Figuring out your target audience is one of the most important aspects of planning out a successful marketing strategy. After all, what good is the most creative design if the right people aren’t seeing it? If you’re wondering, how do I find my target audience, AllOver Media has a few tips to get you started!
Who Do You Currently Serve?
By taking a hard look at your current customer base, you can glean a lot of information. Do they have characteristics in common? Can you separate them into a couple of groups? Building out your targeted audience on your current one is a great place to start. If your current customers are engaged in your brand, those in a similar place will probably be good targets.
If you’re not sure about who makes up your current audience, try digging into your website stats, Google Analytics, and social media accounts.
Take a Page From Your Competitors
Look, they’re your competition for a reason. Who are they reaching, and how can you reach them in a better way? By researching the language and graphics of your competitors, you can choose to follow a similar approach OR come from a completely different angle. Figuring out what niche isn’t being utilized is a great way to make an impact on your target audience and see results.
Target Specific Demographics
Consider who is most likely to benefit from your product, and who is most likely to buy it. Then, use that knowledge to inform your advertising strategy. Here are just a handful of factors you can consider to identify your target audience:
- Location – Are they in your community? Nationwide? Worldwide?
- Gender – Is targeting one gender over another beneficial to your strategy and if so, why?
- Income Level – You want to reach those who are likely to purchase your product. Knowing which income bracket(s) you’re aiming for helps with messaging and marketing placements.
- Age – By focusing on an age group, you can harness in on language and imagery that’s most likely to resonate!
Once you’ve determined which demographics you’re going after, use that information to create content that’s most likely to resonate. By narrowing in on a target audience or two, you can focus your efforts and really start to understand who is engaging (and not engaging) with your brand and products.
Check Your Stats
After your next marketing campaign, take time to track your stats. Analyzing that data helps you learn what was successful and what was different from your predictions. If you’re able to interact with your new customers, ask them how they found out about you. What from your messaging resonated with them? All of these insights will make your next marketing effort even stronger.
Time to Take Your Marketing to the Next Level
Now that you have a few ideas to identify your target audience, let’s get started! Whether you’re jumping into your first outdoor advertising endeavor, or you’re a pro, AllOver Media helps put your targeted messaging out there. Check out what we do, then go ahead and reach out!
There’s so much to cover when it comes to finding your target audience. Keep your eyes peeled for Part 2 where we dive in deeper and bring you even more ideas. Don’t wanna miss it? Be sure to subscribe to our blog to get our latest insights on outdoor advertising.