There’s no better way to reach legions of your target audience than with truckside advertising. It has one of the lowest Cost Per Thousand pricings. This means you can potentially reach your target audience at a fraction of what other mediums might cost.
It’s also incredibly dynamic when compared with static media.
Unlike a non-moveable billboard, your mobile truck can go anywhere your target audience goes. Travel with them as they shift throughout an urban center. Or target certain neighborhoods during special events to max your impressions. The possibilities go only as far as your strategic mind will carry you.
But a good marketing strategy and planning are only half the battle. The other half is crafting a memorable truckside advertising campaign that is memorable and drives engagement.
Here are some takeaways to fuel your next advertising truck campaign.
Creative Truck Advertising Best Practices
Go Big or Go Home with Your Moving Billboard
A truck is an enormous canvas that begs to be played with. It almost demands ideas that are as large in concept as the canvas is physically.
Plus, you potentially have three distinct canvasses to choose from. The two long sides can display creative that plays with audience expectations. Meanwhile, the backside can speak to drivers who are stuck behind the truck. They can match, echo, talk to, or even contrast each other with ease.
Imagine teasing a campaign on the back and then, as the driver passes the truck, bringing the concept home on the long side. That’s a dynamic campaign experience that static media simply can’t deliver.
Motion is Everything to a Dynamic Advertising Strategy
One of the greatest benefits of truckside advertising is that it can’t be ignored. This is at a time when a record number of audience members are savvy enough to block advertising online.
But the truck’s mere presence isn’t enough to captivate and inspire action if the ad itself is commonplace. Remember that a truck is in motion almost as often as it is stationary. And this motion is power, as far as your campaign is concerned.
Play with momentum in the creative. Or defy expectations as a driver or pedestrian move past the truck (and thus, along the content of the ad). With so much real estate to utilize, you can craft a truly compelling creative experience, foot after foot.
Capture the Spirit with Advertising Displays to Match
We’ve talked about this Coca-Cola truck advertising before, but it begs to be reiterated. Not one to phone it in, the soda company brought all the (jingle) bells and whistles for their Christmas campaign back in 2022. Therein, they decked out their trucks in festive seasonal attire befitting the North Pole itself. Good vibes and a positive audience association surely followed everywhere the truck went.
No one is stopping you from going big with your mobile advertising truck as well. We’re not saying you should bedeck your truck in Christmas lights carte blanche. But how do you want to meet the moment for your audience in a larger than life way?
Consider how the truck looks to those far away. What impact does it make? Can it make a curbside statement even when not in motion? Can it give off specific vibes even when parked?
The answer to each of these questions and more will help you elevate your advertising on a truck. Go beyond the “seen it” variety and craft something truly special.
Dazzle the Eye with a Digital Mobile Billboard Truck
Static ads may be cost-effective, but they are limited in their potential impact. Everything from the call-to-action to the imagery are set in proverbial stone. And while your creative may work for some, it will do little to capture the attention of half-cocked audiences.
This is where an LED advertising truck comes into play. With LED truckside advertising, you can rotate your imagery or display a dazzling animation that captivates. You can rotate messages, CTAs, and even imagery to meet a variety of needs. You can even cycle through different campaign themes to target specific demos as your truck rolls through different neighborhoods.
Though more expensive, mobile digital billboard trucks allow for maximum flexibility and creativity. And it’s all thanks to their dynamic LED screens.
Be everything to everyone with an LED advertising truck that understands the power of dynamic marketing.
Find a Partner Who Knows Mobile Advertising Trucks
Mobile billboard advertising is an art form. Too many marketers take it for granted, slapping a logo and a CTA on their truck ad and call it a day. But AllOver Media is different.
We have worked with countless businesses to guide creative, highly visible, and results-driven truckside advertising that works. We approach every project with a consultative, partnership-driven methodology. This means you get our best minds crafting our best strategies for ads that are as on-brand as they are effective.
Ready to unleash your advertising trucks on the market? See How AllOver Media Can Help!
