The ski season is underway and AllOver’s Mountain Group has been busy installing ads and updated maps across our largest-ever network of premier ski resorts across the country. We’re working with another group of great brands this year including Garmin, GMC, Whole Foods and Net-A-Porter that want to reach a huge audience of affluent adventure-seekers. We’re also excited to be installing for the first time at our resorts in Courchevel, France!
These ads get installed while the lifts are running. They get slowed down just long enough for our team to swap everything out (think NASCAR pit-stop). Check out some action shots!
We’ve known for a while that out-of-home advertising drives more online activity than other traditional media. But did you know that it also does a better job of driving online search and social activity than banner ads? A new study from Nielsen shows that out-of-home drives more overall activity when indexed against spend. They found 46% of US adults have used Google or another search engine due to viewing a billboard, bus shelter, or other OOH format in the past six months. That compares to 36 percent after seeing a banner ad on their computer. Nearly 40% have visited a Facebook page or posted a message on Facebook after seeing an OOH ad. Just 32 percent who saw an online banner ad had activity on Facebook.
Adweek just released their top picks of the year for outdoor ads that stopped people in their tracks. We’re excited to be a part of the Narcos Season 3 promo for Netflix that made the list! Other great brands that made it include Delta, Smirnoff and Lyft. Check out the full list at Adweek.
Convenience stores are part of daily life for consumers. They are also big business – over 160,000,000 customers walk through a c-store each day, generating over $550 billion in sales in 2016. C-stores make up 34.1% of all retail outlets in the U.S.
The Tampa Bay Lightning will once again host the 2018 NHL All-Star Game at Amalie Arena. The Bolts first held the event back in 1999, and this year marks the 25th anniversary of their inaugural season in ’92. Events begin on Saturday, January 28 with the skills competition and continue through Sunday with the All-Star Game.
Gen Z represents nearly $50 billion in spending power and the size of the group’s influence will grow. Already, Gen Z is larger than the Baby Boomers and Millennials in terms of population size. Growing up with constantly connected mobile devices, it was expected that this generation would fully embrace online shopping as standard practice along with dire predictions for brick-and-mortar sales. Just a few years ago, we would have predicted a dropoff in Black Friday in-store sales as younger people spending money started shifting their dollars online. Instead, we’re seeing more subtle changes in shopping behavior. They do research online before making a purchase, but they actually prefer in-store shopping to a greater extent than Millennials do. They are less likely to use PCs and more likely to use mobile devices where the shopping experience is much more limited. When it comes to Black Friday vs Cyber Monday shopping, this year younger shoppers will still prefer going to physical stores.
Leading into the American Music Awards on November 19, Selena Gomez is using our wallscape at Sunset & Stanley in Los Angeles to promote her new single Wolves. She’ll be performing the song live for the first time during the show. Fans can take pics in front of this unique hand-painted mural and share on social media with the tag #SELENAxAMAs to show their support.
Selena shared this message with her followers on Twitter:
AllOver Media is excited to announce our exclusive partnership with Minnesota Valley Transit Authority (MVTA) to offer premium external bus wraps and transit station advertising in the Twin Cities. The MVTA serves over 2.9 million riders a year on 164 buses with routes traveling to and from seven southern Twin Cities suburbs to highly desirable locations including downtown Minneapolis, downtown St. Paul, the University of Minnesota, and the Mall of America.
For ski enthusiasts all over the US, first snow is an exciting event. Getting out onto the slopes early in the season is pure bliss for snowsport participants. Last year, Denver’s first snow was November 16th, setting the pace for a long ski season in Colorado. 2017 is bringing even earlier snowfalls, with resorts like Mammoth and Whistler getting snow in September and Colorado seeing snow in early October. “We’re going to have a really early ski season out in the west,” said Dan Leonard, senior meteorologist with the Weather Company.
Interest in electric vehicles (EVs) is at an all time high according to the university EV stats. This enthusiasm is finally starting to show in global sales numbers, increasing from just 119,000 in 2012 to 774,000 in 2016. Despite this growth EVs still account for less than 1% of total new car registrations. Overall, the global market is still primarily made up of early adopters. Analysts predict that by 2025, that number will surge to 25 million. Tesla was the most sold electric car globally in 2016. The Model 3 was pre-booked 325,000 times in only one week, which is the single largest one-week launch of any auto product ever.
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