According to marketing predictions, 2022 is slated to be a huge year for out-of-home advertising. And at AllOver Media, we continue to see more companies investing in and planning out OOH advertising. As people are getting comfortable being out and about, there are evolving opportunities to reach people where they are.
If you’re looking to make the new year your biggest marketing year yet, guess what? It’s already time to start planning!
Why Are We Planning Out Of Home Advertising For 2022 Now?
Whether you feel ready or not, 2022 is fast approaching. In the marketing and advertising worlds, planning ahead by a few months is completely normal. This is a great way to make sure you have time to plan and execute.
However, as we all know 2021 has not been a normal year. A limited supply of paper has caused hiccups in many print campaigns. Printers are overloaded and often in short supply.
This has lengthened turnaround times for advertising across the board. Whereas campaigns could previously be developed in two or three weeks, we find it best to plan months ahead. This especially applies if you want prime OOH advertising real estate!
Planning ahead isn’t a bad thing, though. Taking time and care to create your campaign gives you an advantage over the competition. You truly have the space to be creative and revolutionary with next year’s marketing endeavors.
Types Of Out Of Home Advertising
Out of home advertising is a wide arena that can reach so many people when they’re ready to hear your messaging. And there are many different ways you can execute it, depending on your unique needs and goals. Some of the most effective types include:
- Resort media: ads tailored to a specific vacation spot to maximize impact and catch individuals when they are not doing anything (on a ski lift, for example).
- Transit: bus wrap advertising that impacts people on the go.
- Convenience store: ice box ads, one sheet posters, gas nozzle ads, etc.
- Digital: gas pump ads, digital truck ads, indoor advertising, etc.
Using multiple types of out of home advertising makes your campaign even more impactful. Plus, it catches individuals when they are in the headspace to buy your product or service. The right message + the right time + the right audience = success!
Jump Into Action With AllOver Media
Plotting out your 2022 ads can’t wait much longer. The process to create a killer campaign takes time, so starting now is a must!
Want to ensure that your business is ready for the new year? Shoot us a message. We are here to help develop an effective, compelling out of home advertising campaign that boosts your business and highlights what you do best. Let’s take this new year by storm!