The holiday season is a time when we know consumers are spending. Almost every year holiday retail sales are predicted to outperform any previous season. Online and mobile won the holidays in 2017. eMarketer reports that US retail ecommerce sales jumped 17.8% during the 2017 holiday season, a big increase that helped push total retail sales up 5.5% in November and December. They originally expected ecommerce to climb 15.8% and total retail growth to slow to 2.0%. (1)
Here are 3 ways you can use out-of-home (OOH) advertising to ensure your brand is on wish lists this holiday season:
Gain top-of-mind awareness before the shopping cycle begins
Consumers have the holidays in mind long before the first snow. The holiday season now starts ahead of Black Friday. More than half of holiday shoppers starting to research and plan their gifts in October or earlier — before they start committing to actual purchases. (2)
Drive online and mobile activity
More and more people are willing to buy on mobile, but we know that mobile is still used primarily as a door-to-the-store. 76% of people who search for something nearby on their smartphone visit a related business within a day. 28% of those searches result in a purchase. (3) Create that door to the store with OOH by reaching potential customers on-the-go and near your retail establishment. The path to purchase is no longer a linear journey. OOH speaks to consumers who are able to make a mobile purchase or visit a store at any point on that journey.
Break through the holiday clutter
Consumers are armed with real-time information at the tips of their fingers along with a strong aversion to being advertised to. That means creative marketing solutions are needed more than ever before. Out-of-home cannot be blocked or skipped. It can add valuable content and information in a message-friendly environment. OOH reaches those who consume less traditional media. It is flexible, relevant and able to deliver the right message at the right time. (4)