Remember when radio drive time was an ideal way to reach your target audience? That was before drivers turned to streaming sites for music and podcasts to listen to their favorite personalities. So what’s an advertiser to do with radio audiences falling and costs rising? Capture a captive audience with indoor advertising.
With the surge of new listening options such as Pandora and Spotify, radio advertising has become more difficult to track, recall rates are on the decline, and often times the investment exceeds the return.
With indoor advertising, you can target very specific demographics and geographics. Plus, in that setting, you’re advertising to a captivated audience allowing you to achieve much higher recall rates for a fraction of the cost of what you’d have to pay for radio.