Author: AllOver Media

Reach Your New Year’s Advertising Goals

Posted on by AllOver Media

As we witnessed in 2020, sometimes, it’s necessary to pivot your ad campaigns and messaging to suit the current situation and your customers’ needs. When it comes to marketing your business, however, one fact has proven itself to be true time and again: print is not dead. 

In fact, print is experiencing a major revival, and this actually started happening in 2020. Amazon, for instance, came out with a printed holiday catalogue that helped spark nostalgia in customers who remember the “good ole days” of receiving their seasonal Sears, Roebuck and Co. catalogs in their mailboxes. You may have also noticed an increase in mailers with advertisements and special promos to use at local restaurants, books stores, and other small businesses in your community.

Why the push to print from digital? Well, it’s clear digital is here to stay, but the cultural changes mentioned below suggest print isn’t going anywhere either:

  • The average time Americans spend online (i.e., via laptop, smartphone, tablets) has significantly increased as many people are still either working from home, practicing at-home learning, or connecting to loved ones outside of their household. And this added screen time has developed what many refer to as “digital burnout.”   
  • Because the competition of attracting the attention of users across digital media is so high, brands are discovering that what their customers really want are personalized experiences, hence the push for promotional mailers that arrive in physical, not Gmail, inboxes. In fact, since most of the physical mail we receive are bills, and an unfortunately high number of spam, receiving an authentic, well designed ad from your local merchant is well received and much appreciated. 
  • Print is tangible. This means you can hold it in your hands, and it doesn’t change. Digital, on the other hand, is abstract. It can change depending on the situation and other influences. Though sometimes, this is a great benefit, especially as we saw with the pandemic and businesses needing to inform their customers of new policies and hours of operation, when something isn’t concrete, it can feel fake or inauthentic to your users. But print, on the other hand, helps mark a moment in time that cannot be deleted or erased from public view. 

2021 Predictions in OOH Ads

It’s clear that print and Out of Home (OOH) advertising are going to be big this year.  With businesses beginning to open back up to the public, and customers looking for more personalized experiences from brands, now is the time to regroup on your current marketing efforts to get your voice heard and engage a larger audience.

Depending on your advertising goals, we recommend the following OOH ad campaigns:

Gas Pump Ads

As more Americans are heading back to work, and those who have postponed travel are now resuming their plans, you can expect more traffic (literally) at convenience stores in 2021. To learn more about the benefits of gas pumps ads, and the options available to you (i.e., gas nozzle, gas toppers, ice boxes, etc.), read our article.

Truckside Advertising

We’ve always believed in the power of truckside advertising to get your brand messaging to more people in less time. As consumers take to the streets and roads, it’s important to invest in marketing tactics that bring your advertisements directly to the customers, which then leads them right to your stores to complete a purchase. To learn more about the benefits of truckside advertising, read about our service offering. 

Door Hanger Ads

If you already know where your target demographic lives, consider the benefits of door hanger ads for your outdoor advertising campaigns. Door hanger ads allow you to get your brand directly in front of potential buyers, as well as spread the word about a new product launch or sale via store coupons, loyalty discounts, or promotional codes. This also allows you to combine your digital and print efforts together. For instance, customers can receive a special promo in the mail (personalized experience) and use it to shop online at your eCommerce store. To learn more about the benefits of door hanger ads, read our article. 

Get Connected with AllOver Media in 2021

The type of outdoor advertising you choose will depend on how you define success: Are you looking to attract more customers, convert larger sales, generate new leads, or a combination of the three?

To get started ramping up your 2021 marketing ads, contact AllOver Media. Our team has the experience, industry knowledge, and services you need to really gain traction on your 2021 ad campaigns. 

2021 Out of Home Advertising Goals

Posted on by AllOver Media
Pink calendar for 2021

With a new year on the horizon, it’s time to plan for advertising in 2021. According to a recent study, Out of Home (OOH) ad spending is set to grow by 8.5% in 2020. This is the biggest leap in over a decade! 

At AllOver Media, we’re sharing what we consider the top 5 new OOH ad trends you need to know about to help efficiently grow your marketing campaign and connect with more customers in 2021. 

Stay Focused

Gone are the days when companies would cast a wide net, cross their fingers, and hope to reach their target audiences. Due to an increase in data analysis, it’s easy to get deeper insights into “who” specifically responds most to your out of home advertisements. 

More analysis—both retrospective and predictive—means you can focus on customers who are more likely to engage with your brand. This type of efficiency is great news for both your budgets and marketers, as you begin a targeted strategy to attract your ideal audience!  

The Rise of AI 

Who is most likely to help with this increase in data and analysis? You guessed it. With AI on the rise, algorithms are able to predict traffic patterns and purchasing behavior. Because AI is remarkably proficient at relationship-building with customers, your marketing will be even more memorable for the consumer, which in turn will lead to a deeper connection to your brand and more engagement in what you have to offer. 

It’s All about Branding 

In 2021, branding will be everything. And keeping your branding consistent across multiple channels and ad platforms will help create a more cohesive experience for customers. Consumers across the board crave a unique experience when shopping, and by using a thoughtful and layered out of home marketing approach, you can give them what they’re looking for.

Don’t Forget about Digital Billboards

The time is now to invest in digital billboards so you can engage with more customers in 2021. In recent years, OOH digital billboards have increased by 43%. Not only do digital billboards give you an advantage over more traditional models, but by analyzing data from connected cars, they also provide an avalanche of data you can use to target your target audience (see point 1!). We think this is a bandwagon well worth jumping on! 

Storytelling

In 2021, experts are anticipating an increase of storytelling in OOH advertisements. Traditionally, ad storylines utilize a central, relatable character with a problem or wish, and pair that with the featured brand saving the day. 

Compelling and authentic storylines stick in a consumer’s mind and help them retain information about your product, good, or service! Just be sure to generate creative ideas, as a consumer can spot a manufactured story easily and won’t engage as deeply with something they feel is forced or inauthentic. 

Plan Your Marketing Campaign with AllOver Media

The year 2021 is just around the corner, so if you want to get your advertising campaigns spruced up and ready to roll out, it’s time to get some support from the experts in OOH ads. 

Let our team at AllOver Media help you get ahead of the curve and start the New Year off right with your out of home advertising goals!

Boost Your Holiday and Christmas Advertising

Posted on by AllOver Media
Christmas tree with ornament

The jack-o-lanterns are put away, temperatures continue to drop, and now holiday displays are popping up everywhere. 

Tis’ the season to bring your holiday advertising to life! And with the average American spending $906 on Christmas gifts each year, this is the perfect time to use your ads to boost sales before the ball drops on New Year’s. 

Curious how you can improve your Christmas and holiday advertising campaigns? Check out some inspirational ideas to help you build excitement for your products and attract new customers this year!

Branded Holiday Hashtags

Branded holiday hashtags are a great way to create and build social media engagement. Studies show that exactly seven hashtags generate the most likes on an Instagram post. But instead of simply using generic hashtags like #MerryChristmas, a branded hashtag has the potential to start an interactive campaign. 

Think about REI’s #OptOutside campaign. The hashtag that inspired people to spend Black Friday outdoors with loved ones grew and strengthens their brand awareness every holiday season! 

Interactive Social Media Campaigns 

Use interactive social media content to your advantage as you plan your holiday advertising. Interactive content helps boost engagement, and most folks have opinions about the holidays. 

You can choose to create an online quiz to help customers select gifts for their loved ones; post an Instagram poll asking customers whether Die Hard is indeed a Christmas movie or not (spoiler: it is); or create a Facebook post asking readers about their favorite holiday decorations. Not only will this drive engagement on your page, but it will also trickle out to other social media users who may not be aware of your brand! 

While you’re thinking about social media, take some time to update your profile with a holiday overhaul, too, so it’s also celebrating the season. 

Emotionality 

Surveys confirm that people are more likely to make a purchase based on emotions rather than fact and data, and the holidays are the perfect time to imbue your advertisements with emotion. A combination of nostalgia and joy will warm a customer’s heart and get them excited by your holiday advertising. 

There are multiple ways you can get this sentimental message across to your customers, including mobile truckside advertising and digital mobile truckside advertising. Both platforms allow you to advertise your products and services to multiple people, at more places, in less time. And with digital truckside advertising, you can even play video, animated art, or static images that are reminiscent of the holiday season! 

Get Creative 

Get creative with your Christmas and holiday advertising. If you find you’ve used the same style of content, try switching it up this year! 

Why not create a cozy video, or a hilarious meme, that will get your brand trending? Don’t be afraid to think outside the box or give irony a shot.

Another idea may be to invest in a door hanger ad campaign. This may sound old school to some, but we bet you’ve noticed more mailers and door hanger ads popping up in neighborhoods near you recently. 

What’s the reason brands are rediscovering their love of print media? As most Americans are still working from home, the internet and the time we spend staring at our screens is on maximum overdrive, and quite frankly, most customers are already maxed out. What that means is older trends are starting to reemerge, like print (did you see Amazon’s holiday catalog this year?). And these trends are offering customers a much-needed break from digital media.

Think of it this way: It might be much more refreshing for a customer to receive a door hanger advertising your new product launch or promotion than seeing it on the internet. It will come as a delightful surprise, much like a gift under the tree. Plus, they’re more likely to hold onto it vs. deleting an exclusive offer that might end up in their spam folder. 

Let’s Create Magic This Season

Ready to get into the holiday spirit? From digital truckside ads to door hangers and other creative Out of Home (OOH) Advertising ideas, we can help you get your holiday and Christmas advertising to the masses.

Contact us to get started! 

Fuel Up Your Gas Pump Ads

Posted on by AllOver Media
Gas pump ads for hot sauce.

As temperatures continue to dip and Frank Sinatra starts crooning on the radio, that can only mean one thing: the holidays are approaching fast. Now, with everyone desperate for a change of scenery, an increase in travel is expected. 

More people hitting the road (and inevitably stopping for gas) means there’s no better time to utilize gas station advertising. Trust AllOver Media to get your ads noticed!

Why Gas Pump Advertising is So Effective 

The average person stops at a gas station 5-7 times a month, and with holiday road trips on the horizon, that number is bound to increase. By targeting consumers with a gas pump ad, you have a unique opportunity to reach them in a “distraction free zone”, where they don’t have much to do besides pay attention to the advertisements on the gas pump or nozzle. 

By reaching your audience when they’re less distracted, you have a higher chance of sticking in their minds once their tank is full.

Gas Pump Toppers

These types of signs sit on top of the gas pump, strategically placed at eye level. By investing in a bold image situated in a highly visible area, you have the unique opportunity to catch the eye of whoever is tasked with filling up the tank, which can take anywhere from 2-3 undistracted minutes. 

Plus, these gas pump advertisements bring the customer straight to your messaging, which means it’s less invasive than other ad campaigns. 

Gas Nozzle Advertisements 

You’ve probably noticed these advertisements placed right on the gas nozzle when you’ve filled up your own tank. In addition to being placed in an ideal spot for an undistracted consumer to take in, this placement can generate 116,000 impressions per month per gas station. 

That’s a lot of eyes on your unique messaging! 

Proximity to Home/Work

Most people visit gas stations that are 1-2 miles from their home or workplace (although these days that might be the same place!) This will help you target your audience with even higher accuracy, helping you put the ideal messaging in front of your intended demographic. 

Gas pump advertisements are ideal if you’re looking to pack a better punch without taking a big hit to your wallet. Whether you choose to place your advertisement on top of the gas pump, or on the gas nozzle, these gems are a cost-effective way to place your product right in the eye of the consumer. 

Get Connected with AllOver Media

Ready to start enjoying the benefits of gas pump advertisements? Great! Contact us at AllOver Media and let’s get your product, service, or message to your customers. 

Why Bus Advertising Works

Posted on by AllOver Media

Between the size of buses, the breadth at which they travel, and the desire for bus riders and nearby drivers to engage with anything visually stimulating, bus advertising is a productive use of your marketing budget.  

At AllOver Media, we’re here to answer all of your transit advertising questions, and get you started on the path to bigger, better consumer engagement. 

So, Why Does Bus Advertising Work? 

The simple truth is that busses are hard to miss. Whether you’re in traffic or a stop light, a bus ad is sure to catch your eye. Buses travel on the road somewhere between 10 and 18 hours a day, usually seven days a week, which is ample time for your ad to be seen by many potential consumers. 

Repeated Exposure Works 

Buses give your audience the opportunity to see your message repeatedly, which gets ingrained in their minds. This means you’re more likely to come to mind when a consumer is looking to make a point of purchase! Plus, by traveling around different areas, it’s the perfect way to boost brand awareness, helping a wider and more diverse audience engage with your ad. In fact, individual vehicle advertising generates between 30,000 to 70,000 daily vehicle impressions.

External Advertising 

As you plan your transit advertising, you can choose to advertise on the front, sides or the back of the bus. Advertisements on the side of a bus are called King and Queen Signs, while those on the back are known as Tail Signs. 

Want to go even bigger? AllOver Media can help you rev up your Out of Home (OOH) advertising campaign with a full bus wrap solution. 

Placing your brand’s advertising on all sides of a passenger bus will effectively capture more attention, as it cannot be muted, flipped, or looked past. These larger-than-life advertisements cut through the ad clutter, so your message stays ahead of the competition as it is seen and shared with thousands. 

Let’s also not forget that having a full bus wrap makes it easier for pedestrians and drivers to grasp the purpose and message of your ad campaign in seconds, rather than having to lean in for a closer look, especially if your ad is on one side or on the back of the bus. Instead, you’ll be front and center and at the top of everyone’s mind. 

Quick Tips for Creating Engaging Transit Ads

When choosing the design for your external bus advertising, your best bet is to go with attractive visuals with concise messaging, as this is sure to capture and retain your audience’s attention. 

  • Too wordy or murky and you risk losing your audience. 
  • Creativity, bold colors, and easy-to-read fonts are going to help your advertising dollars go far.

Bus advertisements are a great way to reach more people, increase brand awareness, and get your message out to the masses! Have a message to share? AllOver Media would love to help you put it all out there. 

Contact us to learn how we can help!  

Where to Advertise During the Winter

Posted on by AllOver Media
Man skiing off mountain; winter sports.

Days are getting colder, nights are getting longer, and customers are now swapping out their ice coffees for pumpkin spice lattes. Like it or not, the winter months are just around the corner. But that doesn’t mean you can’t utilize winter weather to your marketing advantage! 

Winter advertising is a hidden gem, and AllOver Media is here to help you discover why. 

Go the Distance

Mobile truck advertising offers brands a competitive advantage, no matter the season. Instead of staying stagnant, you can literally go where your customers are. Big game in town? Park outside the arena! A holiday lights festival in a popular downtown neighborhood? Set up your mobile billboard truck across the street. By investing in mobile truck advertising, you’ll always be centrally located in the middle of all the action. 

And by strategically placing your mobile billboard truck in a high traffic area, you can be there for consumers at the point of purchase. Plus, mobile billboard advertising generates between 30,00 and 70,000 vehicle impressions daily. Now, that’s a lot of attention!

Get Illuminated!

LED Mobile Billboard trucks are perfect for winter days as their dazzling light cut through the season’s dreariness. Imagine you’re just leaving the big game, exhilarated because your team won, and an LED mobile billboard truck catches your eye, advertising a cold beer. The weather’s not bad today, and you’re already out: why not stop on your way home? 

By being strategically placed and attention grabbing, your LED mobile billboard truck has influenced a brand new customer’s journey. 

Lean into the Cold 

It’s easy to think cold weather means everyone is hunkering down, but remember, customers have been cooped up most of the spring and summer this year, which means they’re looking for every opportunity possible this winter to get out of the house. For Minnesota, this is a bit of a reverse situation, but for brands looking to advertise this winter, it’s a win win. And let’s not forget that colder days mean it’s finally time for winter sports, including ice hockey, ice skating, skiing, snowboarding, and even tubing. 

According to the Washington Post, spring and summer sports like golf dramatically increased during COVID-19, as people were desperate to get out of the house and enjoy some fresh air and activity. It’s a fair guess that the same will happen this winter. 

Targeting consumers who are already out of the house is the best way to impact their future decision making, so be sure to place your ad campaigns where the action is. Plus, integrating winter weather images into your ads means you have a clean, crisp, white background to showcase your products.

Tap into the Warmth

After about a week of snowshoes and sweaters, most of us are ready for sandals and sunscreen again. During your winter advertising, break the mold and tap into your consumer’s dreams of sunny, sandy vacations. Colorful imagery and text will grab the attention of those passing by who are desperate to escape the season’s freezing temperatures. And by presenting an opposing image to the current climate, your message is sure to stand out! 

Winter is Coming. Are your Ad Campaigns Ready? 

Regardless of which direction you’d like to go with your winter advertising efforts, AllOver Media is here to help build an effective campaign that’s right for you, and most importantly, is engaging to your target audience. 

No longer is winter a time of hibernation. Most people have had their fill of that. Instead, it’s the perfect time to get your products, services, and brand messaging out in front of a new audience. And with our digital mobile billboard trucks, you have the power to light up even the darkest of nights!

To get started, contact us today! 

5 Creative Billboard Ads to Get You Inspired

Posted on by AllOver Media
mobile billboard truck ads

In an age of constant stimulus, we’re always on the lookout for better ways to engage more customers. And because folks are staying home these days, billboard advertising may not have crossed your mind. But it should! 

Billboards are a great way to efficiently connect consumers with your products, services, and standards. On average, 71% of Americans report that they “consciously” look at billboards, and over 50% report to being highly engaged by a billboard ad they’ve seen in the last month. 

Whether it’s on a daily train commute, a road trip, or an evening jaunt, billboards have the capacity to influence a point of purchase in real-time. 

With so much advertising happening, creative billboards ads are more likely to get and keep your audience’s attention. Luckily, there are tons of ways to get creative with your Out of Home (OOH) advertising, and AllOver Media is here to help! We’ve pulled together five of the best billboard ad ideas to help you get inspired!

5 Creative Billboard Ad Ideas

  1. Think Outside the Box – Go beyond the four corners of your billboard ad display and imagine ways you can incorporate a stronger brand message in fewer words. You may choose to use a stunning image as a focus point to draw viewers in for a closer look.  A great example of this is Mike Sicam’s Pond’s Facial Wash OOH campaign in 2007. The message is clear, and the visuals help demonstrate that billboards no longer need to be two dimensional. 
  1. Always Keep the Message Simple – Using a strong visual to help convey your brand’s unique selling point is much more effective than cluttering your ad campaign with distracting words. Check out the simplicity of Penline Stationery: Strong Tape. The message is simple and the only words on the ad are the company’s logo, which is strategically placed, so it never takes away from the powerful impact of the display. 
  1. Consider the Color – Using bright colors can help catch (and keep) your audience’s attention. In areas where the scenery is often green (highways, rural areas, etc.), take advantage of oranges, yellows, reds, and even pinks. In the reverse situation, where buildings are brick, metal, or glass, try using colors that contrast with these materials. We love the example of Leo Burnett’s “Fresh Salads” in 2008. The vibrant greens bring life and excitement to the dreary backdrop of buildings surrounding this popular Chicago billboard.  
  1. Don’t Be Afraid of a Little Humor: Everyone can always use a good laugh, especially these days. By infusing humor into your billboard ad campaign, you can create an instant and memorable connection with your audience. The 2008 Cadbury ad campaign is a great example. We all love chocolate. Some of us so much that we’d climb on top of a giant chocolate bar ad to get a piece of the chewy goodness inside. This playful ad demonstrates that having a little fun can still get your message across! 
  1. Keep Your Message Moving: Did you know mobile billboards receive 2.5x more attention than static billboards? By adding mobility, your creative billboard ad will get more people excited about what you have to offer. Digital truck billboards provide you more opportunities to get a better bang for your buck, as it helps you market multiple messages and reach more people in more places, in less time! At AllOver Media, we specialize in mobile truck advertising and digital billboard trucks. These forms of OOH ads offer more flexibility and allow you to incorporate all the creative billboard ad ideas we’ve listed above—and then some! Because rather than settling for static images, digital billboard trucks use LED technology to play videos, showcase animated art, and so much more! 

To see our trucks in action, check out our portfolio of work!

Hit the Road with Your Billboard Advertising

Ready to create a stunningly simple ad campaign to catch even the busiest eye. Partner with AllOver Media to get the message you want delivered to the right audience at the best time with mobile digital billboards! Together, we’ll help you create an effective ad campaign to engage customers…even the ones late for work!

4 Benefits of OOH Media

Posted on by AllOver Media
Mobile billboard truck.

Most of us are familiar with the term Out of Home Advertising. But what many people don’t realize is how this platform has (and continues to) take over the digital landscape. Out of Home (OOH) media, like OOH advertising, allows businesses to showcase their brand’s products, personas, and messaging to customers in larger geographic areas, where they’re more inclined to make a point of purchase. 

Think about seeing a giant billboard advertisement on the side of a building. It’s showcasing a happy couple enjoying a refreshing caffeinated drink. Having this billboard advertisement strategically placed near major retail centers may entice pedestrians to stop in and grab the same beverage on the way to their next destination.

Now, imagine seeing this same advertisement but rather than it staying in one place, it’s able to move along with you and span a larger area, creating more brand impressions than you ever thought possible. This is how OOH advertising has evolved into OOH media, or more simply put, digital advertising on the go!

Digital Billboard Trucks, C-Store Advertising, Bar Media, and More!

These days there are countless media platforms you can utilize to promote your products and connect more customers to your brand. At AllOver Media, we specialize in helping businesses find effective marketing solutions using creative OOH media advertising, such as:

Digital Billboard Trucks: Plan for higher customer engagement with LED billboard trucks. From playing videos to displaying animated art or static images, our mobile digital billboard trucks offer more custom options and keep your brand messaging on the move, so you reach more neighborhoods around your targeted areas. 

C-Store Advertising: Gas station advertising has revolutionized the way brands market to their customers. From gas pump and nozzle displays to ice box ads, if you’re looking to test your marketing campaigns in higher trafficked areas, c-store advertising creates a central hub, where you’re able to capture your customers’ attention longer to build better brand awareness.  

Bar Media: Believe it or not, those branded coasters you set your beer glass on at restaurants are another clever form of OOH media. Consider this: have you ever “not” noticed the logo or promotions printed on the coaster label? It’s hard to miss brand messaging that’s literally sitting right in front of you, and because most patrons like to take their time while dining out, there’s a much greater chance that the brand printed on that coaster is getting more positive exposure. 

Remember, people go out to enjoy an evening with close friends, good food, and entertainment. What better place to showcase your brand than a setting where customers are having a good time and are likely to stay longer in the same place? 

Other types of bar media we offer, include:

  • Indoor Posters
  • Table Tents
  • Coasters
  • Door & Mirror Clings
  • Branded Items

Digital Indoor Ads: Whether you’ve attended a restaurant, sports bar, shopping center, or airport, you’ve likely had your attention captured by digital indoor ads. These types of OOH media allow you to showcase your brand with vibrant static messages or positive videos, all strategically placed in distraction-free areas to deliver each message directly to your consumers.

To recap, let’s breakdown the top 4 benefits of OOH Media from the examples listed above:

  1. Better Customer Engagement
  2. More Brand Exposure (i.e. impressions)
  3. Greater Flexibility
  4. More Customization

Experience the Benefits of OOH Media

The realm of OOH is constantly changing, but with help from AllOver Media, you’ll know exactly which platforms and ad campaigns will give you the greatest return on investment. We’ve helped many brands and industry leaders make a bigger impact by getting their message to customers where they are and when they need it. 

To get started planning your brand marketing strategy, contact AllOver Media.

Make a Splash with Large Scale Outdoor Advertising

Posted on by AllOver Media

Looking to catch your audience’s eye? Since the early twentieth century, business owners have been utilizing their brick-and-mortar surroundings to advertise their brand’s unique offerings.

Examples include painting murals on walls, brick buildings, and nearby skyscrapers (OOH Today)! And though some may consider this an older form of Out of Home (OOH) Advertising, having hand-painted murals or vinyl wallscapes in high traffic areas never goes out of style! 

Why Are Ads on Buildings So Effective?

Large scale outdoor ads create a major impact for your business, helping you build brand awareness and increase customer interactions with each driver and pedestrian who passes by. And because of their massive size, they’re hard to ignore, which means having them located in heavily trafficked areas equals more impressions for your products and brand image. 

To create you a “bigger” picture of how large scale outdoor ads can benefit your OOH marketing efforts, here are three ways you can optimize your vinyl wallscapes and/or murals to create more exposure and better goal conversions: 

  1. Creative Customization: Because wallscapes can be designed using different materials (vinyl, paint, etc.) and sizes, it’s easy to customize your large scale outdoor ads to represent your brand’s image and spark curiosity and engagement from your customers. In a previous post, we discussed our favorite creative strategies for bus wrap advertising. Number one on our list was to utilize your ads’ existing surroundings to make a bolder statement. You can do the same for building ads. 

For instance, buildings can be narrow, wide, include windows, bridges, or sharp corners. At AllOver Media, we’ve helped brands transform these limitations into creative opportunities by designing eye-catching visual ads that work around awkward spaces (pictured below: Vinyl mesh wallscape located on the main artery of Lincoln Boulevard between South Bay LA and Santa Monica).

Vinyl wallscape of Toy Story in busy LA neighborhood
  1. Cross-Channel Marketing: If you follow our blog, then you already know the benefits of cross-channel marketing, but did you know that vinyl wallscapes and murals can offer other channels to optimize? You may decide to use your vinyl building advertisement to share a branded image and website link or hashtag for people to follow and learn more about your new product launch. Though very simple, offering a bit of mystery can entice customers to want to learn more about you (pictured below: hand-painted mural in West Hollywood).
Building Advertising | All Over Media

Another idea is to promote your products or advertise discounts using a special code that customers need to enter on your website or in store. This will also allow you to track metrics on the success of your building ads. 

  1. Cultural Components: The truth is both vinyl wallscapes and painted murals are some of the most attractive forms of OOH advertising. Why? They’re embedded in our culture norms. For centuries, big cities have displayed giant ad campaigns across large skyscrapers and city buildings. It’s a part of the metropolitan scene that people have come to expect, and it’s also a form of artistic expression. 

Let’s not forget that creating a painted mural that advertises your brand can become a unique staple in your community that people go to see, take pictures with, and share on social media, thus gaining you more exposure and awareness for your ad campaign (pictured below: Adhesive vinyl and Matte Laminate on Venice Beach Boardwalk).  

Painted Mural in LA

Ready to Make a Bigger Impact?

Learn how to leave a lasting impression with AllOver Media. Our team can help you design a creative OOH ad campaign that promotes your brand and drives more customers to you. 

If you’d like to see more samples of successful wallscape and mural advertising we’ve created for some of the most iconic neighborhoods in Los Angeles, reach out to us today for more details! 

Ice is Nice – Unexpected C-Store Opportunities

Posted on by AllOver Media

As we welcome the hot summer months ahead, many customers are eager to head up north to their cabins or lake houses to spend every free moment basking outdoors in the fresh air. But there’s one stop they’ll have to make before they get there. 

Ice box advertising for the Minnesota Wild hockey team.

Convenience stores offer prime real estate for advertising your products and services to customers across the state and region. And as more businesses begin to reopen post COVID-19 shutdown, and more people are able to get outside and explore local areas, now is the perfect time to launch an effective marketing campaign that targets customers on the move! 

An alternative to Out of Home (OOH) advertising, convenience-store ad campaigns are all about bringing your brand messaging to a larger demographic of customers. In a previous post, we focused on the benefits of c-store advertising for your business, but this time, we wanted to share some unique strategies to help make your brand stand out and attract the right attention!

Unique OOH Advertising Ideas

This summer, customers will be attending smaller gatherings of barbeques, fishing at nearby lakes, and heading to their family cabins for the weekend. And while they make these plans, the summer heat will continue to climb, meaning they’ll need to grab a few bags of ice along the way. 

Ice Box Advertising wraps around the exterior of the refrigerated container, which sits strategically in front of the store’s main entrance. So, when customers enter or exit the store, grab their ice, etc., they’ll see your new product launch or promotional sale multiple times, increasing brand impressions. 

Ready to Try Something Unexpected? There’s more to ice box advertising than just displaying a banner. With such an open and large space to advertise your brand, there’s a lot of flexibility and customization you’ll want to consider. Here are a few tips to help you get started:

  • Create a bold statement with your campaigns using memorable 3-D graphics, icons, or images that wrap smoothly around the ice box’s surface. This adds a surprising element that customers can’t help but notice and lean into for a closer look. 
  • Enhance your c-store advertising campaign with brighter colors, simple calls to action, and clear hierarchy. For instance, consider what the most important information on the ice box should be: your name, your logo, your promotion, or your image? Place items in order of importance so that you don’t have conflicting images or graphics competing for the customers’ attention. 
  • Incorporate unique designs or include typography along the edges of the ice box to create an interesting contrast. For instance, the ice box will likely contain two windows on each side for customers to open and retrieve their ice before closing shut. Use these compartments and angles to your advantage with creative design that still align with your brand messaging but also provide a unique perspective that customers aren’t used to seeing. 
Ice box advertising business

Plan Your C-Store Marketing Advertising with AllOver Media

Melt the competition this summer with effective OOH advertising from AllOver Media. Our team will help you expand your marketing efforts to the right locations, so you reach your target audience where they live, work, and play. 

To learn more about the benefits of ice box advertising or to find ideas on other c-store marketing strategies, contact us today.