cluttering your ad campaign with distracting words. Check out the simplicity of Penline Stationery: Strong Tape. The message is simple and the only words on the ad are the company’s logo, which is strategically placed, so it never takes away from the powerful impact of the display. 
  1. Consider the Color – Using bright colors can help catch (and keep) your audience’s attention. In areas where the scenery is often green (highways, rural areas, etc.), take advantage of oranges, yellows, reds, and even pinks. In the reverse situation, where buildings are brick, metal, or glass, try using colors that contrast with these materials. We love the example of Leo Burnett’s “Fresh Salads” in 2008. The vibrant greens bring life and excitement to the dreary backdrop of buildings surrounding this popular Chicago billboard.  
  1. Don’t Be Afraid of a Little Humor: Everyone can always use a good laugh, especially these days. By infusing humor into your billboard ad campaign, you can create an instant and memorable connection with your audience. The 2008 Cadbury ad campaign is a great example. We all love chocolate. Some of us so much that we’d climb on top of a giant chocolate bar ad to get a piece of the chewy goodness inside. This playful ad demonstrates that having a little fun can still get your message across! 
  1. Keep Your Message Moving: Did you know mobile billboards receive 2.5x more attention than static billboards? By adding mobility, your creative billboard ad will get more people excited about what you have to offer. Digital truck billboards provide you more opportunities to get a better bang for your buck, as it helps you market multiple messages and reach more people in more places, in less time! At AllOver Media, we specialize in mobile truck advertising and digital billboard trucks. These forms of OOH ads offer more flexibility and allow you to incorporate all the creative billboard ad ideas we’ve listed above—and then some! Because rather than settling for static images, digital billboard trucks use LED technology to play videos, showcase animated art, and so much more! 

To see our trucks in action, check out our portfolio of work!

Hit the Road with Your Billboard Advertising

Ready to create a stunningly simple ad campaign to catch even the busiest eye. Partner with AllOver Media to get the message you want delivered to the right audience at the best time with mobile digital billboards! Together, we’ll help you create an effective ad campaign to engage customers…even the ones late for work!

4 Benefits of OOH Media

Most of us are familiar with the term Out of Home Advertising. But what many people don’t realize is how this platform has (and continues to) take over the digital landscape. Out of Home (OOH) media, like OOH advertising, allows businesses to showcase their brand’s products, personas, and messaging to customers in larger geographic areas, where they’re more inclined to make a point of purchase. 

Think about seeing a giant billboard advertisement on the side of a building. It’s showcasing a happy couple enjoying a refreshing caffeinated drink. Having this billboard advertisement strategically placed near major retail centers may entice pedestrians to stop in and grab the same beverage on the way to their next destination.

Now, imagine seeing this same advertisement but rather than it staying in one place, it’s able to move along with you and span a larger area, creating more brand impressions than you ever thought possible. This is how OOH advertising has evolved into OOH media, or more simply put, digital advertising on the go!

Digital Billboard Trucks, C-Store Advertising, Bar Media, and More!

These days there are countless media platforms you can utilize to promote your products and connect more customers to your brand. At AllOver Media, we specialize in helping businesses find effective marketing solutions using creative OOH media advertising, such as:

Digital Billboard Trucks: Plan for higher customer engagement with LED billboard trucks. From playing videos to displaying animated art or static images, our mobile digital billboard trucks offer more custom options and keep your brand messaging on the move, so you reach more neighborhoods around your targeted areas. 

C-Store Advertising: Gas station advertising has revolutionized the way brands market to their customers. From gas pump and nozzle displays to ice box ads, if you’re looking to test your marketing campaigns in higher trafficked areas, c-store advertising creates a central hub, where you’re able to capture your customers’ attention longer to build better brand awareness.  

Bar Media: Believe it or not, those branded coasters you set your beer glass on at restaurants are another clever form of OOH media. Consider this: have you ever “not” noticed the logo or promotions printed on the coaster label? It’s hard to miss brand messaging that’s literally sitting right in front of you, and because most patrons like to take their time while dining out, there’s a much greater chance that the brand printed on that coaster is getting more positive exposure. 

Remember, people go out to enjoy an evening with close friends, good food, and entertainment. What better place to showcase your brand than a setting where customers are having a good time and are likely to stay longer in the same place? 

Other types of bar media we offer, include:

  • Indoor Posters
  • Table Tents
  • Coasters
  • Door & Mirror Clings
  • Branded Items

Digital Indoor Ads: Whether you’ve attended a restaurant, sports bar, shopping center, or airport, you’ve likely had your attention captured by digital indoor ads. These types of OOH media allow you to showcase your brand with vibrant static messages or positive videos, all strategically placed in distraction-free areas to deliver each message directly to your consumers.

To recap, let’s breakdown the top 4 benefits of OOH Media from the examples listed above:

  1. Better Customer Engagement
  2. More Brand Exposure (i.e. impressions)
  3. Greater Flexibility
  4. More Customization

Experience the Benefits of OOH Media

The realm of OOH is constantly changing, but with help from AllOver Media, you’ll know exactly which platforms and ad campaigns will give you the greatest return on investment. We’ve helped many brands and industry leaders make a bigger impact by getting their message to customers where they are and when they need it. 

To get started planning your brand marketing strategy, contact AllOver Media.