Capture Millennials Where They Play
If your customer focus is on the nation’s largest living generation, the Millennials, read this blog.
Millennials (ages 18-34) now number 75.4 million surpassing the 74,9 million Baby Boomers (ages 51-69). (1)
The great nocturnal spectrum of bars, clubs and lounges now belongs to a whole new crowd — and in whose collective hands the fortunes of many a food, beverage and entertainment entrepreneur depend. (1)
Millennials do not want to be bombarded by a brand. According to a 2015 study by Moosylvania who benchmarked qualitatively what brand characteristics mean the most to millennials, non-aggressive environments on their turf like bars are the perfect places to connect. (2)
Reaching Your Audience
Bar Media advertising is a great way to reach this demographic in the right place at the right time. Three things to keep in mind:
- They Love Feel-Good Environments
- They’re Connected and Creative
- They’re Loyal
OAAA knew from past studies that out of home advertising drives more engagement than TV, radio and print. And, learned that targeted out-of-home advertising drives online traffic,” said Ted Florea, chief strategy officer, Partners NYC, which created the “Feel the Real” campaign. (3)
Millennials want authentic, real, valuable messaging and content. At the core, what does your business do to help people? Tell them that and they’ll love you for it!