Author: AllOver Media

5 Unique Bar Media Ideas to Boost Your Brand Awareness

Posted on by AllOver Media
Empty bar top with bokeh lights in background

These days, a moment of respite for a would-be customer can be everything for a marketer. The clouds clear. The attention span lengthens. And you run the potential of being exactly what they need to be at exactly the most open-minded moment.

Truly, the moment of respite crafts the best kind of captive audience. But what kind of location offers the best moment of respite for your potential customers? In a word: bars.

Consider how bar patrons spend hours, potentially day after day, drinking their worries away with friends. A bar, no matter the time, offers immense opportunity for you and your brand to connect with your ideal customer base. It brings your product into focus with immense impression potential.

But what are the most interesting and potentially effective forms of advertising in a bar setting? Here are just a few bar advertisement concepts to help you drive your media strategy forward.

1. Digital Menu Advertisement

Traditionally, advertisers would encircle a bar’s physically printed menu with a picture of their logo. But this form of advertising assumed a lot.

It assumed the audience understood what industry the company operated within. It assumed that one company would flourish in a sea of physically adjacent competitors. And it assumed that the audience would take notice of a small, static logo well enough to take action later.

Now consider how much we’ve advanced since the 19th century, when the printed restaurant and bar menu rose to prominence. Today, many eating establishments rely on digital menus and ordering kiosks over paper menus. And advertising within those menu contexts is on the rise.

But more importantly, like anything in advertising, digital offers immense value and potential over static!

With a digital menu ad, your bar media can go from bland and static to engaging. Consider how rotating graphics, corresponding color schemes, and even animated ads can draw audience attention in. Meanwhile, you can direct your bar media to be dynamic. Rotate between brand awareness and product differentiators to really drive your message home.

Your effective bar media could even include interactive elements, if the menu UI allows for it. The options are nearly endless, thanks to the seemingly infinite potential of digital ads.

2. Boosting Local Businesses with Location-Based Ads

Traditional ad spends typically relied on a paradigm of “broad placement = broad awareness.” But everyone in marketing knows targeted advertising is infinitely more effective than scattershot approaches.

This is where concepts like geotargeting come into play. By aligning your bar advertising signs’ approach with a location-based strategy, you can engage the most relevant customers.

Consider posters, bar-top ads, and signage that doesn’t simply promote your business name. Those are a dime a dozen and do little to engage or differentiate.

Instead, speak directly to the bar patrons. You know they’re local. Now showcase that your business is local as well. Those who frequent this neighborhood bar will be much more likely to call on you as another neighborhood business when the time comes.

3. Event Sponsorship

Whether it’s a ladies’ night or a trivia night, your local bar likely always has an event happening. Even the humble happy hour is up for grabs. Let patrons know you align with their interests by sponsoring an event series.

With the right bar advertising signs placed in the area, both the event and your business can get a nice boost. Plus, with the good vibes the event is sure to create, your brand gets a boost of consumer goodwill by association.

4. Truly Memorable Tchotchkes

Every business under the sun seems to have used everything from napkins to coasters as bar advertising ideas. But when was the last time a customer actually noticed, much less took action with a coaster ad?

Rather than slapping your logo on a coaster and calling it a day, this is a canvas for creativity. And there is no wrong answer. Truly, the wilder the better, as an ad promotes, but an experience engages.

5. Unconventional Ad Placements

Want to really get noticed? Consider placing your ads in spots bar patrons will never think to expect. Everything from the toilet seats to the bottom of their beer glass is up for grabs. As a bonus, truly unique ad placements are sure to be noticed over the other ho-hum advertising in bars.

AllOver Media is Here to Support Your Bar Advertisement Strategy

When you are ready to craft a truly memorable bar media campaign, AllOver Media can help. We work with clients of all kinds to roll out effective, budget-conscious, and one-of-a-kind engagement campaigns. And our rollouts truly work.

Learn more about our unique approach to OOH advertising and successful bar marketing ideas. See how AllOver Media can help!

The Do’s and Don’ts of Truck Wraps for Advertising Your Business

Posted on by AllOver Media
A Sysco truck driver unloads his truck at a restaurant in Arizona.

In advertising, brand awareness is everything. Whether audiences see your message can make the difference between an easy sale and a boost for your competitors. It can also be an enormous boon for consumer trust, spending likeliness, and more. 

Not all brand awareness is created equal, however. Social media spending is on the rise, targeted display ads hungrily eat up ad spend, and more. But are they truly effective, or simply more white noise? 

What if we told you a relatively low-tech approach to advertising and brand awareness? One that is both enormously effective and budget-friendly? It’s true – truck wraps are a smart and effective means of branding your business, promoting products, and driving consumer trust. All with a low-tech, low-involvement effort. 

This advertising approach has been known to:

All of this, of course, assumes you’ve followed the dos and don’ts for a truck wrap. Read on to learn how to effectively plan and execute your truck wrap campaign.  

The Dos 

Use a Professional Designer and Professional Installation Provider 

These days, with simple-to-use tools, nearly anyone can create a functional graphic design. But when it comes to something that is going to generate thousands of daily impressions, good enough isn’t really good enough. 

For your truck wrap’s best visual appeal, consider hiring a graphic designer. Then, once the design is complete connect them with an installer. Together, they can craft a stunning layout that is both effective at scale and puts your company’s best foot forward. 

Tailor to Your Location 

One of the best things about truck advertising wraps is they can be hyperlocalized. It is essentially a cost-effective mobile billboard you can aim in the direction of your customers. Truly, a truck wrap can talk to a community in ways a nationwide ad spend never can. 

Keep Things Simple 

Your team is likely very excited about your truck advertising wrap plans. But don’t let this excitement turn into an all-bets-are-off approach! Keep your tagline short, your product beauty shot uncluttered, and text to a minimum. Remember, this ad needs to be effective when the truck is parked and when it’s moving. 

Remember the CTA 

Awareness is fine. But what’s better than fine? Action. 

Give your customers something to do with your ad. Remember the inclusion of a URL, social media handle, or scannable QR code. Your truck advertising wraps can’t be everything to everyone. But your managed web properties can! 

Refresh Every Now and Then 

Just like your billboard and digital advertising, your truck advertising wrap needs to be refreshed for long-term effectiveness. This will keep your brand fresh in your customers’ minds. It will also ensure your company doesn’t get stuck promoting outdated products or services. 

Plan to refresh your vinyl truck wrap at least once per year. 

The Don’ts 

Assume Costs Are One and Done 

Like any ad campaign, a truck wrap awareness campaign is all about generating a healthy return on investment. But unlike a static billboard, there are overhead elements to consider beyond the costs to wrap. 

Everything from your driver’s hourly wage to fuel and truck maintenance is going to drain the return from your campaign. When campaign planning, don’t forget to budget for these inherent losses. This will ensure your truck wrap cost is actually your truck wrap cost. 

Neglect Inspections 

Once you’ve wrapped your truck, you might be inclined to think you’re done. But because the truck is going to be constantly on the move, you need to consider wear and tear on your ad. 

There’s nothing worse than a ragged billboard, mobile or otherwise, eating away at a brand’s reputation. So plan to inspect your van wrap every few months to ensure a reapplication isn’t needed. 

Forget Legal Requirements 

Your company truck, wrapped or not, needs to be road compliant. This means that when wrapping, it needs to adhere to all local driver safety statutes. 

This is where professional truck wrapping companies come into play. By relying on their professional service, things get more manageable. You can both keep your truck wrap cost and your truck wrapping liability to a minimum. 

Underestimate Testing 

Just like with your digital ad spend, truck wraps can be A/B tested. Whether trying out different logos, product shots, or CTAs, you can quickly find which truck wrap style is most effective. Just don’t forget to use unique variables such as your URL to gather results! 

Rely on the Best for Out-of-Home 

When planning a truck wrapping campaign, it pays to partner with a trusted OOH advertising expert. AllOver Media is just such an expert. 

Our advertising services range from mobile truck ads to POS digital displays. We work with our clients to ensure campaigns are effectively designed and optimized for maximum impact. When planning on your next truck wraps, AllOver Media is here to deliver results you can rely on. 

See how AllOver Media can help!

Targeted Advertising: A Simple Guide to Reaching Your Customers

Posted on by AllOver Media
Arrow hitting the highlighted target block.

You’ve spent years perfecting a new product or service. You’ve spent months putting together all the building blocks to ensure its launch is a success. The worst thing that could happen is that all that hard work is rendered dead on arrival. 

But only poor campaign planning can guarantee poor awareness or purchase levels. In truth, many savvy advertisers and marketers are turning to smarter methods for awareness building. Specifically, they are using an advertising concept called targeted advertising. 

But what is targeted advertising, and how can it boost your revenue? Read on in our helpful guide to maximize your customer engagement. 

What is Targeted Advertising? 

Unlike traditional media like television commercials, targeted advertising is data driven. And it is fueled by data collection about audience segments’ online behavior. 

The concept is a means of digital promotion that relies on insights about the customer base to better serve them. Specifically, it eschews old methodology of “the greater visibility the better.” Instead, it favors a more intentional and insights-driven approach. 

Targeted ads use data gleaned from an internet user’s online activity. This helps build a focused and relevant audience base. By interpreting data from a user’s activity online, the user is pooled with others similar to them. In turn, a company can better understand what the user is looking for and how they might best be served. 

This means that the old scattershot ad campaigns of yesteryear are a thing of the past. With targeted digital advertising, marketers can leave most of the disinterested audience at the door. Once the audience is segregated, the targeting begins. Marketers can effectively only pay to advertise to those most likely or willing to purchase. 

Does Targeted Digital Advertising Work? 

With proper behavioral targeting, advertising does show a great deal of promise. Why pay to drop a million leaflets over a city and pray when you could hand a single leaflet to a qualified customer? Targeted digital advertising is about quality over quantity. 

And audiences seem to prefer it, as 52% of customers say they see its merits. Moreover, targeted advertising has also shown a greater conversion rate, when compared with traditional advertising. 

Truly, when considering campaign types, those with the budget are smart to consider targeting their advertising. 

How to Begin Targeting in Your Advertising 

The key to a solid targeted advertisement is data. Without this, you’re effectively flying blind. But the good news is there are countless outfits who are willing to part with demographic behaviors and insights (for a price). 

But before you part with a single dollar, it’s important to identify who exactly you’re going after. 

Know Your Specific Audience 

Take stock of your products and who they are best suited for. Surely your board of directors would want to say, “anyone who’s willing to pay!” 

But the smarter play here is to identify those who are most likely to want to purchase your product or service. Once you start to think about your ideal customers, you may be surprised to find some patterns emerge. 

Plan Your Approach 

With your target audience in place, you can then begin to devise your outreach methodology. Your potential customer demographics are going to dictate a lot here. After all, where a college-bound young person versus a retiree spend their time online is going to vary greatly. 

Either way, your strategy should include a mix of web properties and content types to maximize visibility. This way, you can optimize your content for the place where it will be seen. Consider how different content is presented on social media platforms, web banner advertisements, and long form articles. A one-size-fits-all approach here will not succeed! 

Iterate 

Reaching an audience can be tricky. But the great thing about digital advertising, and about targeted advertisements specifically, is they can be tinkered with. 

Consider running A/B Tests with your content to identify a campaign style that works. Try different taglines or feature images. You can even tinker with colors, sizes, and more. There are countless variables to consider. 

When in doubt (or when your campaign isn’t working to your liking), adjust it. This is what makes targeted digital advertising so effective! 

Work With a Trusted Advertising Partner 

Navigating the jungles of online marketing can be daunting. Though it may feel like it, you don’t have to go it alone. When you bring on a tested resource, you can maximize your reach and iterate your marketing campaign to success. 

AllOver Media has experience helping clients of all kinds perfect their audience engagement and advertising strategy. We partner to create personal, actionable, and effective advertisements for all kinds of companies and industries.  

See how AllOver Media can help! 

Myths and Misconceptions About Out-of-Home Advertising 

Posted on by AllOver Media
Blank OOH Billboard

In truth, out of home advertising gets a somewhat downbeaten rap. But don’t believe the hype. Out-of-home advertising (or “OOH advertising,” as it is sometimes called), is changing with the times. Like other forms of marketing, it is evolving to meet the current needs of current consumers. 

So, don’t be fooled by traditional lines of thought. OOH is here to stay and can potentially do wonders for your business. The key is to understand its potential and to free yourself from its misconceptions. 

In this article, we’ll define what OOH is for modern audiences. We’ll also dispel some of the more common myths about out-of-home advertising. This way, you can decide for yourself if OOH is right for your business. 

What is Out of Home Advertising? 

As the name implies, OOH is advertising that a target audience can see outside of their home. Unlike traditional advertising, which requires an ad buy on television or radio, OOH is a physical ad placement. It can take many forms, including:

  • Roadside billboards 
  • Transit placements 
  • Placements on street furniture such as city benches, bus shelters, and other permanent structures 
  • Banners in airports, malls, and other communal spaces 
  • Point of sale displays 
  • And more. 

Common Misconceptions About Outdoor Advertising 

Misconception 1: It’s Old-Fashioned 

When you think of the great American road trip, you probably imagine a roadside billboard for something like, “Grannie’s Pies – 25 miles”. 

Sure, this type of traditional OOH billboard ad has been around since the dawn of the automobile. But it’s hardly the only kind of billboard that exists today. 

In truth, lots of modern businesses use billboards to advertise more than just their mere existence. And many capitalize on the throngs of would-be customers who take the impression. Consider the impact of these two scenarios:

  1. A business that has placed just a single billboard on the roadside of a major interstate. 
  2. A business that has placed multiple billboards promoting the same campaign around a city. 

With scenario one, all bets hang on that one ad’s placement and effectiveness. If a consumer passes it and doesn’t take notice, the ad buy has potentially failed. 

Contrast that with the more modern approach to billboard campaigning in scenario two. This is a case in which different billboards in a targeted area work together. Differing taglines, models, calls-to-action, and more can be deployed. 

In either case, the total impressions may be smaller, but the potential for engagement is larger. With a modern billboard strategy, consumers can be delighted and your messaging can be made effective. Grannie’s Pies this is not. 

Misconception 2: It’s Just for Local Businesses 

As we mentioned above, lots of OOH ad buys get bought up by hyper-local businesses like law firms, restaurants, and radio stations. But this doesn’t mean they are the only kinds of businesses that can benefit from OOH. 

Consider how major tech giants have used OOH to staggering effect. Google, hardly one to need advertising, launched “Make the most of your summer” in London. This campaign deployed digital billboards meant to reflect the current weather and happenings around the area. 

The result was a stunning, city-wide campaign that did as much for Google as it did for the city’s residents. 

Misconception 3: It’s Not Effective 

It’s easy to misconstrue an OOH placement as something to ignore. But consider this: Gen-Z and Millennials often actively take steps to block digital ad content. In turn, many of these same generational members actually prefer out of home advertising like billboards and posters. 

So, while digital placements might benefit from the immediacy of a click, so what? All that is lost when customers outright decry it as an ad method. 

Misconception 4: It’s a Shrinking Market 

You may be surprised to learn not only is OOH not dying, but it’s actually growing. By 10% year-over-year, specifically, when you consider out of home advertising statistics. 

Misconception 5: It’s a Limited Medium 

While yes, a static billboard comes with the limitation of having to be everything to everyone, that is but one kind of OOH ad. These days, digital has taken over the OOH space, with dynamic, easily changeable ads. These benefit from more modern technology and campaign tools. Consider the Google campaign we mentioned above as an example of this. 

And there are countless others:

  • In-taxi and rideshare ad screens 
  • Point of sale screen placements 
  • 3-D billboards 
  • And much more. 

Truly, out-of-home advertising is as broadly possible as it gets. And out of home advertising companies are smart to capitalize on it. 

Launch Your OOH Campaign 

At AllOver Media, we are equipped to launch your OOH campaign right. We love partnering with clients to devise concepts that delight and campaigns that work. See how AllOver Media can help! 

Indoor Advertising Advantages for Your Brand

Posted on by AllOver Media
Bar mug advertisement for Bar Rescue TV Show - Someone filling mug with beer

As winter approaches, it’s safe to assume that more people will flock inside for entertainment, dining, and essential errands. According to the British Journal of Dermatology, indoor activity increases up to 100% in the winter.

During such drastic seasonal changes, it’s important to consider how you can alter your advertising strategy to accommodate new customer behaviors and needs. Understanding the benefits of digital indoor advertising and creating an indoor advertising branding strategy can lead you to success, even during the drearier months.

Benefits of Indoor Advertising

Why consider indoor media advertising?

Indoor advertisements are an effective way to capitalize on this steady increase in traffic during the colder months of the year. And because individuals are more likely to linger inside these spaces for longer periods of time—after all, who wants to rush back out into that cold?!—you have more time to grab their attention! No matter what type of indoor advertising you want to showcase, you’ll likely have more eyes on your collateral during those cold months.

Audiences are becoming more splintered—not to mention more wary— of ads filling up their inboxes or online search queries. Indoor advertising helps engage consumers from an uncluttered, eye-level vantage point. This makes it a knockout when it comes to winter advertising tactics.

Consider these major advantages of indoor advertising as you plan your next campaign.

1. Your Audience is Already There

Advertising in restaurants, bars, and digital indoor ads catches customers in locations that are naturally appealing. Advertisers do not need to ask for consumers to listen to or watch an ad with indoor advertising. Instead, they are able to bring their advertisement to locations where individuals already gather.

Bathroom advertising, for example, attempts to engage an audience that has nothing else to look at. Placing an ad in a restroom can capitalize on the lack of conversation or personal interaction that customers experience in these spaces. This not only ensures you grab their attention, but it also ensures your message is received.

According to the Indoor Billboard Advertising Association, 75% of restaurant visitors use the restroom during their stay. In a bar or a nightclub, the average customer uses the restroom almost three times per stay. That translates into multiple impressions per consumer.

2. Practice Precision with an Indoor Marketing Strategy

Although consumers view as many as 5,000+ ads a day—approaching 2 million annually—they usually remember only 1-3 percent of those digital marketing advertisements without prompting.

Restroom advertising is so appealing because it doesn’t get mixed in with all the other messages they experience. In fact, a remarkable 64% of restroom visitors recall seeing one or more indoor ads.

3. Get To Know Your Clientele Even Better

With indoor advertising, you also have the luxury of knowing more about your clients. Precision in advertising helps increase impact; if an individual connects with the material, they are more likely to remember it.

For example, if you advertise in a music venue, you can tailor your ad to the type of music lovers that would attend the venue’s concerts. If you know the club hosts mostly jazz ensembles, for instance, you can work jazz content into your advertising. This can create a connection on the basis of music interest, and it helps the individual recall the ad much later.

Here are a few examples of how consumer targeting can be achieved by:

  • Gender — In men’s and women’s restrooms, with separate messaging for each.
  • Lifestyle — Like sports fans in sports bars or arenas. Or moms with young kids at baby changing stations or other family-friendly venues such as fast-food restaurants, bowling alleys, day care, or play centers.
  • Other demographics such as ethnicity — For example, a Hispanic demographic can be targeted within neighborhoods that have Spanish grocery stores, laundromats, or check-cashing locations.

The possibility of the target demographic extends beyond what is mentioned here. The endless location potential can be precisely targeted by gender, lifestyle, age, zip code, DMA, or state.

4. Indoor Advertising Is A Good Branding Strategy

Indoor advertising gives brands the unique experience of having 1-3 minutes to spend with each individual consumer. 

In a study, it was reported that 3 out of 4 people considered a change in habit or behavior right after seeing an indoor advertisement. In addition, 98% of individuals interviewed in this same study said that they reacted positively or neutrally to indoor advertisements.

This seems to apply across the gender binary, as well. Men and women seemed to respond the same way in their polling research.

Indoor advertising takes branding to a new level. When creating a campaign, the best plan of action is not focusing on where the ads are placed, but rather on the target audience. 

Indoor advertising can provide you with a more precise target and positive result, as demonstrated above.

5. Your Indoor Advertisements Get Repeat Exposure

Advertising in bars and restaurants gives you the opportunity to attract the same customers multiple times. Most people have a favorite bar or restaurant they frequent a few times a month (or more). Your indoor ads will create repeat impressions on these individuals, making them more likely to remember and act on your ad (Brand ME Advertising).

6. You Can Be Creative With Indoor Advertising

Indoor advertising is not limited to restrooms. There are many creative options for style and placement of your indoor advertisements. Unlike billboards or gas pump ads, you can vary the style, shape, and placement of your indoor campaigns. This is the place to get creative and stand out—and capitalize on the benefits of indoor advertising. 

Other creative solutions can be found in items such as bar media, which are great enhancements to any indoor advertising campaign.

Additional conversations at the bar, or around the table, can be had with ads on coasters, table tents, and check presenters. Bar media items can also include posters with audio and motion sensors that react whenever patrons walk by. 

When it comes to bar media, AllOver Media has endless options for you.

7. Indoor Advertising Media Can Go All Over Town

Indoor advertising can bring success to businesses regardless of the industry, and it’s a great way to spread the word about your brand across town. This form of advertising is a great way to meet current customers in the middle and get your name around to potential customers, too. If you’re interested in digital indoor advertising, consider the following:

  • Grocery store advertising
  • Pharmacy advertising
  • Bar advertising
  • Restaurant advertising

Is Your Brand Ready for Indoor Advertising?

Looking to maximize your business’s exposure this winter? We’re ready to help and now is the time to get started. 

These campaigns can take time to create and execute. The sooner you begin the discovery process, the sooner your ads can appear in indoor spaces. 

Explore our resources and contact our team to get started!

AllOver Media’s New Advertising Medium: Digital Trucks

Posted on by AllOver Media

AllOver Media continues to discover new and exciting avenues for out of home advertising. Over the past couple of months, we have introduced a new product for us into the market: digital truckside advertising. This new and exciting format of truckside advertising is excellent for event marketing as well as strategically targeted audience marketing.

Our digital trucks have not only picture capabilities but also video in high definition. Sound can also accompany the pictures and video images shown on the trucks. The excellent picture quality of the screens on the trucks can showcase your message in detail and easily catch the eye of the targeted audience. Our YouTube video briefly highlights some of the capabilities our trucks possess.

We pride ourselves as a company in expanding the reach of our advertising so that we can meet the best needs of our consumers. Digital trucks have an expansive reach that has already made an impact in the advertising community in the couple of short months the product has been live.

Sprint Captures Attention in Boston

We worked alongside Sprint in the Boston Metro on a branding campaign for the wireless provider. Sprint wanted to feature the truck around some of the common landmark sites of Boston, such as Fenway Park and around Copley Square. The truck also made appearances at Sprint stores in the area, which helped create a buzz and general excitement around different locations around the city.

Sprint truck side advertisement
Mobile billboard truck.

Employees enjoyed the presence of the truck in the area as it draws attention to the award-winning carrier. Sprint desired to gain a stronger influence and presence in the market by utilizing digital trucks for their advertising campaign. Because of the success the campaign was in Boston, Sprint will be executing more digital truck campaigns with us in areas such as Philadelphia and Orlando to increase their brand presence as well as go after some of their closest competition.

Supercuts Uses Digital Trucks for Event Marketing

The 2019 NCAA Men’s Basketball Final Four was being hosted by the city of Minneapolis, where our company is based. This gave us unique access to the event using our digital trucks. Supercuts took advantage of our capabilities and used the digital trucks for excellent branding around US Bank Stadium, where the games were being played during the weekend.

According to the Minneapolis Downtown Council, over 200,000 people attended the NCAA Final Four festivities in Downtown Minneapolis, and our digital trucks drove right into the heart of the events. (https://www.mplsdowntown.com/2019-final-four-highlights-and-numbers/). Supercuts created a buzz by using our non-traditional advertising to draw attention to their message at the event.

These are just two of the examples of successful campaigns we have run with our new product. These two campaigns highlight how to use our digital trucks not only for event marketing but also for strategic marketing to a targeted audience. Check out the link here for more information on our digital truck programs!

Booze Brands Battle for Positioning

Posted on by AllOver Media

Alcoholic beverage companies, including the beer industry, are engaged in an ongoing war for brand supremacy and business with younger generations. This battle for positioning can be seen in the multiple back and forth television ads and other advertising mediums, including in the 2019 Super Bowl and beyond. Coors Light and Bud Light have taken multiple swings at one another for using or not using healthy ingredients in their beverages.

Read More…

Tourism Industry Gets Creative To Attract Visitors

Posted on by AllOver Media

How do consumers decide on new destinations for their getaways? Increasingly departments of tourism are attempting to find the best ways to make an advertising impact. Their job is to attract new tourists who will bring dollars to their local economy. These organizations are challenged to market themselves better than competing destinations that travelers can choose from.

Read More…

Healthcare Marketing Gets Local

Posted on by AllOver Media

How can medical service providers get the attention of the communities they serve? One Medical is a premium primary care group that is advancing the medical services industry by their use of technology. The company wanted to create a branding campaign that matched their individualized approach to communication. Their goal was to increase brand awareness with clever creative reminding communities of the potential for coming into contact with germs in their daily lives and the need for access to quality care. One Medical decided on a high-impact healthcare advertising campaign targeting the major metro areas where they provide services including Los Angeles.

A bright orange ad on the side of a building

Hyper-Local Targeting

How could One Medical successfully target popular areas in Los Angeles with their message? They harnessed the power of out-of-home advertising to create hyper-local messaging that was customized for the specific location of each advertisement. Illnesses are often spread in heavily populated areas and popular destinations, but in ways that are unique to each. OOH advertising enhanced One Medical’s ability to be bold and offer relevant messages to the areas they serve.

Wallscape advertising posted alongside a building

Power of OOH Media

The solution was a partnership with AllOver Media. One Medical utilized wallscape inventory positioned in trendy areas in Los Angeles and tailored each message to the individual location. Shoppers near the SLS Hotel and visitors to Sunset Boulevard can feel a direct connection with the uniquely targeted advertising message. Wallscapes are fixed directly to buildings in highly sought-after, high traffic locations. These larger-than-life, high-impact signs cannot be missed by pedestrians and drivers. Check out more info on our wallscapes or contact us to learn more.