In advertising, audience attention is everything. Akin to that old adage, if you place an ad and no one notices it, did it make any impact at all?
With that in mind, if your business is considering purchasing gas station ads, you’re smart to wonder how to select the best location. Gas stations are, after all, busy, quick, and frenetic spots for customers. And attention-grabbing ads, even for a fraction of a second, can make all the difference.
In this guide, we’ll discuss the various placement options you have at your disposal for gas station ads. While some are better than others, we’ll help you determine which is going to be best for your business. And with a smarter ad placement, you can hopefully reap the reward of greater audience engagement, boosted sales, and goals met for your business.
Let’s dive in!
Placement Options for Gas Station Ads
Front and Center: Gas Pump Ads
Nearly every customer who frequents a gas station is going to interact with the gas pump. And while these interactions are measured in just a couple minutes on average, that time really adds up. Moreover, millions of Americans fill their tanks every day. That’s the potential for enormous reach with your ad placement.
So where should you consider placing your ad for maximum engagement? Well, you have a few options.
The first and most obvious placement option is on the gas nozzle itself. Gas pump ad placements often appear as a flat installation atop the handle that you hold to insert the pump into your gas tank.
Admittedly, this placement is not the largest. But nozzles offer an immediate and intimate means of your audience interacting with your brand. Add an arresting design and an eye-catching tagline and your audience is sure to take notice.
Another option at the pump is atop the pump itself. For these placements, you have a few options to consider.
The cheaper option is a static placement, akin to a small, framed billboard. Affordable, timely, and easily replaced is only scratching the surface. Truly, these placements do wonders for brands looking to make a quick hit to their marketing stack.
The more costly but potentially more engaging option is a digital display at the pump. These can be with sound or no sound. But in all cases, motion graphics and rotating calls-to-action allow for maximum engagement for your target audience.
The Crowded Landscape: Window and Door Clings
In your mind’s eye, picture a gas station entrance. What do you envision?
If you’re thinking about ads, you’re right. This location is premium, offering an unmissable opportunity to put your name on display. If you said, “windows and doors plastered in ads,” you’re right on the mark. Why? Because so many brands realize these bottleneck spots are like gold for gas station ads.
Any customer who wishes to make their purchase inside is going to interact with the front door. The same goes for anyone who needs the restroom. And those eyeballs, even fleetingly, allow for a great means of awareness building for your product and brand.
The Sure Thing: Point-of-Sale Placements
Capitalize on impulse purchases with point-of-sale ads that can direct your product straight onto the gas station sales counter. A strategically placed POS ad is a smart investment for brands that have an item for sale inside the gas station itself.
An example of strategic campaign placement might be advertising tobacco products near to the counter, behind which your products may be placed. Or they could involve the siren’s song of lottery winnings, driving customers inside the gas station to purchase a ticket or two. Remember, the more immediately available the product, the more relevant the gas station ad will be for promoting it.
This option is perhaps less relevant for service providers (unless that service is gas-station-related). But with some creativity, even the seemingly misaligned can be a hit. Consider how a public service announcement promoting safe driving might be dead on arrival when placed in a public transit station, but dead on when placed at a spot, like gas stations, where drivers are actually found behind the wheel.
The opportunities are endless for relevant and timely gas stations ads. As many customers are ready to take action with their wallets in these locations, your time to capture attention begins the second they drive onto the premises. And as many marketers know, POS gasoline ads are a great way to boost a sales hit.
The Unexpected: Bathroom Installations
Bet you didn’t think we would go here. But many modern brands are, and they’re reaping enormous returns on investment.
Why? Because there’s enormous competition for ad placements out on the gas station’s sales floor. And conversely, there is considerably less inside the restroom.
From urinal ads to installed posters to mirror clings, there are countless options to consider. And we’re confident placing your gas advertisement in the station’s restroom will yield results without breaking the bank.
The Growing Market: Electric Vehicle Charging Station Placements
The term “captive audience” is like catnip for marketers. And unlike quick-turnover gas stations, electric vehicle charging stations are all about that slowed down lifestyle. Your average paid session at a public EV charger is 42 minutes. And with the right ad placement, that represents heaps of time to engage with your audience.
Better Gas Station Advertising for Better Engagement
If you are ready to launch a winning gas advertisement campaign, AllOver Media is ready to help. We partner with businesses just like yours to plan and execute results-driven placements. And we can tailor your plans to meet your business’s unique needs.
Think of us as your advertising partner for OOH media, and we’ll show you a new way to engage consumers.
