Category: Out-of-Home Advertising

Digital outdoor advertising continues to find creative, impactful ways to grab folks’ attention while they’re out on the go. One rising marketing strategy? The use of dedicated marketing focused in suburban neighborhoods.

According to a 2017 American Housing Survey organized by the Department of Housing & Urban Development and the Census Bureau, 52% of Americans identify as suburban. If you’re looking to drum up more interest in your business, the ‘burbs are where to market. And lucky for you, AllOver Media can help!

Dedicated Marketing with AllOver Media

Neighborhood marketing allows you to specifically speak directly to the dedicated market you’re trying to reach. Creating a strategic marketing campaign within the potential customer’s community also offers the following added advantages:

• Highly Visual: AllOver Media’s LED billboard trucks can play video, animated art, or static images to capture attention in versatile ways. Not to mention mobile billboard trucks offer an affordable and flexible option compared to traditional billboards. 

• Conversation-Starting: Indoor advertising, such as bar media, reaches your dedicated audience rather than waiting for them to come to you. Plus, a local bar is the perfect place for a community to come across your messaging and discuss it.
  
  
• Increased ROI: Connecting digital content from OOH advertising directly to a consumer’s smartphone speeds up the time between viewability and purchase of the product or service being advertised, increasing your ROI.

What Type of Marketing Statistically Resonates With Suburban Audiences?

The suburban demographic straddles and connects urban and rural enclaves, so suburban shopping habits will likely vary. Some may prefer small businesses over big box stores or chains. Some may be interested in venturing into the city for shopping excursions and events, while others may not. Suburban marketing will best resonate with your dedicated audiences if it:

• Acts Local: According to a Yodle report, most consumers favor big businesses for pricing and stability only. They look to small businesses for quality, personalization, and trustworthiness. Using your neighborhood marketing approach, think like a local when strategizing where and how to promote your messaging:

• Parks or other outdoor recreational sites also provide a great stage for mobile advertising during a more leisurely part of their day. 
  
  
• Outdoor Areas like parades, festivals, and fairs provide an excellent opportunity to reach more people as they’re coming together as a community. (Bonus points if you can get them talking about your ad!) 
  
  
• Highly-Trafficked Bars are an effective way to directly reach the community. 
  
  
• Reviews & Testimonials from trusted community members give your business a recognized stamp of approval that can boost confidence in your messaging. 
  

• Engages on Social Media: Increasing awareness of your brand with keywords in hashtags, bios, and posts, as well as engaging directly with followers via comments and customer service will boost your business. You can also use geofencing technology to send alerts, coupons, and discounts to consumers’ phones once they’re in close proximity. 

Design Your Next Dedicated Marketing Campaign With AllOver Media 

It’s time to get your messaging out there! At AllOver Media, we specialize in outdoor marketing, and we’re invested in innovative brand messaging and audience engagement. Connect with us today to brainstorm your next mobile billboard idea or OOH marketing project!

According to marketing predictions, 2022 is slated to be a huge year for out-of-home advertising. And at AllOver Media, we continue to see more companies investing in and planning out OOH advertising. As people are getting comfortable being out and about, there are evolving opportunities to reach people where they are. 

If you’re looking to make the new year your biggest marketing year yet, guess what? It’s already time to start planning! 

Why Are We Planning Out Of Home Advertising For 2022 Now?

Whether you feel ready or not, 2022 is fast approaching. In the marketing and advertising worlds, planning ahead by a few months is completely normal. This is a great way to make sure you have time to plan and execute.

However, as we all know 2021 has not been a normal year. A limited supply of paper has caused hiccups in many print campaigns. Printers are overloaded and often in short supply. 

This has lengthened turnaround times for advertising across the board. Whereas campaigns could previously be developed in two or three weeks, we find it best to plan months ahead. This especially applies if you want prime OOH advertising real estate!

Planning ahead isn’t a bad thing, though. Taking time and care to create your campaign gives you an advantage over the competition. You truly have the space to be creative and revolutionary with next year’s marketing endeavors. 

Types Of Out Of Home Advertising

Out of home advertising is a wide arena that can reach so many people when they’re ready to hear your messaging. And there are many different ways you can execute it, depending on your unique needs and goals. Some of the most effective types include:

• Resort media: ads tailored to a specific vacation spot to maximize impact and catch individuals when they are not doing anything (on a ski lift, for example).
  
  
• Transit: bus wrap advertising that impacts people on the go.
  
  
• Convenience store: ice box ads, one sheet posters, gas nozzle ads, etc.
  
  
• Digital: gas pump ads, digital truck ads, indoor advertising, etc.
  

Using multiple types of out of home advertising makes your campaign even more impactful. Plus, it catches individuals when they are in the headspace to buy your product or service. The right message + the right time + the right audience = success! 

Jump Into Action With AllOver Media 

Plotting out your 2022 ads can’t wait much longer. The process to create a killer campaign takes time, so starting now is a must!

Want to ensure that your business is ready for the new year? Shoot us a message. We are here to help develop an effective, compelling out of home advertising campaign that boosts your business and highlights what you do best. Let’s take this new year by storm!  

Defining your target audience is one of the most important parts of marketing. In Part 1 of this series, we offered up a few tips and tricks to help you hone in on your key client base. However, our fountain of knowledge didn’t end there. We’re back with more suggestions about identifying your target audience when creating a new marketing campaign.

Be Specific About Your Current Target Audience

You may have heeded our advice to look at your current client base, but now is the time to get more specific than ever. Break your key audience demographics into subgenres, so that you can better utilize a micro marketing approach for your next campaign! 

For example, if you know women are your key demographic, learn about what your female customers like outside of your product. This includes psychographics, which encompass the mental state and general outlook of your audience. This specificity will give you an idea of who you are currently serving and who is missing from your client pool. 

Use Brand Analysis 

Take a good, hard look at what your brand conveys to your customers. You’ve likely spent years creating a cohesive appearance and feel to your company. Let’s be sure that the right messaging is making it across. 

Not sure where to start? Ask your employees and current customers to analyze how things are going. In what ways are you potentially missing key audiences with your current branding or strategy? Often those closest to you can offer key insights. 

Survey Your Methods

Double check your work by putting out surveys to get a general idea of how you’re being perceived. If you see low enthusiasm or engagement from a particular group, you’ll know who to target during your next campaign. 

There is no one rule for how to find your target audience, but discovering who is unimpressed with your current advertising can be a good indication of where you are falling short, and the group of people you can focus on going forward. 

In General, Be Specific

We know, we know — this feels like a contradictory statement. But whenever you feel stuck with a marketing campaign, it’s best to get more specific with your message, your idea, and your audience. Generalizations are often boring to viewers. You have the opportunity to make lasting connections when you’re more specific with your marketing. 

Jumpstart Your Marketing With AllOver Media

Now that you have more tips on how to find your target audience, what are you waiting for? Our team at AllOver Media is ready to hit the ground running with you.  From gas pump convenience store ads to large-scale messaging on walls & murals, we do it all. We’re here to help you reach your next customer with messaging that really captures your brand identity. 

Check out our services.
Peek at our portfolio.
Contact us to begin! 

For most of us, the past year and a half has been about remaining at home, keeping healthy, and staying as far away from other people as possible. This introvert’s paradise has changed the way our world operates in a lot of ways. 

The marketing industry is no exception. Advertisers have had to get more creative than usual in order to reach their target demographics. And, this is especially true with Out-of-Home Advertising. 

Luckily, it looks like many people are taking advantage of summer 2021.

Here are a few OOH summer marketing ideas to take advantage of as the world opens up and things return to (a new form of) normal. 

Local Ads

Local advertising is paramount to a successful marketing campaign. Though more people are traveling, many are staying local. Highlighting local products and connections will be key, no matter where you choose to place the ads.

Highlight Outdoor Spaces

Place your OOH ads strategically. As you plan out your marketing, consider targeting:

• Walls near popular summer hangouts 
• Youth sports
• Convenience stores

It’s likely that these locations will be relatively busy in the coming months no matter where people stand on the caution spectrum. They provide fantastic opportunities for creative outdoor advertising that will reach a large number of people.

Want to go bold? Consider investing in a wallscape or hand painted mural for your summer marketing campaign. 

Highway To….Profits

Focus on roads of all kinds when considering ad placement. Road trips will likely be extremely popular this summer which means that highways and gas stations can provide excellent audiences for your outdoor advertising. 

Crafted truckside advertising and bus wraps are also a great way to get your brand in front of your target audience! Summer traffic (or a never-ending red light) provides the perfect opportunity for drivers to see your ad and soak in its messaging. 

Don’t Be Afraid to Go Digital 

Digital out-of-home advertising can help cut through the noise of the summer and really make the kind of impact you’re looking for. With our help, create a digital outdoor ad that showcases your brand’s story with bold visuals and spot-on messaging so you can make a splash!

AllOver Media is Your Creative Outdoor Advertising Expert

Ready to dive in? Check out our portfolio to see our work in action! Our passionate AllOver team works relentlessly to ensure that your marketing efforts create the maximum impact in your industry. 

For questions about bringing your summer marketing ideas to life, drop us a line. This season, when it comes to outdoor advertising, we’ve got you covered.

Pizza delivery continues to be a popular way to grab some good grub in a hurry. In fact, research shows that Americans spent an average 17.3 billion on pizza delivery in 2022 alone. 

When getting into the hands of your target audience is half the battle, pizza box topper advertising may be the marketing strategy to consider. Think of pizza boxes as a Trojan horse for additional exposure. Your message – a delightful surprise and your name at top of mind for potential customers. 

HOW DOES PIZZA BOX ADVERTISING WORK? 

Once you’ve designed your ad, there are two ways to execute it: 

1. Choose pizza flyers, which are adhered to a pizza box top
2. Or choose full pizza box advertising, which prints your messaging directly on the entire outside of the box. Both are vibrant ways to connect with your audience and can make a really big impact.

Regardless of which method you choose, your advertisement is visible on the delivered pizza box. Between leaving boxes out on the counter and storing them for leftovers, that’s a lot of time that your message is in the eyes of potential customers. 

Studies have shown that 8 out of 10 individuals can recall a specific ad they saw on a pizza box. Those are great odds for crafting a memorable ad experience!

HOW TO ADVERTISE ON PIZZA BOXES

Okay, so you’re interested in advertising your business on pizza boxes. What tips can you use to make sure your ad hits the mark and makes an impact? At AllOver Media, we’ve assembled 5 key elements to consider when designing your pizza box advertising:

1. Capitalize on Visuals.
   
   By combining stunning visuals with clear copy, your ad is sure to be noticed while everyone is grabbing a slice. Make sure to stay loyal to your brand colors, fonts, and tone!
   
   
2. Impress the Household Saver.
   
   Who doesn’t love a good discount? Use your Pizza Box Advertising or Pizza Flyers to promote a sale or coupon, inspiring customers to give your brand a try.
   
   
3. Go Vintage.
   
   What’s old is new again. Pizza boxes can bring up a sense of nostalgia, so why not mirror that when advertising your business? Using old school fonts or references can make your pizza box advertisement stand the test of time. Cowabunga, dude!
   
   
4. Connect with the Locals.
   
   Since you have an idea where your pizzas are being delivered, target your messaging to the specific neighborhood or town. Incorporating beloved or recognizable local references is great for recall and social media sharing!
   
   
5. Make It You.
   
   Whatever you decide to craft with your Pizza Flyers or Pizza Box Advertising, make sure your graphics and messaging line up with your brand identity. There is no business quite like yours, and we want your audience to know that.

TRY PIZZA BOX TOP ADVERTISING WITH ALLOVER MEDIA

Ready to market alongside some cheesy pizza? We’re here to help you advertise your business in unique and impactful ways. With expertise in out-of-home-advertising, AllOver Media is your ideal marketing partner to meet marketing successes of today’s modern world.

We can help you perfect your pizza box marketing strategy and create pizza box topper advertising that packs a punch. No matter your business and industry, we can help you deliver your message as strongly as the delicious pizza scent escaping from the box. 

Excited to learn more? Check out our pizza box and flyers page and then contact us to discover how we can support your creative vision (and offer up a few of our own ideas as well). Time to make out-of-home advertising delicious! Reach out today to learn more about our pizza box advertising rates and campaign opportunities.

Figuring out your  target audience is one of the most important aspects of planning out a successful marketing strategy. After all, what good is the most creative design if the right people aren’t seeing it? If you’re wondering, how do I find my target audience, AllOver Media has a few tips to get you started! 

Who Do You Currently Serve? 

By taking a hard look at your current customer base, you can glean a lot of information. Do they have characteristics in common? Can you separate them into a couple of groups? Building out your targeted audience on your current one is a great place to start. If your current customers are engaged in your brand, those in a similar place will probably be good targets. 

If you’re not sure about who makes up your current audience, try digging into your website stats, Google Analytics, and social media accounts.

Take a Page From Your Competitors

Look, they’re your competition for a reason. Who are they reaching, and how can you reach them in a better way? By researching the language and graphics of your competitors, you can choose to follow a similar approach OR come from a completely different angle. Figuring out what niche isn’t being utilized is a great way to make an impact on your target audience and see results. 

Target Specific Demographics

Consider who is most likely to benefit from your product, and who is most likely to buy it. Then, use that knowledge to inform your advertising strategy. Here are just a handful of factors you can consider to identify your target audience: 

• Location – Are they in your community? Nationwide? Worldwide? 
  
• Gender – Is targeting one gender over another beneficial to your strategy and if so, why? 
  
• Income Level – You want to reach those who are likely to purchase your product. Knowing which income bracket(s) you’re aiming for helps with messaging and marketing placements. 
  
• Age – By focusing on an age group, you can harness in on language and imagery that’s most likely to resonate! 

Once you’ve determined which demographics you’re going after, use that information to create content that’s most likely to resonate. By narrowing in on a target audience or two, you can focus your efforts and really start to understand who is engaging (and not engaging) with your brand and products. 

Check Your Stats 

After your next marketing campaign, take time to track your stats. Analyzing that data helps you learn what was successful and what was different from your predictions. If you’re able to interact with your new customers, ask them how they found out about you. What from your messaging resonated with them? All of these insights will make your next marketing effort even stronger. 

Time to Take Your Marketing to the Next Level

Now that you have a few ideas to identify your target audience, let’s get started! Whether you’re jumping into your first outdoor advertising endeavor, or you’re a pro, AllOver Media helps put your targeted messaging out there. Check out what we do, then go ahead and reach out! 

There’s so much to cover when it comes to finding your target audience. Keep your eyes peeled for Part 2 where we dive in deeper and bring you even more ideas. Don’t wanna miss it? Be sure to subscribe to our blog to get our latest insights on outdoor advertising.