AllOver Insights

If you’re an advertiser, you know it’s hard to get in the front door. Newspapers may offer affordable ad rates, but most readers toss or recycle them after glancing at the headlines. And direct mail gets stuck in a bundle of other junk, meaning that by the time consumers notice the ad they’re ready to throw Read more…

Let’s face it. Door hangers are not a new idea. Advertisers have been using them for many years. But AllOver Media has layered on a couple pieces of technology that ensure your door hanger reaches that door and gets into your customer’s hands.

Out-of-Home advertising targets audiences where they are most captive. Thanks to advances in technology, OOH Advertising is stepping up to the next level, getting even more specific with demographics, of not only where, but when. Here are some of the key benefits to digital indoor advertising.

The majority of consumers pay for their gas at the pump. On average, these consumers spend between 3-5 minutes filling their cars, making them a great captive target for gas station advertising.

Born between 1980 and 2000, millennials are the consumers to watch. They’re expected to spend $200 billion annually by 2017, when the last few members come of age and enjoy even more spending power. So they’re an attractive target audience. Unfortunately, they are also hard to target because they’ve learned that changing things is only a click Read more…

Remember when radio drive time was an ideal way to reach your target audience? That was before drivers turned to streaming sites for music and podcasts to listen to their favorite personalities. So what’s an advertiser to do with radio audiences falling and costs rising? Capture a captive audience with indoor advertising.

Bar advertising is a great way to raise awareness for any product. But for a TV show named “Bar Rescue,” it seems like a no-brainer. Here are some of the creative ways Spike TV’s Bar Rescue used bar media effectively.

Jeff Griffing Named Chief Executive Officer, Poised to Lead PE-Backed National Media Company

Truckside Billboards are high impact, large format ads that are placed as billboards on localized delivery trucks. These trucks deliver your message within a specified Metropolitan Statistical Area (MSA) or Designated Market Area (DMA) and provide effective billboard coverage in areas where traditional out-of-home advertising is restricted or limited.

Compared to other out-of-home locations for advertising, gas station advertising is currently one of the most cost-effective solutions in Out-of-Home advertising. With gas pump toppers and other gas station options, you can add can’t-miss messaging to your advertising strategy with gas station domination. Benefits of Gas Pump Toppers According to a recent study, 85{7dd1416ee44d296125d5309095d205871b45e29241d016cbe67a952aece7c226} of Read more…