OOH Advertising Is Booming in 2020!

Posted by AllOver Media on 01/25/2020

Out of Home Advertising, or OOH, continues to gain more traffic (literally) than newspaper and magazine print ad campaigns, as well as commercial advertising. According to an article in OOH Today, “Global spending on outdoor advertising will outpace ad spending on newspapers for the first time ever in 2020.”  Why this new trend? Many factors Read more…

Topics: Out-of-Home Advertising

Product Launch Strategies with Digital Mobile Billboard Ads

Posted by AllOver Media on 01/14/2020

Did you know that the average American spends up to 26.1 minutes commuting to work, one-way? And that’s not taking into account travel time for running errands (e.g. grocery shopping, carpooling the kids to hockey practice, etc.) and leisurely activities (e.g. travel, entertainment, dinner, etc.). It’s an undeniable fact that people spend a good fraction Read more…

Topics: Truckside Advertising

What is Digital Mobile Billboard Advertising?

Posted by AllOver Media on 12/28/2019

From your local metro area to interstate highways, you’ve probably seen your fair share of digital mobile billboard advertising while commuting to work or traveling out of town for the weekend. What is Mobile Billboard Advertising? Mobile billboards are an effective platform used for out of home (OOH) advertising. These ad displays are traditionally wrapped Read more…

Topics: Bus Wraps Truckside Advertising

Digital Mobile Truck Advertising – Four Strategies for Building Brand Awareness

Posted by AllOver Media on 12/08/2019

Looking to kickstart your brand’s marketing strategy this year? Now is the time to begin brainstorming ideas on how to increase your brand’s engagement among audiences at home and on the go. For decades, truck advertising has allowed companies to creatively capture the attention of new leads, as well as engage current and past customers, Read more…

Topics: Truckside Advertising

AllOver Media’s New Advertising Medium: Digital Trucks

Posted by AllOver Media on 07/09/2019

AllOver Media continues to discover new and exciting avenues for out of home advertising. Over the past couple of months, we have introduced a new product for us into the market: digital truckside advertising. This new and exciting format of truckside advertising is excellent for event marketing as well as strategically targeted audience marketing. Our Read more…

Topics: Out-of-Home Advertising Truckside Advertising

Booze Brands Battle for Positioning

Posted by AllOver Media on 04/23/2019

Alcoholic beverage companies, including the beer industry, are engaged in an ongoing war for brand supremacy and business with younger generations.

Topics: Alcoholic Beverages Food Services Out-of-Home Advertising

Tourism Industry Gets Creative To Attract Visitors

Posted by AllOver Media on 03/12/2019

How do consumers decide on new destinations for their getaways? Increasingly departments of tourism are attempting to find the best ways to make an advertising impact. Their job is to attract new tourists who will bring dollars to their local economy. These organizations are challenged to market themselves better than competing destinations that travelers can Read more…

Topics: Tourism

Healthcare Advertising Gets Local

Posted by AllOver Media on 02/06/2019

How can medical service providers get the attention of the communities they serve? One Medical is a premium primary care group that is advancing the medical services industry by their use of technology. The company wanted to create a branding campaign that matched their individualized approach to communication. Their goal was to increase brand awareness Read more…

Topics: Healthcare Out-of-Home Advertising

Get Creative For Halloween

Posted by AllOver Media on 10/08/2018

We love Halloween at AllOver Media, it’s one of the best days of the year at our office and kicks off the holiday season. The whole company gets into it with amazing and unique costume ideas. A great Halloween advertising campaign can kick things off in style for brands as well.

Topics: Out-of-Home Advertising

2018-19 Ski Season

Posted by AllOver Media on 10/01/2018

The 2018-19 ski season is right around the corner! Resorts will have ski lifts running starting in November. Winter sports enthusiasts across the country are gearing up for another season of memorable experiences out on the slopes. Is your brand ready to capture the attention of our premier affluent and influential national audience?

Topics: Out-of-Home Advertising Resort Media