Author: Steve Yaeger

When building your advertising campaign, it pays to be different. 

While traditional billboards make an impact, truly engaging OOH ads are a thing of beauty. They inspire prospective customers to act. They inspire sharing via word-of-mouth or by a quick upload to social media. They are, in a word, memorable. 

But there are countless OOH advertising types to consider when building your campaign. To be sure, not every OOH ad’s appropriate for every business. But when doing your research, it’s key to understand all the options on the table. Then, and only then, can you and your team decide what placement type is best suited for your business. 

With that said, let’s break down the different types of OOH advertising available to you. These are placement types that vary in cost, duration, scalability, and flexibility. But each of them is sure to, with the right level of creativity, get results. 

Static Out of Home Advertising 

A static billboard is a timeless tool in the marketer’s toolbelt. They may be an enormous placement on the side of a highway. Or they could be a smaller installation on a subway wall. Either way, the essence is still the same. 

Sure, billboard advertisements may be a bit ordinary. But consider the last time you saw a truly engaging billboard. Competition is low, to say the least, with most companies prioritizing awareness over actual engagement. 

Now, imagine a well thought-through campaign that prioritizes a conversation with the target audience. Buc-ee’s, a regional gas and convenience superstore chain, did just that. The brand was able to turn would-be passers through into zealots that even rank their billboard ads online. 

Now that’s engagement. 

Digital Out of Home Advertising 

If you want to take your billboard placements to the next level, consider digital OOH billboards. These placements typically run more expensive than the static variety. But with digital screens at your fingertips, the sky is the limit in terms of your creative potential. 

You could run a dynamic campaign, with multiple assets in the hopper and ready to deploy at set timed intervals. Or you could update your campaign with new calls-to-action or QR codes to point to new web properties you manage. You could even monitor engagement and completely swap out your creative in real time. 

The possibilities abound when dealing digitally. The only limitation is your team’s creativity. 

Public Transportation Advertising 

Why settle for OOH ads that are stuck in place? With transit advertising, the ads can go directly to your audience (or vice versa). With placements on public transportation, ads can dynamically run throughout an urban setting. This maximizes potential impressions in high traffic areas. 

Moreover, placements inside public transit stations and vehicles themselves equal captive audiences. Truly, this is one of the types of out of home advertising that is sure to be appreciated each and every day. 

Point of Sale Placements 

What better way to inspire an impulse purchase than with an ad placed right next to the checkout area? That 18% of in-store purchases are impulse purchases should be inspiration enough! 

There is a lot of competition at the cash register. But with a smart and engaging ad that surprises and delights audiences, things change. Even the most standard product stands to see a boost in revenue. Though it shouldn’t, this is truly one of the types of out of home advertising that often gets overlooked. 

Concepts Guaranteed to Discuss 

All of the above ideas are effective, if fairly standard. If your brand wants to be truly noticed, it pays to up your budget and up your inspiration. Large scale placements or ad campaigns that bring a smile to audience’s faces are often a big hit. And brands that employ them tend to capture a glut of attention. 

Sprite took an innovative approach when they installed beachside public shower installations made to look like Sprite dispensers. While the execution might have raised some eyebrows, the audacious concept was undeniably novel and attention-grabbing. Even today, this unconventional marketing stunt continues to be a topic of discussion, a testament to its lasting impact. 

Partner with the Best in OOH Advertising 

When devising your next ad campaign, don’t phone it in. It’s critical to consider all the different types of OOH advertising at your disposal. But even more critical is partnering with an OOH leader that can help you pull off campaign greatness. 

At AllOver Media, we have partnered with countless clients to craft memorable, engaging, results-oriented campaigns. And we are ready to partner with you. See how AllOver Media can help! 

We’ve all seen myriad ad spaces that, for lack of a better term, seem phoned in. A phone number, a smiling person, and maybe an obvious tagline come together to form something truly generic. Blah. 

But what if out-of-home advertising could be more? There are countless ways to rise above the competition and deliver a memorable outdoor advertising campaign to market. Above all else, OOH media must be clever, memorable, and results-driven. 

Here are just a few of the most eye-catching and unique out-of-home advertising examples to grace our eyeballs this past year. 

The Best OOH Advertising Examples and Digital Out-of-Home Advertising Examples of 2023

Think Pink

Barbie was one of the biggest films of the year. So why wouldn’t it have one of the biggest out-of-home advertising examples to match? 

Rather than feature a hum drum row of celebrity headshots, the film’s billboard campaign was decidedly more… minimalistic. In addition to some other rather clever ideas, the film’s pre-launch featured a humble billboard. A splash of signature pink and the film’s release date were all that was needed to set the moviegoing world ablaze. 

Size Matters

Okay, technically this one hit the streets in December 2022. But it’s so clever, who could blame us for including it on the list? 

Americans might be forgiven for not knowing the Swedish car brand Škoda. But their tiny billboards campaign is sure to turn that around. Placed strategically around Stockholm, this innovative campaign might have been easy to miss. Until it wasn’t. 

The car company deployed tiny billboards placed at backup camera height so that drivers would see them when parking. Škoda knew the secret to great OOH advertising. When you can’t be the biggest, you at the very least need to be the smartest. 

More Than a Mural

Oatly has been on a tear lately. Their high-end milk alternative products are not only delicious. They’re also a stunning example of how to inject personality into a brand. Just look at their oat milk carton! 

But it was the Swedish oat milk brand’s graffiti-inspired Parisian murals this past year that had us talking. The campaign brings in the company’s signature font, cheeky copy, and provocative rhetorical questions directed at the consumer. Blend with that some truck signage and content ripe for social media and there’s no doubt Oatly deserved our attention this year. 

Eye-Popping 3D

3D digital billboards might be relatively new technology. But there is something that tells us it will be a concept that stays around for a while. And with examples like Nike’s Air Max campaign in Tokyo, Japan, we’re glad to see more of this novel concept! 

It’s a stunning use of technology. And one that crafts one of the best digital out-of-home advertising examples we’ve seen in a long time. 

The product beauty shot is not exactly new. But when beautiful animation, dynamic transitions, and more combine with immersive 3D, the result is just stunning. Good on you, Nike. 

Memorable Content

Did social media get any more memorable content than it did in 2023? We don’t think so, and this brilliant and hilarious out-of-home ad’s examples from Maybelline are exactly why. Social media couldn’t help but share videos of trains and buses in London getting a glow-up. All thanks to a ridiculously sized mascara brush and the brilliant OOH team that thought of it. 

One moment on TikTok was all it took for the ad to go viral. Soon, Maybelline was basking in the free advertising that followed. Of everything on our list, this was one of the examples of out-of-home advertising that has us talking all year. 

Get Inspired for Your Next OOH Campaign

AllOver Media partners with clients of all kinds to craft out-of-home advertising examples that work. We love inspired concepts, broad-reaching campaigns, and everything else in between. And we can help you execute your campaign to the letter. 

Ready to pull off an out-of-home advertising campaign for the ages? See how AllOver Media can help! 

Out-of-home advertising spending has grown year-over-year since 2020. It’s only likely to grow from there, seeing an estimated $38.41B in spending in 2023 alone. There is no doubt that out-of-home advertising is here to stay. 

For such a tried and true marketing strategy, many marketers are left wondering: what is the future of out of home advertising? There is no one right or wrong answer, but dozens of possibilities exist. Let’s explore a few of them together! 

Augmented Reality

Traditional out-of-home advertising has relied on passive awareness for its campaign content. Think billboards of the mid 20^th century through to static products at gas stations and bus stops to follow us. 

Over time, media has gotten more clever, more audience personalized, and more tech centric. Now days, with powerful, portable computers in the palms of nearly every consumer’s  hand, advertisers can leverage this technology by crafting unique, media-centric experiences that rely on an audience member’s phone to power it. 

Consider augmented reality experiences that require merely a scan of a QR code to launch. Rather than installing expensive multimedia displays and extensions, an advertiser can generate an immersive augmented experience that can even travel with the consumer as they leave the ad placement’s location. 

Personalization

While personalization has come under scrutiny in the public eye, the truth is many people would rather ads be tailored to their particular interests. According to McKinsey & Company, consumers don’t just prefer personalization; they demand it. 

With a greater reliance on technology, tracking software, cookies, and retargeting methodologies, out of home advertising experiences don’t have to be one-size-fits-all. Nor do they need to be static, like traditional OOH. 

Digital out of home advertising is smarter. DOOH ads can adapt and display information that is uniquely tailored to an consumer’s interests and buying habits. As any marketer worth their salt knows, targeted advertising is more likely to lead to conversion. 

Precise Data Tracking

If you want to boil down the future of digital out of home advertising trends into a single word, it is this: insights. 

Metrics-focused marketing empowers marketers. Without the insights offered through modern marketing means, advertisers are effectively flying blind. 

But with data insights, effectiveness can be measured, tracked, and optimized. The ability to adjust, tweak, or outright turn off a campaign gives marketers immense freedom to tailor a campaign. 

Ultimately, this is the inherent power of digital out of home advertising trends, when compared with traditional OOH. One of the areas we expect the future of out of home advertising to grow is through data tracking means and the data tracking software made available to marketers like you. 

Expect new SaaS platforms, new aggregation tools, new hooks into website and storefront APIs, and more. All of these more sophisticated technologies are sure to deepen that one critical ingredient: insights. 

Plan for the Future of Out of Home Advertising Strategically 

Consider partnering with a digital out of home advertising trends leader. At AllOver Media, we have helped countless clients devise and optimize their digital out of home advertising campaigns to great effect. See how AllOver Media can help!