Objective

Create awareness for the casino grand opening, increase repeat visits through loyalty memberships, and grow revenue.

Pump Your Night Up advertisement for Wind Creek Casino on top of a gas pump

Strategy


Deliver an attention grabbing campaign that reaches potential casino visitors multiple times per month in key markets and along frequently used travel routes.

Wind Creek Casino advertisements on exterior features of a gas station

Tactics

Wind Creek Casino developed a gas station domination along the interstate route from six primary markets using gas station pump top and ice box ads. Ad designs integrated their message with our platforms. Ice boxes blared “The Game’s Never Been This Cool” while consumers grabbed ice, and pump top ads cleverly invited people to “Pump Up Your Night” as they filled up their car.

Gas station ice box that is wrapped with a Wind Creek Casino ad

Plan Your Advertising Campaign