Today, advertising is evolving faster than ever. And customers are becoming wise to marketing tactics faster than ever. But while customer sentiment changes, advertising technology is ready to evolve right along with it.
One such form of advertising might very well be one of the oldest. Billboard advertising has recently undergone a technological glow up, so to speak. New technologies allowing for better, smarter, and more effective billboard ads are now pervasive. They offer myriad opportunities to brands and to the savvy marketers hoping to promote them.
Read on to discover some of the new technological shifts that are shining a whole new light on billboard advertising.
Digital Billboards
There’s a good chance you’ve seen digital billboard advertisements and not given them a second thought. But with this emergent tech, it pays to go deeper.
Where static billboards are eponymously unmoving, digital billboards are a veritable canvas for creative marketers. Different taglines, beauty shots, and more can be employed over the life of the campaign – no re-hang required.
Moreover, digital billboards allow for near-instantaneous creative swap outs. Not in love with your latest campaign? Or perhaps there’s a typo in your listed URL or socials? With a few clicks of a button, your digital billboard placement can display fresh, effective, and accurate content with ease.
Things get even more interesting with the onset of 3D billboard ads. These use high pixel density displays and creative points-of-focus to trick the eye and garner attention.
Advertising Billboards Using Motion and Sound
Digital billboards don’t just stop at eye-catching visuals to boost their effectiveness, though. Many savvy marketers have employed full motion and engaging sound into their advertising scapes. These placements practically beg for attention and quickly rise above their static and even digital-yet-immobile brethren.
Imagine two campaigns running concurrently in a high foot traffic space. One features a competently printed posterboard, full stop. The other features a dazzling display with catchy music, exciting motion graphics, and a compelling VO. Which do you think is going to win customer attention?
Glemont Consulting has the answer, with digital winning the consumer response at a 3% higher rate.
Advertising Billboards with Interactive Elements
Going beyond passive engagement, some marketers are turning to interactivity to boost engagement with their billboard advertisements.
Augmented reality effects, touchscreens, handoff experiences to a mobile device, and more all aim for better customer sentiment, engagement, and actionability. The goal here is not for mere passing awareness of the campaign. Instead, it’s for a target audience to actually interact with it. And interaction is half the battle when it comes to advertising.
Advertising Billboards with Real Time, Data Driven Insights
For a good long while, marketing was a “gut feeling” industry. But big data changed all that. Now every element of your campaign, from audience demographics to engagement levels, can be scrutinized.
Many tech-backed billboard advertising campaigns rely on said data to ensure their effectiveness. Everything from impressions to engagement rates can be tabulated. These can offer a specific peek at a billboard campaign’s return-on-investment. And whenever anything is slightly off, adjustments can be made with ease to boost that ROI.
These insights can also help support hyperlocal targeting. They can put demographic info, event details, and geographic insights squarely on the table for a marketer’s benefit.
Advertising Billboards with AI Optimization
These days, AI is a hot button issue. But it goes well beyond chatbots and creative generation. In truth, technology monitoring social media trends, audience sentiment, engagement data, and more can be used with relative ease. And formerly complex data sets can be analyzed and interpreted with a fraction of the effort it previously took.
What that means for your billboard advertisement campaign is better, more timely, and more deeply analyzed insights. And any campaign health detail that makes your campaign a more effective one is a good one.
Launch a Campaign Better than Billboard Ads with AllOver Media
Technology may be entangled with billboard ads, but many of the options above come with limitations. Out of Home Advertising can help you get around those limitations, providing advertisement that’s equally striking and effective.
At AllOver Media, we’ve launched countless campaigns for clients nationwide that deliver results. And our proactive approach means you’ll never wonder if your campaign is doing all it can to garner the results you need.
Smarter campaigns start here. See How AllOver Media Can Help!
