Gas nozzle advertising allows you to literally place your brand message in consumers’ hands as they refuel their vehicles at the pump. Attract attention and engage audiences using powerful messaging that resonates. Gas nozzle advertising lets you convey a strong message to daily commuters in a high traffic hub that gets multiple and repeated impressions.
- Reach on-the-go consumers directly before they make purchases
- Connect with a wide range of geographic regions
- Draw attention to your ad with a location that’s impossible to ignore
WHY USE GAS NOZZLE ADVERTISING?
Place the Advertisement Directly in Their Hands
Gas nozzle advertising means consumers directly view your advertisement in an engaging way by placing it directly in their hands. Your consumer, at convenience stores, will have the gas pump topper right in their hand. Outdoor advertising can be for any product or service and your consumer will be literally touching the ad and absorbing the message.
3-5 Minutes of a Captive Audience
The average consumer takes 3–5 minutes to refuel, giving them plenty of time to view your messaging. Gas pump nozzle advertising has a dwell time of all the time it takes your consumer to fill their tank. They might get on their phone (though it’s advised not to touch your cell phone during gas filling, but most people stand there and look at either the pump, the cars going by, or the pump tops. You have their attention and eyes; capture them.
Huge Reach with 116,500 Impressions per Month
Gas pump advertising generates 116,500 impressions per month per station, encompassing a total of 50,000 locations. Gas pump nozzle marketing is mini billboards that are in such an unique place that consumers don’t automatically block them out. Gas station advertising can be advertising overload, as there is marketing material everywhere, but while your target audience is standing–possibly bored–at the pump, their eyes will likely be drawn to your gas nozzle marketing.
Inform Your Consumers
The average consumer refuels just 1–2 miles away from home or work, allowing you to profile consumers with higher accuracy. Knowing where your audience is coming from will give you great insights into their buying habits.
You can refine your gas station ads, you can be more cost effective in reaching customers. You can use that demographic data to inform your later advertising displays. And all while they’re pumping gas.