5 Gas Station Pump Advertising Ideas
Gas station advertising is one of the best ways to show off your brand. Gas stations are highly trafficked areas, attracting nearly every demographic of customers. And thanks to captive audience times at the pump, there are countless reasons why these cost effective marketing spots are ideal.
When it comes to reaching folks, gas pump ads via gas station video advertising are especially effective. As customers wait for their car to fill up, they act as a captive audience for your advertising. This means the perfect amount of dwell time for your ad!
These ads don’t often take up a lot of space. They are also positioned on gas pump advertising displays and gas station advertising signs that are ideally placed. These ads sit right at eye level at the pump. This means that they are hard to miss, and can easily sway a viewer to make a purchase!
When creating gas pump advertising for your brand, it is important to create a campaign that makes an impression. Gas stations have lots of ads — it’s important to make yours unique. Read on for gas station promotion ideas.
Gas Station Advertising Ideas: How to Make Your Gas Pump Ad Stand Out
1. Get To The Point
As mentioned, gas station advertising screens are often not very big, so it’s important to make your words count.
Keep it simple. Choose a very focused and specific message and stick to it. Your target audience will thank you for an ad that doesn’t overburden them with needless info. Plus, an efficient ad is a cost effective one.
2. Choose Colors Carefully
Look, there is often a lot going on at gas stations. Mini billboards, convenience store guests coming and going, and nearby traffic are sure to serve as audience distractions.
Try to pick colors for your advertisements that stand out from the average atmosphere. For example, lots of gas stations use red, white, and blue in their logos or ads. If you know that you are advertising at one such location, avoid those colors.
3. Make The Situation Fun
Though lots of people put fuel in their cars every day, few people look forward to it. All in all, it is a fairly mundane situation, so generate novel gas station advertising ideas and make your ad fun!
Try to make the viewer laugh. Give them something to think about. Or tempt them with great photos of your product (food, especially). You want to evoke a positive emotion that can intrigue and even entertain the viewer.
4. Offer A Reward
Customers love an opportunity to take advantage of an immediate benefit. By offering the opportunity to earn a reward or activate a sale, you can drive up the likelihood of a purchase. Consider creating a unique sale or promotion especially for your gas pump advertising. This allows you to track how many people are inspired to act based on this particular campaign!
5. Be Clever
A great way to stand out in the gas pump advertising displays game is to make your ad clever. You can refer to timely social media trends or memes. Or even break the fourth wall. Call attention to the fact that you know your audience is currently watching their gas pump topper’s digital display.
Saying something witty helps viewers remember your brand long after they’ve pulled out of the station. Even though they have left your gas station advertising screens behind them, your innovative content will stay top of mind.
AllOver Media Crafts Impactful Gas Station Advertising
If you are struggling to create gas pump ads that resonate and generate business, it’s time to hire AllOver Media. We are pros in gas station advertising and beyond. And we have partnered with countless clients promoting all kinds of products or services.
With our expertise in digital gas pump advertising, we can help you bring your brand to the next level. Contact us to learn more about our innovative gas station promotion ideas.
See what we do, get started on a project, or ask a question today!
Gas Pump Advertising Do’s and Don’ts
Gas station advertising is an effective way to engage with current and potential customers as they go through their daily routine, and have a few undistracted moments. AllOver Media is here to get you pumped about gas pump advertising with our tips and tricks.
Whether you’re advertising on a gas pump nozzle, a topper, or a one-sheet poster, using research, engaging visuals, authenticity, and call-to-action language will put your advertisements a head above the rest
Do your research
Because consumers typically stop to fill their tanks 1-2 miles from where they live, it’s easier than ever to use consumer profiling to reach your ideal audience. You can also take a look at the most common purchases people make at rest stops to strategize about what product or service makes the most sense to advertise. Plus, the average person fills their gas tank 5-7 times per month, so there are plenty of opportunities for repeat advertising, which is a necessity for convincing new customers to give you a chance.
Don’t assume you know what your audience wants without the research to back it up.
Engaging visuals
Most gas pump ads are right at eye-level, which are the perfect place to be noticed. However, to ensure they really pay attention, use engaging visuals. According to Xerox, “Colors in advertising increases readers’ attention span and recall by 82%”. Combining that with a clean layout and punchy copy is such to make an impact. By putting together content with engaging visuals and audio, you can easily attract the attention of folks filling up their gas tank.
Don’t skip on the colors or visual layout when assembling your designs.
Authenticity is key
In today’s world we are inundated with messaging and because of that, studies show that people tend to tune out advertising that doesn’t feel real or relatable. Authentic storytelling in your advertising will make a genuine connection with your audience. As you put together your content for your gas station advertising, make sure there’s a clear message that represents your brand values in a genuine way.
Don’t use language that feels artificial or salesy.
Use call-to-action language
Sometimes the best way to get people to engage with your product is to tell them explicitly what you want them to do. Whether it’s to give your business a phone call, schedule an appointment, or try your new product, meaningful call-to-action language gives consumers a tangible way to engage with your brand.
Don’t use generalized language that can’t be acted upon.
Get ready to make an impact
By utilizing and implementing our tips and tricks, you’re sure to make an impact this year. And we’re here to help! Reach out to AllOver Media to build up your brand with engaging and attractive gas station advertising to help you grow your business.
