AllOver Insights

What was known as “digital signage” a few years ago is blossoming into a vastly more immersive experience. It’s moved from being merely eye-catching to engaging consumers once you’ve gained their attention. Now indoor out-of-home advertising is embracing the latest technology and using digital displays to entertain, inform, and engage. These digital content displays are rapidly Read more…

One of the biggest challenges a business faces is delivering their advertising messages to the right people and getting them to pay attention. It can be challenging to decide where, when, and how to target an audience effectively.

Nearly everyone is familiar with demographics — the cold hard facts behind the consumers who buy your products and services. But even within specific demographic groups, individuals have differing opinions on the type of products they value and what motivates them to buy. This is where psychographic advertising can really benefit your advertising campaign. Here Read more…

Traditional billboards do a great job at delivering impact to passerby due to their large size. But their reach is limited because of their static nature. Enter a billboard solution on wheels – truck advertising. These mobile ads can boost your existing billboard advertising campaign and produce a higher reach in the areas where your Read more…

The Hispanic population in the U.S. has doubled in the past ten years, making them the fastest-growing minority consumer group in the U.S. Surprisingly though, they are also one of the most underserved communities for media providing advertisers with a great opportunity to reach them. But with advertising, it’s important to know your audience. It Read more…

In 1992, Dick Enrico founded 2nd Wind Exercise Equipment when he saw an opportunity in the market to sell and rent exercise equipment. Shortly thereafter, he began advertising in restrooms with AllOver Media’s indoor advertising products to help spread the word about his new company. Back then, it was one of his best advertising platforms Read more…

When looking at the makeup of our country, the United States is both ethnically and racially diverse. While this gives us a great variety of cultures, languages, and delicious cuisines, it also poses a challenge for marketers trying to reach these various audiences. As a result, multicultural advertising has now become a key component to Read more…

Born between 1980 and 2000, millennials are the consumers every advertiser needs to keep a sharp eye on. They’re expected to spend $200 billion in 2017, when the last few members come of age and enjoy increased spending power.

Technology is changing everything — including indoor advertising. Originally known as restroom advertising, digital indoor ads are the ultimate in captive audience marketing because consumers can’t flip through, change channels, or turn them off. Here are some examples of effective digital indoor advertising to inspire your next campaign.

In our fast paced world, successful advertising catches the eye of the on-the-go consumer. Truck advertising is one such platform that has proven track record of effectiveness in gaining targeted market attention. Here’s why truckside billboards should be incorporated into your next ad campaign: