Recently, the Outdoor Advertising Association of America (OAAA) re-launched their “Feel the Real’ campaign. It spotlights how outdoor advertising can capture attention and spotlights the viewership problems of digital media. It’s also meant to portray out-of-home as “a perfect complement to the digital space, because it’s out there in the real world and can help guide you to some of that digital content,” says OAAA Chief Marketing Officer Stephen Freitas. (1) Read More…
When digital innovators want to generate awareness, where do they turn with their marketing budgets? Frequently the need to turn heads in a compelling way leads them to out-of-home advertising. We rounded up some examples to show how these tech titans are delivering memorable ads.
AllOver Media is pleased to announce Marc Macias has been brought on as VP of Brand Partnerships in Chicago. Marc brings seventeen years of multimedia experience helping develop brands like Anheuser-Busch, Bass Pro Shops, McDonalds, State Farm, Gatorade, Samsung, and Ford.
AllOver Media announced a new content partnership today with Boulder based Mountain Media. This partnership enables AllOver Media customers access to Mountain Media’s world-class creative team. Mountain Media will work in concert with AOM’s current Mountain Resort ad products team to form a new division called AllOver Media Mountain Group.
We’re excited to announce the launch of AllOver TV in Los Angeles. Our new digital gas pump network provides advertisements, weather reports and other engaging content on high-definition digital screens to help inform and entertain gas station customers. With new video screens measuring 22 inches—the largest screen in the market—these gas pump ads offer bigger, brighter images that are completely glare free, even in bright sunlight. LA is the nation’s #1 drive market, providing the ideal audience for promoting products and services to consumers are on the go. Read More…
We’re excited to announced the appointment of Bill Corvalan as our VP of West Coast Brand Partnerships. Working out of our Los Angeles office, he’ll be helping build advertiser brands using the full suite of out-of-home assets we have available.
State lottery organizations are consistently challenged with growing their audience base and revenue. Finding new customers and getting people that already buy lottery tickets to purchase them more often takes a thoughtful strategy and consistent effort. Influencing potential buyers when they can make a quick decision and it’s easiest to buy tickets is key.
If your customer focus is on the nation’s largest living generation, the Millennials, read this blog.
Millennials (ages 18-34) now number 75.4 million surpassing the 74,9 million Baby Boomers (ages 51-69). (1)
The great nocturnal spectrum of bars, clubs and lounges now belongs to a whole new crowd — and in whose collective hands the fortunes of many a food, beverage and entertainment entrepreneur depend. (1) Read More…
Distracted driving is a major problem for young adults who frequently send text messages while behind the wheel. To help increase awareness for the dangers of texting and driving, the Ad Council has teamed up with Project Yellow Light, a national public service advertising (PSA) contest and scholarship program, along with media industry and corporate partners. Read More…
Every day, consumers are spending more time outside of the home. They have longer commutes, longer shopping hours, are spending more on leisure travel, and are making increased trips to gas stations and convenience stores.
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