Author: AllOver Media

Digital Mobile Billboards: Messaging on the Move

Posted on by AllOver Media

People are always on the move, and there’s a lot out there competing for their attention. If you’re looking for creative strategies to get your brand messaging on the move, so it reaches more customers in multiple locations, mobile digital billboard trucks offer a flexible, cost-effective solution! 

Digital Mobile Billboard truck in city

In a previous blog post, we discussed the 5 advantages of mobile billboard trucks. This time around, we want to expand on its geographic benefits.

How Mobile Billboard Trucks Help You Go the Distance

Many of us are familiar with traditional billboard displays across highways. They let us know which restaurants to try at the next exit, what shopping centers are nearby, and what popular casinos, wineries, or racetracks we have to visit while we’re in town. 

Though effective, when you’re driving down the highway at a minimum of 65 mph, it’s hard to take in all the information while also concentrating on the road (and traffic) in front of you. And let’s not forget there are many billboards advertising a similar message, which might steal the spotlight from your own ad campaign. 

So how do you stay competitive with your Out of Home (OOH) Advertising? You make your ad campaign move in the direction of your customers. 

  • More Locations. More Impressions: Rather than having your advertising static and positioned alongside your competitors, why not get your messaging up and moving along with your customers? With mobile digital billboard trucks, you have the flexibility and freedom to keep your ad campaigns on the move. This means rather than only having one opportunity to see your ad, your customers are driving alongside it.
  • Increased Awareness. Decreased Cost: The more billboards you have, the higher your marketing spend will be. The size of your billboards can also affect costs, as well. With mobile digital billboard trucks, however, your ad campaigns will be in multiple places and reach more audiences without hurting your wallet. And you’ll also have the option of custom features, which grants your business added flexibility and creativity to engage customers with unique messaging, logo design, and colors for better awareness. 
  • Target Specific Geos. Grow Goal Conversions. Aside from added exposure for your brand, mobile digital billboard trucks allow you to put your marketing data to better use. If you know your target audience lives in a particular neighborhood or geographic region, you can schedule trucks to frequent those specific areas often or reposition them during community events or activities, where you’re sure to receive extra attention. This major advantage ensures you send your ad campaign directly to your target demographic, which will increase sales, attract interest, and connect people to your brand.

Improve Your OOH Ads with AllOver Media

Trust the experts at AllOver Media to help you reach customers with creative ad campaigns and mobile digital truck solutions! Our team will help you develop a strategy to promote better brand loyalty and awareness that keeps up with your customers’ busy lifestyle. 
Connect with us to learn more!

The Benefits of Cross-Channel Ad Campaigns

Posted on by AllOver Media

Mobile and Out of Home (OOH) advertising continues to influence how we market our products and brand image to new and existing customers. But with the majority of people staying at home these days, it’s even more crucial that you’re using multiple touchpoints (i.e. marketing channels) on mobile and other OOH platforms to connect and engage your audiences, so they’re more likely to buy from you over competitors.

Woman sitting cross-legged on bed looking at laptop while holding glasses

What is Cross-Channel Advertising?

Cross-channel advertising is a simple yet effective way for businesses to showcase their brands, unique messaging, and product offerings to a wider pool of customers. Let’s say, for example, you have a company website and Facebook profile. Though this is a great starting point, it’s not enough to compete with other brands that may advertise their products or services using social media, mobile geo-targeting campaigns, podcasts, digital mobile billboards, and other popular channels. That’s because businesses that implement more cross-channel touchpoints have a greater chance of connecting with larger demographics, increasing brand loyalty, and influencing more customer engagement.

Top 3 Benefit of Cross-Channel Ad Campaigns

Running a business takes time, money, and an effective marketing strategy to ensure your brand messaging reaches the right target audience at the most opportune time to complete a sale or goal conversion.

As a business owner, it may sound intimidating to manage multiple touchpoints and deliver quality ads or campaigns that engage shoppers. But whether you decide to go at this alone or partner with an experienced marketing team to plan and implement a strategy, you can expect to enjoy the following benefits:

  • Better Brand Loyalty: Customers will see and interact with your company across multiple devices and user platforms, which means they become more familiar with your brand, your products, and your service offerings.
  • Better Customer Engagement: Now, more than ever, it’s essential that you’re reaching customers with positive brand messaging, so they stay informed about any new promotions, discounts, hours, or changes to your store policies. The more information you give your customers, the better equipped they are to feel confident in completing a purchase with your company.
  • Better Data Analysis: The truth is not every channel will benefit your company. You may discover that your target demographic is more active on one or two channels than they are on the rest. Using cross-channel advertising, you can review real-time data to see what’s working, what’s not, and which channels you need to invest more time and energy into for the best return on your investment.

Partner with AllOver Media!

Looking for effective mobile and OOH advertising solutions? Connect with AllOver Media to plan your advertising campaign and start reaching a wider pool of customers. Our team will work with you to design and implement a marketing strategy that helps showcase your products and attract the right customer attention and engagement.

To get started, contact us today!

Reach Consumers at Home with Mobile Geo-Targeting

Posted on by AllOver Media

With recent news on many state’s stay-at-home orders being extended out further, local business owners are quickly seeing the incredible value of geo-targeted mobile ad campaigns. 

woman at desk using mobile geo-targeting

As the majority of brick-and-mortar buildings remain closed to the public, or limited to only offering curbside pickup and delivery, the need to stay locally relevant, competitive, and connected to your customers is now more crucial than ever! Your customers, for instance, may have questions about whether they can order your products online or stop into your location for pick up. With effective mobile ad solutions available to you, such as geo-targeting, you can answer these questions and engage more shoppers with new product promotions, online specials, and exclusive discounts—right from their smart devices. 

Why is Geo-Targeting so Effective?

Geo-targeting allows you to target a certain demographic in a particular location at the most opportune time, resulting in the competition of a goal conversion (e.g. online order). At AllOver Media, we help you reach potential customers with creative banner ads delivered in-app (on mobile devices) to customers throughout a particular zip code, state, city, or larger region. We can even target ads to potential customers at concerts, festivals, sporting events, and more. 

This is all achieved through location data, which continues to represent a cornerstone of Out of Home (OOH) Advertising. Today, companies are using this same information to help boost brand awareness via mobile advertising and digital marketing. 

In the past, mobile advertising and geo-fencing allowed you to engage customers when they were nearby or about to enter a retail space selling your products. You could also set up your ad campaigns to target customers who were nearby one of your competitors. Though this is still an effective feature, it may not be the solution you’re looking for right now with more customers staying at home these days. Nevertheless, having the right tools, resources, and experienced advertising team to help you push the right mobile ad campaigns, at the right time, to the right customer is a smarter way to reach your target audience and stay at the top of their minds!  

Want more audience to pull out their wallets? Why not put your ads right in their pocket? Reach future customers fast with location-targeted mobile ads through AllOver Media!

Partner with AllOver Media

If you’re looking for creative OOH advertising solutions to gain more brand awareness, complete more points of purchases, and improve your company revenue, AllOver Media is here to help!

Get started today by reaching out to our team for a professional consultation. We’ll work with you to understand your needs, provide you with creative marketing solutions, and design for you a mobile geo-targeting strategy that helps you stay relevant and engages more users, so both existing and new customers continue to choose your brand over the competition! 

Reach out to us today! 

Door Hanger Marketing Benefits

Posted on by AllOver Media
Door hanger advertising for homes

Looking for creative ways to reach more customers where they live? Door hanger marketing may be the strategy for you.

We all know there are many benefits to Out of Home (OOH) Advertising, as these types of ad campaigns leave lasting impressions with a wider pool of audiences on the go. But did you know there’s another unique advertising solution that gets your brand even closer to your target audience? Right up to their doorstep, in fact. Door hanger marketing.

Though door hanger advertising has been around the block for decades, its ability to engage target audiences and drive more sales makes it an invaluable marketing tool for any size business. But how does door hanger advertising work, and is it even effective? In this blog, we’ll uncover the biggest door hanger advertising benefits and why you should consider it for your marketing strategy.

What Are the Benefits of Door Hangers for Marketing?

Door hanger advertising strategies involve creating door hangers to promote your brand and encourage community members to learn more about your products or services.

Door hanger marketing benefits range far and wide, from helping you localize your marketing strategy to promoting a new product or upcoming sale. Marketing door hangers offer the opportunity to meet your target audience where they already are, in the comfort of their own homes.

Here are some of the biggest door hanger advertising advantages to consider.

Target Audience by Zip Code:

Identifying who your target audience is by demographic will allow you to know exactly which neighborhoods and communities to focus your door hanger marketing campaign on for better conversions. You may also decide to use neighborhoods in close proximity to your brick-and-mortar building or nearby a local retailer who supplies your brand’s products.

Make a Bigger Impact:

Though smaller in size when compared to other popular types of OOH Advertising, including digital mobile billboards or truck wrap advertising, door hanger ads allow you to be more creative and versatile with your brand messaging and packaging. For example, you can feature graphic and design elements that help your hanger ads stand apart from the competition, including unique cuts or folds.

Or you can include a free custom memento from your company, such as a branded magnet or pen. You may even decide to feature a coupon or sampling of a promotional product to instantly put your brand’s offering in the hands of future customers!

Starbucks coffee sample bag next to a small display with Starbucks CTA words

Promote a New Sale/Offering:

Door advertising allows you to get your brand directly in front of potential buyers. They also help you spread the word about a new product launch or sale via store coupons, loyalty discounts, or promotional codes that customers can either apply during their next in-store purchase or use online at your eCommerce store.

Everyone loves a good sale. If your company is offering a new discount, but your competitors are not, what better way to entice shoppers to choose you over the competition than with a door hanger ad? Make the most of it by containing a special discount code to help them save on their favorite products.

Want More Unique Advertising Solutions?

With more customers staying at home these days, it’s essential that your brand’s marketing efforts work even harder to reach customers where they are! With door hanger ads, you can connect customers to your brand with eye-catching display graphics that won’t get lost in the junk mail pile.

To learn more about this and other OOH advertising campaigns, contact AllOver Media today! We’ll help you define your target audiences’ persona, desires, pain points, etc., so you always know how to put the right message in the right customers’ hands!

Request more information on door hanger marketing and other OOH Advertising opportunities from AllOver Media today.

The Growing Value of Gas Station Advertising Amidst COVID19

Posted on by AllOver Media
gas station advertising

Despite many Americans being encouraged to stay at home during this time, gas stations are one of the essential services still in business. Even as store fronts close and people work from home, gas stations are continuing to operate as usual to serve the needs of their communities. Because of this, gas station advertising poses a unique opportunity to reach customers effectively during this time. 

It’s reported that the average person stops at a gas station to refuel their vehicle at least 5–7 times per month. While this statistic may be lower during this time, drivers that are filling up remain static (i.e. stand idle at the gas pump) for at least 3 minutes. This affords you an uninterrupted time slot to advertise your products and engage more customers with your unique brand messaging.

In a previous blog post, we discussed the benefits of Convenience Store Advertising and lightly touched on which platforms help boost better brand recognition and point of purchase sales, including gas pump advertising. Here, we’ll dive a little deeper on the different types of gas pump ads and how they can help you connect more customers, in less time and in more areas, to your brand.

Types of Gas Pump Advertising

Gas Pump Toppers: Gas pump toppers sit conveniently at eye level of potential customers. Drivers see your ad the first time, when approaching the pump to insert their credit card before refueling, and they see it again while they stand there waiting for the nozzle to let them know their tank is full. This type of brand exposure is so effective because it positions your ad to be seen multiple times throughout a single transaction, and it brings the customer directly to you, making it less invasive than other ad campaigns.

Gas-Nozzle Advertising: An increasingly popular method for advertising your company, gas-nozzle ads get you even closer to your target audience. Through engaging brand messaging and creative visual elements, you can instantly attract the attention of customers and keep their focus on you throughout the entire refueling process. In fact, this type of gas pump advertising can generate up to 116,000 impressions per month, per gas station, which means you’ll reach more customers across each location.

Other Creative Options: A unique aspect to gas station advertising is the option to be creative with each location’s specific layout. For example, an advertising banner placed on a gas station’s ice chest may be a great option to get in front of shoppers while they fill up. Floor decals, door tags, and other in-store advertising are effective ways to ensure your brand gets noticed near the point of sale. Be sure to ask your advertising representative about all the options available at a gas station. You may uncover some truly creative opportunities!

Getting Started with Gas Pump Advertising

According to Chrom.com, “The first step in advertising at local gas stations requires knowing everything possible about your target market…” At AllOver Media, we’ll work with you to identify your customer’s C-store personas and habits, so you can utilize gas pump advertising in either rural, metropolitan, local areas, or a combination of all three. One of the best things about this type of OOH advertising is that the majority of drivers visit gas stations that are approximately 1-2 miles away from where they live or work. This single fact allows us to help you profile target consumers with higher accuracy to ensure you bring your message to the right demographic in the right location.

To start planning and designing your gas pump advertising campaign, connect with us today for a consultation!

Creative Strategies for Bus Wrap Advertising in the Twin Cities

Posted on by AllOver Media
  • bus wrap advertising in the Twin Cities

Planning to launch a new product? Or need help positioning your brand, so it’s always right in front of all the action? Bus wrap advertising is an effective marketing solution to help you grab the attention of commuters, busy shoppers, pedestrians, and tourists in more places and in less time.

Bus wrap advertising has been around since the early 1900s, beginning with Milton Hershey of the Hershey Chocolate Company. Hershey was considered the first businessman to paint his company’s logo on the side of his vehicle, allowing other motorists and pedestrians to see his brand and think, “chocolate!” Since then, mobile billboard advertising has evolved and appeared on transit buses, metro trains, semi-trucks, and more to help businesses promote their products on the go. 

Why is Bus Wrap Advertising so Effective?

As with many Out of Home (OOH) advertising strategies, bus wrap advertising helps bring your brand directly to customers, where they’re more likely to engage (i.e. complete a purchase). 

For example, let’s say you’re planning to launch a new energy drink, and you want to get the word out to more people, specifically in targeted areas (metropolitan cities), where customers have a shorter distance to make a transaction. Having a mobile, visual representation of your product on display ensures more people see your advertisement and feel the urge to find out more (i.e. go to their local retailer to learn more or potentially make a final point of purchase).

Other benefits of bus advertising include:

  • Because we live in a world of instant gratification, there are many other brands also competing for your customers’ attention. Bus wrap advertising allows you to seamlessly broadcast your products and services, using strong visuals and clear messaging, to engage more people on the spot, meaning you send the right message at the most opportune time for better engagement. 
  • Let’s not forget that while walking or driving, customers are also more aware of their surroundings and are trying to concentrate on what’s moving in front of them. When they see your banner moving along the Metro area, they will instantly recognize your brand and form a connection.
  • It’s estimated that individual vehicle advertising can generate anywhere between 30,000 to 70,000 vehicle impressions a day. Therefore, having your advertisement wrapped partially or completely around a bus can ensure that more people see your message and that you leave a lasting impression with them for the rest of the day. 

Creative Strategies for Bus Wrap Advertising

As mentioned, bus wrap advertising continues to grow and evolve in major metropolitan areas, meaning you have more creative options to consider when planning the design, layout, and implementation of your banner. 

Here are some of our favorite creative strategies to inspire your design:

Utilize Surroundings: This strategy is especially popular in Europe, where brands often utilize the places around the bus (e.g. doorways, tires, back windows, articulation joints, etc.) to creatively drive their message to the viewer. An example may include having the bus’ doorways create two separate images: one when they open to let passengers on and off and another when the doors close. This helps create excitement and more engagement for your brand that people can’t help but pay attention to. 

Clear, Simple Messaging: Though bus wrap advertising allows you to reach more customers in a broader area, you do have limited time to get your message across. Bus wraps with more graphical elements and less wording tend to engage customers more, as they only need to look at the advertisement for a few short seconds to make the connection to your brand and to the products/services you are advertising. 

Keep it Local: Another creative strategy might be to hone in on the local Twin Cities look and feel. When people see an advertisement that includes images or messaging related to their local area, they are more likely to connect with the advertisement immediately, as they already share something in common with your brand. This might include having verbiage that includes, “Minnesota’s top choice for…” or “The Best…in the Twin Cities.” 

Is Bus Advertising Right for Your Brand?

Having a larger-than-life advertisement can help you cut through the ad clutter and instantly connect customers to your brand. To learn more about the benefits of bus advertising, truckside advertising, mobile digital billboards for trucks, and more, contact AllOver Media today. 

As experienced OOH advertisers in the Twin Cities, we’ll help you build better brand awareness and ensure your message gets to the right people at the right time. 

C-Store Advertising: Reach Your Customers Where They Live and Work

Posted on by AllOver Media
C-Store Advertising

Convenience stores and gas pumps offer a central hubspot for spreading the word about your brand to more customers on the go. According to the National Association of Convenience & Fuel Retailing, “Convenience stores are intensely local businesses that offer an ever-growing range of products and services. Most of all, they sell convenience, allowing customers to quickly buy what they need and get on with their day.”

With more than 1,400 transactions a day, and over 83% of all in-store merchandise consumed within the first hour of purchase (per NACS Convenience Tracking Program data), convenience stores can help you sell your products fast and more frequently.

Benefits of Convenience Store Marketing

More Convenience: On average, the majority of c-shoppers live and work within a two mile radius of convenience stores. This allows you to target your primary audience across multiple geos and in heavily populated areas.

More Engagement: Marketing your brand in distraction-free zones, like gas pumps, creates invaluable opportunities for your brand to successfully enhance experiences, drive awareness, and inspire more point-of-purchases, as your customers only need to walk inside a convenience store to complete their shopper’s journey.

Types of Convenience Store Ads

  • Gas Pump Advertising: Gas pump topper ads help target potential customers in both metropolitan and rural areas. Positioned at eye level, these types of convenience store ads easily engage customers while they’re left standing in place, filling their gas tanks. By creating a fun, engaging ad that showcases your products or new promotion, you have their full attention and are more likely to influence their transaction.
  • Gas Nozzle Advertising: Put your brand message right into the hands of your customers. As daily commuters grab the nozzle to fill up, your ad will instantly draw their attention. And because customers spend an average of 3-5 minutes at the gas pump, you have their undivided attention to promote a product or increase brand awareness.
  • One Sheet Posters: Branded poster sheets are typically located at or near the point-of-sale of your product. These types of convenience store ads have the ability to influence your customers’ behaviors at the most meaningful stage in the buying cycle.
  • Ice Box Advertising: Visually striking, ice box wraps are viewed multiple times, creating increased brand impressions and influence.

If you’re considering or already running c-store advertisements, a great supplement to this is geo-fencing mobile advertising. Geo-fencing geographically targets your brand’s advertisements to the phones of potential customers near your OOH advertising placement. This unique ad targeting paired with close proximity to additional advertisements is a powerful combination for generating fast awareness among your target consumer base.

Plan Your Convenience Store Ads with AllOver Media

Convenience stores represent high traffic areas, where the majority of consumers visit regularly and are more likely to buy at the point-of-purchase. To learn more about the benefits of convenience store marketing, contact AllOver Media to get started with your campaign.

Ready to get noticed? Discover AllOver Media’s suite of advertising solutions.

5 Advantages of Digital Billboard Truck Advertising for Brands

Posted on by AllOver Media
Digital Billboard Truck Advertising

We live in a world of instant gratification. If a song, podcast, or digital ad shows up on our smart devices, we simply hit select or swipe away to something we like better. For the customer, this is a convenient feature, but if you’re a brand or business trying to promote your products, it is often easy to get lost in the mix. 

A simple (and effective) solution to ensuring your brand attracts new and recurring customers is digital truck billboard advertising!

The truth is that most people are more familiar with this type of OOH (out of home) advertising than any other ad type. While sitting in traffic waiting for the light to turn green or parked outside your favorite retailer, you’ll likely come across a mobile digital billboard on the side of a truck or bus line, which, more often than not, will entice you to engage further with that brand or even purchase that product before heading home for the day.

Top 5 Reasons Why Digital Mobile Truck Advertising Works

  1. More Brand Recognition: Digital truck advertising on the side of trucks helps get your brand’s message to more people, in less time. Let’s face it; it’s hard to ignore a 15 ft mobile billboard headed in your direction with your favorite brand promoting its new product. Mobile billboards on trucks allow more people to see your brand, more often, thereby improving brand awareness and recognition in more places.
  2. More Advertising Options: Thanks to new advances in technology, mobile advertising doesn’t mean static mobile billboards. Now, you have the option of choosing LED mobile billboards that can feature videos, images, gifs—you name it; giving you more creative freedom to promote your brand and engage your shoppers!
  3. More “Foot” Traffic: Digital mobile advertising is all about targeting your customers at the right time. In most cases, they’re already en route to their next destination. But if they see one of your digital mobile billboards parked outside your store’s entrance or cruising near a local retailer that sells your brand, the point-of-purchase experience increases exponentially!
  4. More Control: One of the greatest advantages of digital mobile billboards is having the control of where and when you want your trucks to show up. This allows you to put all that digital marketing strategy to better use. If you know your target audiences’ age, demographic, and location, you’re better equipped to advertise in the right places, drawing in even more customers. And if a location becomes sparse throughout the day, you can quickly reroute your truck to hit denser areas where you’re sure to engage more customers!
  5. More Reward: More research and studies on the impact of digital mobile billboards continues to demonstrate that this type of OOH ad campaign strategy is an effective, cost-savings solution for brands to promote their products and services. Referring back to the example of using other ad campaigns, such as digital ads for smartphones and devices that can get ignored or easily swiped away, mobile billboards offer a higher reward and return on your investment.

Partner with the Best in LED Mobile Billboards

Looking for a trusted partner with a strong portfolio of successful digital mobile solutions? AllOver Media has the ad campaign and strategy you need to promote brand awareness and get more customers to your products. Contact us to learn more!

OOH Advertising Is Booming in 2020!

Posted on by AllOver Media
OOH Advertising in 2020

Out of Home Advertising, or OOH, continues to gain more traffic (literally) than newspaper and magazine print ad campaigns, as well as commercial advertising. According to an article in OOH Today, “Global spending on outdoor advertising will outpace ad spending on newspapers for the first time ever in 2020.” 

Why this new trend? Many factors have contributed to the steady increase in OOH advertising, including:

  • Print to Digital: Gone are the days when billboards could only feature one advertisement at a time. As more signs are becoming digital, more businesses are able to share their air time with other vendors, cutting down on costs and also providing more transparency to showcase advertisements, increase product appeal, and engage more audiences. 
  • Static to Mobile: Today, mobile billboard trucks  are paving the way for more opportunities to spread the word about your brand and promotional products. What’s even more exciting is your mobile vehicle advertising can easily range from print banners for delivery trucks and transit buses to digital displays that feature videos, animated art, or images. More options mean more creative flexibility to promote your products.
  • Impressions to Measuring Data: According to online sources, better tools and data availability have led to increased scalability of OOH advertising and its impact on your customers’ behaviors. For instance, businesses and data experts can now collect and analyze specific metrics (e.g. age, demographic, location, etc.) to help influence their digital out of home advertising strategies than ever before. This wealth of accurate information can help you spend more time engaging the right audiences at their point of purchase and less time brainstorming how to entice your customers and get them inside your store. 

Types of Out of Home Advertising

Choosing the most effective type of OOH advertising will depend on your target audience, marketing strategy, and brand messaging. 

Popular OOH Advertising includes:

Plan Your OOH Campaigns with AllOver Media

Ready to engage more customers with premier OOH advertising? Contact AllOver Media today to find effective solutions for your print or digital marketing needs. 

See our work in action! Check out our portfolio of exclusive clients to find out how we’ve helped brands like yours deliver their message in exciting, memorable ways that instantly connect with customers and drive more sales! 

Product Launch Strategies with Digital Mobile Billboard Ads

Posted on by AllOver Media

Did you know that the average American spends up to 26.1 minutes commuting to work, one-way? And that’s not taking into account travel time for running errands (e.g. grocery shopping, carpooling the kids to hockey practice, etc.) and leisurely activities (e.g. travel, entertainment, dinner, etc.). It’s an undeniable fact that people spend a good fraction of their day inside their vehicles, on the go.  

While this time in your car might be an annoyance as a commuter; as a business owner, it creates a unique opportunity for marketing your products and building better brand awareness with an even wider pool of customers! 

Why Is Mobile Vehicle Advertising Effective?

Mobile billboard advertising offers an effective product launch strategy for businesses looking to get the word out about their new products and services. Compared to more static types of product advertising, such as highway billboards or display signage on street corners, digital billboards on trucks and city transit bus lines help you cover more ground, delivering news and creating familiarity about your products directly into the hands of potential customers. 

And unlike other digital advertisements your customers might receive on their smartphones or through email, digital billboard trucks won’t get sidetracked by ad blockers or mistaken as spam in your customers’ inboxes. 

Key Benefits of Mobile Vehicle Advertising:

  • In a study conducted by Product Acceptance and Research, Inc.—comparing static advertising to digital mobile billboards—mobile billboards generated an increase of 107% in sales. 
  • The OAAA (Outdoor Advertising Association of American) confirms that digital mobile billboards geared towards drivers and passengers can reach up to 95% of Americans.
  • According to research, two-thirds of motorists have a favorable opinion of companies putting graphics on their trucks.

Tips to Include in Your Digital Mobile Billboard Strategy

Simple & Clear Message: A key strategy to creating effective mobile billboard advertising is to keep your message simple, so it’s easy to interpret on the go. Though your advertisement is getting to more places, and reaching more people, in less time, your target audience is also trying to focus on the road in front of them. Therefore, ensure your brand message sparks interest and engagement in fewer words and has a clear focal point.

Consistent Tone/Brand Style: Remember that your brand’s messaging will also need to be consistent. The goal is to ensure customers associate your truck advertising display with your brand’s identity. Therefore, be sure everything from brand voice and tone to brand colors, fonts, and style is consistent across all media channels, especially digital billboards on trucks.  

Ready to Go Mobile with Your Digital Billboards?

Partnering with AllOver Media’s digital billboard trucks will allow you to take control of your product launches and enhance your brand’s advertising. We offer many advanced solutions for digital billboards on trucks that include LED billboard vehicles that play video, animated art, or static images.

Contact us today to learn how we can help you prepare for your next product launch.