The Tampa Bay Lightning will once again host the 2018 NHL All-Star Game at Amalie Arena. The Bolts first held the event back in 1999, and this year marks the 25th anniversary of their inaugural season in ’92. Events begin on Saturday, January 28 with the skills competition and continue through Sunday with the All-Star Game.
The event will bring an influx of people into the Tampa market. The 2017 All-Star Game attendance was over 18,000 and TV viewership was up 42% vs. 2016 to 2.262 million viewers. Fans can follow the action on social media using #NHLAllStar.
Major sporting events are an opportunity for brands to align with people’s passion for the game and enhance experiences. Visitors will be sightseeing, looking for places to dine and going out for drinks during their stay.