Most of us are familiar with the term Out of Home Advertising. But what many people don’t realize is how this platform has (and continues to) take over the digital landscape. Out of Home (OOH) media, like OOH advertising, allows businesses to showcase their brand’s products, personas, and messaging to customers in larger geographic areas, where they’re more inclined to make a point of purchase.
Think about seeing a giant billboard advertisement on the side of a building. It’s showcasing a happy couple enjoying a refreshing caffeinated drink. Having this billboard advertisement strategically placed near major retail centers may entice pedestrians to stop in and grab the same beverage on the way to their next destination.
Now, imagine seeing this same advertisement but rather than it staying in one place, it’s able to move along with you and span a larger area, creating more brand impressions than you ever thought possible. This is how OOH advertising has evolved into OOH media, or more simply put, digital advertising on the go!
Digital Billboard Trucks, C-Store Advertising, Bar Media, and More!
These days there are countless media platforms you can utilize to promote your products and connect more customers to your brand. At AllOver Media, we specialize in helping businesses find effective marketing solutions using creative OOH media advertising, such as:
Digital Billboard Trucks: Plan for higher customer engagement with LED billboard trucks. From playing videos to displaying animated art or static images, our mobile digital billboard trucks offer more custom options and keep your brand messaging on the move, so you reach more neighborhoods around your targeted areas.
C-Store Advertising: Gas station advertising has revolutionized the way brands market to their customers. From gas pump and nozzle displays to ice box ads, if you’re looking to test your marketing campaigns in higher trafficked areas, c-store advertising creates a central hub, where you’re able to capture your customers’ attention longer to build better brand awareness.
Bar Media: Believe it or not, those branded coasters you set your beer glass on at restaurants are another clever form of OOH media. Consider this: have you ever “not” noticed the logo or promotions printed on the coaster label? It’s hard to miss brand messaging that’s literally sitting right in front of you, and because most patrons like to take their time while dining out, there’s a much greater chance that the brand printed on that coaster is getting more positive exposure.
Remember, people go out to enjoy an evening with close friends, good food, and entertainment. What better place to showcase your brand than a setting where customers are having a good time and are likely to stay longer in the same place?
Other types of bar media we offer, include:
- Indoor Posters
- Table Tents
- Coasters
- Door & Mirror Clings
- Branded Items
Digital Indoor Ads: Whether you’ve attended a restaurant, sports bar, shopping center, or airport, you’ve likely had your attention captured by digital indoor ads. These types of OOH media allow you to showcase your brand with vibrant static messages or positive videos, all strategically placed in distraction-free areas to deliver each message directly to your consumers.
To recap, let’s breakdown the top 4 benefits of OOH Media from the examples listed above:
- Better Customer Engagement
- More Brand Exposure (i.e. impressions)
- Greater Flexibility
- More Customization
Experience the Benefits of OOH Media
The realm of OOH is constantly changing, but with help from AllOver Media, you’ll know exactly which platforms and ad campaigns will give you the greatest return on investment. We’ve helped many brands and industry leaders make a bigger impact by getting their message to customers where they are and when they need it.
To get started planning your brand marketing strategy, contact AllOver Media.
