Author: AllOver Media

What is Digital Mobile Billboard Advertising?

Posted on by AllOver Media

From your local metro area to interstate highways, you’ve probably seen your fair share of digital mobile billboard advertising while commuting to work or traveling out of town for the weekend.

What is Mobile Billboard Advertising?

Mobile billboards are an effective platform used for out of home (OOH) advertising. These ad displays are traditionally wrapped around the sides of trucks, providing greater visibility of a brand and custom messaging to passing drivers, pedestrians, and daily commuters.

If you’re just getting started in the world of digital mobile billboard advertising, you may have certain questions about how it works, why it’s effective, and whether this marketing approach is best for your business.

To help you learn the basics of truckside advertising, here are the answers to three commonly asked questions:

Why Are OOH Truck Ads Better for Certain Brand Advertising?

There are multiple mediums that can benefit your brand’s OOH advertising campaigns, including wallscapes and murals, door hangers, posters, and much more. Truck advertising can become most effective in targeting new leads (and/or current customers) when launching new products or store locations, or advertising special discounts or price cuts. Truck ads create a sense of urgency, as well, and provide a clear messaging while your customers are nearby to help draw them into your stores faster. Research shows that truck ads also create familiarity with your brand, encouraging shoppers to choose your products over your competitors.

How Much Does It Cost to Advertise on a Digital Mobile Billboard Truck?

Digital mobile billboard rates can range based on how many trucks you plan to advertise on and whether you choose truck wraps or digital advertising displays. LED billboard trucks, for example, can include video streaming, animated art, static images, and other digital components to help attract larger audiences with a unique, one-of-a-kind display that showcases your brand’s identity. To learn more about digital mobile billboard trucks or to get an accurate estimate on how much it would cost to invest in truck advertising, contact AllOver Media for a consultation today!

Is Digital Mobile Billboard Advertising Worth the Investment?

It shouldn’t surprise us that digital mobile truck advertising generates 2.5 times more customer awareness than a static billboard display. Though a billboard may grab your customers’ attention for a passing second, there are many other displays and attractions competing for their attention. Mobile billboard advertising, in comparison, helps you target customers wherever they are and wherever they’re headed next. They’re also easy to view from a distance and sit above traffic to ensure maximum exposure for your brand’s messaging. In fact, studies indicate that digital mobile billboard advertising can generate anywhere between 30,000 to 70,000 vehicle impressions a day!

Enhance Your Brand with Truck Advertising

If you’re ready to engage your customers and increase word of mouth about your brand, contact AllOver Media today. From digital billboard truck advertising to bus wraps, wallscapes , and more, our experienced team will work with you to find the best marketing solutions that complements your brand and provide a better ROI.

Digital Mobile Truck Advertising – Four Strategies for Building Brand Awareness

Posted on by AllOver Media

Looking to kickstart your brand’s marketing strategy this year? Now is the time to begin brainstorming ideas on how to increase your brand’s engagement among audiences at home and on the go.

For decades, truck advertising has allowed companies to creatively capture the attention of new leads, as well as engage current and past customers, from anywhere on the road. And as technology continues to evolve, digital mobile truck advertising—combined with digital advertising—has become a major marketing tool to help showcase your brand’s identity, new products, services, and more!

If you’re considering the benefits of digital billboard truck advertising to enhance brand awareness and achieve better word of mouth, here are four creative campaign ideas to consider in 2020.

Four Effective Digital Truck Advertising Campaigns to Try in 2020

  • Retail Store Openings: Opening a new store location?Custom truck LED mobile billboards make spreading the word easy and convenient. Including your business’s logo, new address, and a quick call to action that encourages customers to “shop now” will help draw more attention and make it easier for passing drivers and pedestrians to understand your message and act upon its information. Scheduling the trucks’ routes in close proximity to your new location may also encourage shoppers to stop into your location that day, offering an immediate return on your investment.
  • Promotional Events: If your business is planning an upcoming fundraiser, new product launch, or special event, streaming special announcements across mobile digital billboards can help create hype around the event and reach more audiences in less time. And because truckside ads are easier to view from a distance above traffic, your promotional message will always receive maximum exposure.
  • Special Pricing: Cutting prices or announcing a limited special discount on products or services? There’s no better way to create a sense of urgency among customers to make a purchase than having that message spread across a mobile digital billboard.
  • Event Marketing: Popup events are a great way to advertise and engage new audiences. Whether you’re promoting your product or services at a sporting event, new opening, fundraiser, or other public gathering, let your digital truck digital do the extra leg work. At AllOver Media, our latest technology LED billboard trucks can also play video, animated art, or static images to attract more customers and share your message in a custom fashion.

Ready to Plan Your 2020 Marketing Campaign?

Engage your customers and increase word of mouth about your brand this year with AllOver Media. From digital billboard truck advertising to bus wraps, digital wallscapes, and more, our experienced team will work with you to structure a marketing strategy that will enhance your brand and encourage customer loyalty all year long.