There is no better means of capturing a markets attention than bringing an ad straight to your customers. One of the emergent ways savvy advertisers are bringing their campaigns to market is with mobile advertising billboards. With mobile billboards, advertising can see 45% higher engagement than static advertising, according to APN.
But how does a mobile billboard advertising differ from a traditional campaign? And why should your business consider using this novel approach? Let’s talk through why mobile billboards should be a priority for your next media plan.
1. Increased Visibility
With a static billboard, you are beholden to the foot or car traffic that passes it. Many advertisers pick their billboard spots carefully. Yet they will only ever capture the attention of those who happen to pass by.
In contrast, mobile billboards can travel throughout a city or even state. A mobile billboard is a great way to capture the maximum amount of attention by targeting natural crowding patterns.
2. Targeted Deployment
Imagine you have a business and want to drive foot traffic to it. Now imagine you have rolled out a traditional ad spend. Plenty of prospective customers can learn that your business exists through your traditional ads but the ads do little to no good in actually guiding your customers to your store.
Now imagine you have rolled out mobile billboards in the vicinity of your store. Your truck ad could circle the block, letting customers know where you are. A sample tagline might be something like, “Just one block east!”
Or they could go further afield, promoting the nearest public transit station to your business. The possibilities are endless as far as your campaign is concerned. But by making your content both geographically and audience-minded, you can evolve your advertising from awareness into action-driven.
3. Simple Campaign Updates
Unlike traditional static banner advertising, digital mobile billboard advertising has the benefit of easy content swaps. That is because, unlike static billboards that need to be physically replaced, a digital mobile billboard screen can display updates immediately.
Like a website, content can be updated and uploaded simply (and even, in some cases, from remote locations). Your digital mobile billboard campaign can show the latest campaign creative with the click of a button.
4. Capitalize on Rush Hour
Two words: captive audience.
Traditional billboards usually only have a few seconds of impression time. But a mobile billboard that travels alongside travelers is likely to see a far higher length of impression. By strategically positioning your mobile billboard’s advertising in gridlock, visibility is a given. You can ensure those who are stuck alongside your ad will see and remember it.
It might seem cruel to target audiences who have no means of getting away from your ad. But consider this. Perhaps your ad campaign can brighten weary drivers’ days.
Pick a campaign creative that acknowledges the misery of the daily commute or pick a theme that puts a smile on a commuter’s face. Whatever your strategy, pick something memorable that is a pleasure to see, and your campaign is sure to be a hit.
5. Broader Demographics
There is no better way to grow your audience margin than by maximizing who your ads are served to. This is the cornerstone thinking behind mobile ad strategies like social media marketing and search engine display ads.
But what if traditional advertising could capitalize on the same methodology? Consider this: when a traditional billboard is placed in a neighborhood, its reach is limited. The only people who will see it are the people who live and work in that neighborhood. By contrast, digital mobile billboard advertising can cross an entire city in a single afternoon.
With greater exposure, your company’s ad has the potential to impress multiple demographics and with greater exposure, your potential sales have a greater chance of growing.
Develop Winning Digital Mobile Billboard Advertising
At AllOver Media, we work with clients of all kinds to roll out smart, targeted mobile billboard advertising strategies that work. If you are ready to bring the benefit of mobile billboards into your marketing stack, reach out to us. See how AllOver Media can help!
The Best Events to Use a Digital Mobile Billboard
There are thousands of reasons why billboard advertising hasn’t faded over the years. While digital advertising rakes in large sums for the likes of Google and Facebook, engagement results are mixed.
Outdoor advertising, on the other hand, is as strong as it ever was. This is thanks to numerous pros that only it can claim:
- “Captive” audiences
- Long campaign runs with little competition
- Fewer distractions from your content
- No ability to “ad block”
- Modern digital solutions for content rotation
Gone are the days of a fraying canvas billboard beside the American highways. Here to stay are digital billboards capable of showcasing your company’s latest content. Digital billboards are often the most effective advertising strategy to get your content in front of your target audience.
But it’s not just about large jumbotrons these days. Modern digital mobile billboard solutions are typically affixed to the tops, sides, or behinds of cars, trucks, and buses. With them, you can update your content with ease and move your content to where it will be most effective.
In this article, we will explore some of the places to consider when rolling out an effective digital truck advertising campaign. These are the high volume, high engagement spaces your brand will surely see a return on investment from.
Concert Advertising
Think about a typical concert venue. There is likely plenty of advertising happening inside the stadium, concert hall, or arena. But what about outside?
For concerts happening in suburban areas, there are countless opportunities. Park a small truck affixed with a digital mobile billboard across the street from the stadium’s ticketing gate. This is a surefire way to get lots of eyes on your product or service. Or place a tow-hitched billboard onto the sidewalk near the gate.
For both of these examples, two design elements can help boost engagement:
- An active call-to-action (CTA) and
- A scannable QR code
As a bonus, your audience is likely to create a positive association between your brand and the event’s happy emotions!
For concerts happening in urban areas, consider a digital mobile billboard strategy that partners with the local taxi fleet. If strategically deployed, your campaign can be seen by concertgoers as they come to and from the performance. It can also be noticed by random pedestrians who just happen to be in the area, too!
Sporting Event Advertising
Sporting events are another great opportunity when legions of like-minded fans congregate for a dedicated time. This could include:
- Regular season games
- Finals
- Playoffs
- Exhibition matches
- And more
These events have the benefit of running much more frequently than large-scale concert events and audiences tend to frequently return. As such, advertisers can get a solid sense of the audience persona near a sports stadium.
For these events, consider parking a mobile digital billboard trailer at strategic spots nearby. The most highly trafficked spaces would be around the sporting event’s parking lot or near ticketing gates. The key here is to have numerous brand engagement opportunities placed at various points of engagement.
State Fair Advertising
Who’s hungry for some funnel cake? State fairs offer fantastic opportunities for brand engagement (if you plan your digital signage well).
Thanks to their typically massive parking lots, a state fair is a great place to park your digital mobile billboard truck. While not consistently active, they tend to be perfect for passive brand awareness.
A bonus here is that, unlike concerts and sporting events, people tend to come and go from fairs all day long. So there’s not any one large bottleneck point for engagement. You are as likely to get customers at 11:00 AM as you are at 5:00 PM.
Another consideration is placing your advertising inside the state fair. Most fairs already have many exhibitors trucking in their booths, food trucks, and more. If you work with the fair planners accordingly, an exhibitor or advertiser license will likely be easily obtained. You then get all of the benefits of our earlier strategy with a higher level of event advertising foot traffic.
Consider Digital Mobile Billboard Advertising with AllOver Media
The above list is just a smattering of ideas to get your mind rolling. There are countless other spots where digital mobile billboard advertising is going to provide a great ROI.
That’s why you need a marketing partner who knows emergent spaces like digital billboard trucks. Partnering with AllOver Media means your marketing goals are likely to be met.
We can help you identify the best spots to place your advertising campaign that will minimize funnel dropoff and maximize engagement. Are you ready to take your OOH marketing strategy into the digital space? Learn how AllOver Media can help.
Announce Your Grand Opening With Mobile Billboards
Here at AllOver Media, we are optimistic that this year will be filled with grand openings. Rave-worthy restaurants, booming businesses, even exciting entertainment venues.
If you have a grand opening on the horizon, you’re probably starting to put your advertising and PR campaign together. As you compile your to-do list, don’t forget about the power of mobile billboards or digital truck advertising, which can promote your grand opening to your ideal audience.
Mobile Billboard Grand Opening Ads
One of the most complex parts of opening a new spot is getting the word out. But mobile billboards can drive around town or stay parked in a frequented area to attract much-needed attention. This advertising method is a sure-fire way to get your local community talking about your opening! And the more buzz there is, the more likely people will want to check it out.
The key is building brand awareness. We want people to know that your business is about to exist and communicate why they’d want to check it out.
But Where to Advertise?
You might be thinking to yourself: I don’t have a clue where my mobile billboard should go. Don’t worry, we can help with that. After our team helps design and execute your ad, we’ll help guide where your mobile billboard should travel and where it should park. The key is reaching people who are already interested in a similar product. Suppose you’re opening up an Italian restaurant. It’d make sense to park the billboard outside of your community’s Italian market!
Whatever type of business you’re opening, we can find the audience looking for it.
When to Start Advertising
When we plan OOH grand opening advertising timelines, it helps to work backward. To stay on top of people’s minds, we recommend that your advertising go live about 2-3 weeks before your official opening date. And then, to ensure everything we need is ready for that deadline, we want to start working on initial ideas 2-3 months before that live date.
What’s nice about a grand opening is we have a specific date to work towards! That creates a nice sense of urgency—lots of people like to the among the first to try the latest restaurant, shop, boutique. All we have to do is make sure they know about it, and that it looks appealing.
As you’re thinking about you’re official opening date, consider this: Planning a “soft launch” where a smaller group, or perhaps just friends and family, comes to visit is a smart idea; that allows time to work out the kinks before the general population comes in!
A Trusted OOH Grand Opening Advertising Method
Beyond mobile billboards, we also love utilizing space at your area’s highly-frequented gas stations and convenience stores. This is a surefire way to build community buzz, which is what we’re hoping to accomplish. Take a look at the photos we did for the Wind Creek Casino, down in Alabama. 
Read our Wind Creek Casino Case Study to learn how we pulled off this successful opening with OOH advertising.
Team Up With AllOver Media
We bet you are excited about your grand opening, and we want you to share that excitement with the world…or your local community! The AllOver Media Team can’t wait to hear what ideas you’re cooking up. And we’ll work alongside you every step of the way to make sure your community knows about it.
Contact us today to begin!
