State programs have been ramping up advertising. Their health campaigns provide crucial messaging to raise awareness and promote preventable care for HIV. Many are including Indoor Advertising in their media mix, an engaging option that efficiently reaches the right audience.
Focused Targeting
The LGBTQ community has the highest HIV transmission rate among any demographic group and is a priority for these programs. The CDC has found gay and bisexual men account for 70% of new HIV infections. Programs focus on steering the community to talk more opening about HIV. One in six gay and bisexual men living with HIV are unaware they have it. Many of the messages encourage prevention education, testing, treatment and directing to available resources.
Multiple Touch Points
Indoor ads are a straightforward way to put the message directly in front of an audience. Government groups are working with AllOver Media to concentrate on cities, zip codes, and neighborhoods throughout the country. We assist with selecting well-known gay bars and restaurants utilizing indoor advertising and place multiple messages across the venue. Options include messaging on coasters, table tents at their seat and posters in the restroom. Indoor ads are introduced throughout their experience without being annoying.
In 2009, the CDC released the value of preventable care and the impact it has had on the community. Between 1991 – 2006, the medical cost savings from prevention is estimated at $129.9 billion including avoiding 361,878 new HIV infections. Continuous education will only help increase those numbers. To learn more information about preventable care, go to HIV.gov
