Gen Z represents nearly $50 billion in spending power and the size of the group’s influence will grow. Already, Gen Z is larger than the Baby Boomers and Millennials in terms of population size. Growing up with constantly connected mobile devices, it was expected that this generation would fully embrace online shopping as standard practice along with dire predictions for brick-and-mortar sales. Just a few years ago, we would have predicted a dropoff in Black Friday in-store sales as younger people spending money started shifting their dollars online. Instead, we’re seeing more subtle changes in shopping behavior. They do research online before making a purchase, but they actually prefer in-store shopping to a greater extent than Millennials do. They are less likely to use PCs and more likely to use mobile devices where the shopping experience is much more limited. When it comes to Black Friday vs Cyber Monday shopping, this year younger shoppers will still prefer going to physical stores.
Leading into the American Music Awards on November 19, Selena Gomez is using our wallscape at Sunset & Stanley in Los Angeles to promote her new single Wolves. She’ll be performing the song live for the first time during the show. Fans can take pics in front of this unique hand-painted mural and share on social media with the tag #SELENAxAMAs to show their support.
Selena shared this message with her followers on Twitter:
For ski enthusiasts all over the US, first snow is an exciting event. Getting out onto the slopes early in the season is pure bliss for snowsport participants. Last year, Denver’s first snow was November 16th, setting the pace for a long ski season in Colorado. 2017 is bringing even earlier snowfalls, with resorts like Mammoth and Whistler getting snow in September and Colorado seeing snow in early October. “We’re going to have a really early ski season out in the west,” said Dan Leonard, senior meteorologist with the Weather Company.
We’re excited to announce our network of resort partners has expanded to Europe! Ski lift ads are now available in Courchevel, France, part of Les 3 Vallées, the biggest connected ski area in the world. Courchevel joins our exclusive list of the top 20 North American resort partners, including Aspen/Snowmass, Whistler, Heavenly, Park City, Vail, Telluride, Mammoth, Beaver Creek, Jackson Hole, to name a few.
How do you get to grandmother’s house? Over the river, through the woods… and likely in a car. The upcoming holidays are prime time for travel as people reconnect with family both near and far. In fact, the Thanksgiving and Christmas/New Year’s holiday periods are two of the busiest times of year for long-distance travel. (1)
The ultimate venue for events in Denver, the Pepsi Center is home to some of the most popular sporting teams in Colorado including the Denver Nuggets, Colorado Avalanche, and Colorado Mammoth. It also plays host to major concerts and events throughout the year, generating a constant stream of entertainment-seekers that are highly valued by brands looking to reach an audience with disposable income. Through our unique partnership AllOver Media is able to place ads in restrooms throughout the venue, including standard indoor advertising sizes and large format wallscapes.
AOM’s Exclusive Chairlift Trail Map Advertising Platform is a Prime Location for Premium Brands
It can be difficult for brands to effectively reach a luxury audience. All brands struggle to engage their target audience for anything more than a few seconds. Our patented MapLink platform targets the top 2.8% of consumers by household income for 8 minutes while they ride the ski lift, unheard of via traditional and digital methods alike. Brand messages are placed in the lap of your target audience on their way up the slopes for the duration of their ski trip. Over 15 million people will get on chairlifts during the 2017-18 ski season.
Two CA Mountain Resorts Join AOM’s exclusive chairlift trail map advertising platform!
Big Bear Mountain Resort and Snow Summit are “Southern California’s Winter Playground.” Together they average approximately 800,000 skier visits each season. Both resorts are just 2 hours from LA and 3 hours from San Diego. These mountains service skiers of all types, being close to LA and San Diego makes them the perfect destination for a day trip or a weekend getaway from SoCal.
AllOver Media out-of-home advertising reaches people throughout their entire day. Whether it be a morning commute, out to lunch, or even home sweet home, we are able to weave relevant messages into the lives of engaged consumers.
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