Now is the time to shout your messaging from the rooftops! Or at least outside of the home. Digital out-of-home (OOH) marketing endeavors are growing— after a significant dip in 2020, DOOH ad revenues are increasing exponentially. By 2025, global revenue is predicted to hit $25 billion.
As the world continues to open back up, we’re seeing an increase spend on digital OOH ads. And as more folks tune out of their devices from device fatigue, digital out-of-home advertising is poised to rise. It seamlessly integrates into the world, allowing you to communicate messaging without fighting against screen burnout. In other words, you can reach your audience when they’re more receptive to your message!
This year, let’s work together to hit your goals out of the park.
We Love Digital OOH
Digital out-of-home advertising refers to dynamic media displayed in public, or outside of your home. You might come across these ads at gas stations, hotels, malls, cars, etc.
As technology advances, digital OOH ads become even more effective in terms of cost and reach. Since these assets are so flexible, we can create a customized plan based on what you want to achieve. And by creating engaging content, we communicate a memorable story. All of these details combine to hit – and often even exceed – your metrics.
Let’s take a look at a few of our favorite digital OOH offerings here at AllOver Media: 
The Beauty of Digital Gas Pumps
When was the last time you got gas? What did you do while you were standing by your car? Chances are you stood there, watching the ticker or the surrounding environment. Imagine if there was a compelling ad right in front of you. With no phone to distract you, you’re more receptive to information.
That’s where we come in! Our visually appealing digital gas pumps communicate your brand’s information in bite-sized pieces to stick in your audience’s mind long after they’ve driven off.
So far, in 2022, our proven digital gas pump strategy is drastically expanding in popularity. Interested in launching a gas pump campaign? Set up a consultation with our team as soon as possible. 
Hit the Road with Digital Trucks
Digital trucks give your messaging a chance to get out there! Communicate a public service announcement, an exciting new product launch, or a seasonal promotion—digital trucks can spread the word and meet people where they are! The digital nature of this strategy means you can change out imagery easily, keeping your communication relevant and up to date. Moving visuals retain audience interest.
Together, with AllOver Media’s help, we can create a plan that hits your specific KPIs, whether it’s boosting brand exposure or increasing engagement.
Let’s Make This Year Full of Wins
Now is the perfect time to take strides in your digital OOH marketing endeavors. Don’t let your competitors beat you to the punch. Tell us your needs, and we’ll connect with you right away. Want to learn more about AllOver Media’s OOH advertising strategies? Stay tuned to our blog for more industry insights and deep dives.
3 Digital Out-of-Home Advertising Trends to Know About
There’s a rumor that the human attention span is decreasing. Unfortunately for marketers, there is no scientific data to back up this fact. The truth is that humans are eager to engage with the world around them, and this includes your advertisements.
The key to engagement? Novelty.
Digital out of home advertising meets your audience where they are, placing compelling advertisements in surprising locations. We saw a rise in OOH advertising in 2023 as consumers reemerged from their homes following the peak of the pandemic.
After a successful year, we’ve taken stock of the top out of home advertising trends to predict what is coming up in 2024. Continue reading to discover what captured the world’s attention in 2023 as you plan your campaigns for 2024 and beyond.
What Is Digital Out Of Home Advertising?
Digital out of home advertising, or DOOH, is a creative digital marketing approach. It leverages dynamic digital advertisements in unique and unexpected locations. DOOH advertising includes everything from digital billboards to ads on treadmill screens.
1. Video Ads in Restaurants
According to Nationwide Insurance’s recent Agency Forward Restaurant Survey, the restaurant industry is thriving. In fact, business is now above and beyond pre-pandemic levels. That means people are dining out and bringing their attention spans with them. That’s why placing video ads in restaurants was one of the most successful OOH trends in 2023.
When you step into a restaurant or bar, you’re waiting. When you sit down to drink or dine, you’re waiting. Even if you’re eating out with great company, your eyes will wander. Digital advertisements give restaurant patrons something to look at and discuss during their distraction-free downtime.
The digital element makes it easy to switch up your messaging throughout the week or even throughout a single day. Show one video ad to the unemployed brunch crowd, and save different messaging for post-work happy hour.
Surprisingly, restaurant bars and bathrooms were some of the top locations for indoor digital advertising in 2023. Bathrooms are less social and involve a lot of downtime between waiting in line, washing hands, and operating hand dryers. It seems like this trend will be here to stay in 2024.
2. Digital Gas Pump TV
Another top OOH advertising trend of 2023 was digital gas pump advertising. Consumers at the gas station provide a convenient captive audience for static digital ads and videos.
Digital touchscreens even make it possible for your audience to engage with the ad itself, making the storytelling immersive. Plus, “gas pump TV” incorporates an audio element. This is another tool we can use to capture attention and deliver messages.
When your audience is in the car and on the go, they’re also ready to spend. The gas pump is a strategic location to capture their interest and get them thinking about your brand.
Plus, some of the largest gas station brands in the nation currently have screens built into their pumps. These include Speedway, ARCO, Rebel, and more. We anticipate this trend will grow in 2024 and beyond.
3. Mobile Digital Billboards
According to the marketing team at MailChimp, billboards have not gone out of style. With that said, recent trends have brought them an upgrade
In 2023, digital billboard trucks took to the road like never before. These innovative vehicles feature animation, video, and static advertisements. They capture attention while in motion, but you can also park them strategically in high-traffic areas.
We’ve seen people leverage mobile billboards for special event marketing, retail store openings, and special promotions. On a practical level, governments and organizations can use them to spread important public service messages.
With these LED media trucks you’ll have a large digital canvas to work with. Messaging is bold, clear, and highly visible. Consumers on the go are ready to spend, and your message can influence their behavior and bring in new, unexpected leads.
What’s Next In Digital Out of Home Advertising?
In 2024, we predict that we’ll begin to see the following digital out of home advertising trends:
- The use of location data and other measurable analytics in DOOH advertising
- An increase in digital point-of-purchase ads
- More social media integration, including hashtags and QR codes
- An uptick in conditional advertising driven by the weather, temperature, etc
It’s not too late to incorporate digital out of home advertising into your strategy for 2024. Learn how AllOver Media can help your brand attract the right attention this year.
