Objective

One of their key measures of success is to decrease the sale of tobacco products.

Anti-tobacco PSA atop a gas pump

Strategy


For tobacco users, visiting a convenience store where the decision is made to purchase or not is a challenging moment. Putting supportive messaging and reminders of the health risks of tobacco at the point of purchase is critical.

Anti-tobacco ad on top of a gas pump

Tactics

Tobacco Free Florida ran gas pump top ads at 73 South Florida stations.

Gas pump with advertisements and coupons in it

Plan Your Advertising Campaign