There’s something inherently engaging about a digital billboard, isn’t there? Maybe it’s the light displayed on the digital screens, begging for our attention. Or the interactivity, begging to be touched? Or maybe it’s the creativity the medium inspires?
Either way, digital out-of-home (DOOH) advertising has no shortage of great examples of craft and creativity.
And the industry is booming. Consider its favorability rating of 73%, its 80% likeliness of consumer action, and shareability at a staggering 71%. Truly, digital OOH ads are capturing attention, conversions, and dollars.
Maybe, then, it’s no surprise that there are so many great examples of digital OOH advertising. But if you’re coming here for inspiration, AllOver Media’s got you covered. The digital out-of-home advertising landscape may be changing, but creativity is indelible.
These are our picks for the best DOOH ads we’ve seen (so far):
Coca-Cola’s Happiness Machine
Imagine if quenching your thirst came with an impromptu party. That’s what Coca-Cola envisioned for its Happiness Machine campaign.
The campaign equipped a simple soda machine that dispensed flowers, a light display, and plenty of Cokes to share with friends. The campaign was simple yet effective. And it served as a reminder that a tweak to the everyday ad boxes around us can truly spark joy.
Dove’s Real Beauty
For far too long, supermodels have defined the “beauty standard” in the fashion and personal care industries. Dove attempted to flip the script with Real Beauty.
The campaign featured diverse, everyday women with a digital poll for passers-by. Viewers could log their vote as to how they would best describe the person’s “look.” And the spirit of the campaign was to push against critical terms like “fat” or “withered.” Instead, viewers were inspired to favor celebratory terms such as “gorgeous” and “flawless.”
The DOOH ads were insanely popular. And they helped spark a revolution against perfection in favor of body-positive, attainable, accessible beauty. That’s a win for women everywhere and a win for the industry as a result!
WhatsApp’s Piccadilly Circus 3D Ad
Large-format three-dimensional ads are an insane hit when it comes to DOOH advertising. And why wouldn’t they be? They’re novel, engaging, creative, and truly one of a kind.
However, not all 3D billboard advertising needs to feature stunning computer graphics or dynamic movement to be enticing. Take WhatsApp’s privacy-centric DOOH ad.
While a focal point of the popular London hotspot was under construction, WhatsApp took action. They blended their brand message with a look at what the iconic curved building would look like when completed. The ad featured some subtle yet stunning animations, a user-centric campaign message, and a lovely implementation to boot.
Audi’s World’s First Interactive Billboard Campaign
It’s important to remember that a live-updated digital billboard was incredibly novel back in 2015. That is when Audi launched their interactive billboard campaign to promote their refresh of the A7.
What ensued was essentially a user-generated content campaign. Therein, social media users could answer questions with Audi’s campaign-centric hashtags. They would then have a chance to be featured on the billboard themselves. Sometimes, all you need for effective DOOH ads is to offer a proverbial mirror to your target audience.
British Airways’ Magic of Flying Campaign
Not one to dwell on the harshness of modern air travel, British Airways looked to the skies. And therein, they decided on a markedly more positive, and more engaging DOOH ad. Their Magic of Flying campaign captured the whimsy of a young child staring at the sky imagining where a plane is headed.
That whimsy was bottled and displayed on a high-placed billboard in urban centers worldwide. The billboard would display a child actor pointing at an actual plane in the sky and declaring to which city it was headed. The campaign is nothing short of genius. It shows that with the right data and a dash of childlike wonder, memorable OOH media is possible.
Plan Your Winning DOOH Campaign
If you have an idea of a digital out-of-home advertising campaign, we can help bring it to life. AllOver Media works with businesses of all kinds on real-world placements. We work as your partner to launch effective and winning digital OOH ads that engage and drive results for your business.
